Airbnb Market Analytics, Statistics and Data in Grand Rapids, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Grand Rapids? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Grand Rapids:
How much do Airbnb hosts make on average per month in Grand Rapids?
The short-term rental market in Grand Rapids shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,282 per month
- Strong performing properties (top 25%) make $3,766 or more
- Best-in-class properties (top 10%) achieve $5,600+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,156
Revenue Variations by Month
Occupancy Rates Throughout the Year in Grand Rapids
The market in Grand Rapids shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Grand Rapids
Daily rates in Grand Rapids vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $128 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $269+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Grand Rapids
Peak Season (July, June, August)
- Revenue peaks at $3535.02 per month
- Occupancy rates reach 59.76%
- Daily rates average $174.59
Shoulder Season
- Revenue averages $2857.96 per month
- Occupancy maintains 48.32%
- Daily rates hold at $160.21
Low Season (December, February, January)
- Revenue drops to $2049.68 per month
- Occupancy decreases to 35.30%
- Daily rates adjust to $147.15
Is it still profitable to do Airbnb in Grand Rapids in 2025?
Yes! Grand Rapids demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2858 and With 340 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Grand Rapids
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Grand Rapids | The heart of the city featuring a vibrant cultural scene, restaurants, and nightlife. Attracts business travelers and tourists visiting local attractions. | Grand Rapids Art Museum, DeVos Place, Van Andel Arena, The Urban Institute for Contemporary Arts, The Grand Rapids Public Museum |
| Heritage Hill | Historic neighborhood known for its beautiful architecture and charm. Popular among visitors looking for a unique stay in a scenic area close to downtown. | Heritage Hill Historic District, Frederik Meijer Gardens & Sculpture Park, Grand Rapids Children's Museum, John Ball Zoo |
| East Grand Rapids | Family-friendly area with beautiful parks and upscale dining. Ideal for families and visitors seeking a quieter, suburban atmosphere within reach of the city. | Reeds Lake, John Collins Park, East Grand Rapids Middle School, Wealthy Theatre |
| Forest Hills | A suburban area known for its excellent schools and family-oriented environment. Great for longer-term stays with a peaceful suburban vibe. | Forest Hills Fine Arts Center, Provin Park, Cascade Township Park, Grand River |
| West Side | A revitalizing neighborhood with local breweries and unique shops. Appeals to younger demographics and those seeking a more laid-back atmosphere. | Michigan Street Hillcrest, Grand Rapids Public Library, Brewery Vivant, The Grand Rapids Drive |
| Grand Valley State University | Close to the university, attracting students and families visiting students, as well as academic travelers. | GVSU Pew Campus, Laker Football Stadium, L.S. Mott Campus Center, Dort Field |
| Kentwood | Located near the city with affordable housing options, attracting families and longer-term visitors looking for convenience and accessibility. | Pinewood Park, Kentwood Library, Mason OKeefe Park, Townline Park |
| Plainfield Township | Suburban area with various shopping and dining options, appealing to families and professionals working in Grand Rapids. | Plainfield Avenue shopping district, Quail Ridge Golf Club, Creekside Park, Cannon Township Park |
Do you need a license for Airbnb in Grand Rapids?
We recommend checking directly with Grand Rapids's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Grand Rapids
Downtown luxury 3 bed, 3 bath sparkling clean
Entire Place • 3 bedrooms
TWO HOUSE retreat - sleeps 16+
Entire Place • 7 bedrooms
Luxe 5BR/4 Ensuite BA: 2 miles to Downtown!
Entire Place • 5 bedrooms
2 Story Condo (downtown) - 4 beds / 3 full baths
Entire Place • 4 bedrooms
Downtown 5BR with private patio
Entire Place • 6 bedrooms
Sparkling clean historic downtown luxury w/parking
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Grand Rapids
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly & Jeff | 3 | $351,823 | 485 | 5.00/5.0 |
| The Finnley | 7 | $292,391 | 200 | 3.36/5.0 |
| Jennifer | 6 | $289,595 | 316 | 4.89/5.0 |
| Ev | 4 | $250,018 | 1442 | 4.63/5.0 |
| Hailey | 5 | $230,383 | 176 | 4.87/5.0 |
| Tom | 7 | $218,568 | 1171 | 4.82/5.0 |
| Krista | 2 | $197,731 | 147 | 4.96/5.0 |
| Extended Stay | 9 | $185,985 | 664 | 4.66/5.0 |
| Alex | 6 | $169,663 | 1135 | 4.85/5.0 |
| Wendy | 4 | $167,310 | 279 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Grand Rapids
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.1%), with house and apartment & condo properties comprising 92.4% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (7.6% combined)
Room Capacity Distribution
Analysis of 340 properties in Grand Rapids shows that 1 bedroom properties are most prevalent, making up 29.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.6% of all listings.
Key Insights
- Most common: 1 bedroom (29.1%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 340 properties in Grand Rapids reveals that 2 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 37.9% of the market.
Key Insights
- Most common capacity: 2 guests (21.2% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 37.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 340 properties in Grand Rapids, the most common availability pattern is 181-270 days (32.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.5% of properties).
Key Insights
- Most common availability window: 181-270 days (32.1%)
- Most common booking duration: 91-180 days (31.5%)
- Properties with high availability (180+ days): 63.2%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
109 listings
34.6% of total
2 Nights
75 listings
23.8% of total
3 Nights
7 listings
2.2% of total
4-6 Nights
12 listings
3.8% of total
7-29 Nights
48 listings
15.2% of total
30+ Nights
64 listings
20.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.4%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (20.3%) suggest a stable extended-stay market
- High market flexibility with 60.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.6% of total
Super Strict 30 Days
4 listings
1.3% of total
Flexible
70 listings
22.8% of total
Moderate
88 listings
28.7% of total
Firm
52 listings
16.9% of total
Strict
88 listings
28.7% of total
Key Insights
- Moderate is the preferred policy at 28.7% of listings
- The market shows a balanced distribution between guest-friendly (51.5%) and strict (45.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 59 days
- Shortest booking windows are in Sep, Jan, Feb, averaging 37 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Grand Rapids
Below is the distribution of amenities across listings in Grand Rapids:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.1%) and United Kingdom (0.5%)
- English is the top language at 83.3%, followed by Spanish (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Chicago and Grand Rapids markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Grand Rapids. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $6,263 | $405.22 | 45% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Ganges Township | 73 | $5,026 | $496.32 | 36% |
| Port Sheldon Township | 31 | $4,997 | $526.88 | 50% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| New Buffalo Township | 264 | $4,939 | $636.34 | 37% |
| Knox | 29 | $4,862 | $451.50 | 36% |
| South Haven Charter Township | 50 | $4,856 | $454.79 | 42% |
| Oronoko Charter Township | 27 | $4,669 | $476.56 | 42% |
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