Douglas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Douglas in 2025? Explore comprehensive Airbnb analytics for Douglas, Michigan, United States to uncover income potential. This 2025 STR market report for Douglas, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 155 active listings.
Whether you're considering an Airbnb investment in Douglas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Douglas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Douglas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Douglas (2025)
Understanding the monthly revenue variations for Airbnb listings in Douglas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Douglas is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Douglas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,441+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,850 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,341 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Douglas
Douglas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Douglas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Douglas:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Douglas
Average Daily Rate (ADR) Airbnb Trends in Douglas (2025)
Effective short term rental pricing strategy in Douglas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Douglas typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $710+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $482 or more.
- Typical properties (Median) charge around $332 per night.
- Entry-level properties (Bottom 25%) earn around $232 per night.
Average Daily Rate (ADR) Trend by Month in Douglas
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Airbnb Seasonality Analysis & Trends in Douglas (2025)
Peak Season (August, July, June)
- Revenue averages $8,669 per month
- Occupancy rates average 53.2%
- Daily rates average $489
Shoulder Season
- Revenue averages $3,692 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $379
Low Season (January, February, December)
- Revenue drops to average $2,140 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $347
Seasonality Insights for Douglas
- The Airbnb seasonality in Douglas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Douglas's highest earning potential, with monthly revenues capable of climbing to $9,383, occupancy reaching a high of 61.6%, and ADRs peaking at $528.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,723, occupancy could drop to 21.0%, and ADRs may adjust down to $343.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Douglas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Douglas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Douglas (2025)
Exploring the top neighborhoods for short-term rentals in Douglas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Douglas Beach | A beautiful beach area popular for its scenic views and family-friendly atmosphere. Great for summertime rentals and attracting beachgoers. | Douglas Beach, Saugatuck Dunes State Park, Lake Michigan, Townline Beach Park, Saugatuck Chain Ferry |
| Downtown Douglas | The cultural heart of Douglas with unique shops, art galleries, and restaurants. Ideal for guests who want to experience local charm and community events. | Potluck Creative Works Gallery, The Island House, J Petter Gallery, Cherry Beach, Tivoli Theater |
| Saugatuck Harbor | A charming harbor area known for its boating and water activities. Attracts visitors looking for a recreational getaway and waterfront experiences. | Saugatuck Harbor, Oval Beach, Windmill Island Gardens, Dune Rides, Local art studios |
| Goshorn Lake | A serene lake retreat providing opportunities for kayaking, swimming, and nature walks. Perfect for guests looking for a peaceful nature getaway. | Goshorn Lake, Saugatuck Dunes State Park, Pine Point Nature Area, Lake Michigan shoreline, nature trails |
| Lake Michigan Coast | An extensive stretch of Lake Michigan shoreline known for its sandy beaches and recreational activities. Popular for beach lovers and vacationers. | Lake Michigan beaches, Sunset Beach, Saugatuck Dunes State Park, Outdoor activities, Water sports |
| Kilgore County Park | A quiet park setting ideal for camping and outdoor activities. Attracts nature lovers and families seeking a rustic experience. | Kilgore County Park, Fishing spots, Picnic areas, Nature trails, Wildlife watching |
| Blue Star Highway | Known for its scenic drive, this area features various attractions, shops, and eateries. A great stop for tourists exploring the region. | Blue Star Antique Mall, Local wineries, Art galleries along the highway, Restaurants and cafes, Scenic views |
| Fennville | A nearby town known for its rural charm, orchards, and vineyards. Attracts guests interested in agritourism and local produce. | Fennville Farmers Market, Virtue Cider, The Saugatuck Brewing Company, Local farms, Wine tasting events |
Understanding Airbnb License Requirements & STR Laws in Douglas (2025)
While Douglas, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Douglas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Douglas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Douglasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Douglas Modern Villa - Steps to downtown | Game RM
Entire Place • 6 bedrooms
Extra Spacious House with Heated Backyard Pool
Entire Place • 6 bedrooms
The DougOut | Steps from Douglas Beach!
