Memphis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Memphis in 2025? Explore comprehensive Airbnb analytics for Memphis, Tennessee, United States to uncover income potential. This 2025 STR market report for Memphis, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,575 active listings.
Whether you're considering an Airbnb investment in Memphis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Memphis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Memphis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Memphis (2025)
Understanding the monthly revenue variations for Airbnb listings in Memphis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Memphis is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Memphis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,087 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,942 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,032, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Memphis
Memphis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Memphis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Memphis:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Memphis
Average Daily Rate (ADR) Airbnb Trends in Memphis (2025)
Effective short term rental pricing strategy in Memphis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Memphis typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Memphis
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Airbnb Seasonality Analysis & Trends in Memphis (2025)
Peak Season (May, June, April)
- Revenue averages $3,294 per month
- Occupancy rates average 46.8%
- Daily rates average $165
Shoulder Season
- Revenue averages $2,285 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $164
Low Season (January, February, September)
- Revenue drops to average $1,727 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $157
Seasonality Insights for Memphis
- The Airbnb seasonality in Memphis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Memphis's highest earning potential, with monthly revenues capable of climbing to $3,404, occupancy reaching a high of 51.8%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,550, occupancy could drop to 36.5%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Memphis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Memphis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Memphis (2025)
Exploring the top neighborhoods for short-term rentals in Memphis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Memphis | The vibrant heart of the city, known for its music scene, restaurants, and attractions like Beale Street and the Bass Pro Shops at the Pyramid. A prime location for tourists looking for culture and nightlife. | Beale Street, Bass Pro Shops at the Pyramid, National Civil Rights Museum, Mississippi River Park, Memphis Cook Convention Center |
| Midtown | A historic and eclectic neighborhood that features a mix of residential areas, local businesses, and cultural spots. Ideal for guests wanting a local experience with parks and boutique shopping. | Overton Park, Memphis Zoo, Levitt Shell, Cooper-Young Historic District, Memphis Brooks Museum of Art |
| Cooper-Young | A trendy neighborhood known for its vibrant nightlife, restaurants, and shops. Attracts young professionals and visitors looking for a lively atmosphere and communal activities. | Cooper-Young Historic District, Young Avenue Deli, Otherland's, Baker's Breakfast, Local breweries |
| South Main Arts District | Cultural hub featuring art galleries, unique shops, and dining. Close to major attractions and ideal for creatives and art lovers. | National Civil Rights Museum, South Main Historic District, Central Station, Riverfront Park, Art galleries |
| Germantown | A suburban area known for its family-friendly environment and upscale amenities. Great for families and business travelers looking for quieter accommodations. | Germantown Performing Arts Center, Cameron Brown Park, The Shops of Saddle Creek, Shelby Farms Park, Local golf courses |
| Collierville | A charming town near Memphis known for its historic town square and local shops. Ideal for those looking for a more relaxed stay just outside of the city. | Collierville Town Square, Railroad Park, Historic Collierville, Jersey Mike's, Various restaurants |
| North Memphis | An area undergoing revitalization, rich in history and culture. Offers unique experiences for travelers looking for authenticity in Memphis. | Stax Museum of American Soul Music, Memphis Botanic Garden, Local eateries, Historic sites, Community events |
| Whitehaven | Known for its proximity to Graceland, this neighborhood attracts Elvis fans and tourists seeking to explore the legacy of the King of Rock and Roll. | Graceland, Elvis Presley’s Memphis, Whitehaven Memphis community, Small shops, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Memphis (2025)
While Memphis, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Memphis to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Memphis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Memphisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Penthouse
Private Room • 6 bedrooms
Entire Estate in the Heart of Memphis!
Entire Place • 6 bedrooms
Vacation Destination-sauna/hot tub/5 full baths!
