Airbnb Market Analytics, Statistics and Data in Douglas, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Douglas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Douglas:
How much do Airbnb hosts make on average per month in Douglas?
The short-term rental market in Douglas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,767 per month
- Strong performing properties (top 25%) make $6,930 or more
- Best-in-class properties (top 10%) achieve $12,685+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,832
Revenue Variations by Month
Occupancy Rates Throughout the Year in Douglas
The market in Douglas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Douglas
Daily rates in Douglas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $329 per night
- Strong performing properties (top 25%) secure $473 or more
- Best-in-class properties (top 10%) pull in $685+ per night
- Entry-level properties (bottom 25%) earn around $244
Daily Rate Variations by Month
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Seasonality patterns in Douglas
Peak Season (July, August, June)
- Revenue peaks at $11311.97 per month
- Occupancy rates reach 68.68%
- Daily rates average $461.92
Shoulder Season
- Revenue averages $5625.53 per month
- Occupancy maintains 35.85%
- Daily rates hold at $400.76
Low Season (November, January, December)
- Revenue drops to $2717.91 per month
- Occupancy decreases to 20.67%
- Daily rates adjust to $365.70
Is it still profitable to do Airbnb in Douglas in 2025?
Yes! Douglas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $5626 and The market's 156 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Douglas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Douglas Beach | A beautiful and serene beach known for its stunning sunsets and family-friendly atmosphere. Perfect for families and couples looking to enjoy a relaxing vacation by the water. | Douglas Beach, Mount Baldhead Park, Saugatuck Dunes State Park, Oval Beach, Saugatuck Chain Ferry |
| Saugatuck | Charming downtown area with a wide range of shops, restaurants, and art galleries. Popular with tourists looking to explore the local culture and enjoy outdoor activities. | Saugatuck Center for the Arts, Kalamazoo River, Dune Rides, Saugatuck Harbor, Local Art Galleries |
| Lake Michigan Shoreline | Picturesque views and access to numerous beaches and dunes. Ideal for beach lovers and those looking for scenic beauty and outdoor recreation. | Lake Michigan Beaches, Fenn Valley Vineyards, Dune Climb, Windmill Island Gardens, Local Wineries |
| Downtown Douglas | A vibrant area with boutique shops, cafes, and local dining options. Attracts visitors looking for a quaint town experience with charm and character. | Wade's Bayou, Douglas Historical Museum, Local Artists, Art in Public Places, Douglas Community Center |
| Saugatuck Dunes State Park | A natural wonder with hiking trails and beautiful dunes. Great for those seeking outdoor adventures and exploring nature. | Saugatuck Dunes, Hiking Trails, Wildlife Watching, Nature Photography, Beach Access |
| Mount Baldhead | Offers panoramic views of the area and Lake Michigan. A popular spot for hikers and offers unique outdoor experiences. | Mount Baldhead Park, Lake Michigan Views, Hiking Trails, Scenic Overlook, Historic Lighthouse |
| Oval Beach | Voted one of the best beaches in the U.S., known for its clean sand and clear water. A must-visit for beachgoers and swimmers. | Oval Beach, Kayaking, Beach Volleyball, Swimming, Picnicking |
| Fennville | A nearby quaint town with local wineries and farms. Attracts visitors looking for a more laid-back experience with local food and drink offerings. | Fenn Valley Vineyards, Local Farms, Farmers Markets, Saugatuck Brewing Company, Winery Tours |
Do you need a license for Airbnb in Douglas?
We recommend checking directly with Douglas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Douglas
Green Gables - Walk to Douglas Beach Park!
Entire Place • 6 bedrooms
The DougOut | Steps from Douglas Beach Park!
Entire Place • 4 bedrooms
Closest Cottage to Lake Michigan for Miles!
Entire Place • 4 bedrooms
Extra Spacious House with Heated Backyard Pool
Entire Place • 6 bedrooms
River View Retreat
Entire Place • 5 bedrooms
Douglas Modern Villa - Steps to downtown!
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Douglas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaqua | 16 | $626,684 | 134 | 3.67/5.0 |
| Art Coast Properties | 3 | $624,013 | 45 | 4.96/5.0 |
| Lakeshore Vacation Homes | 4 | $378,450 | 145 | 4.88/5.0 |
| Bella Vita | 6 | $334,942 | 80 | 4.10/5.0 |
| Mill Pond Realty | 9 | $320,838 | 156 | 3.67/5.0 |
| Ethan | 5 | $257,262 | 82 | 4.87/5.0 |
| Eric | 7 | $247,812 | 260 | 4.29/5.0 |
| Dan | 1 | $234,659 | 28 | 4.93/5.0 |
| John | 1 | $233,688 | 5 | 5.00/5.0 |
| Angie | 4 | $228,879 | 668 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Douglas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.3%), with house and apartment & condo properties comprising 86.5% of inventory
- Untapped potential in others, outdoor & mobile segments (5.8% combined)
Room Capacity Distribution
Analysis of 156 properties in Douglas shows that 2 bedrooms properties are most prevalent, making up 23.7% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 47.4% of all listings.
Key Insights
- Most common: 2 bedrooms (23.7%)
- Least common: 5+ bedrooms (12.2%)
- Market concentration: 47.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 156 properties in Douglas reveals that 8+ guests properties dominate the market, representing 37.2% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 58.3% of the market.
Key Insights
- Most common capacity: 8+ guests (37.2% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 58.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 156 properties in Douglas, the most common availability pattern is 271-366 days (46.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45.5% of properties).
Key Insights
- Most common availability window: 271-366 days (46.8%)
- Most common booking duration: 91-180 days (45.5%)
- Properties with high availability (180+ days): 88.5%
- Properties with long-term bookings (180+ days): 11.5%
Minimum Stay Distributions
1 Night
17 listings
11.9% of total
2 Nights
82 listings
57.3% of total
3 Nights
24 listings
16.8% of total
4-6 Nights
7 listings
4.9% of total
7-29 Nights
4 listings
2.8% of total
30+ Nights
9 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.2%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 86.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
21 listings
15% of total
Super Strict 30 Days
15 listings
10.7% of total
Flexible
10 listings
7.1% of total
Moderate
17 listings
12.1% of total
Firm
33 listings
23.6% of total
Strict
44 listings
31.4% of total
Key Insights
- Strict is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (19.2%) and strict (55.0%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 7.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 95 days
- Shortest booking windows are in Dec, Jan, Mar, averaging 29 days
- Summer shows the longest average booking window at 95 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Mar when lead times are shortest
Popular Airbnb Amenities in Douglas
Every property in Douglas comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.5%) and Germany (0.3%)
- English is the top language at 80.6%, followed by Spanish (10.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Chicago and Indianapolis markets
- Develop localized content for DC and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Douglas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $6,263 | $405.22 | 45% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Ganges Township | 73 | $5,026 | $496.32 | 36% |
| Port Sheldon Township | 31 | $4,997 | $526.88 | 50% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| New Buffalo Township | 264 | $4,939 | $636.34 | 37% |
| Knox | 29 | $4,862 | $451.50 | 36% |
| South Haven Charter Township | 50 | $4,856 | $454.79 | 42% |
| Town of Holland | 16 | $4,793 | $414.40 | 50% |
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