Columbia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Columbia in 2025? Explore comprehensive Airbnb analytics for Columbia, Tennessee, United States to uncover income potential. This 2025 STR market report for Columbia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Columbia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Columbia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Columbia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Columbia (2025)
Understanding the monthly revenue variations for Airbnb listings in Columbia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Columbia is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Columbia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,043+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,337 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,162 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Columbia
Columbia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Columbia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Columbia:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Columbia
Average Daily Rate (ADR) Airbnb Trends in Columbia (2025)
Effective short term rental pricing strategy in Columbia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Columbia typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Columbia
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Airbnb Seasonality Analysis & Trends in Columbia (2025)
Peak Season (June, May, April)
- Revenue averages $3,629 per month
- Occupancy rates average 50.5%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,513 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $176
Low Season (January, February, August)
- Revenue drops to average $2,023 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $169
Seasonality Insights for Columbia
- The Airbnb seasonality in Columbia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Columbia's highest earning potential, with monthly revenues capable of climbing to $3,863, occupancy reaching a high of 54.7%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,921, occupancy could drop to 36.4%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Columbia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Columbia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Columbia (2025)
Exploring the top neighborhoods for short-term rentals in Columbia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Columbia | The heart of Columbia featuring historic buildings, restaurants, and an active community. Great for travelers looking for a local experience and events. | Maury County Courthouse, Columbia Arts Building, Public Square Park, Local restaurants and shops, Columbia State Community College |
| Riverwalk Park | Beautiful scenic area along the Duck River. Ideal for outdoor enthusiasts and families and popular for its walking trails and parks. | Riverwalk Park, Duck River, Fishing spots, Picnic areas, Nature trails |
| Franklin Highway | A busy commercial strip with shops, eateries, and amenities. Attracts visitors for its proximity to shopping and dining options. | Shopping centers, Restaurants, Coffee shops, Easy access to I-65 |
| Murray County Park | Family-friendly area with parks and sports facilities, attracting families and groups seeking leisure and activities. | Murray County Park, Outdoor sports facilities, Playgrounds, Community events |
| Spring Hill | A growing suburb of Columbia, it offers family-friendly neighborhoods, parks, and is close to Nashville's attractions. | Shopping areas, Parks, Community events, Quick access to I-65 |
| Historic Downtown | Charming area with historic buildings, boutique shops, and local eateries. Attractive for tourists exploring the rich history of Columbia. | Columbia Museum of History, Local galleries, Unique shops, Downtown events |
| Bear Creek Pike | A more rural area with open spaces and scenic views, appealing to those looking for a peaceful countryside experience while still close to the city. | Nature areas, Countryside views, Local farms, Quiet retreats |
| Columbia State Community College area | Attracts students and visitors, making it a great place for short-term rentals, as it’s near educational activities and events. | Community college events, Local dining options, Student activities, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Columbia (2025)
While Columbia, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Columbia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Columbia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Columbiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 cottages offering luxury & privacy on 80 acres.
Entire Place • 4 bedrooms
Cottage at The Ridge # 2
Entire Place • 2 bedrooms
Cottage at The Ridge 40 min south of Nashville.
Entire Place • 2 bedrooms
Peaceful Mallard's Landing Firepit 8 Acre Sleep 11
Entire Place • 3 bedrooms
Barn on Modern Working Farm South of Nashville
Entire Place • 2 bedrooms
Magnolia Inn- Columbia’s Sweet Southern Charmer!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Columbia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Columbia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebekah | 3 | $376,616 | 184 | 4.94/5.0 |
| Danielle | 3 | $133,333 | 60 | 4.94/5.0 |
| Bryan | 5 | $126,243 | 181 | 4.86/5.0 |
| Taylor | 4 | $122,339 | 301 | 4.84/5.0 |
| Courtney | 2 | $93,372 | 72 | 4.92/5.0 |
| Christine | 1 | $83,110 | 44 | 4.98/5.0 |
| Charles | 2 | $77,134 | 60 | 4.95/5.0 |
| Bonnie | 4 | $71,989 | 415 | 4.93/5.0 |
| Suzanne | 4 | $70,344 | 311 | 4.93/5.0 |
| Heather | 1 | $68,682 | 65 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Columbia.
Dive Deeper: Advanced Columbia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Columbia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsColumbia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Columbia
- The Columbia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Columbia, House properties are the most common (66.1%), reflecting the local real estate landscape.
- Houses represent a significant 66.1% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 4.0%) offer potential for unique stay experiences.
Columbia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Columbia
- The dominant room capacity in Columbia is 2 bedrooms listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.5% of the active Airbnb listings in Columbia, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Columbia.
Columbia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Columbia
- The most common guest capacity trend in Columbia vacation rentals is listings accommodating 4 guests (26.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Columbia STR market, accounting for 52.0% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Columbia.
- On average, properties in Columbia are equipped to host 4.8 guests.
Columbia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Columbia
- The most common availability pattern in Columbia falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Columbia (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Columbia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
29.8% of total
2 Nights
51 listings
44.7% of total
3 Nights
9 listings
7.9% of total
4-6 Nights
4 listings
3.5% of total
7-29 Nights
4 listings
3.5% of total
30+ Nights
12 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Columbia is 2 Nights, adopted by 44.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the Columbia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Columbia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.7% of Columbia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Columbia.
Columbia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.9% of total
Flexible
20 listings
17.9% of total
Moderate
46 listings
41.1% of total
Firm
21 listings
18.8% of total
Strict
24 listings
21.4% of total
Cancellation Policy Insights for Columbia
- The prevailing Airbnb cancellation policy trend in Columbia is Moderate, used by 41.1% of listings.
- There's a relatively balanced mix between guest-friendly (59.0%) and stricter (40.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.1% market standard in Columbia.
- Regularly review your cancellation policy against competitors and market demand shifts in Columbia.
Columbia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Columbia
- The overall average booking lead time for vacation rentals in Columbia is 34 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Columbia.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Columbia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Columbia (2025)
Amenity Prevalence
Amenity Insights for Columbia
- Essential amenities in Columbia that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Free parking on premises, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Columbia: Air conditioning, Wifi, Heating, Smoke alarm, Free parking on premises, Hot water, TV.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Free parking on premises, Hot water, TV.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Columbia to stay competitive.
Columbia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Columbia
- The typical guest profile for Airbnb in Columbia consists of primarily domestic travelers (96%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Mexico (1.3%).
- Top languages spoken are English (83.8%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Columbia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Columbia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Crane Hill | 98 | $3,479 | $414.20 | 35% |
| Houston | 13 | $3,445 | $476.17 | 35% |