Bluff City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Bluff City in 2025? Explore comprehensive Airbnb analytics for Bluff City, Tennessee, United States to uncover income potential. This 2025 STR market report for Bluff City, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Bluff City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bluff City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bluff City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bluff City (2025)
Understanding the monthly revenue variations for Airbnb listings in Bluff City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bluff City is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bluff City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,396+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,085 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,917 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,073, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bluff City
Bluff City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bluff City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bluff City:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bluff City
Average Daily Rate (ADR) Airbnb Trends in Bluff City (2025)
Effective short term rental pricing strategy in Bluff City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bluff City typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Bluff City
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Airbnb Seasonality Analysis & Trends in Bluff City (2025)
Peak Season (May, July, June)
- Revenue averages $2,700 per month
- Occupancy rates average 51.3%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,273 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $210
Low Season (January, February, April)
- Revenue drops to average $1,661 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $189
Seasonality Insights for Bluff City
- The Airbnb seasonality in Bluff City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bluff City's highest earning potential, with monthly revenues capable of climbing to $2,866, occupancy reaching a high of 52.5%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,436, occupancy could drop to 30.4%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bluff City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bluff City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bluff City (2025)
Exploring the top neighborhoods for short-term rentals in Bluff City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bluff City | A charming area that offers access to local shops, restaurants, and the beautiful waterfront. Ideal for visitors looking for small-town charm and outdoor activities. | Bluff City Waterfront Park, Bluff City Historical Museum, Local Art Galleries, Parks and Trails, Dining Options |
| South Fork | Known for its scenic beauty and proximity to outdoor recreation, this area is perfect for nature lovers and those looking for a peaceful getaway. | South Fork Lake, Fishing and Boating, Hiking Trails, Picnic Areas, Wildlife Viewing |
| East Bluff City | A growing community with family-friendly amenities and community events, making it attractive for families and longer stays. | Community Parks, Local Markets, Annual Festivals, Family-run Restaurants |
| West Bluff City | This area features spacious properties and is close to schools and local amenities, making it suitable for families and business travelers alike. | Community Playground, Local Cafes, Parks, Schools |
| Bluff City Market District | A vibrant area that combines shopping and entertainment, popular among younger travelers and those seeking a lively atmosphere. | Local Shops, Restaurants and Cafes, Art Festivals, Live Music Venues |
| Bluff City Nature Preserve | Ideal for eco-tourism and nature enthusiasts, offering beautiful landscapes and opportunities for outdoor activities. | Hiking Trails, Birdwatching, Nature Walks |
| Historic Bluff City | Rich in history with preserved architecture and local heritage sites, appealing to tourists interested in culture and history. | Historic Buildings, Museum Tours, Walking Tours, Local Theatres |
| Near Boone Lake | Attractive for vacationers seeking water activities, swimming, and relaxation by the lake. | Boone Lake, Water Sports, Swimming Areas, Campgrounds |
Understanding Airbnb License Requirements & STR Laws in Bluff City (2025)
While Bluff City, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bluff City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bluff City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bluff Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Round House + Pool | Near Bristol with 7 acres!
Entire Place • 3 bedrooms
SOHO Riverfront * DOCK | HOT TUB | GAME ROOM
Entire Place • 5 bedrooms
Secluded Lodge Overlooking River
Entire Place • 3 bedrooms
* Spectacular *
Entire Place • 1 bedroom
Lake House Living
Entire Place • 4 bedrooms
Holston View Hideaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bluff City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bluff City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jerry & Taylor | 3 | $83,103 | 564 | 4.97/5.0 |
| Charles And Dianne | 2 | $66,226 | 212 | 4.93/5.0 |
| JD Larson | 1 | $56,839 | 27 | 5.00/5.0 |
| Megan | 2 | $52,801 | 122 | 4.83/5.0 |
| Russell | 1 | $33,271 | 9 | 4.89/5.0 |
| Joshua | 1 | $31,912 | 38 | 5.00/5.0 |
| Angie | 1 | $30,797 | 99 | 4.96/5.0 |
| Angela | 2 | $30,498 | 23 | 4.79/5.0 |
| Bob | 2 | $29,908 | 16 | 5.00/5.0 |
| Sarah | 1 | $24,276 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bluff City.
Dive Deeper: Advanced Bluff City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bluff City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBluff City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bluff City
- The Bluff City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bluff City, House properties are the most common (65.4%), reflecting the local real estate landscape.
- Houses represent a significant 65.4% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 7.6%) offer potential for unique stay experiences.
Bluff City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bluff City
- The dominant room capacity in Bluff City is 3 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 53.8% of the active Airbnb listings in Bluff City, indicating a high concentration in these sizes.
- A significant 53.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bluff City.
Bluff City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bluff City
- The most common guest capacity trend in Bluff City vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bluff City STR market, accounting for 57.7% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bluff City.
- On average, properties in Bluff City are equipped to host 5.3 guests.
Bluff City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bluff City
- The most common availability pattern in Bluff City falls within the 181-270 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bluff City (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bluff City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
38.5% of total
2 Nights
12 listings
46.2% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bluff City is 2 Nights, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.7%) of the Bluff City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.2% of Bluff City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bluff City.
Bluff City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
19.2% of total
Moderate
8 listings
30.8% of total
Firm
9 listings
34.6% of total
Strict
4 listings
15.4% of total
Cancellation Policy Insights for Bluff City
- The prevailing Airbnb cancellation policy trend in Bluff City is Firm, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in Bluff City.
- Regularly review your cancellation policy against competitors and market demand shifts in Bluff City.
Bluff City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bluff City
- The overall average booking lead time for vacation rentals in Bluff City is 62 days.
- Guests book furthest in advance for stays during September (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (60 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Bluff City.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Bluff City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bluff City (2025)
Amenity Prevalence
Amenity Insights for Bluff City
- Essential amenities in Bluff City that guests expect include: Free parking on premises, Kitchen, Air conditioning, TV, Smoke alarm, Heating, Fire extinguisher, Wifi, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bluff City: Free parking on premises, Kitchen, Air conditioning, TV, Smoke alarm, Heating, Fire extinguisher, Wifi, Essentials, Hot water.
- Prioritize adding missing essentials: Fire extinguisher, Wifi, Essentials, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bluff City to stay competitive.
Bluff City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bluff City
- The typical guest profile for Airbnb in Bluff City consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Puerto Rico (0.6%).
- Top languages spoken are English (83.5%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bluff City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Avery County | 10 | $3,700 | $549.64 | 30% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |
| Strawberry Plains | 13 | $3,105 | $184.14 | 57% |