Clay Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Clay Township in 2025? Explore comprehensive Airbnb analytics for Clay Township, Michigan, United States to uncover income potential. This 2025 STR market report for Clay Township, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Clay Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clay Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clay Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clay Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Clay Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clay Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clay Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,213+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,802 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,419 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,402, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clay Township
Clay Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clay Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clay Township:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clay Township
Average Daily Rate (ADR) Airbnb Trends in Clay Township (2025)
Effective short term rental pricing strategy in Clay Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clay Township typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $488+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $348 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in Clay Township
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Airbnb Seasonality Analysis & Trends in Clay Township (2025)
Peak Season (July, August, June)
- Revenue averages $5,327 per month
- Occupancy rates average 53.4%
- Daily rates average $319
Shoulder Season
- Revenue averages $2,639 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $260
Low Season (January, February, March)
- Revenue drops to average $1,322 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $237
Seasonality Insights for Clay Township
- The Airbnb seasonality in Clay Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clay Township's highest earning potential, with monthly revenues capable of climbing to $6,201, occupancy reaching a high of 59.3%, and ADRs peaking at $323.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,075, occupancy could drop to 25.0%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clay Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clay Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clay Township (2025)
Exploring the top neighborhoods for short-term rentals in Clay Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Clay | The bustling heart of Clay Township, offering proximity to shops, dining, and community events. Ideal for guests looking for convenience and local charm. | Clay Township Historical Museum, Local Parks, Community Events, Dining options, Shopping Centers |
| Lake St. Clair | A picturesque area known for its beautiful waterfront views, water activities, and serene surroundings. Perfect for vacationers interested in outdoor recreation and relaxation. | Lake St. Clair, Fishing and Boating, Waterfront Parks, Nature Trails, Sunset Views |
| Mason Park | A family-friendly neighborhood with access to parks and recreational activities. Great for hosting families and those seeking a quiet retreat close to nature. | Mason Park, Playgrounds, Walking Trails, Picnic Areas, Sports Facilities |
| Algonac | Nearby town offering a charming small-town feel with local attractions. Attracts visitors looking for a quiet getaway while still being close to major amenities. | Algonac State Park, Local Dining, Historical Sites, Waterfront Views, Community Events |
| Fair Haven | Close to fishing and boating spots, Fair Haven offers a quaint atmosphere that appeals to both summer vacationers and year-round residents. | Fair Haven State Park, Fishing and Boating, Local Festivals, Cozy Cafes, Waterfront Activities |
| East China | A nearby growing community that is attractive for its quiet lifestyle and access to the St. Clair River. Ideal for those looking for a peaceful retreat or visiting nearby attractions. | St. Clair River, Parks and Recreation, Local Dining, Nature Walks, Community Festivities |
| St. Clair | A charming city on the banks of the St. Clair River, offering scenic views and a rich local history. Suitable for tourists interested in local culture and waterfront activities. | St. Clair Historical Museum, Riverfront Parks, Local Restaurants, Boating Activities, Scenic Views |
| Harsens Island | A unique destination only accessible by boat, known for its natural beauty and outdoor activities. An ideal spot for adventurers and nature lovers. | Harsens Island State Park, Wildlife Viewing, Fishing, Biking Trails, Local Marinas |
Understanding Airbnb License Requirements & STR Laws in Clay Township (2025)
While Clay Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clay Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clay Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Clay Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabana Sunset House on Lake St. Clair/ Kayaks
Entire Place • 3 bedrooms
Family Holiday Getaway: Hot Tub & Freighter Views
Entire Place • 4 bedrooms
Gather & Relax! 9 Beds*Swimming*2 Kayaks/2 SUPs*
Entire Place • 4 bedrooms
Newer Cottage on the Lake, ample space for boats
Entire Place • 3 bedrooms
Inglewood Haven + toys
Entire Place • 4 bedrooms
Rays On The River: Summer Starts Here!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clay Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clay Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Doreen | 1 | $110,890 | 24 | 5.00/5.0 |
| Carla | 1 | $80,617 | 48 | 4.96/5.0 |
| Patrick | 2 | $68,263 | 95 | 4.83/5.0 |
| Kristina | 1 | $60,201 | 56 | 5.00/5.0 |
| Timothy | 2 | $47,110 | 60 | 4.83/5.0 |
| Mark | 1 | $44,157 | 20 | 4.85/5.0 |
| Freshwater Vacation Rentals | 1 | $43,590 | 38 | 4.87/5.0 |
| Michael | 2 | $35,952 | 13 | 4.50/5.0 |
| Joe | 1 | $35,796 | 117 | 4.68/5.0 |
| Robert | 1 | $31,250 | 26 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clay Township.