Entire Place • 4 bedrooms
Saugatuck Lake MI Family Beach Cottage and Cabana
Entire Place • 3 bedrooms
Chateau d'Vine Victorian Farmhouse
Entire Place • 8 bedrooms
Green Gables - Walk to Douglas Beach Park!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Douglas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Douglas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaqua | 15 | $503,412 | 142 | 4.68/5.0 |
| Lakeshore Vacation Homes | 4 | $376,699 | 186 | 4.88/5.0 |
| Bella Vita | 7 | $351,756 | 101 | 4.92/5.0 |
| Ethan | 5 | $349,803 | 96 | 4.88/5.0 |
| Art Coast Properties | 3 | $333,550 | 54 | 4.96/5.0 |
| Mill Pond Realty | 7 | $263,315 | 128 | 4.75/5.0 |
| Eric | 7 | $254,452 | 26 | 5.00/5.0 |
| Angie | 4 | $252,043 | 702 | 4.90/5.0 |
| Alex | 1 | $172,708 | 98 | 4.98/5.0 |
| John | 1 | $169,022 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Douglas.
Dive Deeper: Advanced Douglas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Douglas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDouglas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Douglas
- The Douglas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 155 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Douglas, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.1%) offer potential for unique stay experiences.
Douglas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Douglas
- The dominant room capacity in Douglas is 2 bedrooms listings, making up 25.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 49.0% of the active Airbnb listings in Douglas, indicating a high concentration in these sizes.
- A significant 45.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Douglas.
Douglas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Douglas
- The most common guest capacity trend in Douglas vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Douglas STR market, accounting for 55.4% of listings.
- 56.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Douglas.
- On average, properties in Douglas are equipped to host 5.5 guests.
Douglas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Douglas
- The most common availability pattern in Douglas falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Douglas (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Douglas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
9.1% of total
2 Nights
44 listings
28.6% of total
3 Nights
16 listings
10.4% of total
4-6 Nights
4 listings
2.6% of total
7-29 Nights
7 listings
4.5% of total
30+ Nights
69 listings
44.8% of total
Key Insights
- The most prevalent minimum stay requirement in Douglas is 30+ Nights, adopted by 44.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.8%) caters to monthly stays (30+ nights) in Douglas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.8% of Douglas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Douglas.
Douglas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
21 listings
13.6% of total
Super Strict 30 Days
21 listings
13.6% of total
Flexible
10 listings
6.5% of total
Moderate
19 listings
12.3% of total
Firm
40 listings
26% of total
Strict
43 listings
27.9% of total
Cancellation Policy Insights for Douglas
- The prevailing Airbnb cancellation policy trend in Douglas is Strict, used by 27.9% of listings.
- A majority (53.9%) of hosts in Douglas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.9% market standard in Douglas.
- Regularly review your cancellation policy against competitors and market demand shifts in Douglas.
Douglas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Douglas
- The overall average booking lead time for vacation rentals in Douglas is 57 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Douglas.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Douglas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Douglas (2025)
Amenity Prevalence
Amenity Insights for Douglas
- Essential amenities in Douglas that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Douglas: Wifi, Smoke alarm, Air conditioning, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Fire extinguisher or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Douglas to stay competitive.
Douglas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Douglas
- The typical guest profile for Airbnb in Douglas consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and United Kingdom (0.4%).
- Top languages spoken are English (73.9%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Douglas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laketown Township | 63 | $5,456 | $511.45 | 44% |
| Paw Paw Township | 10 | $5,258 | $406.18 | 47% |
| Port Sheldon Township | 28 | $5,213 | $537.89 | 47% |
| Town of Holland | 14 | $5,049 | $445.33 | 52% |
| Saugatuck Township | 146 | $4,844 | $480.63 | 41% |
| Fennville | 10 | $4,510 | $385.79 | 39% |
| Bensenville | 10 | $4,430 | $301.46 | 50% |
| New Buffalo Township | 266 | $4,377 | $612.83 | 34% |
| New Buffalo | 141 | $4,211 | $425.15 | 39% |
| Grattan Township | 17 | $4,184 | $312.17 | 54% |