Ironwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Ironwood in 2025? Explore comprehensive Airbnb analytics for Ironwood, Michigan, United States to uncover income potential. This 2025 STR market report for Ironwood, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Ironwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ironwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ironwood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ironwood (2025)
Understanding the monthly revenue variations for Airbnb listings in Ironwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ironwood is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ironwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,977+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,903 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,981 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ironwood
Ironwood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ironwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ironwood:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ironwood
Average Daily Rate (ADR) Airbnb Trends in Ironwood (2025)
Effective short term rental pricing strategy in Ironwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ironwood typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Ironwood
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Airbnb Seasonality Analysis & Trends in Ironwood (2025)
Peak Season (July, January, August)
- Revenue averages $2,691 per month
- Occupancy rates average 52.6%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,392 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $144
Low Season (March, October, November)
- Revenue drops to average $1,559 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $142
Seasonality Insights for Ironwood
- The Airbnb seasonality in Ironwood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ironwood's highest earning potential, with monthly revenues capable of climbing to $2,806, occupancy reaching a high of 58.3%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,207, occupancy could drop to 30.1%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ironwood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ironwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ironwood (2025)
Exploring the top neighborhoods for short-term rentals in Ironwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ironwood | The heart of Ironwood, known for its charming small-town feel. It hosts various community events and is close to dining and shopping options, making it a great choice for visitors. | Ironwood Theatre, Downtown Ironwood Park, local shops and cafes, historic buildings |
| Copper Peak | An outdoor sports and recreation area famed for its ski jump and summer activities. Popular with adventure seekers and those looking for a unique experience in nature. | Copper Peak Sky Dive, mountain biking trails, hiking paths, year-round skiing events |
| Gogebic County Forest | A large natural area ideal for nature lovers and outdoor enthusiasts. Attracts fishing, hiking, and camping fans looking to connect with nature. | hiking trails, fishing spots, wildlife viewing, campgrounds |
| Lake Mahoney | Scenic lake area offering water activities and relaxing retreats. Appealing to families and groups looking for a peaceful lakeside getaway. | swimming, boating, picnic areas, camping spots |
| Black River Scenic Byway | A picturesque drive that offers stunning views of nature and access to beautiful parks and recreation areas. Great for those seeking road trips and sightseeing. | natural beauty, scenic overlooks, wildlife, hiking access points |
| Ironwood Golf Course | A local golf course that attracts sports enthusiasts. Offers beautiful landscapes and attracts visitors during the golfing season. | golfing, clubhouse, local tournaments |
| Hurley, WI (nearby) | Just across the border in Wisconsin, this small town is known for its mining history and offers attractions that can draw visitors to the area. | Historical Iron Mining Museum, local shops, seasonal events |
| Porcupine Mountains Wilderness State Park | A bit further out, this park is a well-known destination for hiking and outdoor recreation, attracting nature lovers from all over the Midwest. | hiking trails, swimming holes, waterfalls, campsites |
Understanding Airbnb License Requirements & STR Laws in Ironwood (2025)
While Ironwood, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ironwood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ironwood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ironwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Granite Getaway - Sleeps 22 - TWO houses
Entire Place • 7 bedrooms
Grand Historic Victorian 4 Bd 4 Ba GameRoom-Arcade
Entire Place • 4 bedrooms
* New Luxury Loft* The Powerhouse Penthouse
Entire Place • 3 bedrooms
Yeti House
Entire Place • 4 bedrooms
Granite Lower
Entire Place • 5 bedrooms
The Red Room
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ironwood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ironwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Becky | 3 | $149,193 | 231 | 4.89/5.0 |
| Your North Vacation Rentals | 4 | $129,212 | 403 | 4.96/5.0 |
| Lori | 2 | $95,848 | 159 | 4.94/5.0 |
| Michelle | 2 | $65,013 | 184 | 5.00/5.0 |
| Amanda | 2 | $47,471 | 266 | 4.88/5.0 |
| Heather | 1 | $46,364 | 73 | 4.97/5.0 |
| Tracy | 2 | $45,643 | 169 | 4.93/5.0 |
| Yan | 6 | $45,600 | 182 | 3.86/5.0 |
| Daniel | 1 | $42,349 | 46 | 5.00/5.0 |
| Luke | 2 | $39,050 | 45 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ironwood.
Dive Deeper: Advanced Ironwood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ironwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIronwood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ironwood
- The Ironwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ironwood, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.9%) offer potential for unique stay experiences.
Ironwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ironwood
- The dominant room capacity in Ironwood is 2 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.1% of the active Airbnb listings in Ironwood, indicating a high concentration in these sizes.
- A significant 45.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ironwood.
Ironwood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ironwood
- The most common guest capacity trend in Ironwood vacation rentals is listings accommodating 8+ guests (36.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ironwood STR market, accounting for 52.5% of listings.
- 55.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ironwood.
- On average, properties in Ironwood are equipped to host 5.4 guests.
Ironwood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ironwood
- The most common availability pattern in Ironwood falls within the 181-270 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ironwood (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ironwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
43.3% of total
2 Nights
21 listings
35% of total
3 Nights
2 listings
3.3% of total
7-29 Nights
2 listings
3.3% of total
30+ Nights
9 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Ironwood is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.3%) of the Ironwood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Ironwood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.3% of Ironwood hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ironwood.
Ironwood Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
24.1% of total
Moderate
27 listings
46.6% of total
Firm
8 listings
13.8% of total
Strict
9 listings
15.5% of total
Cancellation Policy Insights for Ironwood
- The prevailing Airbnb cancellation policy trend in Ironwood is Moderate, used by 46.6% of listings.
- The market strongly favors guest-friendly terms, with 70.7% of listings offering Flexible or Moderate policies. This suggests guests in Ironwood may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.6% market standard in Ironwood.
- Regularly review your cancellation policy against competitors and market demand shifts in Ironwood.
Ironwood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ironwood
- The overall average booking lead time for vacation rentals in Ironwood is 39 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Ironwood.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Ironwood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ironwood (2025)
Amenity Prevalence
Amenity Insights for Ironwood
- Essential amenities in Ironwood that guests expect include: Smoke alarm, Wifi, TV, Heating, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ironwood: Smoke alarm, Wifi, TV, Heating, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Heating, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ironwood to stay competitive.
Ironwood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ironwood
- The typical guest profile for Airbnb in Ironwood consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (1%).
- Top languages spoken are English (79%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ironwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lutsen | 12 | $5,430 | $386.14 | 47% |
| Lake No. 2 | 24 | $5,211 | $335.91 | 55% |
| Tofte | 14 | $5,052 | $461.98 | 37% |
| Schroeder | 10 | $5,039 | $404.98 | 51% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Morse Township | 10 | $4,546 | $329.79 | 53% |
| Lutsen Township | 165 | $4,322 | $387.87 | 39% |
| West Cook | 111 | $4,243 | $335.89 | 47% |
| Tofte Township | 39 | $4,210 | $269.63 | 51% |