Entire Place • 5 bedrooms
Heated Pool✦Historic Tudor Home✦Crestmere Estate
Entire Place • 6 bedrooms
The Bloomfield House
Entire Place • 6 bedrooms
Super Large 20 Sleeping Garden Manor East Memphis
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Memphis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Memphis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Morgan | 21 | $789,511 | 4918 | 4.94/5.0 |
| Kevin & Holly | 16 | $658,331 | 1165 | 4.34/5.0 |
| Sam | 13 | $655,015 | 417 | 4.76/5.0 |
| Corey | 29 | $640,916 | 2292 | 4.47/5.0 |
| Kate | 17 | $582,407 | 258 | 4.30/5.0 |
| Sabrina | 7 | $530,974 | 737 | 4.78/5.0 |
| Rachel | 16 | $523,796 | 286 | 3.98/5.0 |
| Jon | 15 | $498,197 | 5160 | 4.87/5.0 |
| Drew | 15 | $456,541 | 1299 | 4.85/5.0 |
| Sharon | 6 | $448,317 | 733 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Memphis.
Dive Deeper: Advanced Memphis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Memphis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMemphis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Memphis
- The Memphis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 1,575 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Memphis, House properties are the most common (62.4%), reflecting the local real estate landscape.
- Houses represent a significant 62.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.2%) offer potential for unique stay experiences.
Memphis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Memphis
- The dominant room capacity in Memphis is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.8% of the active Airbnb listings in Memphis, indicating a high concentration in these sizes.
- A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Memphis.
Memphis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Memphis
- The most common guest capacity trend in Memphis vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Memphis STR market, accounting for 47.6% of listings.
- 46.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Memphis.
- On average, properties in Memphis are equipped to host 5.0 guests.
Memphis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Memphis
- The most common availability pattern in Memphis falls within the 181-270 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Memphis (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Memphis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
539 listings
37.1% of total
2 Nights
530 listings
36.5% of total
3 Nights
109 listings
7.5% of total
4-6 Nights
35 listings
2.4% of total
7-29 Nights
106 listings
7.3% of total
30+ Nights
132 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Memphis is 1 Night, adopted by 37.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.6%) of the Memphis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.1% of Memphis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Memphis.
Memphis Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
3 listings
0.2% of total
Flexible
320 listings
24.1% of total
Moderate
352 listings
26.5% of total
Firm
261 listings
19.7% of total
Strict
390 listings
29.4% of total
Cancellation Policy Insights for Memphis
- The prevailing Airbnb cancellation policy trend in Memphis is Strict, used by 29.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.6%) and stricter (49.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.4% market standard in Memphis.
- Regularly review your cancellation policy against competitors and market demand shifts in Memphis.
Memphis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Memphis
- The overall average booking lead time for vacation rentals in Memphis is 34 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Memphis.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Memphis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Memphis (2025)
Amenity Prevalence
Amenity Insights for Memphis
- Essential amenities in Memphis that guests expect include: Wifi, Air conditioning, Smoke alarm, TV, Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Memphis: Wifi, Air conditioning, Smoke alarm, TV, Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, TV, Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Memphis to stay competitive.
Memphis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Memphis
- The typical guest profile for Airbnb in Memphis consists of primarily domestic travelers (92%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United States (92%) and United Kingdom (2.1%).
- Top languages spoken are English (75.7%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Memphis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taylor | 13 | $3,331 | $593.63 | 25% |
| Oxford | 879 | $3,017 | $519.57 | 31% |
| Shelby County | 16 | $2,854 | $209.41 | 41% |
| Big Sandy | 10 | $2,594 | $180.10 | 41% |
| Mayfield | 11 | $2,561 | $190.21 | 44% |
| Henderson | 17 | $2,483 | $140.65 | 55% |
| Hornbeak | 12 | $2,399 | $171.34 | 46% |
| Union City | 14 | $2,391 | $147.32 | 48% |
| Southaven | 60 | $2,234 | $177.32 | 43% |
| New Concord | 24 | $2,203 | $217.47 | 38% |