Tawas City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Tawas City in 2025? Explore comprehensive Airbnb analytics for Tawas City, Michigan, United States to uncover income potential. This 2025 STR market report for Tawas City, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Tawas City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tawas City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tawas City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tawas City (2025)
Understanding the monthly revenue variations for Airbnb listings in Tawas City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tawas City is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tawas City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,854+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,738 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tawas City
Tawas City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tawas City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tawas City:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tawas City
Average Daily Rate (ADR) Airbnb Trends in Tawas City (2025)
Effective short term rental pricing strategy in Tawas City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tawas City typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Tawas City
Get Live Tawas City Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tawas City (2025)
Peak Season (July, August, June)
- Revenue averages $3,445 per month
- Occupancy rates average 52.9%
- Daily rates average $206
Shoulder Season
- Revenue averages $1,778 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $164
Low Season (March, October, November)
- Revenue drops to average $1,256 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $159
Seasonality Insights for Tawas City
- The Airbnb seasonality in Tawas City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tawas City's highest earning potential, with monthly revenues capable of climbing to $4,457, occupancy reaching a high of 62.8%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $975, occupancy could drop to 22.3%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tawas City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tawas City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tawas City (2025)
Exploring the top neighborhoods for short-term rentals in Tawas City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Huron Beaches | Beautiful sandy beaches along Lake Huron attract visitors looking for relaxation and outdoor activities. It's a popular spot for families and nature lovers. | Tawas Point State Park, Tawas Bay, Lake Huron, Tawas Lake, Tawas City Pier |
| Tawas City Downtown | The heart of Tawas City with charming shops and local dining options. It's ideal for those wanting a local experience and easy access to community events. | Local shops, Restaurants, Tawas 4 Theater, Parks, Events throughout the summer |
| Tawas Point State Park | Offers outdoor recreation opportunities and stunning natural scenery. A great place for birdwatching, hiking, and fishing, making it attractive to nature enthusiasts. | Birdwatching, Hiking trails, Fishing, Scenic views, Camping |
| Higgins Lake | Just a short drive away, it's one of Michigan's most beautiful lakes, attracting vacationers for swimming, boating, and fishing. | Higgins Lake State Park, Public beaches, Boating, Fishing, Scenic beauty |
| Sand Lake | A serene spot known for its peaceful atmosphere and water activities. Perfect for those looking to escape and enjoy quiet nature. | Swimming, Fishing, Kayaking, Picnicking, Nature trails |
| Au Gres | A quaint town nearby with access to beautiful waterways and fishing spots, appealing to those looking for a laid-back getaway. | Au Gres River, Fishing, Dining, Public parks, Community events |
| East Tawas | Close to Tawas City, this area offers more attractions and amenities, making it convenient for travelers looking for easy reach to Lake Huron. | Lake Huron, East Tawas State Park, Shopping, Dining, Events |
| Oscoda | A nearby community with attractive lakes and recreational areas. A great destination for outdoor lovers and those looking for affordable stays. | Oscoda Beach Park, Van Tassel Park, Fishing, Hiking, Winter sports |
Understanding Airbnb License Requirements & STR Laws in Tawas City (2025)
While Tawas City, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tawas City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tawas City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tawas Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Huron Happy Haven
Entire Place • 3 bedrooms
Leisure Lane Up North Home-Near Lk Huron/on a Pond
Entire Place • 4 bedrooms
Family Fun Spacious inside & outside
Entire Place • 3 bedrooms
Karen’s River Bend! 0.5 miles away from beach!!
Entire Place • 2 bedrooms
Tawas Beach Getaway, Family Size
Entire Place • 4 bedrooms
Cozy updated 2 BR on bike path, walk to Lake Huron
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tawas City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tawas City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 2 | $43,863 | 54 | 4.58/5.0 |
| Stephanie | 1 | $39,775 | 4 | 5.00/5.0 |
| George | 1 | $33,884 | 99 | 4.91/5.0 |
| Cheryl | 1 | $29,742 | 108 | 4.96/5.0 |
| Paul | 1 | $28,710 | 117 | 4.97/5.0 |
| Shelly | 1 | $28,698 | 33 | 4.94/5.0 |
| Jordan | 1 | $25,832 | 39 | 5.00/5.0 |
| Steven | 4 | $21,633 | 6 | Not Rated |
| Terry & Julee | 1 | $20,399 | 266 | 4.93/5.0 |
| Tina | 1 | $17,286 | 44 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tawas City.
Dive Deeper: Advanced Tawas City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tawas City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTawas City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tawas City
- The Tawas City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tawas City, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
Tawas City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tawas City
- The dominant room capacity in Tawas City is 2 bedrooms listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.9% of the active Airbnb listings in Tawas City, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tawas City.
Tawas City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tawas City
- The most common guest capacity trend in Tawas City vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tawas City STR market, accounting for 47.6% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tawas City.
- On average, properties in Tawas City are equipped to host 5.6 guests.
Tawas City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tawas City
- The most common availability pattern in Tawas City falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tawas City (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tawas City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
5 listings
23.8% of total
3 Nights
4 listings
19% of total
30+ Nights
8 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in Tawas City is 30+ Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in Tawas City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.1% of Tawas City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tawas City.
Tawas City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
33.3% of total
Moderate
4 listings
19% of total
Firm
3 listings
14.3% of total
Strict
7 listings
33.3% of total
Cancellation Policy Insights for Tawas City
- The prevailing Airbnb cancellation policy trend in Tawas City is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Tawas City.
- With 33.3% using Strict terms, this is a viable option in Tawas City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tawas City.
Tawas City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tawas City
- The overall average booking lead time for vacation rentals in Tawas City is 84 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Tawas City.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Tawas City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tawas City (2025)
Amenity Prevalence
Amenity Insights for Tawas City
- Essential amenities in Tawas City that guests expect include: Kitchen, Fire extinguisher, Smoke alarm, Carbon monoxide alarm, TV, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Free parking on premises, Fire pit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tawas City: Kitchen, Fire extinguisher, Smoke alarm, Carbon monoxide alarm, TV, Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like BBQ grill or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tawas City to stay competitive.
Tawas City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tawas City
- The typical guest profile for Airbnb in Tawas City consists of primarily domestic travelers (98%), often arriving from nearby Chesaning, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (1.6%).
- Top languages spoken are English (76.6%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chesaning and Monroe.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tawas City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| City of Frankenmuth | 31 | $4,630 | $309.20 | 51% |
| Walloon Lake | 25 | $4,433 | $428.76 | 40% |
| Forester | 12 | $4,349 | $402.07 | 36% |
| Livingston Township | 12 | $4,279 | $304.29 | 52% |
| Chester Township | 12 | $3,784 | $343.25 | 41% |
| Port Sanilac | 35 | $3,695 | $509.08 | 34% |
| Port Austin Township | 10 | $3,654 | $400.51 | 39% |
| Boyne Valley Township | 186 | $3,620 | $539.01 | 33% |
| Beaugrand Township | 19 | $3,541 | $320.03 | 50% |
| Otsego Lake Township | 24 | $3,496 | $306.20 | 40% |