Oliver Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Oliver Springs in 2025? Explore comprehensive Airbnb analytics for Oliver Springs, Tennessee, United States to uncover income potential. This 2025 STR market report for Oliver Springs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Oliver Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oliver Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Oliver Springs Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$224
The average rental revenue earned for an occupied room per day in Oliver Springs.
Occupancy Rate(?)
40.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$33,134
Typical annual income for an Airbnb listing in Oliver Springs. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.3%
Significant decrease (-13.3%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Oliver Springs.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Oliver Springs.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Oliver Springs (2025)

Understanding the monthly revenue variations for Airbnb listings in Oliver Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oliver Springs is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oliver Springs across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,933+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,055 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,570 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,439, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Oliver Springs

Oliver Springs Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Oliver Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oliver Springs:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Oliver Springs

Average Daily Rate (ADR) Airbnb Trends in Oliver Springs (2025)

Effective short term rental pricing strategy in Oliver Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oliver Springs typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
  • Typical properties (Median) charge around $194 per night.
  • Entry-level properties (Bottom 25%) earn around $139 per night.

Average Daily Rate (ADR) Trend by Month in Oliver Springs

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Airbnb Seasonality Analysis & Trends in Oliver Springs (2025)

Peak Season (April, June, May)
  • Revenue averages $4,567 per month
  • Occupancy rates average 51.7%
  • Daily rates average $211
Shoulder Season
  • Revenue averages $2,919 per month
  • Occupancy maintains around 42.1%
  • Daily rates hold near $214
Low Season (January, February, August)
  • Revenue drops to average $1,742 per month
  • Occupancy decreases to average 28.2%
  • Daily rates adjust to average $208

Seasonality Insights for Oliver Springs

  • The Airbnb seasonality in Oliver Springs shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Oliver Springs's highest earning potential, with monthly revenues capable of climbing to $4,793, occupancy reaching a high of 57.6%, and ADRs peaking at $229.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,443, occupancy could drop to 25.1%, and ADRs may adjust down to $206.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oliver Springs.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Oliver Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Oliver Springs (2025)

Exploring the top neighborhoods for short-term rentals in Oliver Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Oliver Springs
The heart of Oliver Springs, offering a mix of local shops, restaurants, and cultural attractions. It draws visitors for its small-town charm and access to nearby parks and recreational activities.
Horace Maynard High School, Oliver Springs Historical Society, Haw Ridge Park, Anderson County Museums
Emory Gap
A scenic area along the Emory River, popular with nature enthusiasts. Ideal for visitors seeking outdoor adventures like kayaking, fishing, and hiking.
Emory River, Haw Ridge Park, The Appalachian Trail, Norris Dam State Park
Oliver Springs Old Town
Rich in history with classic architecture and community events. It attracts those interested in heritage and local festivals throughout the year.
Historic Old Town District, Local Festivals, Tennessee Valley Railroad Museum
Nearby Knoxville
Just a short drive from Oliver Springs, offers urban amenities, shopping, and entertainment. Great for guests looking for a getaway or proximity to city activities.
Knoxville Zoo, Market Square, Ijams Nature Center, University of Tennessee
Black Oak Ridge
A peaceful, wooded area great for solitude and retreats. This attracts visitors looking for relaxation and nature time, as well as bird watching and hiking.
Norris Dam State Park, Nearby trails, Quiet lakes and hiking areas
Catoosa Wildlife Management Area
An expansive natural area beloved by outdoor enthusiasts for bird watching, hunting, and hiking. Attracts a nature-loving audience seeking tranquility and exploration.
Catoosa Wildlife Management Area, Hiking trails, Wildlife viewing spots
Anderson County
Offers diverse recreational opportunities and beautiful natural landscapes. Ideal for families and tourists who enjoy outdoor activities and visiting local attractions.
Anderson County Park, Recreation Complex, Local fishing spots, Hiking trails
Norris Lake
Renowned for water sports and activities, ideal for families and groups looking for summer fun. Attracts visitors for boating, fishing, and waterfront lodging.
Norris Lake, Water activities, Fishing spots, Scenic views

Understanding Airbnb License Requirements & STR Laws in Oliver Springs (2025)

While Oliver Springs, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oliver Springs to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Oliver Springs (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Oliver Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New Luxury cabin 5 min from Windrock GeneralStore

New Luxury cabin 5 min from Windrock GeneralStore

Entire Place • 4 bedrooms

$77,330
Revenue
45.1%
Occupancy
$469.41
Daily Rate
Gunter's Getaway - Windrock/Petros- Sleeps 16

Gunter's Getaway - Windrock/Petros- Sleeps 16

Entire Place • 5 bedrooms

$76,295
Revenue
55.0%
Occupancy
$382.63
Daily Rate
The Oak @ Windrock, over 2 acres of serenity

