Mountain City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Mountain City in 2025? Explore comprehensive Airbnb analytics for Mountain City, Tennessee, United States to uncover income potential. This 2025 STR market report for Mountain City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Mountain City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mountain City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mountain City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mountain City (2025)
Understanding the monthly revenue variations for Airbnb listings in Mountain City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mountain City is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mountain City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,691 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $904, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mountain City
Mountain City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mountain City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mountain City:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mountain City
Average Daily Rate (ADR) Airbnb Trends in Mountain City (2025)
Effective short term rental pricing strategy in Mountain City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mountain City typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Mountain City
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Airbnb Seasonality Analysis & Trends in Mountain City (2025)
Peak Season (July, June, November)
- Revenue averages $2,665 per month
- Occupancy rates average 46.4%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,244 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $157
Low Season (February, March, December)
- Revenue drops to average $1,729 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $158
Seasonality Insights for Mountain City
- The Airbnb seasonality in Mountain City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mountain City's highest earning potential, with monthly revenues capable of climbing to $2,734, occupancy reaching a high of 52.9%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,523, occupancy could drop to 31.3%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mountain City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mountain City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mountain City (2025)
Exploring the top neighborhoods for short-term rentals in Mountain City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mountain City | The heart of Mountain City, offering easy access to local shops and dining, making it a prime location for visitors who want to experience the town's charm. | Mountain City Park, Local Shops, Historic Sites, Restaurants, Festivals |
| Watauga Lake | A stunning natural area known for its beautiful lake views and outdoor activities. Attracts nature lovers and families looking for a relaxing getaway. | Watauga Lake, Fishing, Boating, Hiking Trails, Picnic Areas |
| Carter County | Carter County provides a mix of rural charm and access to outdoor adventures, appealing to groups looking for spacious rentals near the mountains. | Roan Mountain State Park, Hiking Trails, Peaceful Countryside, Cabin Rentals, Wildlife Viewing |
| Doe Valley | A scenic community centered around a private lake, popular with families and individuals seeking a peaceful retreat away from the city hustle. | Doe Valley Lake, Nature Trails, Swimming, Fishing, Community Events |
| Trade | A quaint community known for its close-knit feel and proximity to hiking opportunities, making it appealing for outdoor enthusiasts. | Appalachian Trail, Hiking, Camping, Local Markets, Scenic Views |
| Shady Valley | Known for its natural beauty and friendly atmosphere, Shady Valley is ideal for those who wish to explore the great outdoors and enjoy small-town charm. | Shady Valley Park, Hiking, Fishing, Local Festivals, Biking |
| Johnson County | A rural area with beautiful landscapes, perfect for those who enjoy country living and outdoor activities such as hiking and fishing. | Lakeside Park, Hiking Trails, Fishing Spots, Local Wineries, Countryside Exploration |
| Boone's Creek | A peaceful area that's close to the Virginia border with scenic landscapes, making it great for guests seeking tranquility and nature. | Boone's Creek Park, Nature Trails, Peaceful Views, Local History Sites, Bird Watching |
Understanding Airbnb License Requirements & STR Laws in Mountain City (2025)
While Mountain City, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mountain City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mountain City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mountain Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
GRACE SPRINGs RANCH. Private Mountain Retreat.
Entire Place • 5 bedrooms
5 Star Lovely Farmhouse-Sleeps 9
Entire Place • 4 bedrooms
Beautiful Authentic Mountain Log Home -Pool & Deck
Entire Place • 3 bedrooms
Cloud 9: Log Cabin, Stunning View, Luxury Hot Tub
Entire Place • 3 bedrooms
Deer Run Cottage
Entire Place • 4 bedrooms
Mtn City House on the Hill, private but convenient
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mountain City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mountain City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikki | 1 | $149,999 | 40 | 4.95/5.0 |
| Michelle | 2 | $48,915 | 768 | 4.86/5.0 |
| Amber | 2 | $43,412 | 172 | 5.00/5.0 |
| Vincent | 1 | $40,221 | 40 | 4.93/5.0 |
| Debbi | 4 | $37,286 | 466 | 4.90/5.0 |
| Randi | 1 | $34,461 | 18 | 4.94/5.0 |
| Julie | 1 | $34,294 | 11 | 4.91/5.0 |
| Dalton | 1 | $33,967 | 31 | 4.94/5.0 |
| Robin | 1 | $30,464 | 141 | 4.98/5.0 |
| Baxter | 1 | $28,998 | 41 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mountain City.
Dive Deeper: Advanced Mountain City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mountain City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMountain City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mountain City
- The Mountain City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mountain City, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 5.2%) offer potential for unique stay experiences.
Mountain City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mountain City
- The dominant room capacity in Mountain City is 1 bedroom listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.2% of the active Airbnb listings in Mountain City, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mountain City.
Mountain City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mountain City
- The most common guest capacity trend in Mountain City vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mountain City STR market, accounting for 52.7% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mountain City.
- On average, properties in Mountain City are equipped to host 5.0 guests.
Mountain City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mountain City
- The most common availability pattern in Mountain City falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mountain City (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mountain City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
35.1% of total
2 Nights
19 listings
51.4% of total
3 Nights
4 listings
10.8% of total
30+ Nights
1 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mountain City is 2 Nights, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Mountain City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.4% of Mountain City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mountain City.
Mountain City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
29.7% of total
Moderate
13 listings
35.1% of total
Firm
7 listings
18.9% of total
Strict
6 listings
16.2% of total
Cancellation Policy Insights for Mountain City
- The prevailing Airbnb cancellation policy trend in Mountain City is Moderate, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.8%) and stricter (35.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.1% market standard in Mountain City.
- Regularly review your cancellation policy against competitors and market demand shifts in Mountain City.
Mountain City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mountain City
- The overall average booking lead time for vacation rentals in Mountain City is 34 days.
- Guests book furthest in advance for stays during May (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Mountain City.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Mountain City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mountain City (2025)
Amenity Prevalence
Amenity Insights for Mountain City
- Essential amenities in Mountain City that guests expect include: Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mountain City: Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mountain City to stay competitive.
Mountain City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mountain City
- The typical guest profile for Airbnb in Mountain City consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and United Kingdom (0.3%).
- Top languages spoken are English (83.8%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mountain City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |