Airbnb Market Analytics, Statistics and Data in Jackson, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jackson? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jackson:
How much do Airbnb hosts make on average per month in Jackson?
The short-term rental market in Jackson shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,193 per month
- Strong performing properties (top 25%) make $3,382 or more
- Best-in-class properties (top 10%) achieve $4,571+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,182
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jackson
The market in Jackson shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jackson
Daily rates in Jackson vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $123 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $216+ per night
- Entry-level properties (bottom 25%) earn around $94
Daily Rate Variations by Month
Get Live Jackson Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Jackson
Peak Season (May, June, April)
- Revenue peaks at $3101.88 per month
- Occupancy rates reach 54.11%
- Daily rates average $143.07
Shoulder Season
- Revenue averages $2424.19 per month
- Occupancy maintains 48.68%
- Daily rates hold at $135.92
Low Season (November, December, January)
- Revenue drops to $1523.91 per month
- Occupancy decreases to 36.48%
- Daily rates adjust to $127.76
Is it still profitable to do Airbnb in Jackson in 2025?
Yes! Jackson demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2424 and The market's 136 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jackson
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Jackson | A growing suburb with family-friendly amenities, shopping centers, and easy access to recreational parks. North Jackson attracts families and business travelers looking for convenience and comfort. | Jackson Bowling and Skating Family Fun Center, North Park, Fort parks, Cypress Grove Nature Park |
| Downtown Jackson | The heart of the city featuring local restaurants, shops, and cultural sites. Ideal for tourists wanting to explore local history and entertainment while being at the center of events. | Casey Jones Village, The West Tennesee Agricultural Museum, The Carnegie, The Old State Bank |
| South Jackson | A quieter area with a suburban feel, perfect for those looking for a peaceful stay. Close to parks and schools, making it appealing for families and longer-term visitors. | Lindsey Nelson Stadium, Duck River, Jackson Country Club, Trenton's Legion Park |
| West Jackson | Known for its diverse dining options and proximity to the Interstate, West Jackson is great for travelers needing quick access to other areas while enjoying local cuisine. | Old Hickory Mall, The Jackson Fairgrounds, Madison County Government Plaza, Rugby Field |
| East Jackson | A blend of suburban life with access to recreational areas and shopping. Attracts both families and travelers looking for a quieter place close to city amenities. | University of Memphis - Lambuth, East Jackson Park, Chickasaw State Park, Cotton Tree Apartments |
| Midtown Jackson | A historic area with character and charm, featuring local boutiques and eclectic dining options. Popular with tourists looking for a unique stay surrounded by local culture. | The Nettleton, Morey Park, Miller's Green Park, Union University |
| The Village at Germantown | A planned community with upscale facilities, parks, and shopping. Attracts travelers looking for a premium experience close to natural retreats and comforts. | Germantown Performing Arts Centre, The Village Shops, Mike Rose Soccer Complex, Central Park |
| Tennessee Safari Park | A bit outside the city, this location offers unique experiences and wildlife encounters, making it a fantastic draw for families and nature enthusiasts. | Tennessee Safari Park, Reelfoot Lake State Park, Discovery Park of America, Parks and outdoor activities |
Do you need a license for Airbnb in Jackson?
We recommend checking directly with Jackson's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jackson
Jackson Escape - Sleeps 10!
Entire Place • 4 bedrooms
Oakmont Family Retreat- Close to Everything!
Entire Place • 4 bedrooms
"The Holiday House" Charming 3 bed 2 bath w/Pool
Entire Place • 3 bedrooms
I'm Goin' to Jackson
Entire Place • 4 bedrooms
Cozy Cove Home
Entire Place • 4 bedrooms
1/2 mile to I40, 1 mile to UU
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Jackson
Additional analytics on vacation rental, real estate, short term rental data in Jackson
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.2%), with house and apartment & condo properties comprising 92.7% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (7.3% combined)
Room Capacity Distribution
Analysis of 136 properties in Jackson shows that 3 bedrooms properties are most prevalent, making up 39.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 3 bedrooms (39.7%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 136 properties in Jackson reveals that 6 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 47.8% of the market.
Key Insights
- Most common capacity: 6 guests (29.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 47.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 136 properties in Jackson, the most common availability pattern is 271-366 days (33.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (33.8%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 62.5%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
47 listings
37.6% of total
2 Nights
34 listings
27.2% of total
3 Nights
6 listings
4.8% of total
4-6 Nights
13 listings
10.4% of total
7-29 Nights
18 listings
14.4% of total
30+ Nights
7 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.8%
- Mid-length stays (4-6 nights) represent 10.4% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 69.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
27 listings
23.9% of total
Moderate
42 listings
37.2% of total
Firm
35 listings
31% of total
Strict
9 listings
8% of total
Key Insights
- Moderate is the preferred policy at 37.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.1% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 8.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Oct, averaging 47 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 23 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Jackson
Below is the distribution of amenities across listings in Jackson:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.7%) and Mexico (0.3%)
- English is the top language at 87.7%, followed by Spanish (8.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Nashville and Memphis markets
- Develop localized content for DC and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jackson. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Bremen | 23 | $4,710 | $560.97 | 33% |
| Arley | 42 | $4,618 | $449.46 | 41% |
| Crane Hill | 100 | $3,636 | $410.07 | 37% |
| Houston | 13 | $3,507 | $477.01 | 37% |
| Taylor | 13 | $3,319 | $589.73 | 26% |
| Oxford | 876 | $3,121 | $500.45 | 32% |
| Pegram | 19 | $3,021 | $224.05 | 49% |
| Cadiz | 126 | $3,020 | $279.11 | 37% |
| Shelby County | 16 | $2,981 | $203.41 | 43% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights