Jackson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Jackson in 2025? Explore comprehensive Airbnb analytics for Jackson, Tennessee, United States to uncover income potential. This 2025 STR market report for Jackson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 137 active listings.
Whether you're considering an Airbnb investment in Jackson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jackson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jackson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jackson (2025)
Understanding the monthly revenue variations for Airbnb listings in Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jackson is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,413+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,238 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,086 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jackson
Jackson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jackson:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jackson
Average Daily Rate (ADR) Airbnb Trends in Jackson (2025)
Effective short term rental pricing strategy in Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jackson typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Jackson
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Airbnb Seasonality Analysis & Trends in Jackson (2025)
Peak Season (May, June, April)
- Revenue averages $3,146 per month
- Occupancy rates average 49.8%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,246 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,733 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $142
Seasonality Insights for Jackson
- The Airbnb seasonality in Jackson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jackson's highest earning potential, with monthly revenues capable of climbing to $3,403, occupancy reaching a high of 53.8%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,722, occupancy could drop to 37.5%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jackson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jackson (2025)
Exploring the top neighborhoods for short-term rentals in Jackson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jackson | The heart of Jackson with vibrant nightlife, shops, and restaurants. Ideal for guests who want to experience the local culture and events. | The Amp at the Market, Casey Jones Village, Northwest Tennessee History Museum, Nashville & Tennessee Depot, Local restaurants and cafes |
| Old Hickory | A charming neighborhood with historic homes and close proximity to the city center. Offers a serene atmosphere for guests looking to relax while being near attractions. | Old Hickory Lake, Old Hickory Country Club, Historic Old Hickory Community, Local parks and green spaces |
| Skyline Boulevard | A residential area with beautiful views and a quiet ambiance, perfect for families and longer stays. Provides a peaceful environment without straying far from attractions. | Skyline Park, Nature trails, Local shopping centers, Recreational facilities |
| North Jackson | A growing area with plenty of amenities and access to outdoor activities. Attracts visitors looking for a mix of urban and natural experiences. | Browning Park, McClellan Park, Local restaurants, Shopping malls and entertainment options |
| West Tennessee Delta Heritage Center | A culturally rich area showcasing the heritage of West Tennessee. Appeals to those interested in music history and local arts. | Heritage Center, Music Festivals, Local galleries, Historical landmarks |
| South Jackson | A quieter suburban area that's great for families and groups. Close to parks and recreational areas for an outdoor experience. | Local parks, Recreational centers, Shopping areas, Family-friendly dining options |
| East Jackson | An up-and-coming neighborhood with new development and attractions. Ideal for investors looking for growth potential and visitors seeking new experiences. | Shopping districts, New dining options, Parks and sports facilities, Cultural events |
| University Parkway | Close to the local university, this area attracts students and university visitors. Great for short-term rentals due to high demand from families visiting students. | University of Memphis - Lambuth Campus, College events, Local cafes, Student-oriented entertainment |
Understanding Airbnb License Requirements & STR Laws in Jackson (2025)
While Jackson, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jackson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jackson Escape - Sleeps 10!
Entire Place • 4 bedrooms
"The Holiday House" Charming 3 bed 2 bath w/Pool
Entire Place • 3 bedrooms
Cozy Cove Home
Entire Place • 4 bedrooms
I'm Goin' to Jackson
Entire Place • 4 bedrooms
Oakmont Family Retreat- Close to Everything!
Entire Place • 4 bedrooms
1/2 mile to I40, 1 mile to UU
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jackson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tracy | 15 | $245,339 | 99 | 3.64/5.0 |
| Misty | 6 | $171,371 | 571 | 4.87/5.0 |
| Ethan | 8 | $145,797 | 63 | 2.45/5.0 |
| Nikki | 4 | $95,799 | 75 | 4.88/5.0 |
| Bup | 2 | $71,761 | 25 | 4.75/5.0 |
| Daniel | 1 | $67,589 | 33 | 4.97/5.0 |
| Denise | 4 | $67,382 | 995 | 4.88/5.0 |
| Samantha | 1 | $64,381 | 38 | 4.95/5.0 |
| David | 2 | $63,186 | 65 | 4.92/5.0 |
| Pam | 2 | $61,128 | 229 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jackson.
Dive Deeper: Advanced Jackson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJackson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jackson
- The Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 137 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jackson, House properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 73% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique, unique stays (combined 7.3%) offer potential for unique stay experiences.
Jackson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jackson
- The dominant room capacity in Jackson is 3 bedrooms listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Jackson, indicating a high concentration in these sizes.
- A significant 57.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jackson.
Jackson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jackson
- The most common guest capacity trend in Jackson vacation rentals is listings accommodating 6 guests (31.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Jackson STR market, accounting for 50.4% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jackson.
- On average, properties in Jackson are equipped to host 5.1 guests.
Jackson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jackson
- The most common availability pattern in Jackson falls within the 271-366 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jackson (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
35.3% of total
2 Nights
32 listings
24.1% of total
3 Nights
6 listings
4.5% of total
4-6 Nights
13 listings
9.8% of total
7-29 Nights
19 listings
14.3% of total
30+ Nights
16 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Jackson is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12%) caters to monthly stays (30+ nights) in Jackson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Jackson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jackson.
Jackson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
21.9% of total
Moderate
45 listings
39.5% of total
Firm
36 listings
31.6% of total
Strict
8 listings
7% of total
Cancellation Policy Insights for Jackson
- The prevailing Airbnb cancellation policy trend in Jackson is Moderate, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.4%) and stricter (38.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.5% market standard in Jackson.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jackson.
Jackson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jackson
- The overall average booking lead time for vacation rentals in Jackson is 27 days.
- Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Jackson.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Jackson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jackson (2025)
Amenity Prevalence
Amenity Insights for Jackson
- Essential amenities in Jackson that guests expect include: Air conditioning, Smoke alarm, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jackson: Air conditioning, Smoke alarm, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Free parking on premises.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jackson to stay competitive.
Jackson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jackson
- The typical guest profile for Airbnb in Jackson consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and DC (0.6%).
- Top languages spoken are English (86.4%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Jackson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Crane Hill | 98 | $3,479 | $414.20 | 35% |
| Houston | 13 | $3,445 | $476.17 | 35% |
| Taylor | 13 | $3,331 | $593.63 | 25% |
| Oxford | 879 | $3,017 | $519.57 | 31% |
| Town Creek | 13 | $2,896 | $261.26 | 35% |
| Pegram | 19 | $2,890 | $226.75 | 49% |
| Shelby County | 16 | $2,854 | $209.41 | 41% |