Top 30 Best Places in Tennessee, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Tennessee, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Tennessee, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Tennessee, United States for 2025.

Top Short-Term Rental Markets in Tennessee, United States

Rank:#1Market:Nashville-DavidsonCountry:United StatesProperties:7,277Monthly Revenue:$3420.83Daily Rate (ADR):$302.67Occupancy:44.77%Regulation:Low
Rank:#2Market:SeviervilleCountry:United StatesProperties:5,792Monthly Revenue:$4072.68Daily Rate (ADR):$336.63Occupancy:45.80%Regulation:Low
Rank:#3Market:GatlinburgCountry:United StatesProperties:3,375Monthly Revenue:$3624.80Daily Rate (ADR):$323.78Occupancy:43.87%Regulation:Low
Rank:#4Market:Pigeon ForgeCountry:United StatesProperties:2,855Monthly Revenue:$3503.69Daily Rate (ADR):$308.81Occupancy:43.37%Regulation:Low
Rank:#5Market:MemphisCountry:United StatesProperties:1,685Monthly Revenue:$1487.67Daily Rate (ADR):$163.52Occupancy:40.37%Regulation:Low
Rank:#6Market:ChattanoogaCountry:United StatesProperties:1,034Monthly Revenue:$2158.61Daily Rate (ADR):$168.57Occupancy:48.30%Regulation:Low
Rank:#7Market:NashvilleCountry:United StatesProperties:959Monthly Revenue:$1715.21Daily Rate (ADR):$266.26Occupancy:38.04%Regulation:High
Rank:#8Market:KnoxvilleCountry:United StatesProperties:947Monthly Revenue:$2177.71Daily Rate (ADR):$182.64Occupancy:48.48%Regulation:Low
Rank:#9Market:FranklinCountry:United StatesProperties:443Monthly Revenue:$3119.26Daily Rate (ADR):$278.59Occupancy:46.47%Regulation:Low
Rank:#10Market:ClarksvilleCountry:United StatesProperties:429Monthly Revenue:$1545.32Daily Rate (ADR):$139.46Occupancy:47.98%Regulation:Low
Rank:#11Market:TownsendCountry:United StatesProperties:408Monthly Revenue:$2377.24Daily Rate (ADR):$232.62Occupancy:41.36%Regulation:Low
Rank:#12Market:CosbyCountry:United StatesProperties:394Monthly Revenue:$1805.26Daily Rate (ADR):$198.64Occupancy:37.40%Regulation:Low
Rank:#13Market:MurfreesboroCountry:United StatesProperties:347Monthly Revenue:$1820.19Daily Rate (ADR):$168.25Occupancy:45.75%Regulation:Low
Rank:#14Market:Pittman CenterCountry:United StatesProperties:306Monthly Revenue:$2937.46Daily Rate (ADR):$272.83Occupancy:42.49%Regulation:Low
Rank:#15Market:BristolCountry:United StatesProperties:287Monthly Revenue:$1557.44Daily Rate (ADR):$166.39Occupancy:42.38%Regulation:Low
Rank:#16Market:Wears ValleyCountry:United StatesProperties:215Monthly Revenue:$3652.95Daily Rate (ADR):$305.45Occupancy:43.07%Regulation:Low
Rank:#17Market:Johnson CityCountry:United StatesProperties:214Monthly Revenue:$1743.79Daily Rate (ADR):$138.54Occupancy:52.86%Regulation:Low
Rank:#18Market:DandridgeCountry:United StatesProperties:206Monthly Revenue:$2375.46Daily Rate (ADR):$301.90Occupancy:34.49%Regulation:Low
Rank:#19Market:WinchesterCountry:United StatesProperties:162Monthly Revenue:$2651.35Daily Rate (ADR):$348.00Occupancy:35.00%Regulation:Low
Rank:#20Market:JacksonCountry:United StatesProperties:159Monthly Revenue:$1243.10Daily Rate (ADR):$141.44Occupancy:41.55%Regulation:Low
Rank:#21Market:Fairfield GladeCountry:United StatesProperties:158Monthly Revenue:$465.88Daily Rate (ADR):$116.63Occupancy:22.95%Regulation:Low
Rank:#22Market:LaFolletteCountry:United StatesProperties:157Monthly Revenue:$2913.72Daily Rate (ADR):$438.53Occupancy:32.27%Regulation:Low
Rank:#23Market:ColumbiaCountry:United StatesProperties:145Monthly Revenue:$1756.90Daily Rate (ADR):$168.78Occupancy:43.50%Regulation:Low
Rank:#24Market:Berry HillCountry:United StatesProperties:142Monthly Revenue:$3712.04Daily Rate (ADR):$306.36Occupancy:45.13%Regulation:Low
Rank:#25Market:LebanonCountry:United StatesProperties:141Monthly Revenue:$1797.63Daily Rate (ADR):$192.69Occupancy:40.93%Regulation:Low
Rank:#26Market:SmithvilleCountry:United StatesProperties:137Monthly Revenue:$2093.07Daily Rate (ADR):$245.30Occupancy:32.77%Regulation:Low
Rank:#27Market:Tracy CityCountry:United StatesProperties:135Monthly Revenue:$1561.10Daily Rate (ADR):$176.62Occupancy:33.00%Regulation:Low
Rank:#28Market:ClevelandCountry:United StatesProperties:134Monthly Revenue:$1654.18Daily Rate (ADR):$131.79Occupancy:47.96%Regulation:Low
Rank:#29Market:CookevilleCountry:United StatesProperties:125Monthly Revenue:$1506.53Daily Rate (ADR):$136.98Occupancy:47.02%Regulation:Low
Rank:#30Market:MonteagleCountry:United StatesProperties:125Monthly Revenue:$2059.14Daily Rate (ADR):$206.75Occupancy:38.43%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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