Farmington Hills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Farmington Hills in 2025? Explore comprehensive Airbnb analytics for Farmington Hills, Michigan, United States to uncover income potential. This 2025 STR market report for Farmington Hills, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Farmington Hills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Farmington Hills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Farmington Hills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Farmington Hills (2025)
Understanding the monthly revenue variations for Airbnb listings in Farmington Hills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farmington Hills is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farmington Hills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,708+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,122 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $986, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farmington Hills
Farmington Hills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Farmington Hills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farmington Hills:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farmington Hills
Average Daily Rate (ADR) Airbnb Trends in Farmington Hills (2025)
Effective short term rental pricing strategy in Farmington Hills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farmington Hills typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Farmington Hills
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Airbnb Seasonality Analysis & Trends in Farmington Hills (2025)
Peak Season (August, May, June)
- Revenue averages $3,669 per month
- Occupancy rates average 54.4%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,695 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $1,713 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $180
Seasonality Insights for Farmington Hills
- The Airbnb seasonality in Farmington Hills shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farmington Hills's highest earning potential, with monthly revenues capable of climbing to $3,674, occupancy reaching a high of 59.5%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,491, occupancy could drop to 29.4%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farmington Hills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Farmington Hills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Farmington Hills (2025)
Exploring the top neighborhoods for short-term rentals in Farmington Hills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Farmington | The thriving heart of Farmington with a lively atmosphere, boutique shops, and dining options. It's popular among visitors looking for a charming, walkable community experience. | Farmington Civic Theater, Shiawassee Park, Farmington Farmers Market, The Town Square, Historical Farmington Area Museum |
| Heritage Park | A beautiful recreational area that draws nature lovers and families. This area is perfect for vacationers looking for outdoor activities and scenic views. | Heritage Park, Walking Trails, Playgrounds, Nature Center, Sports Fields |
| Farmington Hills Nature Center | An area that provides access to natural beauty and tranquility, appealing to those who appreciate outdoor experiences and eco-tourism. | Nature Trails, Wildlife Watching, Educational Programs, Picnic Areas |
| Plymouth Road Corridor | A commercial hub with proximity to shops and restaurants, attracting business travelers and families visiting the area. | Shopping Centers, Restaurants, Entertainment Options |
| Civic Center Park | A popular community gathering place ideal for events and leisure activities, perfect for families looking for a nice area to stay. | Civic Center Library, Farmington Hills Ice Arena, Community Events, Picnic Areas |
| Muirwood Village | A quiet suburban neighborhood with a family-friendly atmosphere, ideal for those wanting a peaceful stay with easy access to Farmington amenities. | Parks and Playgrounds, Community Pool, Family Friendly Atmosphere |
| Rugby Park | A neighborhood known for its recreational facilities and community spirit, great for families and sports enthusiasts. | Sports Fields, Community Events, Play Areas |
| Barton Hills | An upscale residential area with scenic views, often attracting visitors looking for a more luxurious stay near Farmington amenities. | Scenic Residential Areas, Upscale Dining, Proximity to Parks |
Understanding Airbnb License Requirements & STR Laws in Farmington Hills (2025)
While Farmington Hills, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Farmington Hills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Farmington Hills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farmington Hillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Attainable Convenient Serenity
Entire Place • 4 bedrooms
Cozy home sleeps 10, firepit, entertains 16+
Entire Place • 4 bedrooms
3 BD/2.5 BA Home Near *Novi*Long Stays Welcome
Entire Place • 3 bedrooms
Near Downtown Farmington | Novi | Livonia | Mall
Entire Place • 3 bedrooms
No Cleaning Fee! Family Friendly 2-Bed, 2-Bath
Entire Place • 2 bedrooms
The House of Pair-adise
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Farmington Hills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Farmington Hills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coco | 8 | $179,283 | 687 | 4.30/5.0 |
| Autumn | 2 | $149,898 | 221 | 4.87/5.0 |
| Samantha | 2 | $76,758 | 94 | 4.88/5.0 |
| Hanna Hospitality | 1 | $46,221 | 40 | 4.53/5.0 |
| Brandon | 1 | $44,455 | 66 | 4.92/5.0 |
| Laura | 1 | $41,649 | 32 | 4.81/5.0 |
| StayArbor Hospitality | 1 | $41,455 | 7 | 5.00/5.0 |
| Simona | 1 | $39,701 | 56 | 4.96/5.0 |
| Katey | 1 | $27,206 | 38 | 4.74/5.0 |
| Erin | 1 | $24,877 | 41 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farmington Hills.
Dive Deeper: Advanced Farmington Hills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farmington Hills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarmington Hills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farmington Hills
- The Farmington Hills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farmington Hills, House properties are the most common (68.6%), reflecting the local real estate landscape.
- Houses represent a significant 68.6% portion, catering likely to families or larger groups.
Farmington Hills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farmington Hills
- The dominant room capacity in Farmington Hills is 3 bedrooms listings, making up 22.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 42.9% of the active Airbnb listings in Farmington Hills, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farmington Hills.
Farmington Hills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farmington Hills
- The most common guest capacity trend in Farmington Hills vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Farmington Hills STR market, accounting for 37.1% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farmington Hills.
- On average, properties in Farmington Hills are equipped to host 3.7 guests.
Farmington Hills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farmington Hills
- The most common availability pattern in Farmington Hills falls within the 181-270 days range, representing 31.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Farmington Hills (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Farmington Hills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
31.4% of total
2 Nights
5 listings
14.3% of total
3 Nights
6 listings
17.1% of total
4-6 Nights
5 listings
14.3% of total
7-29 Nights
5 listings
14.3% of total
30+ Nights
3 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Farmington Hills is 1 Night, adopted by 31.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.4% of Farmington Hills hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farmington Hills.
Farmington Hills Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
19.4% of total
Moderate
7 listings
22.6% of total
Firm
4 listings
12.9% of total
Strict
14 listings
45.2% of total
Cancellation Policy Insights for Farmington Hills
- The prevailing Airbnb cancellation policy trend in Farmington Hills is Strict, used by 45.2% of listings.
- A majority (58.1%) of hosts in Farmington Hills utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.2% market standard in Farmington Hills.
- With 45.2% using Strict terms, this is a viable option in Farmington Hills, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Farmington Hills.
Farmington Hills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Farmington Hills
- The overall average booking lead time for vacation rentals in Farmington Hills is 22 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Fall (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Farmington Hills.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Farmington Hills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Farmington Hills (2025)
Amenity Prevalence
Amenity Insights for Farmington Hills
- Essential amenities in Farmington Hills that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, TV, Free parking on premises, Microwave, Essentials, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farmington Hills: Wifi, Smoke alarm, Air conditioning, Heating, TV, Free parking on premises, Microwave, Essentials, Hangers.
- Prioritize adding missing essentials: Microwave, Essentials, Hangers.
- Consider adding popular differentiators like Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farmington Hills to stay competitive.
Farmington Hills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Farmington Hills
- The typical guest profile for Airbnb in Farmington Hills consists of primarily domestic travelers (91%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United States (91.4%) and Canada (4.3%).
- Top languages spoken are English (71.6%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Farmington Hills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |