Grand Rapids Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Grand Rapids in 2025? Explore comprehensive Airbnb analytics for Grand Rapids, Michigan, United States to uncover income potential. This 2025 STR market report for Grand Rapids, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 347 active listings.
Whether you're considering an Airbnb investment in Grand Rapids, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grand Rapids Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grand Rapids Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grand Rapids (2025)
Understanding the monthly revenue variations for Airbnb listings in Grand Rapids is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grand Rapids is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grand Rapids across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,228 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grand Rapids
Grand Rapids Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grand Rapids STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grand Rapids:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grand Rapids
Average Daily Rate (ADR) Airbnb Trends in Grand Rapids (2025)
Effective short term rental pricing strategy in Grand Rapids involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grand Rapids typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Grand Rapids
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Airbnb Seasonality Analysis & Trends in Grand Rapids (2025)
Peak Season (July, June, August)
- Revenue averages $3,449 per month
- Occupancy rates average 56.0%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,717 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,950 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $160
Seasonality Insights for Grand Rapids
- The Airbnb seasonality in Grand Rapids shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grand Rapids's highest earning potential, with monthly revenues capable of climbing to $3,538, occupancy reaching a high of 59.4%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,834, occupancy could drop to 38.8%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grand Rapids.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grand Rapids seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grand Rapids (2025)
Exploring the top neighborhoods for short-term rentals in Grand Rapids? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eastown | Eastown is a bustling neighborhood known for its vibrant arts scene, eclectic shops, and diverse restaurants. The area's unique character and cultural events attract a mix of tourists and locals, making it a prime spot for Airbnb hosting. | Eastown Antique Mall, Richmond Park, Casa de la Cultura, local coffee shops, live music venues |
| Heritage Hill | Heritage Hill is a historic neighborhood featuring stunning Victorian architecture and a rich history. Its proximity to downtown Grand Rapids makes it ideal for visitors looking to explore the cultural offerings of the city. | Frederik Meijer Gardens & Sculpture Park, Grand Rapids Art Museum, Voigt House Victorian Museum, local parks, Heritage Hill Historical District |
| Downtown Grand Rapids | The downtown area is the cultural and economic hub of the city, with numerous restaurants, bars, and attractions. It's particularly attractive for business travelers and tourists looking to be in the midst of it all. | Grand Rapids Public Museum, DeVos Performance Hall, The Downtown Market, Fountain Street Church, Van Andel Arena |
| West Side | The West Side of Grand Rapids has seen a resurgence with new restaurants, breweries, and shops. This neighborhood attracts a younger crowd and those interested in experiencing the local culture. | Brewery Vivant, The Grand Rapids Public Library, local breweries, The Urban Institute for Contemporary Arts, Richmond Park |
| Grand Rapids North | This neighborhood offers a suburban feel with easy access to urban amenities. It's great for families and those looking for a quieter stay while still being close to attractions. | Echopark, Kirk Park, local family-friendly restaurants, Grand Rapids Griffins hockey games, Grand Rapids Children's Museum |
| Southwest Grand Rapids | This area is known for its diverse culture and community events. It's an emerging neighborhood for visitors looking to experience the local lifestyle and food scene. | John Ball Zoo, local restaurants and cafes, Gideon Christian Church, Riverside Park, ArtPrize venues |
| Comstock Park | Comstock Park is a growing suburb just north of Grand Rapids. Its attractions, such as the Whitecaps baseball games, make it appealing for sports fans and families visiting the area. | Fifth Third Ballpark, local parks, shopping centers, nature trails, nearby Grand River |
| Forest Hills | Known for its excellent schools and suburban charm, Forest Hills is appealing for longer-term stays. Families find the area attractive due to its safety and community feel. | Parks and outdoor spaces, local shops, Forest Hills Fine Arts Center, community events, walking trails |
Understanding Airbnb License Requirements & STR Laws in Grand Rapids (2025)
While Grand Rapids, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grand Rapids to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Grand Rapids (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grand Rapidsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown luxury 3 bed, 3 bath sparkling clean
Entire Place • 3 bedrooms
TWO HOUSE retreat - sleeps 16+
Entire Place • 7 bedrooms
Luxe 5BR/4 Ensuite BA: 2 miles to Downtown!
