Airbnb Market Analytics, Statistics and Data in Maryville, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maryville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maryville:
How much do Airbnb hosts make on average per month in Maryville?
The short-term rental market in Maryville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,237 per month
- Strong performing properties (top 25%) make $3,395 or more
- Best-in-class properties (top 10%) achieve $4,789+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,288
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maryville
The market in Maryville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maryville
Daily rates in Maryville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $211+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
Get Live Maryville Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Maryville
Peak Season (October, June, March)
- Revenue peaks at $3042.51 per month
- Occupancy rates reach 61.02%
- Daily rates average $149.56
Shoulder Season
- Revenue averages $2589.32 per month
- Occupancy maintains 52.44%
- Daily rates hold at $142.83
Low Season (September, February, January)
- Revenue drops to $1988.66 per month
- Occupancy decreases to 40.23%
- Daily rates adjust to $133.99
Is it still profitable to do Airbnb in Maryville in 2025?
Yes! Maryville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2589 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maryville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Maryville | The heart of Maryville, featuring a mix of local businesses, dining, and entertainment options. A great spot for visitors who want to explore the charm of the town. | Blount County Historical Museum, Greenbelt Park, Maryville College, local breweries and restaurants, Maryville Farmers Market |
| Foothills Mall Area | A major shopping and dining area with a variety of retail outlets and restaurants. It attracts families and shoppers looking for amenities nearby. | Foothills Mall, Cinemark Tinseltown, Frank B. Watson Park, multiple dining options, local events |
| Smoky Mountain National Park Gateway | Proximity to the nationally renowned Smoky Mountains, perfect for nature lovers and outdoor enthusiasts. Ideal for hosting guests who want to explore hiking and nature. | Great Smoky Mountains National Park, Cades Cove, Clingmans Dome, hiking trails, wildlife viewing |
| Niles Ferry Boat Launch | A beautiful waterfront area providing access to outdoor activities such as fishing and boating. Great for travelers looking for a scenic getaway. | Niles Ferry Park, Tennessee River access, picnic areas, nature trails, water sports |
| Briarcliff Park | A peaceful residential neighborhood nearby parks and outdoor spaces, appealing to families and those looking for a quiet retreat. | Briarcliff Park, outdoor sports fields, walking paths, family-friendly environment, local community events |
| Springbrook Park | Home to beautiful landscapes and recreational facilities, attracting families and individuals seeking an active lifestyle and outdoor fun. | Springbrook Park, playgrounds, walking trails, sports fields, community gatherings |
| Alcoa Highway Corridor | Close to the main highway, providing easy access to nearby attractions and cities. Suitable for business travelers or those needing convenience. | shopping centers along the highway, proximity to Knoxville, hospitals, business centers, dining options |
| Walland, TN | A charming rural area near Maryville, perfect for those looking to escape the urban vibe. Popular for its scenic views and outdoor activities. | Little River, Cades Cove access, hiking and biking trails, bed and breakfasts, local farms |
Do you need a license for Airbnb in Maryville?
We recommend checking directly with Maryville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Maryville
Tranquil Mountain Escape Luxurious 5-Bedroom
Entire Place • 5 bedrooms
Blueberry Creek Lodge
Entire Place • 5 bedrooms
Romantic Tiny House Escape | Near Smoky Mtns
Entire Place • 1 bedroom
River Birch Lodge: Beautiful Craftsman Home
Entire Place • 4 bedrooms
Centrally Located | Modern Home in the Smokies
Entire Place • 2 bedrooms
Cooper's Nest at Butterfly Gap
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Maryville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 2 | $151,733 | 72 | 4.86/5.0 |
| Sandra | 2 | $140,169 | 35 | 5.00/5.0 |
| Alicia Kristy | 3 | $114,138 | 433 | 4.98/5.0 |
| Andrew | 2 | $107,911 | 494 | 4.94/5.0 |
| Amber | 1 | $79,898 | 428 | 4.98/5.0 |
| Mandy | 10 | $65,161 | 175 | 4.78/5.0 |
| Adrienne, Tayler, And Dean | 2 | $64,444 | 1094 | 4.99/5.0 |
| Jeremy | 3 | $61,956 | 380 | 4.89/5.0 |
| Stephen | 1 | $50,952 | 62 | 4.94/5.0 |
| Pamela | 1 | $48,927 | 55 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maryville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.6%), with house and outdoor & mobile properties comprising 67.0% of inventory
- Strong specialty sector (40.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 97 properties in Maryville shows that 1 bedroom properties are most prevalent, making up 33% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.7% of all listings.
Key Insights
- Most common: 1 bedroom (33%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 55.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 97 properties in Maryville reveals that 4 guests properties dominate the market, representing 32% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 4 guests (32% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 97 properties in Maryville, the most common availability pattern is 91-180 days (39.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.1% of properties).
Key Insights
- Most common availability window: 91-180 days (39.2%)
- Most common booking duration: 181-270 days (35.1%)
- Properties with high availability (180+ days): 44.3%
- Properties with long-term bookings (180+ days): 55.7%
Minimum Stay Distributions
1 Night
40 listings
44% of total
2 Nights
40 listings
44% of total
3 Nights
5 listings
5.5% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
3 listings
3.3% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.0%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 93.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
12 listings
13.3% of total
Moderate
43 listings
47.8% of total
Firm
21 listings
23.3% of total
Strict
14 listings
15.6% of total
Key Insights
- Moderate is the preferred policy at 47.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.1% of the market
- Strong market consensus around Moderate policies
- Flexible policies are least common at 13.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Oct, averaging 89 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 29 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Maryville
Every property in Maryville comes standard with Free parking on premises. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and DC (0.4%)
- English is the top language at 87.9%, followed by Spanish (8.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Nashville and Knoxville markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maryville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights