Mount Juliet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Mount Juliet in 2025? Explore comprehensive Airbnb analytics for Mount Juliet, Tennessee, United States to uncover income potential. This 2025 STR market report for Mount Juliet, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Mount Juliet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Juliet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mount Juliet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mount Juliet (2025)
Understanding the monthly revenue variations for Airbnb listings in Mount Juliet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Juliet is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Juliet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,354+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,377 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Juliet
Mount Juliet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mount Juliet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Juliet:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Juliet
Average Daily Rate (ADR) Airbnb Trends in Mount Juliet (2025)
Effective short term rental pricing strategy in Mount Juliet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Juliet typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Mount Juliet
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Airbnb Seasonality Analysis & Trends in Mount Juliet (2025)
Peak Season (July, June, August)
- Revenue averages $3,760 per month
- Occupancy rates average 54.3%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,964 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $2,192 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $170
Seasonality Insights for Mount Juliet
- The Airbnb seasonality in Mount Juliet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Juliet's highest earning potential, with monthly revenues capable of climbing to $4,060, occupancy reaching a high of 54.4%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,755, occupancy could drop to 36.1%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Juliet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mount Juliet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mount Juliet (2025)
Exploring the top neighborhoods for short-term rentals in Mount Juliet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Providence | A vibrant shopping and dining area that attracts families and tourists. With easy access to parks and community events, it's a popular choice for Airbnb hosts looking to cater to visitors wanting a relaxing stay. | Providence Marketplace, The Pavilion, Mount Juliet Parks, Local dining options |
| Lakewood | A beautiful lakeside community that offers scenic views and outdoor activities. Ideal for travelers seeking a peaceful retreat near the water, making it a great spot for Airbnb rentals. | Old Hickory Lake, Lakewood Park, Fishing and boating opportunities |
| Walnut Grove | Known for its quiet suburban feel, Walnut Grove appeals to families and business travelers alike looking for comfortable short-term housing options during visits. | Local parks, Community events, Shopping centers |
| Mount Juliet City Center | The heart of the city with easy access to restaurants, shops, and entertainment venues. A prime location for visitors wanting to explore the local culture and amenities. | Mount Juliet Train Station, Local restaurants, Cultural events and festivals |
| Saratoga Hills | A scenic neighborhood with a mix of residential and natural landscapes, attracting those who appreciate a tranquil environment with nearby amenities for convenient living. | Parks and walking trails, Nearby shopping, Community events |
| Pinecrest | An appealing neighborhood with beautiful homes and a strong community feel. Popular among families and individuals looking for a comfortable and welcoming environment. | Community parks, Local schools, Family-friendly activities |
| Brookstone | A charming suburb with a family-oriented atmosphere. Its proximity to local attractions and recreational facilities makes it a favorable location for Airbnb guests. | Local parks, Shopping areas, Dining options |
| Willow Creek | A quiet neighborhood known for its spacious lots and tranquility. Great for those looking for a relaxing stay with easy access to local amenities. | Community parks, Nature trails, Local dining spots |
Understanding Airbnb License Requirements & STR Laws in Mount Juliet (2025)
While Mount Juliet, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Juliet to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mount Juliet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Julietbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nash Luxury Lakehouse dog friendly Hot tub
Entire Place • 5 bedrooms
Southern Rhythm Farmhouse
Entire Place • 6 bedrooms
Heated Pool & Hot Tub, Delightful Style, Beauty & Privacy
Entire Place • 6 bedrooms
Nashville Lakehouse on Old Hickory, Two Foot Cove!
Entire Place • 4 bedrooms
Nashville Lake Chalet, Waterfront Sunset Views!
Entire Place • 2 bedrooms
Quiet Home w/ Pool, Hot Tub, Fire Pit, Near Lake
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mount Juliet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Juliet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 2 | $128,330 | 384 | 4.72/5.0 |
| Bryan | 1 | $126,820 | 179 | 4.96/5.0 |
| Katie | 1 | $98,433 | 86 | 4.86/5.0 |
| Debi | 1 | $93,018 | 74 | 4.95/5.0 |
| Greg | 2 | $55,943 | 846 | 4.92/5.0 |
| Jay | 2 | $48,170 | 243 | 4.47/5.0 |
| Suzanne And Cliff | 1 | $45,317 | 336 | 4.97/5.0 |
| Mark & Kathy | 1 | $45,098 | 171 | 4.98/5.0 |
| Evolve | 1 | $44,413 | 77 | 4.71/5.0 |
| Teresa Snow | 1 | $42,760 | 197 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Juliet.
Dive Deeper: Advanced Mount Juliet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Juliet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Juliet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Juliet
- The Mount Juliet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Juliet, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 5.0%) offer potential for unique stay experiences.
Mount Juliet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Juliet
- The dominant room capacity in Mount Juliet is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Mount Juliet, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Juliet.
Mount Juliet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Juliet
- The most common guest capacity trend in Mount Juliet vacation rentals is listings accommodating 8+ guests (22.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mount Juliet STR market, accounting for 45.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Juliet.
- On average, properties in Mount Juliet are equipped to host 4.5 guests.
Mount Juliet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Juliet
- The most common availability pattern in Mount Juliet falls within the 91-180 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mount Juliet (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mount Juliet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
23.1% of total
2 Nights
19 listings
48.7% of total
3 Nights
4 listings
10.3% of total
30+ Nights
7 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Juliet is 2 Nights, adopted by 48.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.8%) of the Mount Juliet Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Mount Juliet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.7% of Mount Juliet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Juliet.
Mount Juliet Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.6% of total
Flexible
7 listings
18.4% of total
Moderate
14 listings
36.8% of total
Firm
6 listings
15.8% of total
Strict
10 listings
26.3% of total
Cancellation Policy Insights for Mount Juliet
- The prevailing Airbnb cancellation policy trend in Mount Juliet is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Mount Juliet.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Juliet.
Mount Juliet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Juliet
- The overall average booking lead time for vacation rentals in Mount Juliet is 50 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Mount Juliet.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Mount Juliet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mount Juliet (2025)
Amenity Prevalence
Amenity Insights for Mount Juliet
- Essential amenities in Mount Juliet that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Juliet: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Juliet to stay competitive.
Mount Juliet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mount Juliet
- The typical guest profile for Airbnb in Mount Juliet consists of primarily domestic travelers (96%), often arriving from nearby Apex, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1.4%).
- Top languages spoken are English (82.4%) followed by Spanish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Apex and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mount Juliet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |
| Franklin | 419 | $3,262 | $257.40 | 47% |