La Vergne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in La Vergne in 2025? Explore comprehensive Airbnb analytics for La Vergne, Tennessee, United States to uncover income potential. This 2025 STR market report for La Vergne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in La Vergne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Vergne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Vergne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Vergne (2025)
Understanding the monthly revenue variations for Airbnb listings in La Vergne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Vergne is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Vergne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,602 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,972 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $748, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Vergne
La Vergne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Vergne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Vergne:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Vergne
Average Daily Rate (ADR) Airbnb Trends in La Vergne (2025)
Effective short term rental pricing strategy in La Vergne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Vergne typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in La Vergne
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Airbnb Seasonality Analysis & Trends in La Vergne (2025)
Peak Season (June, May, April)
- Revenue averages $3,780 per month
- Occupancy rates average 52.0%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,410 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $153
Low Season (January, February, September)
- Revenue drops to average $1,921 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $148
Seasonality Insights for La Vergne
- The Airbnb seasonality in La Vergne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Vergne's highest earning potential, with monthly revenues capable of climbing to $4,060, occupancy reaching a high of 56.5%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,868, occupancy could drop to 30.1%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Vergne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Vergne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Vergne (2025)
Exploring the top neighborhoods for short-term rentals in La Vergne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nashville Highway Area | Convenient access to Nashville with plenty of shopping and dining options, making it attractive for visitors. | Sam Davis Home, Shopping Centers, Local restaurants, Parks, Historic sites |
| Lakeview | Serene lake views and outdoor activities, appealing to nature lovers and families. | Percy Priest Lake, Sailing and boating, Parks, Fishing spots, Picnic areas |
| La Vergne City Center | Urban center with a mix of local shops and restaurants, good for short-term stays. | City Hall, Local boutiques, Community parks, Dining options, Public library |
| Historical Downtown La Vergne | Rich in history and charm, attracting those interested in quaint surroundings and local culture. | Historical buildings, Local museums, Quaint cafes, Cultural events, Art fairs |
| Central Park Area | Family-friendly neighborhood with recreational activities and proximity to schools and parks. | Central Park, Playgrounds, Walking trails, Sporting grounds, Community events |
| West La Vergne | Quiet residential area with easy access to major highways, ideal for business travelers. | Local eateries, Convenient access to Nashville, Parks, Community centers, Shopping |
| East La Vergne | Emerging area with new developments and attractions, appealing to a younger crowd. | New shops, Dining options, Recreational areas, Fitness centers, Community parks |
| South La Vergne | Residential charm and a friendly neighborhood vibe, often attractive to families. | Community parks, Sports facilities, Local dining, Family-friendly activities, Cultural events |
Understanding Airbnb License Requirements & STR Laws in La Vergne (2025)
While La Vergne, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Vergne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Vergne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Vergnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Percy Priest Lake 1min/1 Masters Large Family Area
Entire Place • 5 bedrooms
Happiness House
Entire Place • 4 bedrooms
4 Bedroom Sleeps 10 with Huge Outdoor Space
Entire Place • 4 bedrooms
Cozy & Quiet 3BD Retreat Near Downtown Nashville!
Entire Place • 3 bedrooms
Cozy Home~HotTub~120" LaserTV
Entire Place • 3 bedrooms
Spacious home 18 miles from downtown Nashville
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Vergne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Vergne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nersy | 2 | $127,387 | 111 | 4.72/5.0 |
| Corporate Housing | 1 | $91,763 | 31 | 4.87/5.0 |
| Mimi | 2 | $87,154 | 181 | 4.86/5.0 |
| Alexa & Emily | 1 | $64,421 | 93 | 4.85/5.0 |
| Craig | 1 | $53,057 | 84 | 4.96/5.0 |
| Erin | 1 | $52,261 | 59 | 4.92/5.0 |
| Gabriela | 1 | $37,476 | 161 | 4.96/5.0 |
| Tony | 1 | $34,066 | 47 | 4.68/5.0 |
| Bri | 1 | $31,114 | 44 | 4.98/5.0 |
| Ernesto | 3 | $27,309 | 216 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Vergne.
Dive Deeper: Advanced La Vergne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Vergne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Vergne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Vergne
- The La Vergne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.3% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in La Vergne, House properties are the most common (90.3%), reflecting the local real estate landscape.
- Houses represent a significant 90.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
La Vergne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Vergne
- The dominant room capacity in La Vergne is 3 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.4% of the active Airbnb listings in La Vergne, indicating a high concentration in these sizes.
- A significant 48.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Vergne.
La Vergne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Vergne
- The most common guest capacity trend in La Vergne vacation rentals is listings accommodating 8+ guests (29%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the La Vergne STR market, accounting for 45.1% of listings.
- 38.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Vergne.
- On average, properties in La Vergne are equipped to host 3.8 guests.
La Vergne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Vergne
- The most common availability pattern in La Vergne falls within the 181-270 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Vergne (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Vergne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
40.7% of total
2 Nights
6 listings
22.2% of total
3 Nights
2 listings
7.4% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
7 listings
25.9% of total
Key Insights
- The most prevalent minimum stay requirement in La Vergne is 1 Night, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the La Vergne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.9%) caters to monthly stays (30+ nights) in La Vergne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.7% of La Vergne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Vergne.
La Vergne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25.9% of total
Moderate
3 listings
11.1% of total
Firm
6 listings
22.2% of total
Strict
11 listings
40.7% of total
Cancellation Policy Insights for La Vergne
- The prevailing Airbnb cancellation policy trend in La Vergne is Strict, used by 40.7% of listings.
- A majority (62.9%) of hosts in La Vergne utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.7% market standard in La Vergne.
- With 40.7% using Strict terms, this is a viable option in La Vergne, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Vergne.
La Vergne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Vergne
- The overall average booking lead time for vacation rentals in La Vergne is 35 days.
- Guests book furthest in advance for stays during September (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in La Vergne.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these La Vergne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Vergne (2025)
Amenity Prevalence
Amenity Insights for La Vergne
- Essential amenities in La Vergne that guests expect include: Wifi, Air conditioning, Hot water, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Vergne: Wifi, Air conditioning, Hot water, Heating, Free parking on premises.
- Prioritize adding missing essentials: Hot water, Heating, Free parking on premises.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Vergne to stay competitive.
La Vergne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Vergne
- The typical guest profile for Airbnb in La Vergne consists of primarily domestic travelers (94%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and Canada (1.8%).
- Top languages spoken are English (71.2%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Vergne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |
| Franklin | 419 | $3,262 | $257.40 | 47% |