Osceola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Osceola in 2025? Explore comprehensive Airbnb analytics for Osceola, Michigan, United States to uncover income potential. This 2025 STR market report for Osceola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Osceola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Osceola Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Osceola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Osceola (2025)
Understanding the monthly revenue variations for Airbnb listings in Osceola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Osceola is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Osceola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,148+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,475 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,442 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $866, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Osceola
Osceola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Osceola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Osceola:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Osceola
Average Daily Rate (ADR) Airbnb Trends in Osceola (2025)
Effective short term rental pricing strategy in Osceola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Osceola typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Osceola
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Airbnb Seasonality Analysis & Trends in Osceola (2025)
Peak Season (July, August, May)
- Revenue averages $2,698 per month
- Occupancy rates average 49.0%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,810 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $180
Low Season (March, October, December)
- Revenue drops to average $1,311 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $180
Seasonality Insights for Osceola
- The Airbnb seasonality in Osceola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Osceola's highest earning potential, with monthly revenues capable of climbing to $3,120, occupancy reaching a high of 61.8%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $991, occupancy could drop to 16.0%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Osceola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Osceola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Osceola (2025)
Exploring the top neighborhoods for short-term rentals in Osceola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Twin Lakes | A serene and picturesque area known for its scenic lakes and outdoor recreational opportunities. Ideal for guests seeking a relaxing getaway. | Twin Lakes Park, Lake Michigan, Hiking Trails, Local Fishing Spots |
| Silver Lake | A family-friendly destination offering beautiful waterfront views and various water activities. Popular among tourists and nature enthusiasts. | Silver Lake State Park, Sand Dunes, Fishing Charters, Water Sports Rentals |
| Downtown Osceola | The heart of Osceola with charming shops, restaurants, and local events. A central location that attracts both locals and visitors. | Osceola County Historical Society, Local Art Galleries, Cafes and Restaurants |
| Pine Lake | Known for its tranquil setting and nature trails, this area is perfect for guests wanting to enjoy outdoor activities in a peaceful environment. | Pine Lake Park, Nature Walking Trails, Bird Watching |
| Mason County | A diverse region with rich history and a variety of attractions, making it appealing for tourists and families alike. | Historic Sites, Local Museums, Annual Festivals |
| Lake Michigan Shores | A beautiful coastal area that offers stunning beach views and opportunities for water sports, ideal for vacationers. | Beaches, Water Activities, Lighthouses |
| Orchard Beach | A quiet beach community that attracts visitors looking for a laid-back atmosphere and scenic nature, perfect for weekend getaways. | Orchard Beach State Park, Picnic Areas, Nature Trails |
| Riverside Park | An inviting area with plenty of green spaces and recreation options, appealing to families and outdoor enthusiasts. | Riverside Park Trails, Playgrounds, Community Events |
Understanding Airbnb License Requirements & STR Laws in Osceola (2025)
While Osceola, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Osceola to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Osceola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Osceolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous Historic Inn for your Retreat
Private Room • 7 bedrooms
Modern 1 BR Apt w/ King Bed
Entire Place • 1 bedroom
The Sandstone House- Modern 3 BR & Family friendly
Entire Place • 3 bedrooms
Cottage 201 (2 Bedroom)
Entire Place • 2 bedrooms
3 bedroom home in center of the Keweenaw
Entire Place • 3 bedrooms
Bright & Modern 3 BR Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Osceola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Osceola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beth | 7 | $136,047 | 40 | 4.28/5.0 |
| Alexa | 4 | $102,707 | 287 | 4.91/5.0 |
| Jerry | 6 | $83,547 | 74 | 4.89/5.0 |
| Becky | 2 | $35,167 | 86 | 4.79/5.0 |
| Levi | 2 | $31,846 | 33 | 4.93/5.0 |
| Ashley | 1 | $26,828 | 59 | 4.95/5.0 |
| Host #398319290 | 1 | $22,634 | 6 | 5.00/5.0 |
| Janet C | 1 | $20,764 | 49 | 4.90/5.0 |
| Danise | 1 | $10,380 | 96 | 4.97/5.0 |
| Michele | 1 | $5,021 | 32 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Osceola.
Dive Deeper: Advanced Osceola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Osceola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOsceola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Osceola
- The Osceola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Osceola, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 29.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Osceola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Osceola
- The dominant room capacity in Osceola is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.3% of the active Airbnb listings in Osceola, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Osceola.
Osceola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Osceola
- The most common guest capacity trend in Osceola vacation rentals is listings accommodating 6 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Osceola STR market, accounting for 59.2% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Osceola.
- On average, properties in Osceola are equipped to host 4.3 guests.
Osceola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Osceola
- The most common availability pattern in Osceola falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Osceola (59.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Osceola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
38.5% of total
2 Nights
13 listings
50% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
1 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Osceola is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.5%) of the Osceola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Osceola hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Osceola.
Osceola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
28% of total
Moderate
5 listings
20% of total
Firm
6 listings
24% of total
Strict
7 listings
28% of total
Cancellation Policy Insights for Osceola
- The prevailing Airbnb cancellation policy trend in Osceola is Flexible, used by 28% of listings.
- A majority (52.0%) of hosts in Osceola utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28% market standard in Osceola.
- Regularly review your cancellation policy against competitors and market demand shifts in Osceola.
Osceola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Osceola
- The overall average booking lead time for vacation rentals in Osceola is 38 days.
- Guests book furthest in advance for stays during April (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (82 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Osceola.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Osceola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Osceola (2025)
Amenity Prevalence
Amenity Insights for Osceola
- Essential amenities in Osceola that guests expect include: Free parking on premises, Heating, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Osceola: Free parking on premises, Heating, Wifi, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Osceola to stay competitive.
Osceola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Osceola
- The typical guest profile for Airbnb in Osceola consists of primarily domestic travelers (98%), often arriving from nearby Green Bay, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Germany (1.1%).
- Top languages spoken are English (75.5%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Green Bay and Marquette.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Osceola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dollar Bay | 12 | $4,207 | $250.41 | 51% |
| Republic Township | 12 | $3,644 | $347.58 | 44% |
| Allouez Township | 19 | $3,542 | $314.84 | 41% |
| Harvey | 12 | $3,473 | $228.66 | 50% |
| Chocolay Township | 47 | $3,369 | $258.97 | 48% |
| Marquette | 143 | $3,101 | $212.94 | 51% |
| Houghton | 61 | $3,051 | $258.38 | 46% |
| Arvon Township | 10 | $3,010 | $236.30 | 54% |
| Eagle Harbor Township | 13 | $2,998 | $347.39 | 46% |
| Elm River Township | 15 | $2,754 | $229.47 | 42% |