Airbnb Market Analytics, Statistics and Data in Clarksville, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Clarksville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Clarksville:
How much do Airbnb hosts make on average per month in Clarksville?
The short-term rental market in Clarksville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,050 per month
- Strong performing properties (top 25%) make $3,025 or more
- Best-in-class properties (top 10%) achieve $4,400+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,113
Revenue Variations by Month
Occupancy Rates Throughout the Year in Clarksville
The market in Clarksville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Clarksville
Daily rates in Clarksville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $106 per night
- Strong performing properties (top 25%) secure $146 or more
- Best-in-class properties (top 10%) pull in $222+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Clarksville
Peak Season (June, May, July)
- Revenue peaks at $3264.57 per month
- Occupancy rates reach 63.01%
- Daily rates average $140.25
Shoulder Season
- Revenue averages $2518.52 per month
- Occupancy maintains 51.46%
- Daily rates hold at $133.29
Low Season (February, December, January)
- Revenue drops to $1709.61 per month
- Occupancy decreases to 39.78%
- Daily rates adjust to $124.65
Is it still profitable to do Airbnb in Clarksville in 2025?
Yes! Clarksville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2519 and With 360 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Clarksville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Clarksville | The heart of the city with a lively atmosphere and proximity to restaurants, shops, and entertainment. Ideal for tourists who want to explore the city's attractions. | Riverside Drive, Customs House Museum and Cultural Center, Clarksville Downtown Market, Riverwalk, Liberty Park |
| Sango | A suburban neighborhood known for its family-friendly atmosphere. Popular among families and long-term renters looking for a peaceful environment. | Sango Park, Clarksville Greenway, Riley's Fruits and Vegetables |
| Oakland Park | A growing community with affordable housing and close to schools. Attracts families and professionals looking for accessible living. | Oakland Park Splash Pad, Glenwood Center, Local dining options |
| Glenellen | A quiet suburb with good schools and family-oriented amenities. Perfect for longer stays and remote workers seeking a community feel. | Glenellen Park, Family-friendly neighborhoods, Local shops and restaurants |
| St. Bethlehem | A vibrant area with shopping centers, dining, and entertainment. Popular among visitors for its accessible amenities and attractions. | Governor's Square Mall, Cumberland Riverwalk, Local dining spots |
| Wilma Rudolph Boulevard | A major thoroughfare in Clarksville lined with shops and hotels. Great for travelers seeking convenience and variety in dining and retail. | Retail shops, Restaurants like O'Charley's and Olive Garden, Nearby parks |
| Montgomery County | Encompasses areas surrounding Clarksville with a mix of rural and suburban living. Ideal for travelers looking for a quieter retreat close to the city. | Montgomery County Courthouse, Local farms and markets, Outdoor recreational areas |
| Fort Campbell | The military base attracts servicemen and women, as well as families visiting. A unique opportunity for hosting military families and visitors. | Fort Campbell Military Base, Nearby outdoor activities, Local dining |
Do you need a license for Airbnb in Clarksville?
We recommend checking directly with Clarksville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (3% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Clarksville
Downtown Duo on Franklin (1010 Franklin St)
Entire Place • 8 bedrooms
Memories on Madison | Game Room & Outdoor Fire Pit
Entire Place • 4 bedrooms
The Gathering Place at Hilltop Acres
Entire Place • 7 bedrooms
The Gameroom on Madison (102 Madison Terrace)
Entire Place • 3 bedrooms
Franklin Haven by Johnathan (1010 Franklin, #B)
Entire Place • 4 bedrooms
Hudson House 0.2mi to Red River (1726 Broadripple)
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Clarksville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julian | 27 | $2,042,869 | 893 | 4.68/5.0 |
| Ariel | 9 | $180,428 | 196 | 3.76/5.0 |
| Kate | 5 | $177,191 | 226 | 4.72/5.0 |
| XL Holdings | 5 | $167,409 | 207 | 4.93/5.0 |
| Evans And Judy | 4 | $144,860 | 191 | 4.89/5.0 |
| Evolve | 7 | $139,647 | 78 | 3.78/5.0 |
| Giles And Samantha | 7 | $136,557 | 591 | 4.89/5.0 |
| Natasha And Joshua | 7 | $133,174 | 125 | 4.76/5.0 |
| Damon And Linmary | 6 | $132,984 | 344 | 4.83/5.0 |
| VictoriAnn | 5 | $127,803 | 236 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Clarksville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.4%), with house and apartment & condo properties comprising 95.9% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels, unique stays segments (4.3% combined)
Room Capacity Distribution
Analysis of 360 properties in Clarksville shows that 3 bedrooms properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 62.2% of all listings.
Key Insights
- Most common: 3 bedrooms (32.8%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 62.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 360 properties in Clarksville reveals that 6 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 49.2% of the market.
Key Insights
- Most common capacity: 6 guests (27.2% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 360 properties in Clarksville, the most common availability pattern is 181-270 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.1% of properties).
Key Insights
- Most common availability window: 181-270 days (33.1%)
- Most common booking duration: 181-270 days (33.1%)
- Properties with high availability (180+ days): 55.3%
- Properties with long-term bookings (180+ days): 48.6%
Minimum Stay Distributions
1 Night
139 listings
43.2% of total
2 Nights
111 listings
34.5% of total
3 Nights
23 listings
7.1% of total
4-6 Nights
6 listings
1.9% of total
7-29 Nights
12 listings
3.7% of total
30+ Nights
31 listings
9.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.7%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (9.6%) suggest a stable extended-stay market
- High market flexibility with 84.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
82 listings
26.6% of total
Moderate
94 listings
30.5% of total
Firm
54 listings
17.5% of total
Strict
78 listings
25.3% of total
Key Insights
- Moderate is the preferred policy at 30.5% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (42.8%) policies
- Firm policies are least common at 17.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 41 days
- Shortest booking windows are in Feb, Jan, Aug, averaging 23 days
- Spring shows the longest average booking window at 35 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 35 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Aug when lead times are shortest
Popular Airbnb Amenities in Clarksville
Below is the distribution of amenities across listings in Clarksville:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and DC (0.2%)
- English is the top language at 86.2%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Clarksville and Nashville markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Clarksville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Creal Springs | 29 | $3,979 | $297.75 | 48% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Cub Run | 23 | $3,694 | $275.18 | 48% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
| Bee Spring | 11 | $3,637 | $451.80 | 40% |
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