Harriman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Harriman in 2025? Explore comprehensive Airbnb analytics for Harriman, Tennessee, United States to uncover income potential. This 2025 STR market report for Harriman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Harriman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harriman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harriman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harriman (2025)
Understanding the monthly revenue variations for Airbnb listings in Harriman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harriman is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harriman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,953 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,121, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harriman
Harriman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harriman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harriman:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harriman
Average Daily Rate (ADR) Airbnb Trends in Harriman (2025)
Effective short term rental pricing strategy in Harriman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harriman typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Harriman
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Airbnb Seasonality Analysis & Trends in Harriman (2025)
Peak Season (July, August, May)
- Revenue averages $2,957 per month
- Occupancy rates average 51.7%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,446 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,767 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $149
Seasonality Insights for Harriman
- The Airbnb seasonality in Harriman shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harriman's highest earning potential, with monthly revenues capable of climbing to $2,989, occupancy reaching a high of 53.9%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,736, occupancy could drop to 33.9%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harriman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harriman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harriman (2025)
Exploring the top neighborhoods for short-term rentals in Harriman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harriman Historical District | Rich in history and charm, the Historical District is perfect for guests looking to explore the local culture and heritage. Located near key attractions and dining options. | Harriman Depot, Harriman Arts & Culture Alliance, Roane County Park, Tennessee River, local shops and restaurants |
| Roane State Community College Area | Close to the college, this area is ideal for students, parents visiting, and faculty members. Offers convenient access to educational facilities and events. | Roane State Community College, local dining options, festivals and events, parks nearby |
| Watts Bar Lake | A beautiful destination for outdoor enthusiasts and families. The lake provides ample opportunities for water activities and fishing, drawing in guests seeking a relaxing getaway. | Watts Bar Lake, water sports, fishing spots, picnic areas, nature trails |
| Norris Lake | A hot spot for vacationers looking for scenic views and recreational activities. Perfect for those who enjoy boating, fishing, and spending time in nature. | Norris Dam State Park, water activities, hiking trails, beautiful landscapes |
| Lenoir City | Located nearby, Lenoir City offers additional amenities and comforts while being close to Harriman. Great for guests attending events or visiting family. | Lenoir City Park, shopping centers, local eateries, outdoor events |
| Roane County Park | It’s a recreational area that attracts those looking to enjoy outdoor activities and family gatherings, making it appealing for short stays. | trails, playgrounds, picnic areas, sports facilities |
| Downtown Harriman | This vibrant area showcases local businesses, eateries, and community events. Ideal for tourists wanting to experience local life. | local cafes, shops, events and festivals, community parks |
| Kingston, TN | A nearby town that offers its own set of attractions and is close enough for guests visiting Harriman while also providing a quaint town feel. | Lakeside Park, historic downtown, local dining, Kingston Community Center |
Understanding Airbnb License Requirements & STR Laws in Harriman (2025)
While Harriman, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harriman to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harriman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrimanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Watt a Retreat on Watt's Bar Lake, sleeps 6-8 King
Entire Place • 3 bedrooms
OnTheRocks: Waterfront Log home on 3 private acres
Entire Place • 4 bedrooms
The Lake Escape
Entire Place • 2 bedrooms
Peaceful Retreat
Entire Place • 2 bedrooms
Clinch River Getaway - Lake House
Entire Place • 3 bedrooms
Pet Welcome, Near I-40, Fun, Safe, In Town, WI-FI
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harriman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harriman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Don | 3 | $65,105 | 265 | 4.96/5.0 |
| Matthew | 1 | $58,208 | 85 | 4.96/5.0 |
| Chris | 1 | $50,160 | 29 | 4.97/5.0 |
| Mark | 2 | $44,753 | 157 | 5.00/5.0 |
| Kassy And Doug | 3 | $39,549 | 71 | 3.24/5.0 |
| Marilyn | 1 | $37,947 | 175 | 4.95/5.0 |
| Amy | 1 | $37,419 | 66 | 4.97/5.0 |
| Cindy | 1 | $36,090 | 14 | 4.86/5.0 |
| Daniel | 1 | $30,000 | 105 | 4.96/5.0 |
| Lori | 1 | $27,586 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harriman.
Dive Deeper: Advanced Harriman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harriman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarriman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harriman
- The Harriman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harriman, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
Harriman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harriman
- The dominant room capacity in Harriman is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.2% of the active Airbnb listings in Harriman, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harriman.
Harriman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harriman
- The most common guest capacity trend in Harriman vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Harriman STR market, accounting for 54.5% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harriman.
- On average, properties in Harriman are equipped to host 4.5 guests.
Harriman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harriman
- The most common availability pattern in Harriman falls within the 91-180 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Harriman (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harriman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
11 listings
52.4% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Harriman is 2 Nights, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Harriman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.4% of Harriman hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harriman.
Harriman Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
28.6% of total
Moderate
5 listings
23.8% of total
Firm
7 listings
33.3% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Harriman
- The prevailing Airbnb cancellation policy trend in Harriman is Firm, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Harriman.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harriman.
Harriman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harriman
- The overall average booking lead time for vacation rentals in Harriman is 47 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Harriman.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Harriman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harriman (2025)
Amenity Prevalence
Amenity Insights for Harriman
- Essential amenities in Harriman that guests expect include: Free parking on premises, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harriman: Free parking on premises, Hot water, Wifi.
- Prioritize adding missing essentials: Hot water, Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harriman to stay competitive.
Harriman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harriman
- The typical guest profile for Airbnb in Harriman consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and United Kingdom (0.7%).
- Top languages spoken are English (79.3%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harriman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |