Louisville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Louisville in 2025? Explore comprehensive Airbnb analytics for Louisville, Tennessee, United States to uncover income potential. This 2025 STR market report for Louisville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Louisville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Louisville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Louisville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Louisville (2025)
Understanding the monthly revenue variations for Airbnb listings in Louisville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Louisville is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Louisville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,462+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,599 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,058 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Louisville
Louisville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Louisville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Louisville:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Louisville
Average Daily Rate (ADR) Airbnb Trends in Louisville (2025)
Effective short term rental pricing strategy in Louisville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Louisville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Louisville
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Airbnb Seasonality Analysis & Trends in Louisville (2025)
Peak Season (July, June, October)
- Revenue averages $3,467 per month
- Occupancy rates average 51.7%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,599 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $183
Low Season (January, February, September)
- Revenue drops to average $1,632 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $169
Seasonality Insights for Louisville
- The Airbnb seasonality in Louisville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Louisville's highest earning potential, with monthly revenues capable of climbing to $3,870, occupancy reaching a high of 52.6%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,356, occupancy could drop to 28.8%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Louisville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Louisville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Louisville (2025)
Exploring the top neighborhoods for short-term rentals in Louisville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Louisville | The vibrant heart of Louisville, filled with restaurants, bars, and entertainment options. Ideal for travelers looking to immerse themselves in the local culture and nightlife. | Louisville Waterfront Park, KFC Yum! Center, Louisville Slugger Museum & Factory, Muhammad Ali Center, Fourth Street Live! |
| Lakewood | A serene and picturesque area by the lake that appeals to families and nature lovers, perfect for those seeking a quiet getaway and outdoor activities. | Douglas Lake, Dandridge Golf Club, Lakewood Marina, scenic views and nature trails |
| Historic Old Louisville | Known for its stunning Victorian architecture, this area attracts history buffs and those interested in unique cultural experiences. A great choice for those wanting a historic ambiance. | Old Louisville Historic District, Louisville Mega Cavern, Seelbach Hotel, Parker / Hagan Park |
| East Louisville (Jeffersontown) | A suburban area with a mix of residential and commercial spaces, attracting families and business travelers who appreciate convenience and community. | Jeffersontown Commons, Eastwood Park, local dining and shopping options |
| Shelby Park | A vibrant community with a strong local culture, appealing to those looking for an authentic experience in Louisville’s local scene. | Shelby Park, local art scene, farmers market, community events |
| St. Matthews | A bustling suburb known for its shopping, restaurants, and family-friendly atmosphere, making it perfect for families visiting the area. | Mall St. Matthews, Seneca Park, shopping and dining spots |
| Fern Creek | A rapidly growing area with a friendly community vibe, attractive to those looking for comfort and modern amenities in their stay. | Hiking trails, Fern Creek Park, local businesses and parks |
| Jeffersonville (across the river) | Just across the river from Louisville, offering quick access to the city while providing a quieter, small-town feel that appeals to many visitors. | Big Four Bridge, Falls of the Ohio State Park, Historic Old Jeffersonville, restaurants and shops |
Understanding Airbnb License Requirements & STR Laws in Louisville (2025)
While Louisville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Louisville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Louisville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Louisvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded Cabin on 10 Acres 15 Min from Everything
Entire Place • 3 bedrooms
Lakefront w/Dock & Fire Pit Near UT, TYS & Knox !
Entire Place • 5 bedrooms
Cozy Cabin near Knoxville
Entire Place • 3 bedrooms
Cozy Cub Cabin - near Knoxville
Entire Place • 3 bedrooms
The Taliaferro Loft Farm Retreat
Entire Place • 2 bedrooms
Luxe Cottage on a Private Island
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Louisville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Louisville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Li Yin | 1 | $57,054 | 162 | 4.94/5.0 |
| Ashley | 1 | $45,806 | 139 | 4.91/5.0 |
| Cindy | 2 | $38,884 | 146 | 4.99/5.0 |
| Shannon | 1 | $32,626 | 35 | 5.00/5.0 |
| Brandon | 1 | $32,290 | 56 | 4.89/5.0 |
| Brandon | 1 | $30,008 | 25 | 5.00/5.0 |
| Darby | 1 | $29,711 | 32 | 4.75/5.0 |
| Glenn | 1 | $28,733 | 199 | 4.96/5.0 |
| Mary | 1 | $28,399 | 21 | 5.00/5.0 |
| Cathy | 1 | $27,540 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Louisville.
Dive Deeper: Advanced Louisville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Louisville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLouisville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Louisville
- The Louisville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Louisville, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 8.0%) offer potential for unique stay experiences.
Louisville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Louisville
- The dominant room capacity in Louisville is 3 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Louisville, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Louisville.
Louisville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Louisville
- The most common guest capacity trend in Louisville vacation rentals is listings accommodating 8+ guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Louisville STR market, accounting for 52.0% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Louisville.
- On average, properties in Louisville are equipped to host 5.4 guests.
Louisville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Louisville
- The most common availability pattern in Louisville falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Louisville (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Louisville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20.8% of total
2 Nights
6 listings
25% of total
3 Nights
2 listings
8.3% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
10 listings
41.7% of total
Key Insights
- The most prevalent minimum stay requirement in Louisville is 30+ Nights, adopted by 41.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.7%) caters to monthly stays (30+ nights) in Louisville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.7% of Louisville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Louisville.
Louisville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
41.7% of total
Moderate
2 listings
8.3% of total
Firm
8 listings
33.3% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Louisville
- The prevailing Airbnb cancellation policy trend in Louisville is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Louisville.
- Regularly review your cancellation policy against competitors and market demand shifts in Louisville.
Louisville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Louisville
- The overall average booking lead time for vacation rentals in Louisville is 39 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Louisville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Louisville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Louisville (2025)
Amenity Prevalence
Amenity Insights for Louisville
- Essential amenities in Louisville that guests expect include: Free parking on premises, Wifi, Air conditioning, Kitchen, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Microwave, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Louisville: Free parking on premises, Wifi, Air conditioning, Kitchen, Smoke alarm, TV.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, TV.
- Consider adding popular differentiators like Dryer or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Louisville to stay competitive.
Louisville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Louisville
- The typical guest profile for Airbnb in Louisville consists of primarily domestic travelers (97%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and New Zealand (0.9%).
- Top languages spoken are English (73.7%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Louisville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 67 | $6,532 | $584.28 | 43% |
| Gilmer County | 22 | $4,490 | $366.98 | 40% |
| Sevierville | 5,824 | $4,393 | $341.44 | 47% |
| Fannin County | 38 | $4,344 | $390.37 | 40% |
| Cedar Bluff | 32 | $4,030 | $392.75 | 38% |
| Gatlinburg | 3,430 | $3,911 | $326.72 | 45% |
| Epworth | 72 | $3,911 | $368.34 | 39% |
| Pigeon Forge | 2,798 | $3,790 | $312.17 | 44% |
| Waleska | 45 | $3,767 | $350.04 | 41% |
| Wears Valley | 222 | $3,721 | $310.99 | 42% |