Rollin Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Rollin Township in 2025? Explore comprehensive Airbnb analytics for Rollin Township, Michigan, United States to uncover income potential. This 2025 STR market report for Rollin Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Rollin Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rollin Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rollin Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rollin Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Rollin Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rollin Township is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rollin Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,106+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,786 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,021 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $933, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rollin Township
Rollin Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rollin Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rollin Township:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rollin Township
Average Daily Rate (ADR) Airbnb Trends in Rollin Township (2025)
Effective short term rental pricing strategy in Rollin Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rollin Township typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $707+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $383 or more.
- Typical properties (Median) charge around $246 per night.
- Entry-level properties (Bottom 25%) earn around $174 per night.
Average Daily Rate (ADR) Trend by Month in Rollin Township
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Airbnb Seasonality Analysis & Trends in Rollin Township (2025)
Peak Season (July, August, May)
- Revenue averages $5,428 per month
- Occupancy rates average 49.0%
- Daily rates average $352
Shoulder Season
- Revenue averages $2,786 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $335
Low Season (January, March, December)
- Revenue drops to average $1,706 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $340
Seasonality Insights for Rollin Township
- The Airbnb seasonality in Rollin Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rollin Township's highest earning potential, with monthly revenues capable of climbing to $6,577, occupancy reaching a high of 59.1%, and ADRs peaking at $380.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,227, occupancy could drop to 18.6%, and ADRs may adjust down to $317.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rollin Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rollin Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rollin Township (2025)
Exploring the top neighborhoods for short-term rentals in Rollin Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Michigan Shore | Beautiful lakeside community known for its stunning beaches and outdoor activities. It's ideal for travelers looking to enjoy water sports, relaxation and the scenic views of Lake Michigan. | Silver Lake State Park, Pere Marquette Park, Little Sable Point Lighthouse, Lake Michigan Beach, Sand Dunes |
| Downtown Hart | Charming downtown area with local shops, restaurants, and festivals. It's a vibrant community that draws visitors looking for a small-town experience with local flair. | Hart Historic District, Oceana County Historical Museum, local farmers market, Hart Commons |
| Montague | Picturesque town with a beautiful harbor and access to bike trails. It's great for visitors looking for outdoor adventures and historical sites. | Montague Harbor, White River Light Station, Mac Woods Dune Rides, local breweries and cafes |
| Whitehall | Adjacent to Montague, Whitehall offers beautiful views of Lake Michigan and a rich local culture. Perfect for families and leisure travelers alike. | White Lake, White Lake Historical Society, local parks and beaches, White River |
| Pentwater | Quaint village atmosphere with a historic vibe, known for its art galleries and nearby beaches. Attracts visitors looking for arts, culture and nature. | Pentwater Lake, Silver Lake State Park, Pentwater Village, beach access and local art galleries |
| Shelby | A small, friendly town with a vibrant community spirit and local events, ideal for visitors who enjoy local culture and cuisine. | Shelby Historical Museum, local parks, community events and fairs, Nature trails, Biking routes |
| New Era | Tranquil area surrounded by natural beauty, ideal for relaxation and nature enthusiasts. Attracts those looking for a peaceful getaway. | Silver Lake State Park, Biking trails, local markets, Nature reserves |
| Hart-Montague Trail | A scenic trail perfect for biking and hiking, running through beautiful landscapes. Great for active travelers and nature lovers. | Hart-Montague Bike Trail, nature trails, scenic views, wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Rollin Township (2025)
While Rollin Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rollin Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rollin Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rollin Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Devil's Lake Retreat
Entire Place • 5 bedrooms
Horton Beach Lake House-Your Four-Season Getaway!
