Airbnb Market Analytics, Statistics and Data in Sevierville, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sevierville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sevierville:
How much do Airbnb hosts make on average per month in Sevierville?
The short-term rental market in Sevierville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,528 per month
- Strong performing properties (top 25%) make $7,201 or more
- Best-in-class properties (top 10%) achieve $11,090+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,529
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sevierville
The market in Sevierville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sevierville
Daily rates in Sevierville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $259 per night
- Strong performing properties (top 25%) secure $383 or more
- Best-in-class properties (top 10%) pull in $571+ per night
- Entry-level properties (bottom 25%) earn around $191
Daily Rate Variations by Month
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Seasonality patterns in Sevierville
Peak Season (July, June, October)
- Revenue peaks at $7264.59 per month
- Occupancy rates reach 64.12%
- Daily rates average $370.59
Shoulder Season
- Revenue averages $5664.47 per month
- Occupancy maintains 49.51%
- Daily rates hold at $328.07
Low Season (September, February, January)
- Revenue drops to $3324.02 per month
- Occupancy decreases to 33.48%
- Daily rates adjust to $285.75
Is it still profitable to do Airbnb in Sevierville in 2025?
Yes! Sevierville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $5664 and As a mature market with 5283 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sevierville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pigeon Forge | Adjacent to Sevierville, known for its family-friendly attractions, entertainment, and proximity to the Great Smoky Mountains. Offers a perfect blend of relaxation and adventure, making it a popular tourist destination. | Dollywood, Great Smoky Mountains National Park, Titanic Museum, Island at Pigeon Forge, The Comedy Barn Theater |
| Gatlinburg | A vibrant mountain town that serves as a gateway to the Great Smoky Mountains. Popular for its outdoor activities, scenic views, and attractions, making it a favored spot for vacationers. | Great Smoky Mountains National Park, Gatlinburg SkyLift, Ober Gatlinburg, Ripley's Aquarium of the Smokies, Gatlinburg Strip |
| Wears Valley | A tranquil area surrounded by nature, perfect for visitors seeking a peaceful retreat. Close to hiking trails and scenic viewpoints, appealing to those wanting a serene getaway. | Wears Valley Zip Line Adventures, Metcalf Bottoms Trail, Laurel Falls Trail, Wears Valley Village |
| Sevierville Historic District | Rich in history and culture, offering a charming atmosphere with local shops, dining, and events. A more relaxed alternative to the busier tourist hotspots. | Sevierville Veterans Memorial, Sevierville County Courthouse, Dolly Parton's Statue, Shopping in local boutiques, Music shows and local events |
| Cedar Creek | A quiet and scenic area near the National Park, ideal for nature lovers and those seeking a cabin experience. Its proximity to outdoor activities makes it attractive for seasonal rentals. | Cedar Creek Cabin Rentals, Hiking and nature trails, Fishing spots, Peaceful natural surroundings |
| Lake Douglas | Offers water-based activities and scenic views, perfect for families and water sports enthusiasts. A great location for guests looking for outdoor recreation and relaxation. | Douglas Lake, Fishing and boating, Lakeview restaurant experiences, Nature trails and parks |
| Boyd's Creek | A growing area on the outskirts of Sevierville, known for its rural charm and easy access to the main attractions. Ideal for those looking for space and a bit of seclusion while being close to the action. | Cades Cove, Local farms and markets, Sweetwater Valley Farm, Scenic drives and views |
| Hot Springs Resort | Known for its natural hot springs and wellness atmosphere, this area attracts visitors looking for relaxation and rejuvenation. A unique offering for Airbnb hosting focused on wellness and comfort. | Hot Springs Spa, Nature trails, Relaxation and wellness retreats, Local eateries and shops |
Do you need a license for Airbnb in Sevierville?
We recommend checking directly with Sevierville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sevierville
Mountain Cascades
Entire Place • 7 bedrooms
Majestic Paradise ~ Pickleball ~ Pool ~ Mtn Views
Entire Place • 8 bedrooms
Indigo Falls ~ Golf Simulator ~ Cave Pool ~ Views!
Entire Place • 8 bedrooms
Laughing Pines - Luxury Mountain Escape w/ Pool!
Entire Place • 6 bedrooms
Bluff Mountain Splash ~ Pool, Golf Sim, A+ Views!
Entire Place • 6 bedrooms
VIEWS! Pool-peloton-game room-theater-hot tub!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sevierville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 96 | $8,655,756 | 9025 | 4.82/5.0 |
| Cabins For YOU | 147 | $8,654,621 | 1245 | 3.69/5.0 |
| Summit Cabin Rentals | 63 | $5,307,361 | 1603 | 4.68/5.0 |
| Evolve | 127 | $5,142,573 | 6555 | 4.42/5.0 |
| AvantStay | 35 | $4,432,531 | 707 | 4.56/5.0 |
| Coastal Vibe Vacations | 25 | $4,365,503 | 646 | 4.25/5.0 |
| Bear Camp Cabin Rentals | 123 | $4,337,439 | 763 | 3.38/5.0 |
| Jimbo | 74 | $4,239,673 | 701 | 3.69/5.0 |
| Dylan And Suzanne | 59 | $4,113,820 | 3382 | 4.74/5.0 |
| Elk Springs | 49 | $2,652,585 | 446 | 3.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sevierville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.7%), with outdoor & mobile and house properties comprising 89.2% of inventory
- Strong specialty sector (80.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (4.2% combined)
Room Capacity Distribution
Analysis of 5,283 properties in Sevierville shows that 2 bedrooms properties are most prevalent, making up 31.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 54.0% of all listings.
Key Insights
- Most common: 2 bedrooms (31.1%)
- Least common: 5+ bedrooms (12.1%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,283 properties in Sevierville reveals that 8+ guests properties dominate the market, representing 56.2% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 74.4% of the market.
Key Insights
- Most common capacity: 8+ guests (56.2% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 74.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,283 properties in Sevierville, the most common availability pattern is 91-180 days (30% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30% of properties).
Key Insights
- Most common availability window: 91-180 days (30%)
- Most common booking duration: 181-270 days (30%)
- Properties with high availability (180+ days): 53.0%
- Properties with long-term bookings (180+ days): 48.5%
Minimum Stay Distributions
1 Night
566 listings
11.7% of total
2 Nights
2343 listings
48.3% of total
3 Nights
685 listings
14.1% of total
4-6 Nights
115 listings
2.4% of total
7-29 Nights
11 listings
0.2% of total
30+ Nights
1130 listings
23.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.0%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (23.3%) suggest a stable extended-stay market
- High market flexibility with 74.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0% of total
Non-refundable
2 listings
0% of total
Super Strict 30 Days
310 listings
6.7% of total
Super Strict 60 Days
207 listings
4.5% of total
Flexible
206 listings
4.4% of total
Moderate
813 listings
17.6% of total
Firm
1528 listings
33% of total
Strict
1565 listings
33.8% of total
Key Insights
- Strict is the preferred policy at 33.8% of listings
- Stricter policies (Firm & Strict) dominate at 66.8% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.0% of listings
Recommendations
- The market supports stricter policies, with 66.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 71 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 42 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Sevierville
Below is the distribution of amenities across listings in Sevierville:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and United Kingdom (0.3%)
- English is the top language at 86.9%, followed by Spanish (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Nashville and Atlanta markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sevierville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Pigeon Forge | 2,603 | $4,127 | $298.98 | 47% |
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