Leelanau Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Leelanau Township in 2025? Explore comprehensive Airbnb analytics for Leelanau Township, Michigan, United States to uncover income potential. This 2025 STR market report for Leelanau Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Leelanau Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leelanau Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Leelanau Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Leelanau Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Leelanau Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leelanau Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leelanau Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,126+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,189 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Leelanau Township
Leelanau Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Leelanau Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leelanau Township:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Leelanau Township
Average Daily Rate (ADR) Airbnb Trends in Leelanau Township (2025)
Effective short term rental pricing strategy in Leelanau Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leelanau Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $664+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $511 or more.
- Typical properties (Median) charge around $348 per night.
- Entry-level properties (Bottom 25%) earn around $199 per night.
Average Daily Rate (ADR) Trend by Month in Leelanau Township
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Airbnb Seasonality Analysis & Trends in Leelanau Township (2025)
Peak Season (July, August, June)
- Revenue averages $10,072 per month
- Occupancy rates average 69.5%
- Daily rates average $452
Shoulder Season
- Revenue averages $4,877 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $401
Low Season (January, February, March)
- Revenue drops to average $2,780 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $367
Seasonality Insights for Leelanau Township
- The Airbnb seasonality in Leelanau Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Leelanau Township's highest earning potential, with monthly revenues capable of climbing to $10,929, occupancy reaching a high of 75.5%, and ADRs peaking at $461.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,592, occupancy could drop to 13.3%, and ADRs may adjust down to $364.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leelanau Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Leelanau Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Leelanau Township (2025)
Exploring the top neighborhoods for short-term rentals in Leelanau Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Leelanau | A beautiful, serene area perfect for those looking to escape hustle and bustle. Ideal for families and couples seeking relaxation by the water, with easy access to beaches and boating activities. | Lake Leelanau, Leelanau State Park, Good Harbor Vineyards, Fishtown, Historic Leland |
| Northport | Charming small town atmosphere with a stunning waterfront. Attracts visitors looking for a quaint getaway with local charm and outdoor activities. | Northport Village, Grand Traverse Lighthouse, Scenic Views, Boat Rentals, Local Art Shops |
| Leland | A picturesque village on the shores of Lake Michigan known for its fishing, boating, and local arts scene. Attracts tourists who appreciate history, culture, and outdoor recreation. | Fishtown Historic District, Leelanau Tasting Room, Leland Harbor, Cheerful Tides, Lake Michigan Beaches |
| Suttons Bay | A quaint village with a beautiful bay and a rich agricultural landscape. Known for its wineries and local events, it draws in couples and families seeking a charming retreat. | Suttons Bay Marina, Local Wineries, Suttons Bay Festivals, Leelanau Trail, Small Shops and Cafes |
| Empire | Home to stunning natural beauty, including the Sleeping Bear Dunes. Ideal for visitors looking for outdoor adventure and breathtaking landscapes. | Sleeping Bear Dunes National Lakeshore, Empire Beach, Crystal Lake, Hiking Trails, Local Art Galleries |
| Traverse City | While not within Leelanau Township, it's close enough to create synergy for Airbnb hosts. Famous for its cherries and wine festivals, it attracts a wide range of visitors year-round. | Downtown Traverse City, Sleeping Bear Dunes, Wine Country Tours, Cherry Festival, Great Lakes Beaches |
| Crystal Lake | A great destination for summer getaways due to its warm clear water and beautiful surroundings. Perfect for families, offering a laid-back vacation atmosphere. | Crystal Lake Beach, Boat Rentals, Local Restaurants, Nature Trails, Nearby Parks |
| Glen Arbor | A popular spot for both summer and winter visitors. Known for its stunning landscapes and proximity to outdoor activities, it attracts tourists year-round. | Sleeping Bear Dunes, Lake Michigan, Art Galleries, Outdoor Recreation Areas, Local Shops |
Understanding Airbnb License Requirements & STR Laws in Leelanau Township (2025)
While Leelanau Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leelanau Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Leelanau Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leelanau Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Midcentury home, private beach, large deck
Entire Place • 5 bedrooms
Lake Michigan Beachfront Retreat
Entire Place • 4 bedrooms
Moondance Shores
Entire Place • 3 bedrooms
Northport Bay Beach Getaway with Hot Tub!
