Athens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Athens in 2025? Explore comprehensive Airbnb analytics for Athens, Tennessee, United States to uncover income potential. This 2025 STR market report for Athens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Athens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Athens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Athens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Athens (2025)
Understanding the monthly revenue variations for Airbnb listings in Athens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athens is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,666+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,704 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,781 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,128, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athens
Athens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Athens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athens:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athens
Average Daily Rate (ADR) Airbnb Trends in Athens (2025)
Effective short term rental pricing strategy in Athens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athens typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Athens
Get Live Athens Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Athens (2025)
Peak Season (May, June, April)
- Revenue averages $3,437 per month
- Occupancy rates average 53.4%
- Daily rates average $186
Shoulder Season
- Revenue averages $2,492 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $1,319 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $193
Seasonality Insights for Athens
- The Airbnb seasonality in Athens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Athens's highest earning potential, with monthly revenues capable of climbing to $3,619, occupancy reaching a high of 59.8%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,108, occupancy could drop to 35.7%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Athens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Athens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Athens (2025)
Exploring the top neighborhoods for short-term rentals in Athens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Athens | The heart of Athens, bustling with local shops, restaurants, and cultural sites. It's a prime location for guests wanting to explore the best of the city. | Athens Municipal Building, The McMinn County Living Heritage Museum, Local cafes and diners, Historic downtown shops, Theatre events |
| Athens State University Area | Home to Athens State University, attracting students and families visiting for events. Ideal for short-term stays for university visitors. | Athens State University, Campbell Street Park, Local eateries near campus, University events, Educational tours |
| Woods Memorial Park | A serene neighborhood with parks and outdoor spaces, offering a relaxing atmosphere for guests. A great option for families and nature lovers. | Woods Memorial Park, Walking trails, Picnic areas, Family-friendly environments, Green spaces |
| Eagle Creek Community | A peaceful residential area that appeals to visitors seeking tranquility while being close to the city. Suitable for long-term stays. | Eagle Creek walking trails, Local wildlife, Community events, Quiet residential feel, Proximity to lakes |
| North Athens | A suburban neighborhood close to major shopping areas and dining options, providing convenient access for travelers. | Shopping plazas, Dining options, Parks, Local schools, Community gatherings |
| South Athens | A developing area with newer construction and amenities, attractive for those looking for modern stays and conveniences. | Shopping centers, Restaurants, Modern housing, Recreational areas, Community parks |
| Ten Mile | Located a short drive from Athens, it's ideal for guests looking for a rural, scenic escape while still having access to city facilities. | Lakeside views, Outdoor activities, Local farms, Nature trails, Countryside experiences |
| Regional Attractions | Nearby TVA parks and recreational areas offer unique outdoor experiences, drawing visitors interested in nature and adventure. | Watts Bar Lake, Hiking trails, Fishing spots, Camping areas, Nature conservancy sites |
Understanding Airbnb License Requirements & STR Laws in Athens (2025)
While Athens, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Athens to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Athens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
East TN Manor with mountain views, pool, hot tub
Entire Place • 6 bedrooms
The Villa at Ramble Creek
Entire Place • 3 bedrooms
Peaceful country home With pool!
Entire Place • 4 bedrooms
Little House On The Quarry
Entire Place • 2 bedrooms
Spacious Athens Home ~ 1 Mi to Downtown!
Entire Place • 6 bedrooms
Country Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Athens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Athens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 2 | $156,066 | 10 | 5.00/5.0 |
| David | 3 | $52,775 | 188 | 4.94/5.0 |
| Elisabeth | 1 | $49,486 | 36 | 4.92/5.0 |
| Lucas | 1 | $43,052 | 268 | 4.98/5.0 |
| Host #121235121 | 1 | $37,647 | 9 | 4.11/5.0 |
| Clinton | 1 | $27,764 | 18 | 4.56/5.0 |
| Dawn | 1 | $25,985 | 221 | 5.00/5.0 |
| Natalie | 1 | $25,579 | 84 | 4.95/5.0 |
| Desiree | 2 | $24,184 | 198 | 4.98/5.0 |
| Danna | 1 | $23,401 | 152 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athens.
Dive Deeper: Advanced Athens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athens
- The Athens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athens, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Athens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athens
- The dominant room capacity in Athens is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.9% of the active Airbnb listings in Athens, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athens.
Athens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athens
- The most common guest capacity trend in Athens vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Athens STR market, accounting for 56.5% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athens.
- On average, properties in Athens are equipped to host 4.5 guests.
Athens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athens
- The most common availability pattern in Athens falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Athens (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Athens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
54.5% of total
2 Nights
7 listings
31.8% of total
3 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Athens is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.3%) of the Athens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of Athens hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athens.
Athens Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
11 listings
55% of total
Firm
2 listings
10% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Athens
- The prevailing Airbnb cancellation policy trend in Athens is Moderate, used by 55% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Athens may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55% market standard in Athens.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Athens.
Athens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Athens
- The overall average booking lead time for vacation rentals in Athens is 46 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Athens.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Athens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Athens (2025)
Amenity Prevalence
Amenity Insights for Athens
- Essential amenities in Athens that guests expect include: Free parking on premises, Air conditioning, TV, Hot water, Kitchen, Smoke alarm, Coffee maker, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athens: Free parking on premises, Air conditioning, TV, Hot water, Kitchen, Smoke alarm, Coffee maker, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Coffee maker, Heating, Wifi.
- Consider adding popular differentiators like Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athens to stay competitive.
Athens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Athens
- The typical guest profile for Airbnb in Athens consists of primarily domestic travelers (95%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (1.7%).
- Top languages spoken are English (80%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Genoa City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Athens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |