Morton Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Morton Township in 2025? Explore comprehensive Airbnb analytics for Morton Township, Michigan, United States to uncover income potential. This 2025 STR market report for Morton Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Morton Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morton Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morton Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morton Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Morton Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morton Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morton Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,068+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,029 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,830 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,272, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morton Township
Morton Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morton Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morton Township:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morton Township
Average Daily Rate (ADR) Airbnb Trends in Morton Township (2025)
Effective short term rental pricing strategy in Morton Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morton Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $340 or more.
- Typical properties (Median) charge around $259 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Morton Township
Get Live Morton Township Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Morton Township (2025)
Peak Season (July, June, August)
- Revenue averages $6,366 per month
- Occupancy rates average 50.6%
- Daily rates average $298
Shoulder Season
- Revenue averages $3,788 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $285
Low Season (February, March, November)
- Revenue drops to average $2,116 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $276
Seasonality Insights for Morton Township
- The Airbnb seasonality in Morton Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morton Township's highest earning potential, with monthly revenues capable of climbing to $6,836, occupancy reaching a high of 61.5%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,849, occupancy could drop to 23.8%, and ADRs may adjust down to $271.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morton Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morton Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morton Township (2025)
Exploring the top neighborhoods for short-term rentals in Morton Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Michigan Shoreline | Beautiful scenic views and beaches. Attracts both tourists and locals, great for summer vacations and water activities. | Silver Beach County Park, Warren Dunes State Park, Pier Street Marina, Lake Michigan Coastal Program, Downtown St. Joseph |
| Orchard Beach State Park | A serene beach area with camping and hiking opportunities. Lovely for family outings and nature lovers. | Swimming and sunbathing, Fishing, Nature trails, Picnic areas, Lakefront activities |
| Downtown New Buffalo | Charming downtown area with shops and restaurants. A gateway to enjoying the New Buffalo beach and waterfront activities. | New Buffalo Beach, The Marina at New Buffalo, Local restaurants and shops, Harbor Country Chamber of Commerce, Dining waterfront |
| Sister Lakes | Peaceful lakeside community ideal for relaxation and family gatherings. Popular for its small-town charm and water activities. | Sister Lakes, Round Lake, Donnell Lake, Long Lake, Fishing and boating |
| Union Pier | Picturesque community with vacation rentals and beachfront properties. A perfect spot for weekend getaways. | Union Pier Beach, Local wineries, Antique shops, Art galleries, Lakefront dining |
| Three Oaks | Known for its art and culture scene. Hosts art events and festivals, making it attractive for those looking for unique experiences. | Three Oaks Historical Museum, Local theaters, Art galleries, Shopping and dining, Farms and vineyards |
| Harbert | Quiet and beautiful area with close proximity to Lake Michigan. Great for visitors seeking tranquility. | Harbert Beach, Wineries, Nature trails, Local markets, Scenic views |
| Bridgman | Small town with access to Lake Michigan and local attractions. Offers various recreational activities. | Weko Beach, Bridgman City Park, Local breweries, Wine country, Sandy beaches |
Understanding Airbnb License Requirements & STR Laws in Morton Township (2025)
While Morton Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morton Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morton Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morton Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Michigan Lakefront Cabin, Golfer's Paradise!
Entire Place • 5 bedrooms
Marywood Cove - Luxury Family Cottage with Hot Tub
Entire Place • 5 bedrooms
Modern Aframe w/ Hot tub, Lake Access+Boat Rental
Entire Place • 5 bedrooms
Spacious Lakefront Home in Canadian Lakes
Entire Place • 6 bedrooms
Apres Overlook
Entire Place • 3 bedrooms
Gottaway Lake House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morton Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morton Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Austin | 1 | $209,117 | 12 | 4.92/5.0 |
| Troy | 1 | $119,004 | 16 | 5.00/5.0 |
| Connor | 1 | $93,483 | 56 | 4.89/5.0 |
| Cheryl | 1 | $90,051 | 13 | 4.77/5.0 |
| Lisa | 1 | $77,407 | 15 | 5.00/5.0 |
| Nicole | 2 | $75,325 | 96 | 4.89/5.0 |
| Raenelle | 8 | $69,268 | 96 | 4.90/5.0 |
| Lakes | 3 | $69,133 | 14 | 3.22/5.0 |
| Amy | 1 | $61,041 | 35 | 5.00/5.0 |
| Freshwater Vacation Rentals | 1 | $60,474 | 21 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morton Township.
Dive Deeper: Advanced Morton Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morton Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorton Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morton Township
- The Morton Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morton Township, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
Morton Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morton Township
- The dominant room capacity in Morton Township is 3 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Morton Township, indicating a high concentration in these sizes.
- A significant 72.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morton Township.
Morton Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morton Township
- The most common guest capacity trend in Morton Township vacation rentals is listings accommodating 8+ guests (66%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Morton Township STR market, accounting for 84.0% of listings.
- 96.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morton Township.
- On average, properties in Morton Township are equipped to host 7.4 guests.
Morton Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morton Township
- The most common availability pattern in Morton Township falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morton Township (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morton Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
21.3% of total
2 Nights
19 listings
40.4% of total
3 Nights
9 listings
19.1% of total
4-6 Nights
3 listings
6.4% of total
30+ Nights
6 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Morton Township is 2 Nights, adopted by 40.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Morton Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Morton Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.4% of Morton Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morton Township.
Morton Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
17.4% of total
Flexible
9 listings
19.6% of total
Moderate
11 listings
23.9% of total
Firm
10 listings
21.7% of total
Strict
8 listings
17.4% of total
Cancellation Policy Insights for Morton Township
- The prevailing Airbnb cancellation policy trend in Morton Township is Moderate, used by 23.9% of listings.
- There's a relatively balanced mix between guest-friendly (43.5%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 23.9% market standard in Morton Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Morton Township.
Morton Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morton Township
- The overall average booking lead time for vacation rentals in Morton Township is 60 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Morton Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Morton Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morton Township (2025)
Amenity Prevalence
Amenity Insights for Morton Township
- Essential amenities in Morton Township that guests expect include: Heating, Free parking on premises, Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morton Township: Heating, Free parking on premises, Wifi, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Heating, Free parking on premises, Wifi, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morton Township to stay competitive.
Morton Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morton Township
- The typical guest profile for Airbnb in Morton Township consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Canada (0.3%).
- Top languages spoken are English (81.3%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morton Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |