Airbnb Market Analytics, Statistics and Data in Lansing, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lansing? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lansing:
How much do Airbnb hosts make on average per month in Lansing?
The short-term rental market in Lansing shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,773 per month
- Strong performing properties (top 25%) make $2,939 or more
- Best-in-class properties (top 10%) achieve $4,521+ monthly
- Entry-level properties (bottom 25%) typically earn around $905
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lansing
The market in Lansing shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lansing
Daily rates in Lansing vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Lansing
Peak Season (June, August, July)
- Revenue peaks at $2689.36 per month
- Occupancy rates reach 64.22%
- Daily rates average $124.26
Shoulder Season
- Revenue averages $2178.06 per month
- Occupancy maintains 51.64%
- Daily rates hold at $114.37
Low Season (October, December, January)
- Revenue drops to $1451.79 per month
- Occupancy decreases to 38.87%
- Daily rates adjust to $105.78
Is it still profitable to do Airbnb in Lansing in 2025?
Yes! Lansing demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $2178 and With 237 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lansing
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | A historic district with charming shops, theater venues, and restaurants. It's a vibrant area popular with both locals and tourists, known for its unique atmosphere and cultural events. | Old Town Commercial Association, The Summit, Lansing Art Gallery, Heavenly Scent Herb Farm, Capital City Film Festival |
| Downtown Lansing | The heart of the city with easy access to government buildings, businesses, and entertainment venues. Great for travelers who want to be in the center of action and explore the local culture. | Michigan State Capitol, Lansing City Market, The Wharton Center, Cooley Law School Stadium, River Trail |
| East Lansing | Home to Michigan State University, attracting students, faculty, and visitors. This area has a youthful energy with plenty of dining and nightlife options. | Michigan State University, Spartan Stadium, The Breslin Center, The Wharton Center, Red Cedar River |
| Lansing Township | A suburban area with a mix of residential and commercial properties. Attracts families and those looking for a quieter stay near the city's attractions. | Shopping at Frandor, Canoeing on the Grand River, Lansing Mall, Mason's Old Town, Potter Park Zoo |
| REO Town | A revitalized industrial district now known for its arts and creative businesses. It attracts a unique crowd looking for eclectic experiences. | REO Town Marketplace, Old Town's Studio and Gallery, Lansing Beer Exchange, Arts Night Out, Live music venues |
| Avenue of Fashion | A vibrant street known for its local shops and cultural significance. It’s a great area for those exploring local culture and community. | Local boutiques, Art galleries, Historical landmarks, Restaurants with soul food, Community events |
| Waverly | A residential neighborhood with access to major transportation routes, making it a convenient location for travelers and those seeking nearby amenities. | Waverly Road Shopping District, Nearby parks, Waverly High School events, Local dining options, Community centers |
| Riverfront | Scenic area along the Grand River, ideal for outdoor activities and enjoying nature. Excellent for those looking for a more relaxed stay while being close to the city. | Biking along the river trail, Fishing spots, Riverfront Park, Local wildlife, Scenic views |
Do you need a license for Airbnb in Lansing?
We recommend checking directly with Lansing's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lansing
Historic Old Town Lofts & Deck - Old Town Lansing
Entire Place • 4 bedrooms
5 Star 3 bedroom with Pool and Hot tub! near MSU
Entire Place • 3 bedrooms
LNSNG LXRY 3 | Sauna + Rain Shower + Lxry
Entire Place • 2 bedrooms
Emerald Square I 4 King Beds I 3 Bath I Loft Area
Entire Place • 5 bedrooms
Fairview I 5 Beds I 2 Kitchens
Entire Place • 4 bedrooms
Downtown Delight I 4 BR & 2 BA I Sleeps 16
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Lansing
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dean | 21 | $602,036 | 1815 | 4.72/5.0 |
| Jessica | 11 | $453,180 | 425 | 4.69/5.0 |
| Goldilocks | 9 | $250,496 | 643 | 4.90/5.0 |
| Brent | 7 | $240,047 | 348 | 4.93/5.0 |
| Van & Leigh | 10 | $201,018 | 2724 | 4.88/5.0 |
| Aura | 4 | $199,977 | 207 | 5.00/5.0 |
| Adam | 24 | $159,361 | 190 | 3.65/5.0 |
| Rhett | 3 | $138,240 | 1339 | 4.91/5.0 |
| Teresa | 6 | $113,474 | 260 | 4.85/5.0 |
| David | 3 | $112,442 | 348 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lansing
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.5%), with house and apartment & condo properties comprising 98.8% of inventory
- Untapped potential in others segments (1.3% combined)
Room Capacity Distribution
Analysis of 237 properties in Lansing shows that 1 bedroom properties are most prevalent, making up 29.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 50.2% of all listings.
Key Insights
- Most common: 1 bedroom (29.1%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 50.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 237 properties in Lansing reveals that 4 guests properties dominate the market, representing 20.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 38.4% of the market.
Key Insights
- Most common capacity: 4 guests (20.7% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 38.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 237 properties in Lansing, the most common availability pattern is 181-270 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.6% of properties).
Key Insights
- Most common availability window: 181-270 days (35.4%)
- Most common booking duration: 181-270 days (37.6%)
- Properties with high availability (180+ days): 56.1%
- Properties with long-term bookings (180+ days): 46.4%
Minimum Stay Distributions
1 Night
71 listings
32.9% of total
2 Nights
69 listings
31.9% of total
3 Nights
10 listings
4.6% of total
4-6 Nights
24 listings
11.1% of total
7-29 Nights
30 listings
13.9% of total
30+ Nights
12 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.8%
- Mid-length stays (4-6 nights) represent 11.1% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 69.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
3.3% of total
Flexible
46 listings
21.6% of total
Moderate
34 listings
16% of total
Firm
93 listings
43.7% of total
Strict
33 listings
15.5% of total
Key Insights
- Firm is the preferred policy at 43.7% of listings
- The market shows a balanced distribution between guest-friendly (37.6%) and strict (59.2%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 3.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Jun, averaging 47 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 26 days
- Summer shows the longest average booking window at 41 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 41 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Lansing
Below is the distribution of amenities across listings in Lansing:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and Italy (0.5%)
- English is the top language at 83.3%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Lansing and Chicago markets
- Develop localized content for Canada and Italy
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lansing. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| City of Frankenmuth | 30 | $5,341 | $304.19 | 56% |
| Ann Arbor | 485 | $4,839 | $428.66 | 47% |
| Grass Lake Charter Township | 16 | $4,496 | $318.82 | 45% |
| White Lake Charter Township | 29 | $4,451 | $336.60 | 46% |
| Erie Township | 10 | $4,338 | $215.14 | 57% |
| Alto | 18 | $4,314 | $545.80 | 34% |
| Pittsfield Charter Township | 39 | $4,298 | $333.51 | 45% |
| Grattan Township | 15 | $4,290 | $288.72 | 55% |
| Fabius Township | 18 | $4,160 | $389.65 | 37% |
| Fremont | 16 | $4,051 | $366.75 | 46% |
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