Grand Marais Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Grand Marais in 2025? Explore comprehensive Airbnb analytics for Grand Marais, Michigan, United States to uncover income potential. This 2025 STR market report for Grand Marais, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Grand Marais, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grand Marais Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grand Marais Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grand Marais (2025)
Understanding the monthly revenue variations for Airbnb listings in Grand Marais is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grand Marais is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grand Marais across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,505+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,115 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,015, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grand Marais
Grand Marais Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grand Marais STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grand Marais:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grand Marais
Average Daily Rate (ADR) Airbnb Trends in Grand Marais (2025)
Effective short term rental pricing strategy in Grand Marais involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grand Marais typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $222 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Grand Marais
Get Live Grand Marais Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Grand Marais (2025)
Peak Season (July, August, June)
- Revenue averages $5,609 per month
- Occupancy rates average 69.5%
- Daily rates average $248
Shoulder Season
- Revenue averages $3,206 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $248
Low Season (March, November, December)
- Revenue drops to average $2,274 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $253
Seasonality Insights for Grand Marais
- The Airbnb seasonality in Grand Marais shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grand Marais's highest earning potential, with monthly revenues capable of climbing to $6,572, occupancy reaching a high of 80.0%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,001, occupancy could drop to 23.4%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grand Marais.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grand Marais seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grand Marais (2025)
Exploring the top neighborhoods for short-term rentals in Grand Marais? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Superior Shoreline | Grand Marais offers breathtaking views of Lake Superior, making it a prime spot for vacationers seeking natural beauty and tranquility. Its accessibility to outdoor activities attracts both families and adventure seekers. | Pictured Rocks National Lakeshore, Sable Falls, Grand Marais Harbor, The Cut River Bridge, Lake Superior kayaking tours |
| Downtown Grand Marais | The downtown area features charming shops, restaurants, and galleries, making it a great spot for visitors who want to experience the local culture and community. | Windigo Pizza, Grand Marais Lighthouse, The Artist's Colony, The Jampot, Local artisanal shops |
| National Park Access | Being close to natural parks and hiking trails attracts nature lovers and outdoor enthusiasts who want to explore the scenic landscapes. | Grand Sable Dunes, Chapel Rock, Au Sable Lighthouse, Hiking trails in the national park, Wildlife viewing |
| Fayette State Park | This historic park offers a blend of nature and history, making it appealing for those looking to combine relaxation with exploration. | Historic ruins, Fishing opportunities, Picnic areas, Interpretive trails, Scenic views |
| Pigeon River State Forest | Perfect for travelers looking for a secluded getaway in the woods, with ample opportunities for hiking, fishing, and wildlife watching. | Hiking trails, Pigeon River, Canoeing, Camping sites, Wildflowers and autumn colors |
| Local Vineyard and Winery | Visitors often seek relaxation in scenic vineyard locations, providing a unique experience for wine enthusiasts exploring the area. | Tasting rooms, Vineyard tours, Outdoor events, Gourmet picnic options, Customized wine experiences |
| Gunflint Trail | A beautiful scenic byway that showcases the best of northern Michigan's wilderness, ideal for cabin stays and outdoor adventures. | Boundary Waters Canoe Area, Scenic lookouts, Wildlife watching, Canoeing, Fishing spots |
| Art Scene and Workshops | Grand Marais has a rich arts community that attracts visitors interested in art and crafts, often offering unique workshops and experiences. | Local art galleries, Art and craft workshops, Annual art fairs, Artisan fairs, Outdoor painting workshops |
Understanding Airbnb License Requirements & STR Laws in Grand Marais (2025)
While Grand Marais, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grand Marais to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Grand Marais (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grand Maraisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Wind Beach House
Entire Place • 3 bedrooms
A Stone's Throw Grand Marais, MI
Entire Place • 4 bedrooms
Come enjoy our cozy waterfront house on the bay.
Entire Place • 3 bedrooms
Trailside Harbor View House
Entire Place • 2 bedrooms
Dock on the Bay in beautiful Grand Marais!
Entire Place • 3 bedrooms
Superior Dreams
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grand Marais (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grand Marais based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leslie | 17 | $534,317 | 353 | 4.12/5.0 |
| Molly | 3 | $191,978 | 33 | 5.00/5.0 |
| Brandi | 6 | $149,745 | 273 | 4.82/5.0 |
| Brandi | 5 | $110,725 | 843 | 4.96/5.0 |
| John | 1 | $91,112 | 208 | 5.00/5.0 |
| William | 1 | $74,038 | 68 | 4.99/5.0 |
| Lois | 3 | $68,906 | 255 | 4.95/5.0 |
| Tisha | 2 | $57,651 | 90 | 4.80/5.0 |
| Chet And Molly | 1 | $45,447 | 12 | 5.00/5.0 |
| Renee | 1 | $39,655 | 34 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grand Marais.
Dive Deeper: Advanced Grand Marais STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grand Marais. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrand Marais Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grand Marais
- The Grand Marais Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grand Marais, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.2%) offer potential for unique stay experiences.
Grand Marais Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grand Marais
- The dominant room capacity in Grand Marais is 3 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Grand Marais, indicating a high concentration in these sizes.
- A significant 54.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grand Marais.
Grand Marais Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grand Marais
- The most common guest capacity trend in Grand Marais vacation rentals is listings accommodating 8+ guests (37%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Grand Marais STR market, accounting for 63.1% of listings.
- 71.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grand Marais.
- On average, properties in Grand Marais are equipped to host 5.8 guests.
Grand Marais Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grand Marais
- The most common availability pattern in Grand Marais falls within the 181-270 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grand Marais (60.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grand Marais Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
23.8% of total
2 Nights
13 listings
31% of total
3 Nights
12 listings
28.6% of total
4-6 Nights
2 listings
4.8% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
4 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Grand Marais is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Grand Marais hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grand Marais.
Grand Marais Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
9.1% of total
Moderate
1 listings
2.3% of total
Firm
7 listings
15.9% of total
Strict
32 listings
72.7% of total
Cancellation Policy Insights for Grand Marais
- The prevailing Airbnb cancellation policy trend in Grand Marais is Strict, used by 72.7% of listings.
- A majority (88.6%) of hosts in Grand Marais utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 72.7% market standard in Grand Marais.
- With 72.7% using Strict terms, this is a viable option in Grand Marais, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Grand Marais.
Grand Marais STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grand Marais
- The overall average booking lead time for vacation rentals in Grand Marais is 98 days.
- Guests book furthest in advance for stays during July (average 174 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (142 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in Grand Marais.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 174 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 142 days) to capture early planners.
- Monitor your own booking lead times against these Grand Marais averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grand Marais (2025)
Amenity Prevalence
Amenity Insights for Grand Marais
- Popular amenities like Free parking on premises, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grand Marais to stay competitive.
Grand Marais Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grand Marais
- The typical guest profile for Airbnb in Grand Marais consists of primarily domestic travelers (98%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and United Kingdom (0.8%).
- Top languages spoken are English (87.8%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grand Marais Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Beaugrand Township | 16 | $4,296 | $321.54 | 60% |
| Maple River Township | 10 | $4,137 | $332.91 | 45% |
| Onota Township | 10 | $4,130 | $323.36 | 52% |