Dive Deeper: Advanced Clay Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clay Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClay Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clay Township
- The Clay Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clay Township, House properties are the most common (92.7%), reflecting the local real estate landscape.
- Houses represent a significant 92.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 7.3%) offer potential for unique stay experiences.
Clay Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clay Township
- The dominant room capacity in Clay Township is 3 bedrooms listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Clay Township, indicating a high concentration in these sizes.
- A significant 63.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clay Township.
Clay Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clay Township
- The most common guest capacity trend in Clay Township vacation rentals is listings accommodating 8+ guests (34.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Clay Township STR market, accounting for 63.4% of listings.
- 78.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clay Township.
- On average, properties in Clay Township are equipped to host 6.3 guests.
Clay Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clay Township
- The most common availability pattern in Clay Township falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Clay Township (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clay Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
14.6% of total
2 Nights
19 listings
46.3% of total
3 Nights
5 listings
12.2% of total
4-6 Nights
1 listings
2.4% of total
30+ Nights
10 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Clay Township is 2 Nights, adopted by 46.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.9%) of the Clay Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Clay Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.3% of Clay Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- A 2-night minimum appears standard (46.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clay Township.
Clay Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
17.1% of total
Moderate
7 listings
17.1% of total
Firm
18 listings
43.9% of total
Strict
9 listings
22% of total
Cancellation Policy Insights for Clay Township
- The prevailing Airbnb cancellation policy trend in Clay Township is Firm, used by 43.9% of listings.
- A majority (65.9%) of hosts in Clay Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.9% market standard in Clay Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Clay Township.
Clay Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clay Township
- The overall average booking lead time for vacation rentals in Clay Township is 69 days.
- Guests book furthest in advance for stays during August (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Clay Township.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Clay Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clay Township (2025)
Amenity Prevalence
Amenity Insights for Clay Township
- Essential amenities in Clay Township that guests expect include: Smoke alarm, TV, Kitchen, Heating, Fire extinguisher, Coffee maker, Cooking basics, Dishes and silverware, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clay Township: Smoke alarm, TV, Kitchen, Heating, Fire extinguisher, Coffee maker, Cooking basics, Dishes and silverware, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Fire extinguisher, Coffee maker, Cooking basics, Dishes and silverware, Free parking on premises, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clay Township to stay competitive.
Clay Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clay Township
- The typical guest profile for Airbnb in Clay Township consists of primarily domestic travelers (99%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and Switzerland (0.4%).
- Top languages spoken are English (87.1%) followed by Spanish (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clay Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Forester | 13 | $4,779 | $397.23 | 39% |
| City of Frankenmuth | 31 | $4,726 | $313.11 | 51% |
| Huron Township | 16 | $4,605 | $462.68 | 39% |
| Scio Township | 23 | $4,485 | $685.92 | 43% |
| Peninsula | 16 | $4,286 | $314.57 | 52% |
| Chagrin Falls | 17 | $4,177 | $268.34 | 52% |
| Mentor-on-the-Lake | 10 | $4,139 | $266.47 | 56% |
| Port Sanilac | 35 | $4,073 | $515.80 | 34% |
| Ann Arbor | 512 | $3,990 | $432.70 | 45% |
| Erie Township | 10 | $3,609 | $221.22 | 51% |