Airbnb Market Analytics, Statistics and Data in Memphis, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Memphis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Memphis:
How much do Airbnb hosts make on average per month in Memphis?
The short-term rental market in Memphis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,033 per month
- Strong performing properties (top 25%) make $3,230 or more
- Best-in-class properties (top 10%) achieve $5,028+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,077
Revenue Variations by Month
Occupancy Rates Throughout the Year in Memphis
The market in Memphis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Memphis
Daily rates in Memphis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $122 per night
- Strong performing properties (top 25%) secure $189 or more
- Best-in-class properties (top 10%) pull in $290+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Memphis
Peak Season (June, May, April)
- Revenue peaks at $3290.20 per month
- Occupancy rates reach 51.84%
- Daily rates average $170.16
Shoulder Season
- Revenue averages $2547.04 per month
- Occupancy maintains 44.87%
- Daily rates hold at $163.58
Low Season (September, December, January)
- Revenue drops to $1635.34 per month
- Occupancy decreases to 34.72%
- Daily rates adjust to $153.93
Is it still profitable to do Airbnb in Memphis in 2025?
Yes! Memphis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $2547 and As a mature market with 1564 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Memphis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Memphis | Vibrant hub for tourists with a rich cultural scene and close proximity to iconic landmarks. Ideal for those seeking entertainment, dining, and a lively atmosphere. | Beale Street, National Civil Rights Museum, Sun Studio, Stax Museum of American Soul Music, Mississippi River Park |
| Midtown Memphis | Eclectic neighborhood known for its local shops, parks, and historic homes. Great for visitors looking for a more relaxed, community-focused experience. | Overton Park, Memphis Zoo, Cooper-Young Historic District, Levitt Shell, Shelby Farms Greenline |
| Germantown | Suburban area with a family-friendly atmosphere and excellent schools. Attracts visitors looking for quiet neighborhoods and outdoor spaces. | Germantown Performing Arts Center, Germantown Parks, Shelby Farms Park, Memphis Botanic Garden |
| East Memphis | A commercial and residential area known for its shopping, dining, and close proximity to hospitals and corporate offices. Suitable for business travelers. | Memphis SuperCenter, Oak Court Mall, Shelby Farms Greenline, Memphis Country Club |
| South Main Arts District | Artistic neighborhood filled with galleries, boutiques, and restaurants. Appeals to art enthusiasts and culture seekers. | South Main Historic District, Riverfront Park, The Cotton Museum, Art galleries and studios |
| North Memphis | Diverse area with a rich history and culture. Offers unique experiences related to Memphis' music history and local life. | The Stax Museum of American Soul Music, Memphis Fire Museum, Historic landmarks and music venues |
| Carreer Boulevard | Emerging neighborhood with affordable housing and proximity to the city center. Attracts young professionals and renters. | Community parks, Local restaurants and cafes, Accessibility to public transport |
| Raleigh | Suburban part of Memphis that's becoming more popular for its affordability and access to green spaces. Attracts families and nature lovers. | Raleigh Springs Mall, Local parks and trails, Community center facilities |
Do you need a license for Airbnb in Memphis?
We recommend checking directly with Memphis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Memphis
Vacation Destination-sauna/hot tub/5 full baths!
Entire Place • 5 bedrooms
Entire Estate in the Heart of Memphis!
Entire Place • 6 bedrooms
C'Chateau at Beale #1&2 Downtown
Entire Place • 8 bedrooms
The Bloomfield House
Entire Place • 6 bedrooms
Super Large 20 Sleeping Garden Manor East Memphis
Entire Place • 7 bedrooms
The Penthouse
Private Room • 6 bedrooms
Top Performing Professional Hosts in Memphis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Morgan | 21 | $761,865 | 4918 | 4.94/5.0 |
| Sam | 13 | $749,339 | 417 | 4.76/5.0 |
| Corey | 27 | $647,620 | 2257 | 4.44/5.0 |
| Kevin & Holly | 16 | $645,518 | 1165 | 4.34/5.0 |
| Rachel | 16 | $587,490 | 286 | 3.98/5.0 |
| Kate | 16 | $551,783 | 237 | 4.29/5.0 |
| Sabrina | 7 | $542,386 | 737 | 4.78/5.0 |
| Jon | 15 | $496,329 | 5160 | 4.87/5.0 |
| Sharon | 6 | $490,401 | 733 | 4.70/5.0 |
| Taylor | 31 | $455,758 | 860 | 3.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Memphis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.1%), with house and apartment & condo properties comprising 94.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.6% combined)
Room Capacity Distribution
Analysis of 1,564 properties in Memphis shows that 1 bedroom properties are most prevalent, making up 29.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.7% of all listings.
Key Insights
- Most common: 1 bedroom (29.3%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,564 properties in Memphis reveals that 8+ guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 47.2% of the market.
Key Insights
- Most common capacity: 8+ guests (27.6% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 47.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,564 properties in Memphis, the most common availability pattern is 181-270 days (33.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 181-270 days (33.2%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 39.8%
Minimum Stay Distributions
1 Night
536 listings
38.2% of total
2 Nights
543 listings
38.7% of total
3 Nights
116 listings
8.3% of total
4-6 Nights
34 listings
2.4% of total
7-29 Nights
97 listings
6.9% of total
30+ Nights
77 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 85.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
3 listings
0.2% of total
Flexible
316 listings
23.9% of total
Moderate
351 listings
26.6% of total
Firm
262 listings
19.8% of total
Strict
388 listings
29.4% of total
Key Insights
- Strict is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (50.5%) and strict (49.2%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Nov, averaging 48 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 30 days
- Spring shows the longest average booking window at 45 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Memphis
Below is the distribution of amenities across listings in Memphis:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.2%) and Canada (1.4%)
- English is the top language at 81.3%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Memphis and Nashville markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Memphis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Taylor | 13 | $3,319 | $589.73 | 26% |
| Oxford | 876 | $3,121 | $500.45 | 32% |
| Shelby County | 16 | $2,981 | $203.41 | 43% |
| Mayfield | 11 | $2,940 | $189.78 | 45% |
| Big Sandy | 10 | $2,699 | $174.74 | 44% |
| Henderson | 17 | $2,595 | $134.63 | 56% |
| Union City | 14 | $2,539 | $144.79 | 49% |
| Hornbeak | 12 | $2,533 | $168.99 | 46% |
| Southaven | 58 | $2,408 | $176.83 | 45% |
| West Memphis | 10 | $2,257 | $218.97 | 42% |
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