Entire Place • 5 bedrooms
Farmstead | A farm stay on the Leelanau Peninsula
Entire Place • 3 bedrooms
NorthFarm-180 acre vineyards and farmstead
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Leelanau Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Leelanau Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jess | 2 | $238,190 | 58 | 4.95/5.0 |
| Mary | 8 | $218,675 | 1029 | 4.96/5.0 |
| Dan & Rachel | 4 | $197,306 | 340 | 4.92/5.0 |
| Kari | 1 | $167,971 | 15 | 5.00/5.0 |
| Christiane | 1 | $149,429 | 82 | 5.00/5.0 |
| Cindy | 2 | $143,346 | 62 | 5.00/5.0 |
| Katy | 1 | $142,125 | 38 | 4.82/5.0 |
| Christa + David | 1 | $119,962 | 33 | 4.97/5.0 |
| Sarah | 1 | $113,552 | 10 | 5.00/5.0 |
| Northland Vacation Rentals | 3 | $109,764 | 27 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leelanau Township.
Dive Deeper: Advanced Leelanau Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leelanau Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeelanau Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Leelanau Township
- The Leelanau Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Leelanau Township, House properties are the most common (64%), reflecting the local real estate landscape.
- Houses represent a significant 64% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 6.0%) offer potential for unique stay experiences.
Leelanau Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Leelanau Township
- The dominant room capacity in Leelanau Township is 3 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 46.0% of the active Airbnb listings in Leelanau Township, indicating a high concentration in these sizes.
- A significant 54.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Leelanau Township.
Leelanau Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Leelanau Township
- The most common guest capacity trend in Leelanau Township vacation rentals is listings accommodating 8+ guests (36%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Leelanau Township STR market, accounting for 56.0% of listings.
- 58.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leelanau Township.
- On average, properties in Leelanau Township are equipped to host 5.3 guests.
Leelanau Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Leelanau Township
- The most common availability pattern in Leelanau Township falls within the 181-270 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Leelanau Township (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Leelanau Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22.4% of total
2 Nights
14 listings
28.6% of total
3 Nights
18 listings
36.7% of total
4-6 Nights
1 listings
2% of total
7-29 Nights
1 listings
2% of total
30+ Nights
4 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Leelanau Township is 3 Nights, adopted by 36.7% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 36.7% of Leelanau Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leelanau Township.
Leelanau Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
12.2% of total
Flexible
3 listings
6.1% of total
Moderate
6 listings
12.2% of total
Firm
17 listings
34.7% of total
Strict
17 listings
34.7% of total
Cancellation Policy Insights for Leelanau Township
- The prevailing Airbnb cancellation policy trend in Leelanau Township is Firm, used by 34.7% of listings.
- A majority (69.4%) of hosts in Leelanau Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.7% market standard in Leelanau Township.
- With 34.7% using Strict terms, this is a viable option in Leelanau Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Leelanau Township.
Leelanau Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Leelanau Township
- The overall average booking lead time for vacation rentals in Leelanau Township is 81 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Leelanau Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Leelanau Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Leelanau Township (2025)
Amenity Prevalence
Amenity Insights for Leelanau Township
- Essential amenities in Leelanau Township that guests expect include: Wifi, Free parking on premises, Essentials, Heating, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Leelanau Township: Wifi, Free parking on premises, Essentials, Heating, Coffee maker.
- Prioritize adding missing essentials: Free parking on premises, Essentials, Heating, Coffee maker.
- Consider adding popular differentiators like Hair dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Leelanau Township to stay competitive.
Leelanau Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Leelanau Township
- The typical guest profile for Airbnb in Leelanau Township consists of primarily domestic travelers (98%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and DC (1%).
- Top languages spoken are English (82.7%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Leelanau Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |