Chocolay Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Chocolay Township in 2025? Explore comprehensive Airbnb analytics for Chocolay Township, Michigan, United States to uncover income potential. This 2025 STR market report for Chocolay Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Chocolay Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chocolay Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chocolay Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chocolay Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Chocolay Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chocolay Township is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chocolay Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,896+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,206 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,912 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chocolay Township
Chocolay Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chocolay Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chocolay Township:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chocolay Township
Average Daily Rate (ADR) Airbnb Trends in Chocolay Township (2025)
Effective short term rental pricing strategy in Chocolay Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chocolay Township typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $482+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $304 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Chocolay Township
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Airbnb Seasonality Analysis & Trends in Chocolay Township (2025)
Peak Season (August, July, June)
- Revenue averages $6,645 per month
- Occupancy rates average 70.6%
- Daily rates average $251
Shoulder Season
- Revenue averages $3,641 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $244
Low Season (January, February, March)
- Revenue drops to average $1,962 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $249
Seasonality Insights for Chocolay Township
- The Airbnb seasonality in Chocolay Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chocolay Township's highest earning potential, with monthly revenues capable of climbing to $7,122, occupancy reaching a high of 75.4%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,605, occupancy could drop to 22.8%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chocolay Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chocolay Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chocolay Township (2025)
Exploring the top neighborhoods for short-term rentals in Chocolay Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Superior Shoreline | Scenic views and outdoor activities make this area attractive for nature lovers and adventure seekers. Visitors enjoy swimming, fishing, and hiking along the pristine shoreline. | Marenisco Town Park, McLain State Park, Big Bay Lighthouse, Hurricane River Falls, Lake Lighthouse |
| Chocolate Township Parks | This area features community parks and recreational facilities, perfect for families and groups looking for outdoor activities. | Chocolay Township Park, Mackinac Island Ferry, Chocolay River Haven |
| Near Marquette | Marquette is a nearby city that offers various amenities, dining, and cultural attractions, making it a good base for exploring Chocolay Township. | Marquette Regional History Center, Lower Harbor Park, Presque Isle Park, Northern Michigan University |
| Montreal Falls | A serene location known for its waterfalls and nature trails, appealing to those who seek tranquility and beautiful scenery. | Montreal Falls, Various hiking trails, Picnic areas |
| Nearby Traverse City | Although slightly further away, Traverse City is a popular destination famous for its cherry blossoms and beautiful lakes, bringing in tourists throughout the year. | Traverse City State Park, Cherry Festival, Old Mission Peninsula, Sleeping Bear Dunes |
| North Woods Trail | A perfect area for outdoor enthusiasts and those interested in recreational activities such as camping, hiking, and biking. | North Woods Mountain Biking Trail, Hiking paths, Scenic biking routes |
| Local Wineries and Breweries | The area is home to local wineries and breweries, attracting visitors who enjoy local beverages and vineyard tours. | Chocolay River Winery, Local breweries, Wine tasting events |
| Historical Sites | Rich in history and culture, the historical sites in and around Chocolay Township can attract history buffs and tourists interested in local heritage. | Chocolay Township Historical Society, Local heritage trails, Historical markers and sites |
Understanding Airbnb License Requirements & STR Laws in Chocolay Township (2025)
While Chocolay Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chocolay Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chocolay Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chocolay Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chocolay Manor
Entire Place • 6 bedrooms
Dunwandrin Lake House in Marquette | Sleeps 10!
Entire Place • 3 bedrooms
Beach Luxury Meets Wild Beauty of Lake Superior
Entire Place • 4 bedrooms
SeaWatch Beach House quick snowmobile trail access
Entire Place • 4 bedrooms
At Last Lake Lodge
Entire Place • 4 bedrooms
Maison 28: Lake Superior Luxury Beachfront
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chocolay Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chocolay Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Penny | 3 | $145,517 | 82 | 4.99/5.0 |
| Host #386235404 | 1 | $136,529 | 0 | 0.00/5.0 |
| Kim | 1 | $127,347 | 19 | 5.00/5.0 |
| Emma | 1 | $122,849 | 79 | 4.97/5.0 |
| Theresa | 5 | $120,006 | 1373 | 4.92/5.0 |
| Bea | 2 | $105,185 | 176 | 4.82/5.0 |
| Sarah | 1 | $98,485 | 71 | 4.83/5.0 |
| Michael | 1 | $93,791 | 5 | 5.00/5.0 |
| Joel | 1 | $87,665 | 9 | 5.00/5.0 |
| Cole And Emily | 1 | $86,762 | 369 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chocolay Township.
Dive Deeper: Advanced Chocolay Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chocolay Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChocolay Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chocolay Township
- The Chocolay Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chocolay Township, House properties are the most common (61.7%), reflecting the local real estate landscape.
- Houses represent a significant 61.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Chocolay Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chocolay Township
- The dominant room capacity in Chocolay Township is 2 bedrooms listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.8% of the active Airbnb listings in Chocolay Township, indicating a high concentration in these sizes.
- A significant 42.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chocolay Township.
Chocolay Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chocolay Township
- The most common guest capacity trend in Chocolay Township vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Chocolay Township STR market, accounting for 48.9% of listings.
- 46.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chocolay Township.
- On average, properties in Chocolay Township are equipped to host 4.8 guests.
Chocolay Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chocolay Township
- The most common availability pattern in Chocolay Township falls within the 181-270 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chocolay Township (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chocolay Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
36.2% of total
2 Nights
17 listings
36.2% of total
3 Nights
6 listings
12.8% of total
4-6 Nights
1 listings
2.1% of total
30+ Nights
6 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Chocolay Township is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Chocolay Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Chocolay Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Chocolay Township hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chocolay Township.
Chocolay Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
21.7% of total
Moderate
11 listings
23.9% of total
Firm
7 listings
15.2% of total
Strict
18 listings
39.1% of total
Cancellation Policy Insights for Chocolay Township
- The prevailing Airbnb cancellation policy trend in Chocolay Township is Strict, used by 39.1% of listings.
- A majority (54.3%) of hosts in Chocolay Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Chocolay Township.
- With 39.1% using Strict terms, this is a viable option in Chocolay Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Chocolay Township.
Chocolay Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chocolay Township
- The overall average booking lead time for vacation rentals in Chocolay Township is 56 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Chocolay Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Chocolay Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chocolay Township (2025)
Amenity Prevalence
Amenity Insights for Chocolay Township
- Essential amenities in Chocolay Township that guests expect include: Free parking on premises, Smoke alarm, Heating, Hot water, Wifi, Dishes and silverware, Coffee maker, Fire extinguisher, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chocolay Township: Free parking on premises, Smoke alarm, Heating, Hot water, Wifi, Dishes and silverware, Coffee maker, Fire extinguisher, Refrigerator.
- Prioritize adding missing essentials: Heating, Hot water, Wifi, Dishes and silverware, Coffee maker, Fire extinguisher, Refrigerator.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chocolay Township to stay competitive.
Chocolay Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chocolay Township
- The typical guest profile for Airbnb in Chocolay Township consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (1%).
- Top languages spoken are English (80.8%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chocolay Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Town of Egg Harbor | 42 | $4,258 | $318.15 | 50% |
| Dollar Bay | 12 | $4,207 | $250.41 | 51% |
| Town of Townsend | 10 | $4,181 | $349.35 | 46% |