Airbnb Market Analytics, Statistics and Data in Columbia, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Columbia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Columbia:
How much do Airbnb hosts make on average per month in Columbia?
The short-term rental market in Columbia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,230 per month
- Strong performing properties (top 25%) make $3,552 or more
- Best-in-class properties (top 10%) achieve $5,300+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,272
Revenue Variations by Month
Occupancy Rates Throughout the Year in Columbia
The market in Columbia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Columbia
Daily rates in Columbia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $192 or more
- Best-in-class properties (top 10%) pull in $272+ per night
- Entry-level properties (bottom 25%) earn around $101
Daily Rate Variations by Month
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Seasonality patterns in Columbia
Peak Season (June, May, April)
- Revenue peaks at $3879.11 per month
- Occupancy rates reach 54.69%
- Daily rates average $192.88
Shoulder Season
- Revenue averages $2835.31 per month
- Occupancy maintains 47.00%
- Daily rates hold at $177.09
Low Season (December, August, January)
- Revenue drops to $1847.55 per month
- Occupancy decreases to 35.22%
- Daily rates adjust to $163.03
Is it still profitable to do Airbnb in Columbia in 2025?
Yes! Columbia demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2835 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Columbia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Columbia | The vibrant heart of Columbia, offering historic charm and easy access to local shops and restaurants. Ideal for visitors wanting to experience local culture and hospitality. | Columbia Arts District, Maury County Historical Society, Duck River, Columbia State Community College, Local Festivals |
| Duck River | A scenic area known for its outdoor activities and natural beauty. Perfect for those looking for a peaceful retreat close to nature, fishing, and recreation. | Duck River Recreation Area, Riverwalk Trail, Fishing and Kayaking opportunities, Picnic Areas, Wildlife Watching |
| Spring Hill | Located just north of Columbia, this growing suburb offers a family-friendly atmosphere with proximity to Nashville. Attractive to those visiting for work or family gatherings. | The Crossing Shopping Center, Spring Hill Parks, Rippavilla Plantation, Baldwin Park, Local Dining Options |
| Murray County | Known for its rich history and agricultural heritage. Great for visitors interested in exploring rural Tennessee and its traditions. | Murray County Heritage Center, Local Farms and Markets, Historical Sites, Scenic Countryside Drives |
| Hohenwald | A small town with a close-knit community and access to beautiful landscapes. This area appeals to those looking for a quiet getaway. | Lewis County Historical Society, Natchez Trace Parkway, Local Parks, Hiking Trails, Nature Watching |
| Santa Fe | Offering a mix of rural charm and cultural activities, Santa Fe is perfect for guests looking to escape the hustle and bustle. | Local Art Galleries, Santa Fe Community Market, Historic Tennessee Homes, Outdoor Activities |
| Pulaski | Nearby city with unique historical sites and a welcoming atmosphere. Appeals to visitors exploring the broader Tennessee area. | Giles County Courthouse, Pulaski Historic District, Local Restaurants, Cultural Events |
| Thompson's Station | A rapidly growing suburb with beautiful parks and family-friendly amenities. Ideal for visitors looking to be near Nashville while enjoying a quieter life. | Thompson's Station Park, Local Shops, Community Events, Proximity to Nashville |
Do you need a license for Airbnb in Columbia?
We recommend checking directly with Columbia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Columbia
2 cottages offering luxury & privacy on 80 acres.
Entire Place • 4 bedrooms
Cottage at The Ridge # 2
Entire Place • 2 bedrooms
Cottage at The Ridge 40 min south of Nashville.
Entire Place • 2 bedrooms
Peaceful Mallard's Landing Firepit 8 Acre Sleep 11
Entire Place • 3 bedrooms
Beautiful Farm Setting with Pool
Entire Place • 5 bedrooms
Muletown Retreat 2 combined condos.
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Columbia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebekah | 3 | $441,140 | 184 | 4.94/5.0 |
| Danielle | 3 | $155,033 | 60 | 4.94/5.0 |
| Bryan | 5 | $138,995 | 181 | 4.86/5.0 |
| Taylor | 4 | $130,552 | 301 | 4.84/5.0 |
| Courtney | 2 | $98,612 | 72 | 4.92/5.0 |
| Christine | 1 | $91,894 | 44 | 4.98/5.0 |
| Charles | 2 | $87,221 | 60 | 4.95/5.0 |
| 57119934 | 6 | $83,508 | 768 | 4.88/5.0 |
| Bonnie | 4 | $83,246 | 415 | 4.93/5.0 |
| Evolve | 5 | $75,059 | 68 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Columbia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.3%), with house and apartment & condo properties comprising 79.5% of inventory
- Strong specialty sector (18.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 127 properties in Columbia shows that 2 bedrooms properties are most prevalent, making up 29.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 55.9% of all listings.
Key Insights
- Most common: 2 bedrooms (29.9%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 127 properties in Columbia reveals that 6 guests properties dominate the market, representing 26% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 6 guests (26% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in Columbia, the most common availability pattern is 91-180 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.2% of properties).
Key Insights
- Most common availability window: 91-180 days (36.2%)
- Most common booking duration: 181-270 days (36.2%)
- Properties with high availability (180+ days): 54.3%
- Properties with long-term bookings (180+ days): 48.0%
Minimum Stay Distributions
1 Night
34 listings
30.9% of total
2 Nights
55 listings
50% of total
3 Nights
9 listings
8.2% of total
4-6 Nights
3 listings
2.7% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
6 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.9%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
20 listings
17.7% of total
Moderate
46 listings
40.7% of total
Firm
21 listings
18.6% of total
Strict
25 listings
22.1% of total
Key Insights
- Moderate is the preferred policy at 40.7% of listings
- The market shows a balanced distribution between guest-friendly (58.4%) and strict (40.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 58 days
- Shortest booking windows are in Sep, Feb, Aug, averaging 25 days
- Spring shows the longest average booking window at 46 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Columbia
Every property in Columbia comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (1.6%) and Canada (0.8%)
- English is the top language at 87.3%, followed by Spanish (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Nashville and Columbia markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Columbia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Bremen | 23 | $4,710 | $560.97 | 33% |
| Arley | 42 | $4,618 | $449.46 | 41% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
| Crane Hill | 100 | $3,636 | $410.07 | 37% |
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