McMillan Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in McMillan Township in 2025? Explore comprehensive Airbnb analytics for McMillan Township, Michigan, United States to uncover income potential. This 2025 STR market report for McMillan Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in McMillan Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McMillan Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McMillan Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McMillan Township (2025)
Understanding the monthly revenue variations for Airbnb listings in McMillan Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McMillan Township is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McMillan Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,630+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,100 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,868 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,718, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McMillan Township
McMillan Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McMillan Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McMillan Township:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McMillan Township
Average Daily Rate (ADR) Airbnb Trends in McMillan Township (2025)
Effective short term rental pricing strategy in McMillan Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McMillan Township typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in McMillan Township
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Airbnb Seasonality Analysis & Trends in McMillan Township (2025)
Peak Season (July, June, August)
- Revenue averages $4,745 per month
- Occupancy rates average 65.8%
- Daily rates average $209
Shoulder Season
- Revenue averages $3,500 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $212
Low Season (March, November, December)
- Revenue drops to average $1,714 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $214
Seasonality Insights for McMillan Township
- The Airbnb seasonality in McMillan Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McMillan Township's highest earning potential, with monthly revenues capable of climbing to $4,986, occupancy reaching a high of 77.5%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,612, occupancy could drop to 27.1%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McMillan Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McMillan Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McMillan Township (2025)
Exploring the top neighborhoods for short-term rentals in McMillan Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tawas State Park | A beautiful destination known for its scenic beaches and nature trails. A hit with nature lovers and families looking for outdoor recreation, making it a great area for vacation rentals. | Tawas Point Lighthouse, Tawas Lake, Hiking trails, Swimming and camping areas, Bird watching |
| Lake Huron Shoreline | Stunning waterfront views and a relaxing atmosphere, ideal for those looking to escape to nature and enjoy water activities. A perfect spot for rentals during the summer months. | Biking trails along the shoreline, Beaches, Fishing spots, Water sports, Sunsets |
| Oscoda | A charming small town that serves as a gateway to the Au Sable River and Lake Huron. Offers a quaint atmosphere with plenty of outdoor activities, appealing to adventurous travelers. | Greenbush Brewing Company, Oscoda Beach Park, Nearby river activities, Local festivals, Scenic drives |
| Au Gres | A peaceful town located along the coastline of Lake Huron, known for its community vibe and access to fishing and boating activities. Attractive for those seeking tranquility. | Fishing and boating, Local dining options, Scenic parks, Campsites, Waterfront views |
| East Tawas | A picturesque community with beautiful sandy beaches and a vibrant small-town feel. Great for families and beachgoers, especially during the summer season. | Bayside Park, Tawas City Park, Shopping and dining on Newman Street, Historical society, Water activities |
| Harrisville | A small, cozy town known for its scenic charm and outdoor activities. Perfect for guests looking for a peaceful retreat near nature. | Harrisville State Park, Lighthouse, Fishing areas, Picnic spots, Historical sites |
| Sand Lake | A popular spot for summer cottages and water sports enthusiasts. Offers a fun and relaxed atmosphere for both families and groups. | Swimming and boating, Camping grounds, Wildlife viewing, Local dining options, Sunset views |
| Alpena | A bit further away, but a city rich in history and natural beauty, offering opportunities for visitors to explore the Great Lakes region and local heritage. | Thunder Bay National Marine Sanctuary, Besser Museum, Sand Point Lighthouse, Outdoor activities, Fishing and boating opportunities |
Understanding Airbnb License Requirements & STR Laws in McMillan Township (2025)
While McMillan Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McMillan Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in McMillan Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McMillan Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hidden Haven: Seclusion on the Superior Shoreline
Entire Place • 5 bedrooms
Perch Lake Lodge
Entire Place • 5 bedrooms
5 Bedroom Log Home
Entire Place • 5 bedrooms
Halfway Lake Cottages, Cabin #4
Entire Place • 2 bedrooms
Halfway Lake Cottages, Cabin #2
Entire Place • 2 bedrooms
Camp Two Hearted- Off-Grid & Riverfront Base Camp
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McMillan Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McMillan Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie Anne | 4 | $121,420 | 22 | 4.80/5.0 |
| Marissa | 5 | $115,776 | 82 | 3.98/5.0 |
| Shayne | 1 | $100,190 | 28 | 5.00/5.0 |
| Tony | 2 | $93,123 | 55 | 4.89/5.0 |
| Bob | 1 | $89,089 | 100 | 4.96/5.0 |
| Allyn | 2 | $54,405 | 90 | 4.67/5.0 |
| Courtney | 2 | $44,047 | 305 | 4.83/5.0 |
| Kristen | 1 | $41,474 | 19 | 4.74/5.0 |
| Prudy | 1 | $39,605 | 125 | 4.97/5.0 |
| Steve | 4 | $36,991 | 70 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McMillan Township.
Dive Deeper: Advanced McMillan Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McMillan Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcMillan Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McMillan Township
- The McMillan Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McMillan Township, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 7.2%) offer potential for unique stay experiences.
McMillan Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McMillan Township
- The dominant room capacity in McMillan Township is 2 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in McMillan Township, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McMillan Township.
McMillan Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McMillan Township
- The most common guest capacity trend in McMillan Township vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the McMillan Township STR market, accounting for 57.1% of listings.
- 60.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McMillan Township.
- On average, properties in McMillan Township are equipped to host 5.9 guests.
McMillan Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McMillan Township
- The most common availability pattern in McMillan Township falls within the 181-270 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in McMillan Township (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McMillan Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
28.6% of total
2 Nights
1 listings
3.6% of total
3 Nights
9 listings
32.1% of total
4-6 Nights
6 listings
21.4% of total
30+ Nights
4 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in McMillan Township is 3 Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in McMillan Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 32.1% of McMillan Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McMillan Township.
McMillan Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.7% of total
Flexible
3 listings
11.1% of total
Moderate
9 listings
33.3% of total
Firm
10 listings
37% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for McMillan Township
- The prevailing Airbnb cancellation policy trend in McMillan Township is Firm, used by 37% of listings.
- A majority (51.8%) of hosts in McMillan Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in McMillan Township.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in McMillan Township.
McMillan Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McMillan Township
- The overall average booking lead time for vacation rentals in McMillan Township is 51 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Spring (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in McMillan Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these McMillan Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McMillan Township (2025)
Amenity Prevalence
Amenity Insights for McMillan Township
- Essential amenities in McMillan Township that guests expect include: Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McMillan Township: Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McMillan Township to stay competitive.
McMillan Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McMillan Township
- The typical guest profile for Airbnb in McMillan Township consists of primarily domestic travelers (96%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Mexico (0.8%).
- Top languages spoken are English (82.5%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McMillan Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Beaugrand Township | 16 | $4,296 | $321.54 | 60% |
| Maple River Township | 10 | $4,137 | $332.91 | 45% |
| Onota Township | 10 | $4,130 | $323.36 | 52% |