Bristol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Bristol in 2025? Explore comprehensive Airbnb analytics for Bristol, Tennessee, United States to uncover income potential. This 2025 STR market report for Bristol, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 255 active listings.
Whether you're considering an Airbnb investment in Bristol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bristol Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bristol Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bristol (2025)
Understanding the monthly revenue variations for Airbnb listings in Bristol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bristol is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bristol across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,555+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,266 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,069 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bristol
Bristol Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bristol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bristol:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bristol
Average Daily Rate (ADR) Airbnb Trends in Bristol (2025)
Effective short term rental pricing strategy in Bristol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bristol typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Bristol
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Airbnb Seasonality Analysis & Trends in Bristol (2025)
Peak Season (June, May, April)
- Revenue averages $3,132 per month
- Occupancy rates average 44.7%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,543 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $1,619 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $166
Seasonality Insights for Bristol
- The Airbnb seasonality in Bristol shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bristol's highest earning potential, with monthly revenues capable of climbing to $3,192, occupancy reaching a high of 55.6%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,494, occupancy could drop to 37.3%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bristol.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bristol seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bristol (2025)
Exploring the top neighborhoods for short-term rentals in Bristol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bristol | The heart of Bristol, Tennessee, known for its vibrant music scene and historic charm. Ideal for tourists looking to explore local culture and entertainment. | Birthplace of Country Music Museum, Downtown State Street, Paramount Bristol Theater, Bristol Rhythm & Roots Reunion, Restaurants and local shops |
| Bristol Motor Speedway | Famous for hosting major NASCAR events, this area attracts racing fans and visitors year-round. Great for those looking to capture the sporting crowd. | Bristol Motor Speedway, Bristol Dragway, NASCAR events, Camping facilities, Tailgating parties |
| Parks & Recreation Area | A family-friendly area with parks and recreational options, ideal for those looking for outdoor activities and nature. | Winged Deer Park, Bristol Caverns, Piney Flats Park, Fishing and hiking spots, Nature trails |
| Southwest Bristol | A quieter residential area that offers convenience to both locals and visitors, with easy access to the main attractions and a variety of accommodations. | Local restaurants, Shopping centers, Community parks, Quiet neighborhoods, Close to major highways |
| Virginia Avenue | Known for its unique boutiques and historic homes, Virginia Avenue attracts visitors looking for vintage shopping and local experiences. | Antique shops, Cafes and restaurants, Historic architecture, Art galleries, Local events |
| Sullivan County | A neighboring area just outside Bristol offering a range of outdoor activities. Perfect for guests seeking adventure in nature, such as hiking and camping. | Natural beauty, Hiking trails, Campgrounds, Fishing spots, Scenic views |
| Northeast Bristol | A growing area with new developments, offering a blend of modern amenities and close-knit community charm that attracts a mix of visitors. | Commercial areas, Emerging restaurants, Cultural sites, Family-friendly activities, Community festivals |
| East Bristol | Offers a mix of suburban comfort and access to outdoor recreational areas. Great for families or those looking for a longer stay. | Community parks, Local schools, Suburban neighborhoods, Access to hiking and biking trails, Family-oriented activities |
Understanding Airbnb License Requirements & STR Laws in Bristol (2025)
While Bristol, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bristol to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bristol (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bristolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5BR Estate near Casino/Downtown
Entire Place • 5 bedrooms
Harmony
Entire Place • 4 bedrooms
Unique Custom Built Home with Hot Tub & Pool Table
Entire Place • 5 bedrooms
3BR house minutes from speedway & downtown
Entire Place • 3 bedrooms
The Bristol Queen
Entire Place • 4 bedrooms
Brand NEW Downtown Bristol TN/VA GEM
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bristol (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bristol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 6 | $239,370 | 150 | 4.87/5.0 |
| Bruce & Paula | 8 | $222,839 | 178 | 4.37/5.0 |
| Vincent | 1 | $161,167 | 37 | 4.95/5.0 |
| Jennifer & Brian | 2 | $145,860 | 274 | 4.99/5.0 |
| Evolve | 6 | $132,471 | 152 | 4.73/5.0 |
| Rita | 2 | $129,861 | 117 | 5.00/5.0 |
| TN Livin | 4 | $115,281 | 85 | 4.86/5.0 |
| Nicki | 6 | $108,864 | 192 | 4.82/5.0 |
| Edjan | 3 | $105,184 | 124 | 4.98/5.0 |
| Hillary | 4 | $101,985 | 348 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bristol.
Dive Deeper: Advanced Bristol STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bristol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBristol Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bristol
- The Bristol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 255 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bristol, House properties are the most common (62.4%), reflecting the local real estate landscape.
- Houses represent a significant 62.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.7%) offer potential for unique stay experiences.
Bristol Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bristol
- The dominant room capacity in Bristol is 2 bedrooms listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Bristol, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bristol.
Bristol Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bristol
- The most common guest capacity trend in Bristol vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bristol STR market, accounting for 53.3% of listings.
- 44.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bristol.
- On average, properties in Bristol are equipped to host 4.9 guests.
Bristol Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bristol
- The most common availability pattern in Bristol falls within the 181-270 days range, representing 37.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bristol (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bristol Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
95 listings
39.3% of total
2 Nights
101 listings
41.7% of total
3 Nights
13 listings
5.4% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
11 listings
4.5% of total
30+ Nights
17 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Bristol is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Bristol Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Bristol hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bristol.
Bristol Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Flexible
56 listings
23.9% of total
Moderate
77 listings
32.9% of total
Firm
52 listings
22.2% of total
Strict
48 listings
20.5% of total
Cancellation Policy Insights for Bristol
- The prevailing Airbnb cancellation policy trend in Bristol is Moderate, used by 32.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.8%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.9% market standard in Bristol.
- Regularly review your cancellation policy against competitors and market demand shifts in Bristol.
Bristol STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bristol
- The overall average booking lead time for vacation rentals in Bristol is 43 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Bristol.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Bristol averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bristol (2025)
Amenity Prevalence
Amenity Insights for Bristol
- Essential amenities in Bristol that guests expect include: TV, Wifi, Smoke alarm, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bristol: TV, Wifi, Smoke alarm, Air conditioning, Heating.
- Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Air conditioning, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bristol to stay competitive.
Bristol Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bristol
- The typical guest profile for Airbnb in Bristol consists of primarily domestic travelers (97%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and DC (0.7%).
- Top languages spoken are English (83.4%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bristol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |