Airbnb Market Analytics, Statistics and Data in Bristol, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bristol? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bristol:
How much do Airbnb hosts make on average per month in Bristol?
The short-term rental market in Bristol shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,240 per month
- Strong performing properties (top 25%) make $3,427 or more
- Best-in-class properties (top 10%) achieve $4,774+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,226
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bristol
The market in Bristol shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bristol
Daily rates in Bristol vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $274+ per night
- Entry-level properties (bottom 25%) earn around $101
Daily Rate Variations by Month
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Seasonality patterns in Bristol
Peak Season (June, October, May)
- Revenue peaks at $3136.30 per month
- Occupancy rates reach 55.89%
- Daily rates average $189.47
Shoulder Season
- Revenue averages $2597.87 per month
- Occupancy maintains 45.78%
- Daily rates hold at $172.48
Low Season (February, December, January)
- Revenue drops to $1593.55 per month
- Occupancy decreases to 36.04%
- Daily rates adjust to $163.72
Is it still profitable to do Airbnb in Bristol in 2025?
Yes! Bristol demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2598 and With 256 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bristol
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Bristol | The vibrant hub of activity in Bristol, showcasing shops, restaurants, and entertainment venues. It attracts tourists and locals alike, making it ideal for Airbnb hosting. | Bristol Mall, Paramount Center for the Arts, Bristol Motor Speedway, Downtown State Street, Birthplace of Country Music Museum |
| King College | A peaceful area located near the college, attracting students and visitors. Ideal for stays related to education and family visits. | King University, Memorial Park, Bristol Caverns, Tennessee High School Football, local cafes |
| Tennessee-Virginia Line | Attracts tourists interested in exploring both states. Offers unique experiences for visitors looking to enjoy both regions. | Virginia Creeper Trail, South Holston Lake, Bristol's Phase One Mural Project, Adventure Park at Five Oaks |
| South Holston Lake | A beautiful area perfect for outdoor enthusiasts, offering fishing, boating, and hiking. Ideal for nature lovers and families. | South Holston Lake, Holt's Airstream RV Park, Bristol Marina, numerous trails and parks |
| The Pinnacle | A shopping and entertainment district that brings in numerous visitors for its retail and dining options, perfect for short stays and tourism. | The Pinnacle at Turkey Creek, Cinemark Movie Theater, multiple dining outlets, outdoor spaces for events |
| Historic Downtown District | Rich in history and charm, this area attracts tourists interested in the local culture and heritage. Great for cultural experiences and staycations. | Historic buildings, local art galleries, annual festivals, fine dining options, Heritage Park |
| Bristol Sports Complex | A family-friendly area with sports facilities, attracting families and sports enthusiasts for various events throughout the year. | Bristol Sports Complex, Various youth sports leagues, Bristol Rhythm and Roots Reunion, picnic areas |
| Neighborhoods Surrounding Downtown | These up-and-coming neighborhoods offer unique stays next to the downtown area, perfect for travelers looking for residential experiences. | local eateries, Clyde's Café, garden parks, easy access to downtown amenities |
Do you need a license for Airbnb in Bristol?
We recommend checking directly with Bristol's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bristol
5BR Estate near Casino/Downtown
Entire Place • 5 bedrooms
The Bristol Queen
Entire Place • 4 bedrooms
Harmony
Entire Place • 4 bedrooms
Cheerful 4 bedroom home in quiet subdivision close to downtown Bristol and the race track.
Entire Place • 4 bedrooms
Unique Custom Built Home with Hot Tub & Pool Table
Entire Place • 5 bedrooms
3BR house minutes from speedway & downtown
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bristol
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 6 | $230,701 | 150 | 4.87/5.0 |
| Bruce & Paula | 9 | $224,556 | 196 | 4.44/5.0 |
| TN Livin | 6 | $181,092 | 114 | 4.88/5.0 |
| Vincent | 1 | $161,616 | 37 | 4.95/5.0 |
| Jennifer & Brian | 2 | $140,336 | 274 | 4.99/5.0 |
| Evolve | 6 | $130,030 | 152 | 4.73/5.0 |
| Sonja | 5 | $129,295 | 149 | 4.97/5.0 |
| Rita | 2 | $122,140 | 117 | 5.00/5.0 |
| Nicki | 6 | $113,939 | 192 | 4.82/5.0 |
| Hillary | 4 | $110,400 | 348 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bristol
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.5%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in others, boutique & hotels segments (5.1% combined)
Room Capacity Distribution
Analysis of 256 properties in Bristol shows that 2 bedrooms properties are most prevalent, making up 31.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.2% of all listings.
Key Insights
- Most common: 2 bedrooms (31.3%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 256 properties in Bristol reveals that 4 guests properties dominate the market, representing 27.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.5% of the market.
Key Insights
- Most common capacity: 4 guests (27.3% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 53.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 256 properties in Bristol, the most common availability pattern is 181-270 days (34.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).
Key Insights
- Most common availability window: 181-270 days (34.4%)
- Most common booking duration: 91-180 days (33.6%)
- Properties with high availability (180+ days): 60.9%
- Properties with long-term bookings (180+ days): 39.8%
Minimum Stay Distributions
1 Night
96 listings
40.9% of total
2 Nights
107 listings
45.5% of total
3 Nights
13 listings
5.5% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
12 listings
5.1% of total
30+ Nights
2 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.4%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 91.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
57 listings
24.3% of total
Moderate
77 listings
32.8% of total
Firm
53 listings
22.6% of total
Strict
47 listings
20% of total
Key Insights
- Moderate is the preferred policy at 32.8% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (42.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Sep, Jul, averaging 74 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 29 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Bristol
Below is the distribution of amenities across listings in Bristol:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.8%) and Canada (0.6%)
- English is the top language at 86.4%, followed by Spanish (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Knoxville and Nashville markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bristol. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $7,686 | $548.02 | 46% |
| Lake Norman of Catawba | 25 | $6,906 | $483.84 | 47% |
| Denver | 82 | $6,882 | $523.37 | 48% |
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Mooresville | 326 | $5,671 | $492.84 | 45% |
| Sherrills Ford | 121 | $5,454 | $533.92 | 40% |
| Troutman | 35 | $5,365 | $363.27 | 52% |
| Radford | 28 | $4,529 | $356.81 | 45% |
| Blacksburg | 283 | $4,080 | $470.75 | 40% |
| State Road | 14 | $4,034 | $251.03 | 46% |
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