Hampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Hampton in 2025? Explore comprehensive Airbnb analytics for Hampton, Tennessee, United States to uncover income potential. This 2025 STR market report for Hampton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Hampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hampton Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Hampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hampton is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,811+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,278 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $753, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hampton
Hampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hampton:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hampton
Average Daily Rate (ADR) Airbnb Trends in Hampton (2025)
Effective short term rental pricing strategy in Hampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hampton typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Hampton
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Airbnb Seasonality Analysis & Trends in Hampton (2025)
Peak Season (October, May, September)
- Revenue averages $2,126 per month
- Occupancy rates average 47.1%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,759 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $138
Low Season (February, March, November)
- Revenue drops to average $1,293 per month
- Occupancy decreases to average 29.1%
- Daily rates adjust to average $147
Seasonality Insights for Hampton
- The Airbnb seasonality in Hampton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hampton's highest earning potential, with monthly revenues capable of climbing to $2,239, occupancy reaching a high of 53.3%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,164, occupancy could drop to 25.2%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hampton (2025)
Exploring the top neighborhoods for short-term rentals in Hampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hampton City Center | A central area that provides convenience for visitors with easy access to shops, restaurants, and local attractions. A great spot for tourists looking for a home base to explore the region. | Hampton Cove, Roan Mountain State Park, Watauga Lake, Hampton City Park, Appalachian Trail |
| Lake Watauga | Known for its stunning views and recreational opportunities, Lake Watauga attracts outdoor enthusiasts year-round, making it ideal for vacation rentals. | Watauga Lake, Lakeview Marina, Watauga Lake Winery, Appalachian Trail, Piney Flats |
| Elizabethton | Just a short drive from Hampton, Elizabethton offers historical sites and natural beauty, appealing to visitors interested in local culture and heritage. | Carter Mansion, Sycamore Shoals State Historic Park, Elizabethton Covered Bridge, Doe River, Buffalo Mountain |
| Roan Mountain | Famous for its breathtaking floral displays and hiking trails, Roan Mountain is a favorite destination for nature lovers and is highly regarded for outdoor activities. | Roan Mountain State Park, Roan High Knob, Appalachian Trail, Mountain Trail, Watauga Lake |
| Sugar Grove | A quiet area known for its scenic beauty and close-knit community feel, appealing to visitors looking for peace and tranquility in nature. | Sugar Grove Church, Bristol Caverns, Watauga Lake, Hiking Trails, Local Farms |
| Valley Creek | A serene environment perfect for those wanting to escape the hustle of city life. Ideal for travelers seeking outdoor adventures and a chance to relax. | Cherokee National Forest, Hiking Paths, Local Fishing Spots, Picnic Areas, Scenic Views |
| Boone's Creek | A nearby quaint neighborhood known for its friendly atmosphere and accessibility to nature trails, offering an appealing location for family-friendly vacations. | Boone's Creek Park, Nature Trails, Local Orchards, Community events, Fishing Areas |
| Carter County | A broad region encompassing several charming towns and rural landscapes, great for Airbnb investments targeting visitors exploring the gaps between urban and rural experiences. | Local Farmer's Markets, Historic Sites, Nature Reserves, Carter County Courthouse, Carter County Museum |
Understanding Airbnb License Requirements & STR Laws in Hampton (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hampton. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Hampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dogtrot in Dennis Cove
Entire Place • 4 bedrooms
Angel's River HideAway (Riverview & Easy Access
Entire Place • 3 bedrooms
Comfy Farmhouse at Watauga Lake
Entire Place • 3 bedrooms
Tranquil Mountain Home | Private Fishing & Hiking
Entire Place • 3 bedrooms
Farmhouse - new listing- first time renting out!
Entire Place • 3 bedrooms
Laurel Fork 18th Century Cabin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brent | 1 | $52,883 | 134 | 4.92/5.0 |
| Host #549920001 | 8 | $40,028 | 9 | N/A/5.0 |
| Angel Napier | 1 | $38,495 | 375 | 4.94/5.0 |
| Lynne | 1 | $31,593 | 25 | 5.00/5.0 |
| TN Livin | 1 | $26,671 | 28 | 4.79/5.0 |
| Marcus & Kim | 1 | $22,311 | 48 | 4.77/5.0 |
| Kyle | 1 | $21,850 | 59 | 4.92/5.0 |
| Joe | 1 | $20,926 | 136 | 4.76/5.0 |
| Julie | 1 | $20,875 | 44 | 4.95/5.0 |
| Todd | 1 | $18,955 | 38 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hampton.
Dive Deeper: Advanced Hampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hampton
- The Hampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hampton, Outdoor/Unique properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 21.4% portion, catering likely to families or larger groups.
- The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Hampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hampton
- The dominant room capacity in Hampton is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Hampton, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hampton.
Hampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hampton
- The most common guest capacity trend in Hampton vacation rentals is listings accommodating 2 guests (21.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Hampton STR market, accounting for 42.8% of listings.
- 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hampton.
- On average, properties in Hampton are equipped to host 4.8 guests.
Hampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hampton
- The most common availability pattern in Hampton falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hampton (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
55.6% of total
2 Nights
8 listings
29.6% of total
3 Nights
3 listings
11.1% of total
30+ Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hampton is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Hampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Hampton hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hampton.
Hampton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
22.2% of total
Moderate
9 listings
33.3% of total
Firm
2 listings
7.4% of total
Strict
10 listings
37% of total
Cancellation Policy Insights for Hampton
- The prevailing Airbnb cancellation policy trend in Hampton is Strict, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Hampton.
- With 37% using Strict terms, this is a viable option in Hampton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hampton.
Hampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hampton
- The overall average booking lead time for vacation rentals in Hampton is 22 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Hampton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Hampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hampton (2025)
Amenity Prevalence
Amenity Insights for Hampton
- Essential amenities in Hampton that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, Hot water, Heating, Kitchen, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hampton: Air conditioning, Free parking on premises, Smoke alarm, Hot water, Heating, Kitchen, Essentials, Wifi.
- Prioritize adding missing essentials: Kitchen, Essentials, Wifi.
- Consider adding popular differentiators like TV or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hampton to stay competitive.
Hampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hampton
- The typical guest profile for Airbnb in Hampton consists of primarily domestic travelers (99%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Germany (0.6%).
- Top languages spoken are English (78.9%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Avery County | 10 | $3,700 | $549.64 | 30% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |
| Strawberry Plains | 13 | $3,105 | $184.14 | 57% |