Cookeville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Cookeville in 2025? Explore comprehensive Airbnb analytics for Cookeville, Tennessee, United States to uncover income potential. This 2025 STR market report for Cookeville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Cookeville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cookeville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cookeville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cookeville (2025)
Understanding the monthly revenue variations for Airbnb listings in Cookeville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cookeville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cookeville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,905+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,886 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,931 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,193, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cookeville
Cookeville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cookeville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cookeville:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cookeville
Average Daily Rate (ADR) Airbnb Trends in Cookeville (2025)
Effective short term rental pricing strategy in Cookeville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cookeville typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Cookeville
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Airbnb Seasonality Analysis & Trends in Cookeville (2025)
Peak Season (June, May, July)
- Revenue averages $2,729 per month
- Occupancy rates average 57.0%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,153 per month
- Occupancy maintains around 51.3%
- Daily rates hold near $139
Low Season (January, February, March)
- Revenue drops to average $1,564 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $141
Seasonality Insights for Cookeville
- The Airbnb seasonality in Cookeville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cookeville's highest earning potential, with monthly revenues capable of climbing to $2,830, occupancy reaching a high of 61.4%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,365, occupancy could drop to 36.3%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cookeville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cookeville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cookeville (2025)
Exploring the top neighborhoods for short-term rentals in Cookeville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Cookeville | The heart of Cookeville with a blend of history and modern amenities. Attracts both business travelers and vacationers with its vibrant atmosphere and close proximity to local attractions. | Cookeville Depot Museum, Dogwood Park, local shops and restaurants, Tennessee Tech University, Tennessee Legend Distillery |
| Cookeville City Park | A family-friendly area dominated by the beautiful City Park, offering leisure activities and picnic spots. Ideal for families looking for a retreat near nature. | City Park, Cookeville Community Center, Pine Park, Walking trails, Duck Pond |
| Smithville Highway | A growing area that provides easy access to the highway and is close to shopping and dining. Attracts tourists traveling through or stopping in Cookeville. | Shoppes at Cookeville, Restaurants, Motlow State Community College, Cumberland Mountain State Park |
| Baxter | A charming small town located just north of Cookeville, offering a quiet retreat with a friendly atmosphere and outdoor activities. | Baxter Community Center, Near Center Hill Lake, Local shops and eateries, Fishing and boating opportunities |
| Putnam County | The surrounding county of Cookeville offers a mix of rural charm and access to natural beauty, appealing to outdoor enthusiasts and vacationers looking for a peaceful stay. | Cummins Falls State Park, Standing Stone State Park, Burgess Falls State Park, Hiking trails, Scenic views |
| Tech Village | Close to the Tennessee Tech University, making it a popular choice for students and academic visitors. Provides affordable lodging options for extended stays. | Tennessee Tech University, Libraries, Academic events, Local cafes |
| The Highlands | A picturesque residential area known for its scenic views and proximity to natural attractions. Ideal for guests seeking tranquility and nature experiences. | Cumberland River, Hiking trails, Scenic overlooks, Local wineries |
| Algood | Just south of Cookeville, this area offers a peaceful escape with community-focused living and access to outdoor activities, attracting visitors looking for a cozy stay. | Algood Park, Local shops, Proximity to Cookeville, Historic sites |
Understanding Airbnb License Requirements & STR Laws in Cookeville (2025)
While Cookeville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cookeville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cookeville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cookevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Haven-by Downtown, I40 & Lake with wood view
Entire Place • 6 bedrooms
The Villa-by Downtown, I40 & Lake with woodview
Entire Place • 5 bedrooms
Downtown Luxe Modern Home
Entire Place • 4 bedrooms
New Modern Luxury Mountain Cottage
Entire Place • 2 bedrooms
Lazy River Retreat
Entire Place • 3 bedrooms
Cummins Falls Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cookeville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cookeville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 19 | $321,367 | 1423 | 4.14/5.0 |
| Joe & Tosha | 7 | $265,578 | 576 | 4.96/5.0 |
| Victoria | 3 | $122,137 | 127 | 4.99/5.0 |
| Stacey & Mallie | 5 | $117,688 | 1263 | 4.91/5.0 |
| Scott | 7 | $94,970 | 385 | 4.81/5.0 |
| Evolve | 4 | $75,427 | 72 | 4.93/5.0 |
| Debi | 2 | $55,083 | 633 | 4.98/5.0 |
| Kevin And Sherri | 2 | $53,351 | 925 | 4.96/5.0 |
| Mike | 2 | $51,631 | 80 | 4.99/5.0 |
| Brad | 1 | $50,919 | 81 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cookeville.
Dive Deeper: Advanced Cookeville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cookeville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCookeville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cookeville
- The Cookeville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cookeville, House properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 52.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 8.4%) offer potential for unique stay experiences.
Cookeville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cookeville
- The dominant room capacity in Cookeville is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 58.0% of the active Airbnb listings in Cookeville, indicating a high concentration in these sizes.
- A significant 37.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cookeville.
Cookeville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cookeville
- The most common guest capacity trend in Cookeville vacation rentals is listings accommodating 4 guests (27.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Cookeville STR market, accounting for 54.6% of listings.
- 43.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cookeville.
- On average, properties in Cookeville are equipped to host 4.7 guests.
Cookeville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cookeville
- The most common availability pattern in Cookeville falls within the 91-180 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Cookeville (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cookeville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
46.6% of total
2 Nights
33 listings
28.4% of total
3 Nights
7 listings
6% of total
7-29 Nights
9 listings
7.8% of total
30+ Nights
13 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Cookeville is 1 Night, adopted by 46.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Cookeville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Cookeville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.6% of Cookeville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cookeville.
Cookeville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
31.5% of total
Moderate
32 listings
28.8% of total
Firm
18 listings
16.2% of total
Strict
26 listings
23.4% of total
Cancellation Policy Insights for Cookeville
- The prevailing Airbnb cancellation policy trend in Cookeville is Flexible, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.3%) and stricter (39.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.5% market standard in Cookeville.
- Regularly review your cancellation policy against competitors and market demand shifts in Cookeville.
Cookeville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cookeville
- The overall average booking lead time for vacation rentals in Cookeville is 49 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Cookeville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Cookeville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cookeville (2025)
Amenity Prevalence
Amenity Insights for Cookeville
- Essential amenities in Cookeville that guests expect include: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cookeville: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Kitchen, Dishes and silverware.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cookeville to stay competitive.
Cookeville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cookeville
- The typical guest profile for Airbnb in Cookeville consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Australia (0.4%).
- Top languages spoken are English (82.7%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cookeville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Caryville | 14 | $3,458 | $309.70 | 38% |