Airbnb Market Analytics, Statistics and Data in Cookeville, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cookeville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cookeville:
How much do Airbnb hosts make on average per month in Cookeville?
The short-term rental market in Cookeville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,911 per month
- Strong performing properties (top 25%) make $2,932 or more
- Best-in-class properties (top 10%) achieve $3,931+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,185
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cookeville
The market in Cookeville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cookeville
Daily rates in Cookeville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $124 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $202+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Cookeville
Peak Season (June, May, July)
- Revenue peaks at $2759.46 per month
- Occupancy rates reach 60.89%
- Daily rates average $140.33
Shoulder Season
- Revenue averages $2171.48 per month
- Occupancy maintains 49.73%
- Daily rates hold at $135.04
Low Season (February, December, January)
- Revenue drops to $1517.01 per month
- Occupancy decreases to 36.69%
- Daily rates adjust to $128.77
Is it still profitable to do Airbnb in Cookeville in 2025?
Yes! Cookeville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2171 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cookeville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Cookeville | The heart of Cookeville with a vibrant community feel, local shops, and dining. A popular spot for visitors looking to explore the city while being close to amenities. | Cookeville Depot Museum, Dogwood Park, local restaurants, art galleries, live music venues |
| Cummins Falls State Park | A beautiful natural attraction that draws outdoor enthusiasts and families. Visitors look for accommodations nearby to enjoy hiking, waterfalls, and picnicking. | Cummins Falls, hiking trails, fishing spots, picnic areas, nature photography opportunities |
| Tennessee Technological University Area | This area attracts students, faculty, and visiting families, especially during school events and graduation seasons. A good opportunity for long-term stays. | Tennessee Tech University, local cafes, bookstores, university events, libraries |
| Hidden Hollow | A residential area with charming homes, appealing for families and groups looking for a peaceful retreat while still being close to town. | local parks, nature trails, family-friendly activities, community events |
| Putnam County Recreation Center | Offers recreational facilities and events. Attracts tourists looking for sports activities and family-friendly events. | recreation facilities, sports events, community events, fitness classes |
| Buffalo Valley | A tranquil area known for its scenic views and outdoor activities, appealing to nature lovers and those looking for a quiet retreat. | outdoor hiking trails, wildlife viewing, nature photography, local parks |
| Cumberland Mountain State Park | A 1,720-acre state park with plenty of outdoor activities such as hiking, fishing, and camping. A great target for tourists seeking nature. | Cumberland Lake, hiking trails, camping grounds, nature education programs |
| Cookeville City Parks | Various parks around Cookeville offer great recreational options. Attracts families and outdoor groups looking for leisure time. | Dogwood Park, Monterey Park, local playgrounds, sports fields |
Do you need a license for Airbnb in Cookeville?
We recommend checking directly with Cookeville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cookeville
The Haven-by Downtown, I40 & Lake with wood view
Entire Place • 6 bedrooms
The Villa-by Downtown, I40 & Lake with woodview
Entire Place • 5 bedrooms
New Modern Luxury Mountain Cottage
Entire Place • 2 bedrooms
Lazy River Retreat
Entire Place • 3 bedrooms
Downtown Luxe Modern Home
Entire Place • 4 bedrooms
The Cabin at Bear Creek
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Cookeville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 18 | $308,758 | 1423 | 4.37/5.0 |
| Joe & Tosha | 7 | $269,882 | 576 | 4.96/5.0 |
| Victoria | 3 | $135,391 | 127 | 4.99/5.0 |
| Stacey & Mallie | 5 | $123,312 | 1263 | 4.91/5.0 |
| Scott | 7 | $101,871 | 385 | 4.81/5.0 |
| Evolve | 4 | $70,907 | 72 | 4.93/5.0 |
| Debi | 2 | $53,825 | 633 | 4.98/5.0 |
| David | 1 | $53,317 | 304 | 4.98/5.0 |
| Kevin And Sherri | 2 | $51,566 | 925 | 4.96/5.0 |
| Brad | 1 | $49,904 | 81 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cookeville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with house and apartment & condo properties comprising 76.0% of inventory
- Strong specialty sector (20.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (8.6% combined)
Room Capacity Distribution
Analysis of 117 properties in Cookeville shows that 3 bedrooms properties are most prevalent, making up 30.8% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 59.8% of all listings.
Key Insights
- Most common: 3 bedrooms (30.8%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Cookeville reveals that 6 guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 54.7% of the market.
Key Insights
- Most common capacity: 6 guests (28.2% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 54.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Cookeville, the most common availability pattern is 91-180 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35% of properties).
Key Insights
- Most common availability window: 91-180 days (35.9%)
- Most common booking duration: 91-180 days (35%)
- Properties with high availability (180+ days): 55.6%
- Properties with long-term bookings (180+ days): 44.4%
Minimum Stay Distributions
1 Night
53 listings
46.5% of total
2 Nights
36 listings
31.6% of total
3 Nights
8 listings
7% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
6 listings
5.3% of total
30+ Nights
10 listings
8.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.1%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (8.8%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
35 listings
31.8% of total
Moderate
32 listings
29.1% of total
Firm
17 listings
15.5% of total
Strict
26 listings
23.6% of total
Key Insights
- Flexible is the preferred policy at 31.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.9% of the market
- Firm policies are least common at 15.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 64 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 42 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Cookeville
Below is the distribution of amenities across listings in Cookeville:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (0.3%) and Canada (0.3%)
- English is the top language at 87.7%, followed by Spanish (9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Nashville and Memphis markets
- Develop localized content for Australia and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cookeville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Caryville | 13 | $3,960 | $314.35 | 39% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Cub Run | 23 | $3,694 | $275.18 | 48% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
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