Chattanooga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Chattanooga in 2025? Explore comprehensive Airbnb analytics for Chattanooga, Tennessee, United States to uncover income potential. This 2025 STR market report for Chattanooga, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 944 active listings.
Whether you're considering an Airbnb investment in Chattanooga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chattanooga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chattanooga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chattanooga (2025)
Understanding the monthly revenue variations for Airbnb listings in Chattanooga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chattanooga is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chattanooga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,678+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,389 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,433, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chattanooga
Chattanooga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chattanooga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chattanooga:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chattanooga
Average Daily Rate (ADR) Airbnb Trends in Chattanooga (2025)
Effective short term rental pricing strategy in Chattanooga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chattanooga typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Chattanooga
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Airbnb Seasonality Analysis & Trends in Chattanooga (2025)
Peak Season (June, July, October)
- Revenue averages $3,530 per month
- Occupancy rates average 58.8%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,972 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $165
Low Season (January, February, August)
- Revenue drops to average $2,170 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $158
Seasonality Insights for Chattanooga
- The Airbnb seasonality in Chattanooga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chattanooga's highest earning potential, with monthly revenues capable of climbing to $3,619, occupancy reaching a high of 60.9%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,891, occupancy could drop to 37.9%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chattanooga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chattanooga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chattanooga (2025)
Exploring the top neighborhoods for short-term rentals in Chattanooga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Shore | A vibrant area known for its parks, walking trails, and proximity to the Tennessee River. Ideal for guests looking for an outdoor experience with easy access to downtown Chattanooga. | Coolidge Park, Tennessee Riverwalk, Northshore's boutique shops, Walnut Street Bridge, Hunter Museum of American Art |
| Downtown Chattanooga | The heart of the city filled with culture, restaurants, and entertainment options. Perfect for urban explorers and business travelers with high demand for Airbnb properties. | Tennessee Aquarium, Riverfront Park, Creative Discovery Museum, Chattanooga Convention Center, restaurants and nightlife |
| St. Elmo | A charming historic neighborhood close to Lookout Mountain, appealing to families and outdoor enthusiasts. Offers a quaint local vibe with easy access to natural attractions. | Lookout Mountain, Incline Railway, Ruby Falls, St. Elmo Historic District, Signal Mountain |
| East Brainerd | A suburban area popular among families offering a mix of residential and commercial spaces. Attractive for longer-term stays and families on vacation. | Hamilton Place Mall, Brainerd Golf Course, Parkridge East Hospital, local parks, family-friendly restaurants |
| Missionary Ridge | An elevated neighborhood with spectacular views of downtown Chattanooga and the Tennessee Valley. Great for those seeking quietude while remaining close to the action. | Chattanooga Battlefield, Lookout Mountain, various hiking trails, local cafes, historic homes |
| Alton Park | An up-and-coming neighborhood with affordable investment opportunities. Seen as a future hotspot given its proximity to downtown and growing amenities. | Parkview Recreation Center, local shops, growing community parks, future urban developments, easy access to downtown |
| Hixson | A suburban area with family-friendly amenities and close proximity to the lake. Ideal for guests seeking a relaxing stay close to nature and outdoor activities. | Chickamauga Lake, North Chickamauga Creek, Hixson Park, Kenny's Farm, local dining options |
| Lookout Valley | Located near natural attractions and hiking trails, this area is ideal for outdoor enthusiasts and those looking for a serene environment while still being close to the city. | Lookout Mountain, Lula Lake Land Trust, Raccoon Mountain Caverns, outdoor trails, scenic views |
Understanding Airbnb License Requirements & STR Laws in Chattanooga (2025)
While Chattanooga, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chattanooga to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chattanooga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chattanoogabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Massive May House w/swim spa, shared pool, sauna
Entire Place • 6 bedrooms
Historic St. Elmo Gem | Chef's Kitchen | Fire Pit
Entire Place • 5 bedrooms
Green & All Made in USA Home 0.5mi to All Actions
Entire Place • 4 bedrooms
Northshore Coolidge Retreat - Spacious New Build!
Entire Place • 5 bedrooms
Sunset Haven 4BR + Pool + Hot Tub + Fireplace
Entire Place • 4 bedrooms
Treetop Hideaways: The Wood Lily Treehouse
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chattanooga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chattanooga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timberroot | 30 | $1,539,149 | 7324 | 4.87/5.0 |
| River City Vacation Rentals | 14 | $694,269 | 670 | 4.94/5.0 |
| ITrip Chattanooga | 12 | $544,220 | 293 | 4.95/5.0 |
| Katie | 12 | $543,479 | 1586 | 4.95/5.0 |
| Team PMI | 27 | $503,521 | 1037 | 4.78/5.0 |
| Traverse | 8 | $486,718 | 156 | 4.01/5.0 |
| Enjoy Unique Stays | 13 | $460,251 | 708 | 4.72/5.0 |
| Evolve | 12 | $377,575 | 527 | 4.41/5.0 |
| Beth | 4 | $356,582 | 439 | 5.00/5.0 |
| Ashley | 20 | $354,399 | 4465 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chattanooga.
Dive Deeper: Advanced Chattanooga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chattanooga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChattanooga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chattanooga
- The Chattanooga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 944 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chattanooga, House properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 62.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 8.2%) offer potential for unique stay experiences.
Chattanooga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chattanooga
- The dominant room capacity in Chattanooga is 1 bedroom listings, making up 33.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.6% of the active Airbnb listings in Chattanooga, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chattanooga.
Chattanooga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chattanooga
- The most common guest capacity trend in Chattanooga vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Chattanooga STR market, accounting for 43.8% of listings.
- 41.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chattanooga.
- On average, properties in Chattanooga are equipped to host 4.7 guests.
Chattanooga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chattanooga
- The most common availability pattern in Chattanooga falls within the 181-270 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Chattanooga (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chattanooga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
343 listings
39.4% of total
2 Nights
264 listings
30.3% of total
3 Nights
28 listings
3.2% of total
4-6 Nights
11 listings
1.3% of total
7-29 Nights
45 listings
5.2% of total
30+ Nights
180 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Chattanooga is 1 Night, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.7%) of the Chattanooga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Chattanooga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.4% of Chattanooga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chattanooga.
Chattanooga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
1.5% of total
Super Strict 60 Days
2 listings
0.2% of total
Flexible
187 listings
21.2% of total
Moderate
342 listings
38.8% of total
Firm
164 listings
18.6% of total
Strict
173 listings
19.6% of total
Cancellation Policy Insights for Chattanooga
- The prevailing Airbnb cancellation policy trend in Chattanooga is Moderate, used by 38.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (38.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.8% market standard in Chattanooga.
- Regularly review your cancellation policy against competitors and market demand shifts in Chattanooga.
Chattanooga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chattanooga
- The overall average booking lead time for vacation rentals in Chattanooga is 41 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Chattanooga.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Chattanooga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chattanooga (2025)
Amenity Prevalence
Amenity Insights for Chattanooga
- Essential amenities in Chattanooga that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chattanooga: Air conditioning, Wifi, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chattanooga to stay competitive.
Chattanooga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chattanooga
- The typical guest profile for Airbnb in Chattanooga consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.4%).
- Top languages spoken are English (79.1%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chattanooga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |