Airbnb Market Analytics, Statistics and Data in Gatlinburg, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gatlinburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gatlinburg:
How much do Airbnb hosts make on average per month in Gatlinburg?
The short-term rental market in Gatlinburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,217 per month
- Strong performing properties (top 25%) make $6,973 or more
- Best-in-class properties (top 10%) achieve $10,264+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,268
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gatlinburg
The market in Gatlinburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gatlinburg
Daily rates in Gatlinburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $256 per night
- Strong performing properties (top 25%) secure $366 or more
- Best-in-class properties (top 10%) pull in $524+ per night
- Entry-level properties (bottom 25%) earn around $181
Daily Rate Variations by Month
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Seasonality patterns in Gatlinburg
Peak Season (October, December, July)
- Revenue peaks at $6744.84 per month
- Occupancy rates reach 61.45%
- Daily rates average $354.15
Shoulder Season
- Revenue averages $5228.31 per month
- Occupancy maintains 49.26%
- Daily rates hold at $309.18
Low Season (September, February, January)
- Revenue drops to $3265.96 per month
- Occupancy decreases to 33.49%
- Daily rates adjust to $262.98
Is it still profitable to do Airbnb in Gatlinburg in 2025?
Yes! Gatlinburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $5228 and As a mature market with 2903 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gatlinburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Strip | The main thoroughfare of Gatlinburg, packed with restaurants, attractions, and shops. Ideal for tourists wanting to be in the center of the action and close to major attractions like the Space Needle and Ripley's Aquarium. | Gatlinburg SkyLift Park, Ripley's Aquarium of the Smokies, Gatlinburg Space Needle, Great Smoky Mountains National Park, Ober Gatlinburg Ski Area |
| Gatlinburg Tennesseans Park | A family-friendly area with access to outdoor recreation and stunning views of the Smoky Mountains. Attracts nature lovers and families seeking outdoor activities. | Great Smoky Mountains National Park, Anakeesta, Gatlinburg Aerial Tramway, Chalet Village, Cataract Falls |
| Pigeon Forge | Just a short drive from Gatlinburg, Pigeon Forge offers attractions like Dollywood and plenty of restaurants and entertainment, appealing to families and tourists alike. | Dollywood, The Island in Pigeon Forge, Titanic Museum Attraction, WonderWorks, Pigeon Forge Factory Outlet Mall |
| Sky Harbor | A quieter neighborhood located near the national park, perfect for those looking to escape the hustle and bustle while still being close to nature and outdoor opportunities. | Great Smoky Mountains National Park, Hiking trails, Scenic views, Cades Cove, Laurel Falls |
| Chalet Village | A picturesque mountain community just outside of Gatlinburg known for its stunning views and cozy cabins, appealing to those seeking a rustic getaway. | Great Smoky Mountains National Park, Chalet Village Clubhouse, Scenic drives, Hiking trails |
| Glenstone Lodge | A large resort area that offers amenities and proximity to the main attractions in Gatlinburg, making it convenient for those looking for comfort and leisure. | Indoor pool, Spa services, Dining options, Close to downtown |
| The Mountain Mall | Located near the center of Gatlinburg, this area features shops and restaurants, making it convenient for guests looking for easy access to various amenities and attractions. | Shopping and dining, Gatlinburg Arts & Crafts Community, The Smoky Mountain Brewery |
| Downtown Arts District | A vibrant area with an artistic vibe, galleries, and unique shops, perfect for those looking to experience local culture and art. | Various art galleries, Local shops, Cultural events, Street fairs |
Do you need a license for Airbnb in Gatlinburg?
We recommend checking directly with Gatlinburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gatlinburg
Heated Pool/HotTub/Theater/Game/FirePit/Sleeps 34
Entire Place • 8 bedrooms
Private Pool, Hot Tub, VIEWS, Game Room, Theater
Entire Place • 6 bedrooms
Million $ Views • Hot Tub • Game Room • Sleeps 21
Entire Place • 7 bedrooms
Cabin 6BR/8BA Smokies Views
Entire Place • 6 bedrooms
Six Diamonds | VIEWS/Theatre/Tub/Game/Fire/Slp 20
Entire Place • 6 bedrooms
Swim Spa, Views, Gameroom/Theater, Luxe Design
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Gatlinburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cabins For YOU | 123 | $6,276,484 | 1509 | 3.87/5.0 |
| Christopher Shayne | 77 | $6,190,141 | 22122 | 4.91/5.0 |
| Elk Springs | 85 | $4,493,813 | 1262 | 4.37/5.0 |
| Justin | 51 | $4,140,568 | 3867 | 4.83/5.0 |
| Evolve | 79 | $3,293,859 | 3497 | 4.46/5.0 |
| Eden Crest | 49 | $2,543,827 | 583 | 4.50/5.0 |
| Dylan And Suzanne | 50 | $2,351,028 | 8230 | 4.77/5.0 |
| Mountain Laurel | 43 | $2,169,785 | 101 | 2.27/5.0 |
| Cloud Nine | 11 | $2,168,718 | 586 | 4.95/5.0 |
| Jimbo | 23 | $1,846,848 | 150 | 3.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gatlinburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with outdoor & mobile and apartment & condo properties comprising 81.8% of inventory
- Strong specialty sector (60.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 2,903 properties in Gatlinburg shows that 2 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.8% of all listings.
Key Insights
- Most common: 2 bedrooms (31.2%)
- Least common: 5+ bedrooms (9.5%)
- Market concentration: 53.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,903 properties in Gatlinburg reveals that 8+ guests properties dominate the market, representing 45.7% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 68.1% of the market.
Key Insights
- Most common capacity: 8+ guests (45.7% of market)
- Least common capacity: 1 guest (0% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 68.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,903 properties in Gatlinburg, the most common availability pattern is 271-366 days (29.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.4% of properties).
Key Insights
- Most common availability window: 271-366 days (29.3%)
- Most common booking duration: 181-270 days (27.4%)
- Properties with high availability (180+ days): 55.6%
- Properties with long-term bookings (180+ days): 45.7%
Minimum Stay Distributions
1 Night
343 listings
12.7% of total
2 Nights
1304 listings
48.3% of total
3 Nights
367 listings
13.6% of total
4-6 Nights
58 listings
2.1% of total
7-29 Nights
32 listings
1.2% of total
30+ Nights
596 listings
22.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.0%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (22.1%) suggest a stable extended-stay market
- High market flexibility with 74.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0% of total
Super Strict 60 Days
103 listings
4% of total
Refundable
1 listings
0% of total
Super Strict 30 Days
130 listings
5.1% of total
Flexible
94 listings
3.7% of total
Moderate
466 listings
18.2% of total
Firm
773 listings
30.2% of total
Strict
988 listings
38.7% of total
Key Insights
- Strict is the preferred policy at 38.7% of listings
- Stricter policies (Firm & Strict) dominate at 68.9% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- The market supports stricter policies, with 68.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Nov, averaging 70 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 43 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Gatlinburg
Below is the distribution of amenities across listings in Gatlinburg:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and United Kingdom (0.4%)
- English is the top language at 84.4%, followed by Spanish (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Nashville and Chicago markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gatlinburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Pigeon Forge | 2,603 | $4,127 | $298.98 | 47% |
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