Entire Place • 6 bedrooms
Lakefront Getaway: Dock & kayaks ! Pet friendly
Entire Place • 3 bedrooms
Devils Lake Cottage, "The Nook"
Entire Place • 5 bedrooms
New home sleeps 10 w/ game room 2 baths, lake view
Entire Place • 3 bedrooms
Lake Front Cottage with hot tub, sleeps 6
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rollin Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rollin Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 1 | $117,854 | 6 | 5.00/5.0 |
| Freshwater Vacation Rentals | 2 | $110,588 | 24 | 4.88/5.0 |
| Lesley | 3 | $64,290 | 77 | 4.94/5.0 |
| Kristi | 1 | $54,437 | 66 | 4.98/5.0 |
| Alex | 1 | $50,189 | 8 | 4.63/5.0 |
| Deborah | 1 | $48,394 | 17 | 4.88/5.0 |
| Will | 1 | $42,558 | 34 | 4.79/5.0 |
| Benjamin | 2 | $40,491 | 69 | 5.00/5.0 |
| Janet | 6 | $34,015 | 105 | 4.87/5.0 |
| Rachael | 1 | $28,302 | 65 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rollin Township.
Dive Deeper: Advanced Rollin Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rollin Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRollin Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rollin Township
- The Rollin Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rollin Township, House properties are the most common (84.6%), reflecting the local real estate landscape.
- Houses represent a significant 84.6% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Rollin Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rollin Township
- The dominant room capacity in Rollin Township is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.4% of the active Airbnb listings in Rollin Township, indicating a high concentration in these sizes.
- A significant 56.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rollin Township.
Rollin Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rollin Township
- The most common guest capacity trend in Rollin Township vacation rentals is listings accommodating 8+ guests (48.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rollin Township STR market, accounting for 64.1% of listings.
- 71.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rollin Township.
- On average, properties in Rollin Township are equipped to host 6.3 guests.
Rollin Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rollin Township
- The most common availability pattern in Rollin Township falls within the 271-366 days range, representing 76.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rollin Township (56.4%), reflecting common guest stay durations or potential owner blocking patterns.
Rollin Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
21.1% of total
2 Nights
14 listings
36.8% of total
3 Nights
4 listings
10.5% of total
4-6 Nights
6 listings
15.8% of total
7-29 Nights
2 listings
5.3% of total
30+ Nights
4 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rollin Township is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Rollin Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Rollin Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rollin Township.
Rollin Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
10.5% of total
Moderate
4 listings
10.5% of total
Firm
14 listings
36.8% of total
Strict
16 listings
42.1% of total
Cancellation Policy Insights for Rollin Township
- The prevailing Airbnb cancellation policy trend in Rollin Township is Strict, used by 42.1% of listings.
- A majority (78.9%) of hosts in Rollin Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Rollin Township.
- With 42.1% using Strict terms, this is a viable option in Rollin Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rollin Township.
Rollin Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rollin Township
- The overall average booking lead time for vacation rentals in Rollin Township is 72 days.
- Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Rollin Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Rollin Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rollin Township (2025)
Amenity Prevalence
Amenity Insights for Rollin Township
- Essential amenities in Rollin Township that guests expect include: TV, Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rollin Township: TV, Free parking on premises, Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Smoke alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rollin Township to stay competitive.
Rollin Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rollin Township
- The typical guest profile for Airbnb in Rollin Township consists of primarily domestic travelers (99%), often arriving from nearby Toledo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and Canada (1.3%).
- Top languages spoken are English (92.3%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toledo and Adrian.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rollin Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fremont | 17 | $4,003 | $370.27 | 44% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |
| Scio Township | 22 | $3,949 | $650.66 | 45% |
| Ann Arbor | 517 | $3,949 | $409.89 | 45% |
| Paw Paw Township | 12 | $3,880 | $395.99 | 45% |
| Alto | 19 | $3,728 | $510.51 | 36% |
| Erie Township | 10 | $3,526 | $213.26 | 55% |
| Norvell Township | 10 | $3,301 | $269.93 | 46% |
| Fabius Township | 18 | $3,270 | $383.33 | 34% |
| Hamburg Township | 39 | $3,256 | $394.32 | 39% |