Harrison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Harrison in 2025? Explore comprehensive Airbnb analytics for Harrison, Tennessee, United States to uncover income potential. This 2025 STR market report for Harrison, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Harrison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harrison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harrison Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harrison (2025)
Understanding the monthly revenue variations for Airbnb listings in Harrison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harrison is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harrison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,552 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,483, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harrison
Harrison Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harrison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harrison:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harrison
Average Daily Rate (ADR) Airbnb Trends in Harrison (2025)
Effective short term rental pricing strategy in Harrison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harrison typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $304 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Harrison
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Airbnb Seasonality Analysis & Trends in Harrison (2025)
Peak Season (December, November, April)
- Revenue averages $4,169 per month
- Occupancy rates average 54.5%
- Daily rates average $244
Shoulder Season
- Revenue averages $3,703 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $225
Low Season (January, February, March)
- Revenue drops to average $2,078 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $245
Seasonality Insights for Harrison
- The Airbnb seasonality in Harrison shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harrison's highest earning potential, with monthly revenues capable of climbing to $4,230, occupancy reaching a high of 60.7%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,807, occupancy could drop to 36.3%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harrison.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harrison seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harrison (2025)
Exploring the top neighborhoods for short-term rentals in Harrison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harrison Bay | A popular spot for nature lovers and families looking for outdoor activities, with access to the bay and parks. Great for guests looking for a tranquil getaway near water and nature. | Harrison Bay State Park, Harrison Harbor Marina, Tennessee River, Chickamauga Lake, Nature hiking trails |
| Chattanooga | Just a short drive away, Chattanooga offers vibrant city attractions, dining, and a rich history. This location is great for guests wanting a mix of urban and natural experiences. | Tennessee Aquarium, Lookout Mountain, Chattanooga Riverwalk, Hunter Museum of American Art, Walnut Street Bridge |
| Lake Chickamauga | An excellent location for fishing and boating enthusiasts. Visitors to this area are often looking for water sports and nature activities. | Lake Chickamauga, Park access, Fishing spots, Boating ramps, Nature trails |
| Collegedale | This suburban area offers a quieter setting with close access to the city, making it ideal for families and longer stays. | Enterprise South Nature Park, The Commons, Collegedale Church of God, Shopping centers, Trails |
| Ooltewah | A growing suburban area with a mix of residential and commercial spaces. Attractive for families and professionals working in nearby areas. | Ooltewah's parks, Golf courses, Local restaurants, Shopping areas, Community events |
| Apison | Known for its rural charm and close-knit community feel. Ideal for guests who want to escape the hustle and bustle of city life. | Local farms, Scenic views, Community parks, Nature trails, Peaceful atmosphere |
| Signal Mountain | A beautiful mountainous area offering stunning views and a peaceful environment. Attractive for those looking for a retreat. | Signal Mountain Park, Lookout views, Hiking trails, Picnic areas, Nature observation |
| Soddy-Daisy | A residential area that offers a balance of suburban living with easy access to outdoor activities, lakes, and parks. | Soddy Daisy Lake, Parks, Local shops, Outdoor recreational areas, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Harrison (2025)
While Harrison, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harrison to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harrison (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe Lake Chickamauga Retreat w/ Boat Dock!
Entire Place • 4 bedrooms
Casa de Lorie the ultimate vacation home
Entire Place • 4 bedrooms
Pet-Friendly Chattanooga Cabin w/ Hot Tub & Kayaks
Entire Place • 2 bedrooms
Harrison Lakefront Cottage w/ Private Dock!
Entire Place • 2 bedrooms
20% Off Holiday Special -3+ nights-stays to 1/4/25
Entire Place • 4 bedrooms
Harrison Bay Hideaway .3 Mi to Lake & 2 Mi to Golf
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harrison (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harrison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $211,566 | 112 | 4.53/5.0 |
| David | 1 | $68,713 | 14 | 5.00/5.0 |
| ITrip Chattanooga | 1 | $45,473 | 16 | 5.00/5.0 |
| Jenny & Philip | 1 | $38,534 | 130 | 5.00/5.0 |
| Denise | 1 | $37,207 | 11 | 4.82/5.0 |
| Host #167035170 | 1 | $33,493 | 74 | 4.76/5.0 |
| Donzell | 1 | $24,611 | 83 | 4.64/5.0 |
| Natalie | 1 | $23,269 | 24 | 4.50/5.0 |
| K Rodgers | 1 | $20,128 | 77 | 5.00/5.0 |
| Lauren | 1 | $18,697 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harrison.
Dive Deeper: Advanced Harrison STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harrison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarrison Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harrison
- The Harrison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harrison, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Harrison Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harrison
- The dominant room capacity in Harrison is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 58.8% of the active Airbnb listings in Harrison, indicating a high concentration in these sizes.
- A significant 58.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harrison.
Harrison Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harrison
- The most common guest capacity trend in Harrison vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Harrison STR market, accounting for 64.7% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harrison.
- On average, properties in Harrison are equipped to host 5.7 guests.
Harrison Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harrison
- The most common availability pattern in Harrison falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harrison (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harrison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.7% of total
2 Nights
7 listings
46.7% of total
3 Nights
1 listings
6.7% of total
7-29 Nights
2 listings
13.3% of total
30+ Nights
4 listings
26.7% of total
Key Insights
- The most prevalent minimum stay requirement in Harrison is 2 Nights, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.7%) caters to monthly stays (30+ nights) in Harrison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.7% of Harrison hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- A 2-night minimum appears standard (46.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harrison.
Harrison Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
6.3% of total
Flexible
5 listings
31.3% of total
Moderate
1 listings
6.3% of total
Firm
3 listings
18.8% of total
Strict
6 listings
37.5% of total
Cancellation Policy Insights for Harrison
- The prevailing Airbnb cancellation policy trend in Harrison is Strict, used by 37.5% of listings.
- A majority (56.3%) of hosts in Harrison utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Harrison.
- With 37.5% using Strict terms, this is a viable option in Harrison, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Harrison.
Harrison STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harrison
- The overall average booking lead time for vacation rentals in Harrison is 47 days.
- Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Harrison.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Harrison averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harrison (2025)
Amenity Prevalence
Amenity Insights for Harrison
- Essential amenities in Harrison that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harrison: Air conditioning, Smoke alarm, Free parking on premises, TV.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harrison to stay competitive.
Harrison Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harrison
- The typical guest profile for Airbnb in Harrison consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Poland (0.8%).
- Top languages spoken are English (73.8%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harrison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |