Hendersonville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Hendersonville in 2025? Explore comprehensive Airbnb analytics for Hendersonville, Tennessee, United States to uncover income potential. This 2025 STR market report for Hendersonville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 106 active listings.
Whether you're considering an Airbnb investment in Hendersonville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hendersonville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hendersonville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hendersonville (2025)
Understanding the monthly revenue variations for Airbnb listings in Hendersonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hendersonville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hendersonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,122 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,799 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,586, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hendersonville
Hendersonville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hendersonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hendersonville:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hendersonville
Average Daily Rate (ADR) Airbnb Trends in Hendersonville (2025)
Effective short term rental pricing strategy in Hendersonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hendersonville typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $296 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Hendersonville
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Airbnb Seasonality Analysis & Trends in Hendersonville (2025)
Peak Season (June, July, May)
- Revenue averages $5,618 per month
- Occupancy rates average 62.7%
- Daily rates average $237
Shoulder Season
- Revenue averages $3,847 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $234
Low Season (January, February, March)
- Revenue drops to average $2,364 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $236
Seasonality Insights for Hendersonville
- The Airbnb seasonality in Hendersonville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hendersonville's highest earning potential, with monthly revenues capable of climbing to $5,820, occupancy reaching a high of 69.4%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,104, occupancy could drop to 33.7%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hendersonville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hendersonville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hendersonville (2025)
Exploring the top neighborhoods for short-term rentals in Hendersonville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Hickory Lake | A popular area for outdoor recreation, known for its lake activities and beautiful scenic views. Ideal for guests looking to enjoy nature and water sports. | Old Hickory Lake, Vanderbilt University Lake, Cedar Hill Park, Lock 3 Park, Nature trails |
| Downtown Hendersonville | The heart of the city with a vibrant atmosphere and proximity to shops and restaurants. Attractive for visitors wanting a mix of urban living and local culture. | Hendersonville Memory Gardens, Cherokee Park, Indian Lake Music Theatre, Local shops and dining, Hendersonville Square |
| Drakes Creek Park | A family-friendly area with parks and recreational facilities, perfect for families and groups visiting for events in the community. | Drakes Creek Park, Picnic areas, Walking trails, Sporting fields, Playgrounds |
| Sanders Ferry Park | A beautifully maintained park area that offers waterfront access and recreational spaces, appealing to those seeking a relaxing stay near nature. | Sanders Ferry Park, Old Hickory Lake access, Fishing spots, Walking paths, Playground |
| Bluegrass Yacht & Country Club | An exclusive neighborhood with luxurious homes and golf amenities, appealing to travelers seeking a premium experience in Hendersonville. | Bluegrass Yacht & Country Club, Golf course, Waterfront views, Social events, Fine dining |
| Hendersonville Greenway | A great area for biking and walking, attracting health-conscious visitors and those interested in outdoor activities. | Hendersonville Greenway, Biking and walking trails, Parks along the Greenway, Scenic views, Wildlife observation |
| The Streets of Indian Lake | A shopping and entertainment complex that offers various dining and shopping options, perfect for all types of travelers. | The Streets of Indian Lake, Shopping stores, Restaurants, Cinemas, Events and festivals |
| Monthaven Arts and Cultural Center | A cultural hub featuring art exhibits and community events, attracting visitors interested in local arts and history. | Monthaven Arts and Cultural Center, Art exhibitions, Cultural events, Gardens, Art classes |
Understanding Airbnb License Requirements & STR Laws in Hendersonville (2025)
While Hendersonville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hendersonville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hendersonville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Retreat! Boat Dock & Game Tables
Entire Place • N/A
The Lakehouse
Entire Place • 4 bedrooms
Treat Yourself To Lake Luxury /w Dock!
Entire Place • 4 bedrooms
Stunning Cabin Nestled in the Woods Near Nashville
Entire Place • 5 bedrooms
Luxury Retreat with Pool, Games Room N. Nashville
Entire Place • 5 bedrooms
Cabin on the Hill - North Nashville Stunner!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hendersonville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hendersonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonny | 14 | $1,131,299 | 1020 | 4.81/5.0 |
| RentNash | 1 | $160,914 | 8 | 4.88/5.0 |
| Deidre | 1 | $149,957 | 8 | 4.88/5.0 |
| Jason | 1 | $135,774 | 17 | 5.00/5.0 |
| Stuart | 2 | $129,574 | 230 | 4.92/5.0 |
| Shannon | 2 | $115,622 | 241 | 4.95/5.0 |
| Andrew | 3 | $80,690 | 33 | 4.91/5.0 |
| Joy | 2 | $75,230 | 152 | 4.98/5.0 |
| Premier Management | 4 | $67,248 | 77 | 3.69/5.0 |
| Stacy | 1 | $66,644 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hendersonville.
Dive Deeper: Advanced Hendersonville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hendersonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHendersonville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hendersonville
- The Hendersonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 106 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hendersonville, House properties are the most common (69.8%), reflecting the local real estate landscape.
- Houses represent a significant 69.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.7%) offer potential for unique stay experiences.
Hendersonville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hendersonville
- The dominant room capacity in Hendersonville is 1 bedroom listings, making up 22.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 44.3% of the active Airbnb listings in Hendersonville, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hendersonville.
Hendersonville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hendersonville
- The most common guest capacity trend in Hendersonville vacation rentals is listings accommodating 8+ guests (34%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hendersonville STR market, accounting for 51.0% of listings.
- 51.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hendersonville.
- On average, properties in Hendersonville are equipped to host 5.1 guests.
Hendersonville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hendersonville
- The most common availability pattern in Hendersonville falls within the 181-270 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hendersonville (49.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hendersonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
16% of total
2 Nights
47 listings
50% of total
3 Nights
10 listings
10.6% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
8 listings
8.5% of total
30+ Nights
13 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hendersonville is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Hendersonville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Hendersonville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Hendersonville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hendersonville.
Hendersonville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.1% of total
Super Strict 30 Days
12 listings
13.2% of total
Flexible
10 listings
11% of total
Moderate
29 listings
31.9% of total
Firm
18 listings
19.8% of total
Strict
21 listings
23.1% of total
Cancellation Policy Insights for Hendersonville
- The prevailing Airbnb cancellation policy trend in Hendersonville is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (42.9%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Hendersonville.
- Regularly review your cancellation policy against competitors and market demand shifts in Hendersonville.
Hendersonville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hendersonville
- The overall average booking lead time for vacation rentals in Hendersonville is 45 days.
- Guests book furthest in advance for stays during July (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Hendersonville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Hendersonville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hendersonville (2025)
Amenity Prevalence
Amenity Insights for Hendersonville
- Essential amenities in Hendersonville that guests expect include: Wifi, Heating, Air conditioning, Essentials, Smoke alarm, Free parking on premises, TV, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hendersonville: Wifi, Heating, Air conditioning, Essentials, Smoke alarm, Free parking on premises, TV, Hot water, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Essentials, Smoke alarm, Free parking on premises, TV, Hot water, Coffee maker.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hendersonville to stay competitive.
Hendersonville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hendersonville
- The typical guest profile for Airbnb in Hendersonville consists of primarily domestic travelers (96%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (1.2%).
- Top languages spoken are English (80%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hendersonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |
| Franklin | 419 | $3,262 | $257.40 | 47% |