Airbnb Market Analytics, Statistics and Data in Indian River, Michigan, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Indian River? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Indian River:

Average Daily Rate
$218
Occupancy Rate
39.54%
Annual Revenue
$21,776
Revenue Growth YoY
-27.98%
Best Month
July
Worst Month
December
Regulation
Low
Active Listings
98

How much do Airbnb hosts make on average per month in Indian River?

The short-term rental market in Indian River shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

  • Typical properties (median) earn $1,874 per month
  • Strong performing properties (top 25%) make $3,457 or more
  • Best-in-class properties (top 10%) achieve $5,305+ monthly
  • Entry-level properties (bottom 25%) typically earn around $1,084

Revenue Variations by Month

Occupancy Rates Throughout the Year in Indian River

The market in Indian River shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

  • Typical properties (median) maintain 32% occupancy rates
  • Strong performing properties (top 25%) achieve 48% or higher
  • Best-in-class properties (top 10%) reach 67%+occupancy
  • Entry-level properties (bottom 25%) average around 20%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Indian River

Daily rates in Indian River vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

  • Typical properties (median) generate $171 per night
  • Strong performing properties (top 25%) secure $248 or more
  • Best-in-class properties (top 10%) pull in $400+ per night
  • Entry-level properties (bottom 25%) earn around $134

Daily Rate Variations by Month

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Seasonality patterns in Indian River

Peak Season (July, August, June)
  • Revenue peaks at $5314.74 per month
  • Occupancy rates reach 69.45%
  • Daily rates average $244.52
Shoulder Season
  • Revenue averages $2602.21 per month
  • Occupancy maintains 35.65%
  • Daily rates hold at $218.34
Low Season (November, January, December)
  • Revenue drops to $1224.43 per month
  • Occupancy decreases to 21.89%
  • Daily rates adjust to $200.51

Is it still profitable to do Airbnb in Indian River in 2025?

Yes! Indian River demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $2602 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy
  • Implement premium seasonal pricing strategies
  • Set longer minimum stay requirements during high-demand periods
  • Enforce stricter cancellation policies
Shoulder Season Strategy
  • Maintain competitive market-based pricing
  • Offer moderate-length stay incentives
  • Target a mix of leisure and business travelers with flexible booking terms
  • Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
  • Adjust pricing to remain competitive in the market
  • Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
  • Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Indian River

AreaWhy Choose This AreaKey Attractions
Mullett Lake
A beautiful freshwater lake known for its clear waters and recreational activities, perfect for summer rentals and enjoy water activities.
Mullett Lake State Park, Fishing and boating, Hiking trails, Scenic views, Swimming areas
Indian River Marina
The marina area is bustling with tourists and boaters, offering easy access to the water and nearby attractions, making it ideal for visitors looking for an active vacation.
Indian River Marina, Boating and fishing activities, Boat rentals, Picnic areas
Burt Lake
Another scenic lake that attracts visitors looking for a tranquil getaway surrounded by nature, with opportunities for swimming, fishing, and hiking.
Burt Lake State Park, Fishing, Canoeing and kayaking, Hiking trails, Campgrounds
Cheboygan State Park
Known for its natural beauty and outdoor activities, this area draws in nature enthusiasts and those looking to experience the great outdoors.
Hiking trails, Campsites, Wildlife watching, Lakes and rivers
Pigeon River Country State Forest
This expansive forest is ideal for those who love hiking, camping, and exploring nature, perfect for guests seeking a more rugged experience.
Indian River
The town itself is charming and perfect for visitors wanting a quiet retreat with access to local shops and eateries, ideal for family getaways and couples.
Local shops and restaurants, Historic sites, Year-round events, Art galleries
Ocqueoc Falls
A serene location featuring beautiful waterfalls, drawing visitors looking for scenic views and outdoor activities, great for nature lovers.
Ocqueoc Falls, Picnic areas, Hiking trails
Topinabee
A quaint community on the shoreline of Mullett Lake, attracting families and visitors looking for a peaceful retreat with beautiful lake views.
Mullett Lake Beach, Local dining, Community events

Do you need a license for Airbnb in Indian River?

We recommend checking directly with Indian River's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.

Top Performing Airbnb Properties in Indian River

Aframe Riverside Cabin on Sturgeon River

Aframe Riverside Cabin on Sturgeon River

Entire Place • 2 bedrooms

$100,592
Revenue
52.3%
Occupancy
$427.63
Daily Rate
Lakefront Cottage with Stunning Views

Lakefront Cottage with Stunning Views

Entire Place • 4 bedrooms

$74,042
Revenue
47.8%
Occupancy
$349.59
Daily Rate
Indian River Waterfront Paradise and Fun

Indian River Waterfront Paradise and Fun

Entire Place • 3 bedrooms

$66,369
Revenue
57.9%
Occupancy
$452.42
Daily Rate
Tranquil RiverHouse Cabin Retreat w/ Hot Tub.

Tranquil RiverHouse Cabin Retreat w/ Hot Tub.

Entire Place • 4 bedrooms

$66,156
Revenue
37.8%
Occupancy
$469.24
Daily Rate
Hot Tub- ChateauTbone-Downtown-Indian River

Hot Tub- ChateauTbone-Downtown-Indian River

Entire Place • 2 bedrooms

$64,019
Revenue
74.5%
Occupancy
$229.83
Daily Rate
Burt Lake beauty right here!

