Airbnb Market Analytics, Statistics and Data in Muskegon, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Muskegon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Muskegon:
How much do Airbnb hosts make on average per month in Muskegon?
The short-term rental market in Muskegon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,311 per month
- Strong performing properties (top 25%) make $5,612 or more
- Best-in-class properties (top 10%) achieve $8,852+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,844
Revenue Variations by Month
Occupancy Rates Throughout the Year in Muskegon
The market in Muskegon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Muskegon
Daily rates in Muskegon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $215 per night
- Strong performing properties (top 25%) secure $304 or more
- Best-in-class properties (top 10%) pull in $441+ per night
- Entry-level properties (bottom 25%) earn around $158
Daily Rate Variations by Month
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Seasonality patterns in Muskegon
Peak Season (July, August, June)
- Revenue peaks at $7294.27 per month
- Occupancy rates reach 72.90%
- Daily rates average $303.18
Shoulder Season
- Revenue averages $4435.25 per month
- Occupancy maintains 45.23%
- Daily rates hold at $254.96
Low Season (December, November, January)
- Revenue drops to $1736.02 per month
- Occupancy decreases to 26.64%
- Daily rates adjust to $222.27
Is it still profitable to do Airbnb in Muskegon in 2025?
Yes! Muskegon demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $4435 and With 202 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Muskegon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Michigan Shoreline | Famous for its beautiful beaches and views, this area is popular among tourists looking for relaxation and water activities. It offers a serene getaway and access to nature. | Pere Marquette Park, Silver Lake State Park, Lake Michigan, Muskegon State Park, Muskegon Channel |
| Downtown Muskegon | The vibrant heart of the city with thriving restaurants, shops, and entertainment venues. Ideal for visitors wanting to experience local culture and events. | Frauenthal Center, Muskegon Museum of Art, Postcard Inn, Lakeshore Museum Center, Heritage Landing |
| Muskegon Heights | An emerging area with potential for growth, offering local markets and community events. It's a place for those looking to experience local living. | Muskegon Heights City Park, local art galleries, community events |
| Grand Haven | Just across the channel, this town is known for its beaches and beautiful downtown. It's a hot spot for summer tourism and family vacations. | Grand Haven State Park, Grand Haven Musical Fountain, Lake Michigan, Historic Holland, Boardwalk |
| North Muskegon | A quieter, residential area with access to parks and recreational facilities, perfect for families and those looking for a peaceful stay. | North Muskegon Park, Muskegon Lake, Riding bikes along the lake, Local farms and markets |
| Norton Shores | A suburban area with ample green spaces and close proximity to the lake, offering a relaxed atmosphere and family-friendly options for visitors. | Norton Shores Park, Lake Michigan beaches, Shopping centers, Local dining options |
| Ravenna | A small town feel with rural charm, it attracts visitors looking for a quiet retreat while being a short drive from Muskegon. | Local farms, Scenic views, Nature trails |
| Rothbury | Known for the Electric Forest festival, this area attracts festival-goers and music lovers, making it a great investment during the event season. | Electric Forest Festival, Local arts and crafts, Nearby natural attractions |
Do you need a license for Airbnb in Muskegon?
We recommend checking directly with Muskegon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Muskegon
The Claymore of Downtown Muskegon
Entire Place • 3 bedrooms
Historic Building w/Hot Tub
Entire Place • 5 bedrooms
The Kite House
Entire Place • 3 bedrooms
Theatre | Game Rooms | Hot Tub | 5BR Fun for All!
Entire Place • 5 bedrooms
Lakeside Reserve | Modern Renovated Church
Entire Place • 7 bedrooms
Walk to Lake + Fire Pit & Games
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Muskegon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evan | 13 | $1,248,770 | 1987 | 4.85/5.0 |
| Nicole | 11 | $563,529 | 293 | 4.91/5.0 |
| Melanie | 15 | $460,935 | 317 | 4.87/5.0 |
| Alicia | 3 | $376,135 | 49 | 5.00/5.0 |
| Brenda | 7 | $326,149 | 529 | 4.97/5.0 |
| Samantha | 6 | $285,690 | 686 | 4.92/5.0 |
| 84008197 | 7 | $272,594 | 42 | 3.50/5.0 |
| Joshua | 4 | $168,267 | 63 | 4.91/5.0 |
| Michael | 1 | $165,678 | 72 | 4.93/5.0 |
| Julie | 2 | $148,214 | 78 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Muskegon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.5%), with house and apartment & condo properties comprising 94.5% of inventory
- Untapped potential in boutique & hotels, unique stays, others, outdoor & mobile segments (5.5% combined)
Room Capacity Distribution
Analysis of 202 properties in Muskegon shows that 3 bedrooms properties are most prevalent, making up 32.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 62.4% of all listings.
Key Insights
- Most common: 3 bedrooms (32.2%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 62.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 202 properties in Muskegon reveals that 8+ guests properties dominate the market, representing 37.6% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.9% of the market.
Key Insights
- Most common capacity: 8+ guests (37.6% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 60.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 202 properties in Muskegon, the most common availability pattern is 181-270 days (47.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (48% of properties).
Key Insights
- Most common availability window: 181-270 days (47.5%)
- Most common booking duration: 91-180 days (48%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 31.7%
Minimum Stay Distributions
1 Night
45 listings
23.6% of total
2 Nights
114 listings
59.7% of total
3 Nights
19 listings
9.9% of total
4-6 Nights
3 listings
1.6% of total
7-29 Nights
3 listings
1.6% of total
30+ Nights
7 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.3%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 93.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
40 listings
21.2% of total
Moderate
39 listings
20.6% of total
Firm
51 listings
27% of total
Strict
58 listings
30.7% of total
Key Insights
- Strict is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (41.8%) and strict (57.7%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 88 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 25 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Muskegon
Below is the distribution of amenities across listings in Muskegon:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and DC (0.4%)
- English is the top language at 84.2%, followed by Spanish (9.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Chicago and Grand Rapids markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Muskegon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Greilickville | 39 | $6,558 | $493.53 | 48% |
| Fennville | 10 | $6,263 | $405.23 | 45% |
| Blair Township | 47 | $5,923 | $458.90 | 48% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Bingham Township | 29 | $5,552 | $531.66 | 49% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
| Town of Nasewaupee | 34 | $5,194 | $350.14 | 51% |
| Ganges Township | 73 | $5,026 | $496.32 | 36% |
| Port Sheldon Township | 31 | $4,997 | $526.88 | 50% |
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