Entire Place • 5 bedrooms
Modern sparkling clean gem in Heritage Hill
Entire Place • 2 bedrooms
Sparkling clean historic downtown luxury w/parking
Entire Place • 2 bedrooms
2 Story Condo (downtown) - 4 beds / 3 full baths
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grand Rapids (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grand Rapids based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly & Jeff | 3 | $367,615 | 485 | 5.00/5.0 |
| The Finnley | 12 | $345,313 | 200 | 1.96/5.0 |
| Jennifer | 6 | $280,999 | 316 | 4.89/5.0 |
| Ev | 4 | $224,862 | 1442 | 4.63/5.0 |
| Tom | 7 | $215,882 | 1171 | 4.82/5.0 |
| Hailey | 5 | $213,430 | 176 | 4.87/5.0 |
| Krista | 2 | $193,811 | 147 | 4.96/5.0 |
| Extended Stay | 9 | $184,083 | 664 | 4.66/5.0 |
| Alex | 5 | $160,653 | 1041 | 4.84/5.0 |
| Wendy | 4 | $160,328 | 279 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grand Rapids.
Dive Deeper: Advanced Grand Rapids STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grand Rapids. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrand Rapids Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grand Rapids
- The Grand Rapids Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.1% of the 347 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grand Rapids, House properties are the most common (49.6%), reflecting the local real estate landscape.
- Houses represent a significant 49.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.5%) offer potential for unique stay experiences.
Grand Rapids Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grand Rapids
- The dominant room capacity in Grand Rapids is 1 bedroom listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.2% of the active Airbnb listings in Grand Rapids, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grand Rapids.
Grand Rapids Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grand Rapids
- The most common guest capacity trend in Grand Rapids vacation rentals is listings accommodating 2 guests (21%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Grand Rapids STR market, accounting for 37.1% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grand Rapids.
- On average, properties in Grand Rapids are equipped to host 3.8 guests.
Grand Rapids Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grand Rapids
- The most common availability pattern in Grand Rapids falls within the 271-366 days range, representing 32.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grand Rapids (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grand Rapids Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
110 listings
33.6% of total
2 Nights
68 listings
20.8% of total
3 Nights
4 listings
1.2% of total
4-6 Nights
10 listings
3.1% of total
7-29 Nights
60 listings
18.3% of total
30+ Nights
75 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Grand Rapids is 1 Night, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Grand Rapids, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.6% of Grand Rapids hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grand Rapids.
Grand Rapids Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.3% of total
Super Strict 60 Days
5 listings
1.6% of total
Flexible
69 listings
22.7% of total
Moderate
89 listings
29.3% of total
Firm
49 listings
16.1% of total
Strict
88 listings
28.9% of total
Cancellation Policy Insights for Grand Rapids
- The prevailing Airbnb cancellation policy trend in Grand Rapids is Moderate, used by 29.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.3% market standard in Grand Rapids.
- Regularly review your cancellation policy against competitors and market demand shifts in Grand Rapids.
Grand Rapids STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grand Rapids
- The overall average booking lead time for vacation rentals in Grand Rapids is 43 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Grand Rapids.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Grand Rapids averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grand Rapids (2025)
Amenity Prevalence
Amenity Insights for Grand Rapids
- Essential amenities in Grand Rapids that guests expect include: Wifi, Smoke alarm, TV, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grand Rapids: Wifi, Smoke alarm, TV, Heating, Air conditioning.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Heating, Air conditioning.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grand Rapids to stay competitive.
Grand Rapids Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grand Rapids
- The typical guest profile for Airbnb in Grand Rapids consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.9% of guests.
- Key international markets include United States (94.9%) and Canada (2.1%).
- Top languages spoken are English (77.7%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grand Rapids Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| New Buffalo Township | 253 | $4,731 | $602.57 | 36% |
| Knox | 31 | $4,522 | $451.46 | 35% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| New Buffalo | 142 | $4,421 | $397.33 | 42% |
| Hagar Township | 30 | $4,343 | $445.15 | 43% |