Muskegon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Muskegon in 2025? Explore comprehensive Airbnb analytics for Muskegon, Michigan, United States to uncover income potential. This 2025 STR market report for Muskegon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 202 active listings.
Whether you're considering an Airbnb investment in Muskegon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Muskegon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Muskegon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Muskegon (2025)
Understanding the monthly revenue variations for Airbnb listings in Muskegon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muskegon is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muskegon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,788 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,055 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,786, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muskegon
Muskegon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Muskegon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muskegon:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muskegon
Average Daily Rate (ADR) Airbnb Trends in Muskegon (2025)
Effective short term rental pricing strategy in Muskegon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muskegon typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $299 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Muskegon
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Airbnb Seasonality Analysis & Trends in Muskegon (2025)
Peak Season (July, June, August)
- Revenue averages $6,751 per month
- Occupancy rates average 64.6%
- Daily rates average $290
Shoulder Season
- Revenue averages $3,460 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $245
Low Season (January, February, March)
- Revenue drops to average $1,763 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $217
Seasonality Insights for Muskegon
- The Airbnb seasonality in Muskegon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Muskegon's highest earning potential, with monthly revenues capable of climbing to $7,285, occupancy reaching a high of 73.0%, and ADRs peaking at $295.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,539, occupancy could drop to 27.9%, and ADRs may adjust down to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muskegon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Muskegon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Muskegon (2025)
Exploring the top neighborhoods for short-term rentals in Muskegon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Michigan Shoreline | A beautiful area offering breathtaking views and access to the sandy beaches of Lake Michigan. Ideal for visitors during the summer months and water sports enthusiasts. | Pere Marquette Park, Muskegon State Park, Lake Express Ferry, Muskegon Lighthouse, Michigan's Adventure Amusement Park |
| Muskegon Heights | A close-knit community that attracts families and visitors interested in local culture. The area has parks and community events that keep guests engaged and entertained. | Muskegon Heights Park, Hartshorn Marina, Grand Valley State University, community festivals |
| Downtown Muskegon | Revitalized urban area featuring restaurants, shopping, and cultural experiences. Good for travelers looking to experience the local downtown life, dining options, and entertainment. | Frauenthal Center, Muskegon Museum of Art, LC Walker Arena, Riverside Park |
| Nordic Dunes | A unique natural area with dunes and forests, attracting outdoor and nature lovers. Offers opportunities for hiking, biking, and enjoying the native wildlife. | Norton Shores, Pigeon Creek Park, Lake Michigan Dunes, local hiking trails |
| Muskegon Lake | A scenic area with waterfront access, perfect for boaters and fishing enthusiasts. The lake provides a relaxing environment with beautiful views and outdoor activities. | Muskegon Lake Park, boating and fishing spots, waterfront dining, nature trails |
| Reeths-Puffer School District | A family-friendly area with great schools and community spaces. Good for visitors with children looking for a safe and welcoming community to stay in. | local parks, community centers, family-friendly activities |
| Montague | A charming nearby town known for its historical buildings and small-town vibe. Great for those looking to explore outside of Muskegon while still being close to the attractions. | Montague Village, local shops, White Lake, historical sites |
| White Lake | Known for its beautiful lakefront properties, ideal for summer rentals. Attracts tourists looking for a summer getaway with recreational opportunities on the water. | White Lake, Hart Historic District, water sports activities, fishing spots |
Understanding Airbnb License Requirements & STR Laws in Muskegon (2025)
While Muskegon, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Muskegon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Muskegon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muskegonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Reserve | Modern Renovated Church
Entire Place • 7 bedrooms
Historic Building w/Hot Tub
Entire Place • 5 bedrooms
The Kite House
Entire Place • 3 bedrooms
The Claymore of Downtown Muskegon
Entire Place • 3 bedrooms
Theatre | Game Rooms | Hot Tub | 5BR Fun for All!
Entire Place • 5 bedrooms
Muskegon Beach House Oasis With Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Muskegon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Muskegon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evan | 13 | $1,084,815 | 1987 | 4.85/5.0 |
| Nicole | 11 | $490,634 | 293 | 4.91/5.0 |
| Melanie | 14 | $385,348 | 310 | 4.90/5.0 |
| Brenda | 7 | $323,329 | 529 | 4.97/5.0 |
| Alicia | 3 | $308,709 | 49 | 5.00/5.0 |
| Samantha | 6 | $304,393 | 686 | 4.92/5.0 |
| Host #84008197 | 7 | $203,259 | 42 | 3.50/5.0 |
| Julie | 2 | $162,819 | 78 | 5.00/5.0 |
| Joshua | 4 | $135,458 | 63 | 4.91/5.0 |
| Michael | 1 | $119,665 | 72 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muskegon.
Dive Deeper: Advanced Muskegon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muskegon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuskegon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muskegon
- The Muskegon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 202 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muskegon, House properties are the most common (77.2%), reflecting the local real estate landscape.
- Houses represent a significant 77.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 5.0%) offer potential for unique stay experiences.
Muskegon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muskegon
- The dominant room capacity in Muskegon is 3 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Muskegon, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Muskegon.
Muskegon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muskegon
- The most common guest capacity trend in Muskegon vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Muskegon STR market, accounting for 60.9% of listings.
- 66.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muskegon.
- On average, properties in Muskegon are equipped to host 5.9 guests.
Muskegon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muskegon
- The most common availability pattern in Muskegon falls within the 181-270 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Muskegon (55.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Muskegon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
22.4% of total
2 Nights
108 listings
56.3% of total
3 Nights
16 listings
8.3% of total
4-6 Nights
3 listings
1.6% of total
7-29 Nights
2 listings
1% of total
30+ Nights
20 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Muskegon is 2 Nights, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.7%) of the Muskegon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Muskegon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.3% of Muskegon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muskegon.
Muskegon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
40 listings
21.3% of total
Moderate
36 listings
19.1% of total
Firm
52 listings
27.7% of total
Strict
59 listings
31.4% of total
Cancellation Policy Insights for Muskegon
- The prevailing Airbnb cancellation policy trend in Muskegon is Strict, used by 31.4% of listings.
- A majority (59.1%) of hosts in Muskegon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.4% market standard in Muskegon.
- With 31.4% using Strict terms, this is a viable option in Muskegon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Muskegon.
Muskegon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Muskegon
- The overall average booking lead time for vacation rentals in Muskegon is 42 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Muskegon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Muskegon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Muskegon (2025)
Amenity Prevalence
Amenity Insights for Muskegon
- Essential amenities in Muskegon that guests expect include: Wifi, Smoke alarm, TV, Air conditioning, Heating, Kitchen, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muskegon: Wifi, Smoke alarm, TV, Air conditioning, Heating, Kitchen, Hot water, Coffee maker.
- Prioritize adding missing essentials: Smoke alarm, TV, Air conditioning, Heating, Kitchen, Hot water, Coffee maker.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muskegon to stay competitive.
Muskegon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Muskegon
- The typical guest profile for Airbnb in Muskegon consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.5%).
- Top languages spoken are English (78.4%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Muskegon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |