Sparta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Sparta in 2025? Explore comprehensive Airbnb analytics for Sparta, Tennessee, United States to uncover income potential. This 2025 STR market report for Sparta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Sparta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sparta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sparta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sparta (2025)
Understanding the monthly revenue variations for Airbnb listings in Sparta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sparta is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sparta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,273+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,868 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,763 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,041, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sparta
Sparta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sparta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sparta:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sparta
Average Daily Rate (ADR) Airbnb Trends in Sparta (2025)
Effective short term rental pricing strategy in Sparta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sparta typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Sparta
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Airbnb Seasonality Analysis & Trends in Sparta (2025)
Peak Season (June, May, July)
- Revenue averages $2,965 per month
- Occupancy rates average 50.1%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,287 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,509 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $159
Seasonality Insights for Sparta
- The Airbnb seasonality in Sparta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sparta's highest earning potential, with monthly revenues capable of climbing to $2,998, occupancy reaching a high of 53.7%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,057, occupancy could drop to 24.7%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sparta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sparta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sparta (2025)
Exploring the top neighborhoods for short-term rentals in Sparta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sparta Town Center | Sparta's historical and commercial hub with charming shops and restaurants. Ideal for visitors who want easy access to local culture and dining options. | Historic Courthouse, Sparta Depot, Local Art Galleries, Restaurants and Cafes |
| Cumberland Mountain State Park | Beautiful natural area perfect for outdoor enthusiasts. Attracts nature lovers, hikers, and families looking for recreational activities. | Cumberland Mountain State Park, Fall Creek Falls State Park, Hiking Trails, Picnic Areas, Fishing Spots |
| Center Hill Lake | Popular destination for water activities and outdoor adventures. Ideal for tourists looking for relaxation by the water. | Center Hill Lake, Boating, Fishing, Swimming Beaches, Camping Areas |
| Smithville Highway Area | Close to major highways and access to Sparta while being surrounded by nature. Great for travelers passing through or exploring the area. | Scenic Views, Proximity to Sparta, Local Farms, Nearby Fishing Areas |
| Salem Community | A peaceful rural area offering a taste of Tennessee's countryside. Perfect for those looking for a quiet getaway and a homey atmosphere. | Local Farmlands, Cultural Heritage, Community Events |
| Cannon County | Surrounding region with charming small towns and natural beauty. Attractive for guests seeking a quaint rural experience. | Cannon County Museum, Arts and Crafts, Winery Tours |
| McMinnville | Nearby city with a rich history and cultural attractions. Great for travelers who want to explore beyond Sparta. | Cumberland Caverns, Historic Downtown, Local Festivals, Shopping |
| Cookeville | Larger nearby city with vibrant activities, dining, and events. Ideal for guests who want access to urban amenities and nature. | Tennessee Tech University, Cookeville History Museum, Parks and Recreation, Shopping Centers |
Understanding Airbnb License Requirements & STR Laws in Sparta (2025)
While Sparta, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sparta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sparta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spartabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pioneer Cabins+Lux Treehouse on 50ac+Sauna+HotTub
Entire Place • 5 bedrooms
Big Bottom Bungalow: Park Views | Modern | Hot Tub
Entire Place • 2 bedrooms
Tulip Tree Bay Lodge-Architectural Gem at CH Lake!
Entire Place • 4 bedrooms
The Shoreline Lake House on CHL!
Entire Place • 4 bedrooms
Brand new, lake view porch with fireplace, hot tub
Entire Place • 4 bedrooms
5BR, 3 Private Acres, 2 King BR, Hot Tub, Lakeview
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sparta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sparta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 6 | $146,926 | 850 | 4.99/5.0 |
| White'S Room And Board | 1 | $113,425 | 73 | 4.96/5.0 |
| Darcy | 2 | $73,425 | 162 | 5.00/5.0 |
| FireFly Acres | 4 | $69,423 | 78 | 4.97/5.0 |
| Lauren | 1 | $64,677 | 64 | 4.98/5.0 |
| Ashley | 1 | $62,856 | 266 | 4.86/5.0 |
| Josh | 1 | $56,410 | 20 | 5.00/5.0 |
| Cay | 1 | $55,260 | 12 | 5.00/5.0 |
| Jongee | 2 | $49,789 | 412 | 4.94/5.0 |
| Rachel & Stephanie | 3 | $47,762 | 119 | 3.32/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sparta.
Dive Deeper: Advanced Sparta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sparta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSparta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sparta
- The Sparta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sparta, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.4%) offer potential for unique stay experiences.
Sparta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sparta
- The dominant room capacity in Sparta is 3 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.3% of the active Airbnb listings in Sparta, indicating a high concentration in these sizes.
- A significant 42.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sparta.
Sparta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sparta
- The most common guest capacity trend in Sparta vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Sparta STR market, accounting for 48.5% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sparta.
- On average, properties in Sparta are equipped to host 4.9 guests.
Sparta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sparta
- The most common availability pattern in Sparta falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sparta (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sparta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
30.2% of total
2 Nights
36 listings
57.1% of total
3 Nights
4 listings
6.3% of total
30+ Nights
4 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sparta is 2 Nights, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.3%) of the Sparta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.1% of Sparta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sparta.
Sparta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.7% of total
Flexible
8 listings
13.3% of total
Moderate
19 listings
31.7% of total
Firm
15 listings
25% of total
Strict
17 listings
28.3% of total
Cancellation Policy Insights for Sparta
- The prevailing Airbnb cancellation policy trend in Sparta is Moderate, used by 31.7% of listings.
- A majority (53.3%) of hosts in Sparta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.7% market standard in Sparta.
- Regularly review your cancellation policy against competitors and market demand shifts in Sparta.
Sparta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sparta
- The overall average booking lead time for vacation rentals in Sparta is 40 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Sparta.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Sparta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sparta (2025)
Amenity Prevalence
Amenity Insights for Sparta
- Essential amenities in Sparta that guests expect include: Free parking on premises, Heating, Hot water, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sparta: Free parking on premises, Heating, Hot water, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Heating, Hot water, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sparta to stay competitive.
Sparta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sparta
- The typical guest profile for Airbnb in Sparta consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and DC (0.4%).
- Top languages spoken are English (83.3%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sparta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |