Airbnb Market Analytics, Statistics and Data in Saugatuck Township, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saugatuck Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saugatuck Township:
How much do Airbnb hosts make on average per month in Saugatuck Township?
The short-term rental market in Saugatuck Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,354 per month
- Strong performing properties (top 25%) make $9,220 or more
- Best-in-class properties (top 10%) achieve $14,915+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,716
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saugatuck Township
The market in Saugatuck Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saugatuck Township
Daily rates in Saugatuck Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $417 per night
- Strong performing properties (top 25%) secure $580 or more
- Best-in-class properties (top 10%) pull in $878+ per night
- Entry-level properties (bottom 25%) earn around $292
Daily Rate Variations by Month
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Seasonality patterns in Saugatuck Township
Peak Season (July, August, June)
- Revenue peaks at $14455.80 per month
- Occupancy rates reach 74.19%
- Daily rates average $598.20
Shoulder Season
- Revenue averages $7093.79 per month
- Occupancy maintains 40.33%
- Daily rates hold at $499.11
Low Season (December, November, January)
- Revenue drops to $3119.54 per month
- Occupancy decreases to 24.64%
- Daily rates adjust to $425.09
Is it still profitable to do Airbnb in Saugatuck Township in 2025?
Yes! Saugatuck Township demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $7094 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saugatuck Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saugatuck Dunes State Park | A beautiful and serene natural area with sandy beaches, woodlands, and scenic views. Attracts nature lovers and those looking for outdoor adventures, making it a great place for vacation rentals. | Saugatuck Dunes, Lake Michigan Beaches, Hiking Trails, Scenic Views, Wildlife Watching |
| Downtown Saugatuck | Charming downtown area known for its art galleries, boutique shops, and culinary delights. A vibrant place that draws tourists year-round, perfect for hosting short-term rentals. | Saugatuck Center for the Arts, Art Galleries, Restaurants and Cafes, Shopping Boutiques, Saugatuck River |
| Oval Beach | Renowned for its picturesque sandy beaches and stunning sunsets. A top destination for visitors to Saugatuck, ideal for an Airbnb to capture summer vacationers. | Lake Michigan, Swimming, Sunbathing, Picnicking, Walking Trails |
| Douglas | A quaint neighboring town with a rich history and artistic vibe. It offers a quieter alternative for travelers while still being close to Saugatuck attractions. | Douglas Beach, Arts District, Local Shops, Heritage Museums |
| Lake Michigan Heights | A residential area with stunning views of Lake Michigan. Offers a peaceful escape and a popular choice for vacationers looking for a more relaxed stay. | Lakefront Properties, Scenic Overlooks, Nature Walks |
| Saugatuck Harbor | A picturesque harbor area attracting boating enthusiasts and lake lovers. Offers opportunities for water sports and fishing, highly appealing for tourists. | Boating, Fishing, Water Sports, Marina |
| Fennville | Located nearby with agricultural charm and beautiful landscapes. Known for wineries and farm-to-table experiences, attracting those seeking a rural retreat. | Fennville Winery, Farmers Markets, Wineries, Parks and Nature Trails |
| The Felt Estate | A historical estate and garden located near Saugatuck, drawing visitors interested in history and architecture. Provides unique entertainment and educational opportunities. | Historic Home Tours, Gardens, Nature Trails, Events |
Do you need a license for Airbnb in Saugatuck Township?
We recommend checking directly with Saugatuck Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saugatuck Township
Spacious great room, outdoor fireplace, 8 bedrooms
Entire Place • 8 bedrooms
Blue Cedar | 5 BR | Lake Access | Hot Tub
Entire Place • 5 bedrooms
The SaugaBuck House | River Front | Hot Tub
Entire Place • 5 bedrooms
Lux Property w/ Private Pool/Hot Tub+Close to Lake
Entire Place • 6 bedrooms
Appleseed Farmhouse
Entire Place • 6 bedrooms
Newly Renovated Golf Course Home w/ Pool + Hot Tub
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Saugatuck Township
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaqua | 17 | $687,052 | 149 | 3.94/5.0 |
| Lakeshore Vacation Homes | 3 | $674,299 | 91 | 4.90/5.0 |
| Ethan | 6 | $564,535 | 567 | 4.84/5.0 |
| Art Coast Properties | 4 | $491,661 | 96 | 4.96/5.0 |
| Mill Pond Realty | 10 | $478,886 | 284 | 4.78/5.0 |
| Bella Vita | 6 | $477,550 | 118 | 4.80/5.0 |
| Brett | 2 | $403,217 | 50 | 5.00/5.0 |
| Sara | 1 | $335,265 | 23 | 5.00/5.0 |
| BVW Unsalted | 3 | $274,639 | 19 | 4.91/5.0 |
| Todd | 3 | $270,193 | 289 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saugatuck Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with house and outdoor & mobile properties comprising 96.6% of inventory
- Strong specialty sector (15.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, boutique & hotels segments (3.5% combined)
Room Capacity Distribution
Analysis of 145 properties in Saugatuck Township shows that 3 bedrooms properties are most prevalent, making up 35.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 58.6% of all listings.
Key Insights
- Most common: 3 bedrooms (35.2%)
- Least common: 1 bedroom (6.2%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 145 properties in Saugatuck Township reveals that 8+ guests properties dominate the market, representing 64.8% of all listings. The average property accommodates 6.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 77.2% of the market.
Key Insights
- Most common capacity: 8+ guests (64.8% of market)
- Least common capacity: 5 guests (1.4% of market)
- Average guest capacity: 6.9 guests per property
- Market concentration: 77.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in Saugatuck Township, the most common availability pattern is 181-270 days (45.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (46.2% of properties).
Key Insights
- Most common availability window: 181-270 days (45.5%)
- Most common booking duration: 91-180 days (46.2%)
- Properties with high availability (180+ days): 79.3%
- Properties with long-term bookings (180+ days): 22.1%
Minimum Stay Distributions
1 Night
15 listings
10.9% of total
2 Nights
83 listings
60.6% of total
3 Nights
16 listings
11.7% of total
4-6 Nights
7 listings
5.1% of total
7-29 Nights
3 listings
2.2% of total
30+ Nights
13 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.5%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 83.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
23 listings
17% of total
Super Strict 60 Days
17 listings
12.6% of total
Flexible
4 listings
3% of total
Moderate
20 listings
14.8% of total
Firm
46 listings
34.1% of total
Strict
25 listings
18.5% of total
Key Insights
- Firm is the preferred policy at 34.1% of listings
- The market shows a balanced distribution between guest-friendly (17.8%) and strict (52.6%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 3.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 116 days
- Shortest booking windows are in Dec, Nov, Feb, averaging 52 days
- Summer shows the longest average booking window at 113 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 113 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Saugatuck Township
Every property in Saugatuck Township comes standard with TV, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.2%) and United Kingdom (0.2%)
- English is the top language at 81.9%, followed by Spanish (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Chicago and Grand Rapids markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saugatuck Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $6,263 | $405.23 | 45% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Ganges Township | 73 | $5,026 | $496.32 | 36% |
| Port Sheldon Township | 31 | $4,997 | $526.88 | 50% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| New Buffalo Township | 264 | $4,939 | $636.34 | 37% |
| Knox | 29 | $4,862 | $451.50 | 36% |
| South Haven Charter Township | 50 | $4,856 | $454.79 | 42% |
| Town of Holland | 16 | $4,793 | $414.40 | 50% |
| Addison Township | 14 | $4,686 | $345.39 | 50% |
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