McMillan Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in McMillan Township in 2025? Explore comprehensive Airbnb analytics for McMillan Township, Michigan, United States to uncover income potential. This 2025 STR market report for McMillan Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in McMillan Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McMillan Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McMillan Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McMillan Township (2025)
Understanding the monthly revenue variations for Airbnb listings in McMillan Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McMillan Township is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McMillan Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,678+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,784 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,348, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McMillan Township
McMillan Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McMillan Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McMillan Township:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McMillan Township
Average Daily Rate (ADR) Airbnb Trends in McMillan Township (2025)
Effective short term rental pricing strategy in McMillan Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McMillan Township typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $381+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in McMillan Township
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Airbnb Seasonality Analysis & Trends in McMillan Township (2025)
Peak Season (August, June, July)
- Revenue averages $4,403 per month
- Occupancy rates average 62.4%
- Daily rates average $201
Shoulder Season
- Revenue averages $3,139 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $231
Low Season (April, November, December)
- Revenue drops to average $1,586 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $210
Seasonality Insights for McMillan Township
- The Airbnb seasonality in McMillan Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McMillan Township's highest earning potential, with monthly revenues capable of climbing to $4,524, occupancy reaching a high of 71.7%, and ADRs peaking at $260.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,449, occupancy could drop to 27.5%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McMillan Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McMillan Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McMillan Township (2025)
Exploring the top neighborhoods for short-term rentals in McMillan Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tawas State Park | A beautiful destination known for its scenic beaches and nature trails. A hit with nature lovers and families looking for outdoor recreation, making it a great area for vacation rentals. | Tawas Point Lighthouse, Tawas Lake, Hiking trails, Swimming and camping areas, Bird watching |
| Lake Huron Shoreline | Stunning waterfront views and a relaxing atmosphere, ideal for those looking to escape to nature and enjoy water activities. A perfect spot for rentals during the summer months. | Biking trails along the shoreline, Beaches, Fishing spots, Water sports, Sunsets |
| Oscoda | A charming small town that serves as a gateway to the Au Sable River and Lake Huron. Offers a quaint atmosphere with plenty of outdoor activities, appealing to adventurous travelers. | Greenbush Brewing Company, Oscoda Beach Park, Nearby river activities, Local festivals, Scenic drives |
| Au Gres | A peaceful town located along the coastline of Lake Huron, known for its community vibe and access to fishing and boating activities. Attractive for those seeking tranquility. | Fishing and boating, Local dining options, Scenic parks, Campsites, Waterfront views |
| East Tawas | A picturesque community with beautiful sandy beaches and a vibrant small-town feel. Great for families and beachgoers, especially during the summer season. | Bayside Park, Tawas City Park, Shopping and dining on Newman Street, Historical society, Water activities |
| Harrisville | A small, cozy town known for its scenic charm and outdoor activities. Perfect for guests looking for a peaceful retreat near nature. | Harrisville State Park, Lighthouse, Fishing areas, Picnic spots, Historical sites |
| Sand Lake | A popular spot for summer cottages and water sports enthusiasts. Offers a fun and relaxed atmosphere for both families and groups. | Swimming and boating, Camping grounds, Wildlife viewing, Local dining options, Sunset views |
| Alpena | A bit further away, but a city rich in history and natural beauty, offering opportunities for visitors to explore the Great Lakes region and local heritage. | Thunder Bay National Marine Sanctuary, Besser Museum, Sand Point Lighthouse, Outdoor activities, Fishing and boating opportunities |
Understanding Airbnb License Requirements & STR Laws in McMillan Township (2025)
While McMillan Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McMillan Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in McMillan Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McMillan Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Perch Lake Lodge
Entire Place • 5 bedrooms
5 Bedroom Log Home
Entire Place • 5 bedrooms
Hidden Haven: Seclusion on the Superior Shoreline
Entire Place • 5 bedrooms
Halfway Lake Cottages, Cabin #2
Entire Place • 2 bedrooms
Halfway Lake Cottages, Cabin #4
Entire Place • 2 bedrooms
The Cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McMillan Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McMillan Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marissa | 7 | $129,997 | 95 | 4.97/5.0 |
| Julie | 5 | $100,014 | 23 | 4.81/5.0 |
| Bob | 1 | $98,232 | 100 | 4.96/5.0 |
| Tony | 2 | $86,462 | 55 | 4.89/5.0 |
| Shayne | 1 | $70,394 | 28 | 5.00/5.0 |
| Allyn | 2 | $47,238 | 94 | 4.68/5.0 |
| Courtney | 2 | $42,989 | 305 | 4.83/5.0 |
| Steve | 4 | $32,031 | 70 | 4.92/5.0 |
| Prudy | 1 | $31,465 | 125 | 4.97/5.0 |
| Carol | 1 | $25,623 | 105 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McMillan Township.
Dive Deeper: Advanced McMillan Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McMillan Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcMillan Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McMillan Township
- The McMillan Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McMillan Township, Outdoor/Unique properties are the most common (48.4%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.
McMillan Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McMillan Township
- The dominant room capacity in McMillan Township is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.1% of the active Airbnb listings in McMillan Township, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McMillan Township.
McMillan Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McMillan Township
- The most common guest capacity trend in McMillan Township vacation rentals is listings accommodating 8+ guests (29%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the McMillan Township STR market, accounting for 58.0% of listings.
- 64.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McMillan Township.
- On average, properties in McMillan Township are equipped to host 5.9 guests.
McMillan Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McMillan Township
- The most common availability pattern in McMillan Township falls within the 181-270 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in McMillan Township (51.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McMillan Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25.8% of total
2 Nights
1 listings
3.2% of total
3 Nights
9 listings
29% of total
4-6 Nights
6 listings
19.4% of total
30+ Nights
7 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in McMillan Township is 3 Nights, adopted by 29% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in McMillan Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29% of McMillan Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McMillan Township.
McMillan Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.3% of total
Flexible
3 listings
10% of total
Moderate
11 listings
36.7% of total
Firm
10 listings
33.3% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for McMillan Township
- The prevailing Airbnb cancellation policy trend in McMillan Township is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (46.7%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in McMillan Township.
- Regularly review your cancellation policy against competitors and market demand shifts in McMillan Township.
McMillan Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McMillan Township
- The overall average booking lead time for vacation rentals in McMillan Township is 48 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in McMillan Township.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these McMillan Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McMillan Township (2025)
Amenity Prevalence
Amenity Insights for McMillan Township
- Essential amenities in McMillan Township that guests expect include: Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McMillan Township: Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McMillan Township to stay competitive.
McMillan Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McMillan Township
- The typical guest profile for Airbnb in McMillan Township consists of primarily domestic travelers (96%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Germany (0.8%).
- Top languages spoken are English (85.3%) followed by Spanish (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McMillan Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 12 | $4,999 | $404.96 | 54% |
| Bay Township | 10 | $4,484 | $545.88 | 43% |
| Onota Township | 10 | $4,242 | $332.77 | 51% |
| Livingston Township | 11 | $4,176 | $306.59 | 52% |
| Walloon Lake | 25 | $4,066 | $413.43 | 41% |
| Marquette Township | 17 | $4,041 | $317.60 | 51% |
| West Traverse Township | 31 | $3,925 | $461.96 | 42% |
| Leelanau Township | 52 | $3,724 | $381.85 | 50% |
| Charlevoix Township | 29 | $3,357 | $446.49 | 45% |
| Marion Township | 20 | $3,314 | $345.30 | 40% |