Burt Lake beauty right here!

Entire Place • 3 bedrooms

$56,370
Revenue
46.0%
Occupancy
$550.94
Daily Rate

Top Performing Professional Hosts in Indian River

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Stewart & Elizabeth29$426,2967724.00/5.0
Stephanie1$100,5924034.97/5.0
Don8$100,569704.70/5.0
Leanna2$77,30992.44/5.0
Doug1$74,042744.92/5.0
603823376$66,58100.00/5.0
Kenyatta1$66,156644.92/5.0
Taylor1$64,0191654.84/5.0
Jessica2$58,543304.83/5.0
Alicia1$56,37035.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Indian River

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Room Type Distribution

Property Type Distribution

Key Insights

  • Market dominated by entire home listings (85.7%), with house and outdoor & mobile properties comprising 70.4% of inventory
  • Strong specialty sector (30.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
  • Untapped potential in boutique & hotels, others segments (5.1% combined)

Room Capacity Distribution

Analysis of 98 properties in Indian River shows that 2 bedrooms properties are most prevalent, making up 36.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.3% of all listings.

Key Insights

  • Most common: 2 bedrooms (36.7%)
  • Least common: 5+ bedrooms (3.1%)
  • Market concentration: 64.3% in top 2 sizes
  • Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 98 properties in Indian River reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 52.0% of the market.

Key Insights

  • Most common capacity: 4 guests (27.6% of market)
  • Least common capacity: 3 guests (4.1% of market)
  • Average guest capacity: 5.4 guests per property
  • Market concentration: 52.0% in top 2 capacity sizes
  • Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 98 properties in Indian River, the most common availability pattern is 271-366 days (53.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.8% of properties).

Key Insights

  • Most common availability window: 271-366 days (53.1%)
  • Most common booking duration: 91-180 days (40.8%)
  • Properties with high availability (180+ days): 90.8%
  • Properties with long-term bookings (180+ days): 9.2%

Minimum Stay Distributions

1 Night (30.4%)

1 Night

28 listings

30.4% of total

2 Nights (33.7%)

2 Nights

31 listings

33.7% of total

3 Nights (12%)

3 Nights

11 listings

12% of total

4-6 Nights (5.4%)

4-6 Nights

5 listings

5.4% of total

7-29 Nights (18.5%)

7-29 Nights

17 listings

18.5% of total

Key Insights

  • Short stays (1-2 nights) dominate the market at 64.1%
  • Mid-length stays (4-6 nights) represent 5.4% of listings
  • Monthly+ stays (0%) suggest a stable extended-stay market
  • High market flexibility with 76.1% accepting 3 nights or less

Recommendations

  • Set minimum stays between 2-3 nights to align with market standards
  • Adjust minimum stays seasonally based on demand patterns
  • Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.2%)

Super Strict 30 Days

1 listings

1.2% of total

Flexible (6.1%)

Flexible

5 listings

6.1% of total

Moderate (45.1%)

Moderate

37 listings

45.1% of total

Firm (17.1%)

Firm

14 listings

17.1% of total

Strict (30.5%)

Strict

25 listings

30.5% of total

Key Insights

  • Moderate is the preferred policy at 45.1% of listings
  • The market shows a balanced distribution between guest-friendly (51.2%) and strict (47.6%) policies
  • Strong market consensus around Moderate policies
  • Super Strict 30 Days policies are least common at 1.2% of listings

Recommendations

  • Market supports various policies - choose based on your property type and target guests
  • Strong market preference for Moderate policies suggests this should be your baseline
  • Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

  • Peak booking lead times occur in Jul, Jun, Aug, averaging 108 days
  • Shortest booking windows are in Feb, Dec, Jan, averaging 43 days
  • Summer shows the longest average booking window at 108 days, while Winter has the shortest at 43 days

Recommendations

  • Implement dynamic pricing strategies for Summer bookings at least 108 days in advance
  • Consider early bird discounts during Winter to encourage longer lead times
  • Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Indian River

Below is the distribution of amenities across listings in Indian River:

Traveler Demographics

Guest Origin Distribution
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Age Distribution

Key Insights

  • Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
  • Primary international markets: Canada (1.6%) and Puerto Rico (0.2%)
  • English is the top language at 83.5%, followed by Spanish (8.1%)
  • Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%

Recommendations

  • Target marketing campaigns for Grand Rapids and Chicago markets
  • Develop localized content for Canada and Puerto Rico
  • Prioritize English and Spanish language support
  • Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
  • Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Indian River. These nearby markets offer diverse opportunities for property investors and hosts:

MarketPropertiesMonthly RevenueDaily RateOccupancy
Greilickville39$6,558$493.5348%
Blair Township47$5,923$458.9048%
Bingham Township29$5,552$531.6649%
Walloon Lake22$4,854$436.6043%
Friendship Township16$4,760$390.2257%
Livingston Township11$4,720$297.2653%
Elmwood Charter Township66$4,718$368.4848%
Maple River Township11$4,624$360.9045%
Leelanau Township54$4,562$368.5351%
Chester Township11$4,545$356.7243%

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