The Oak @ Windrock, over 2 acres of serenity

Entire Place • 4 bedrooms

$74,169
Revenue
56.9%
Occupancy
$293.97
Daily Rate
Cove Ln. Clubhouse (trail access)

Cove Ln. Clubhouse (trail access)

Entire Place • 5 bedrooms

$67,514
Revenue
62.7%
Occupancy
$291.16
Daily Rate
Windrock Retreat | Direct Trail Access

Windrock Retreat | Direct Trail Access

Entire Place • 5 bedrooms

$63,241
Revenue
36.1%
Occupancy
$467.67
Daily Rate
803

803

Entire Place • 5 bedrooms

$56,348
Revenue
29.2%
Occupancy
$376.95
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Oliver Springs (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Oliver Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ashley4$136,418804.97/5.0
Josiah3$133,3732984.84/5.0
Bronson3$113,2381584.95/5.0
Jesse2$104,087364.88/5.0
Lori2$104,070544.58/5.0
Natalie2$91,487614.90/5.0
Marianne2$80,568484.75/5.0
Will3$76,657474.91/5.0
Shawn1$74,169594.95/5.0
Nicholas1$45,963824.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oliver Springs.

Dive Deeper: Advanced Oliver Springs STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oliver Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Oliver Springs Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Oliver Springs

  • The Oliver Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Oliver Springs, House properties are the most common (56.4%), reflecting the local real estate landscape.
  • Houses represent a significant 56.4% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.

Oliver Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Oliver Springs

  • The dominant room capacity in Oliver Springs is 1 bedroom listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 46.2% of the active Airbnb listings in Oliver Springs, indicating a high concentration in these sizes.
  • A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oliver Springs.

Oliver Springs Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Oliver Springs

  • The most common guest capacity trend in Oliver Springs vacation rentals is listings accommodating 8+ guests (48.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Oliver Springs STR market, accounting for 71.8% of listings.
  • 71.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oliver Springs.
  • On average, properties in Oliver Springs are equipped to host 6.2 guests.

Oliver Springs Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Oliver Springs

  • The most common availability pattern in Oliver Springs falls within the 181-270 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Oliver Springs (48.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Oliver Springs Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.9%)

1 Night

5 listings

13.9% of total

2 Nights (77.8%)

2 Nights

28 listings

77.8% of total

3 Nights (5.6%)

3 Nights

2 listings

5.6% of total

30+ Nights (2.8%)

30+ Nights

1 listings

2.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Oliver Springs is 2 Nights, adopted by 77.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (91.7%) of the Oliver Springs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 77.8% of Oliver Springs hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
  • A 2-night minimum appears standard (77.8%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oliver Springs.

Oliver Springs Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.8%)

Flexible

4 listings

10.8% of total

Moderate (10.8%)

Moderate

4 listings

10.8% of total

Firm (40.5%)

Firm

15 listings

40.5% of total

Strict (37.8%)

Strict

14 listings

37.8% of total

Cancellation Policy Insights for Oliver Springs

  • The prevailing Airbnb cancellation policy trend in Oliver Springs is Firm, used by 40.5% of listings.
  • A majority (78.3%) of hosts in Oliver Springs utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40.5% market standard in Oliver Springs.
  • With 37.8% using Strict terms, this is a viable option in Oliver Springs, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Oliver Springs.

Oliver Springs STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Oliver Springs

  • The overall average booking lead time for vacation rentals in Oliver Springs is 44 days.
  • Guests book furthest in advance for stays during April (average 69 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Oliver Springs.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
  • Monitor your own booking lead times against these Oliver Springs averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Oliver Springs (2025)

Amenity Prevalence

Amenity Insights for Oliver Springs

  • Essential amenities in Oliver Springs that guests expect include: Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Oliver Springs: Air conditioning, TV, Free parking on premises.
  • Prioritize adding missing essentials: TV, Free parking on premises.
  • Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Oliver Springs to stay competitive.

Oliver Springs Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Oliver Springs

  • The typical guest profile for Airbnb in Oliver Springs consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.6% of guests.
  • Key international markets include United States (98.6%) and United Kingdom (1%).
  • Top languages spoken are English (88.4%) followed by Spanish (7.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Nashville and Murfreesboro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Oliver Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Gatlinburg2,866$4,172$307.4447%
Wears Valley192$4,135$299.0844%
Pigeon Forge2,546$3,982$295.1046%
Nicholasville22$3,931$353.8643%
Highlands328$3,915$369.5541%
Lancaster21$3,798$294.0137%
Frenchburg36$3,791$285.0842%
Pittman Center263$3,491$265.0245%

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