Airbnb Market Analytics, Statistics and Data in Chattanooga, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chattanooga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chattanooga:
How much do Airbnb hosts make on average per month in Chattanooga?
The short-term rental market in Chattanooga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,405 per month
- Strong performing properties (top 25%) make $3,812 or more
- Best-in-class properties (top 10%) achieve $5,764+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,477
Revenue Variations by Month
Occupancy Rates Throughout the Year in Chattanooga
The market in Chattanooga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Chattanooga
Daily rates in Chattanooga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $192 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
Get Live Chattanooga Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Chattanooga
Peak Season (October, June, July)
- Revenue peaks at $3631.13 per month
- Occupancy rates reach 61.04%
- Daily rates average $172.94
Shoulder Season
- Revenue averages $2968.45 per month
- Occupancy maintains 51.49%
- Daily rates hold at $162.61
Low Season (August, February, January)
- Revenue drops to $1996.23 per month
- Occupancy decreases to 36.29%
- Daily rates adjust to $149.61
Is it still profitable to do Airbnb in Chattanooga in 2025?
Yes! Chattanooga demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2968 and As a mature market with 951 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Chattanooga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Northshore | A vibrant arts and entertainment district along the Tennessee River, known for its stunning views and outdoor activities. A favorite for families and young professionals looking for trendy spots. | Coolidge Park, Walnut Street Bridge, Hunter Museum of American Art, Northshore Grill, Tivoli Theatre |
| Downtown Chattanooga | The heart of the city, filled with dining, shopping, and nightlife options. Popular with business travelers and tourists who want to experience the urban vibe of Chattanooga. | Chattanooga Riverfront, Tennessee Aquarium, Creative Discovery Museum, Chattanooga Lookouts, Miller Plaza |
| St. Elmo | A historic neighborhood with a charming character, known for its scenic views of Lookout Mountain and proximity to hiking trails. Great for those who love outdoor activities and nature. | Lookout Mountain, Ruby Falls, Rock City, St. Elmo Historic District, Incline Railway |
| Hixson | A family-friendly suburb with great schools and recreational parks. This area attracts families visiting for local events or those seeking longer-term Airbnb rentals. | Hixson Waterfront Park, Chattanooga Market, Northgate Mall, Greenway Farms, Chickamauga Dam |
| Signal Mountain | A picturesque area offering a rural feel while being close to the city. Known for its outdoor activities and community vibe, appealing to nature lovers. | Signal Point, Signal Mountain Park, Baker's Creek Preserve, Lookout Creek, Hiking trails |
| East Brainerd | A growing suburban area with shopping centers and restaurants. Ideal for guests looking for convenience and comfort away from the city center. | Hamilton Place Mall, Chattanooga Zoo, Brainerd Golf Course, Tennessee Valley Railroad Museum, Local eateries |
| Red Bank | A quaint suburb just north of downtown, known for its affordable housing and strong community spirit. Attracts longer-term Airbnb guests looking for a quieter stay. | Red Bank Community Center, Parks and recreation areas, Eateries along Dayton Boulevard, Red Bank High School, Local shops |
| Lookout Valley | An area that offers beautiful outdoor spaces and proximity to both nature adventures and the city. Great for those who want a blend of nature and urban life. | Lookout Valley Trail, Chickamauga National Military Park, Local hunting and fishing spots, Tennessee River access, Nearby hiking trails |
Do you need a license for Airbnb in Chattanooga?
We recommend checking directly with Chattanooga's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Chattanooga
Historic St. Elmo Gem | Chef's Kitchen | Fire Pit
Entire Place • 5 bedrooms
Green & All Made in USA Home 0.5mi to All Actions
Entire Place • 4 bedrooms
Massive May House w/swim spa, shared pool, sauna
Entire Place • 6 bedrooms
Northshore Coolidge Retreat - Spacious New Build!
Entire Place • 5 bedrooms
Sunset Haven 4BR + Pool + Hot Tub + Fireplace
Entire Place • 4 bedrooms
Treetop Hideaways: The Wood Lily Treehouse
Entire Place • 1 bedroom
Top Performing Professional Hosts in Chattanooga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timberroot | 30 | $1,529,540 | 7324 | 4.87/5.0 |
| River City Vacation Rentals | 14 | $715,446 | 670 | 4.94/5.0 |
| ITrip Chattanooga | 13 | $616,072 | 307 | 4.95/5.0 |
| Katie | 12 | $565,684 | 1586 | 4.95/5.0 |
| Team PMI | 28 | $512,728 | 1085 | 4.79/5.0 |
| Enjoy Unique Stays | 13 | $455,893 | 708 | 4.72/5.0 |
| Ashley | 21 | $391,533 | 4649 | 4.87/5.0 |
| Evolve | 11 | $367,230 | 524 | 4.39/5.0 |
| Beth | 4 | $335,962 | 439 | 5.00/5.0 |
| Traverse | 5 | $330,159 | 121 | 4.10/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Chattanooga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with house and apartment & condo properties comprising 84.8% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (8.7% combined)
Room Capacity Distribution
Analysis of 951 properties in Chattanooga shows that 1 bedroom properties are most prevalent, making up 34.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.4% of all listings.
Key Insights
- Most common: 1 bedroom (34.3%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 62.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 951 properties in Chattanooga reveals that 4 guests properties dominate the market, representing 24.3% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 44.1% of the market.
Key Insights
- Most common capacity: 4 guests (24.3% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 44.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 951 properties in Chattanooga, the most common availability pattern is 91-180 days (36.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.6% of properties).
Key Insights
- Most common availability window: 91-180 days (36.3%)
- Most common booking duration: 181-270 days (36.6%)
- Properties with high availability (180+ days): 52.1%
- Properties with long-term bookings (180+ days): 50.3%
Minimum Stay Distributions
1 Night
352 listings
41% of total
2 Nights
291 listings
33.9% of total
3 Nights
40 listings
4.7% of total
4-6 Nights
14 listings
1.6% of total
7-29 Nights
29 listings
3.4% of total
30+ Nights
133 listings
15.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.9%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (15.5%) suggest a stable extended-stay market
- High market flexibility with 79.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
1.5% of total
Super Strict 60 Days
2 listings
0.2% of total
Flexible
186 listings
21% of total
Moderate
347 listings
39.3% of total
Firm
165 listings
18.7% of total
Strict
171 listings
19.3% of total
Key Insights
- Moderate is the preferred policy at 39.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Nov, averaging 55 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 32 days
- Fall shows the longest average booking window at 50 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Chattanooga
Below is the distribution of amenities across listings in Chattanooga:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.4%)
- English is the top language at 83.5%, followed by Spanish (11.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Nashville and Atlanta markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Chattanooga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Epworth | 71 | $3,961 | $327.41 | 41% |
| Caryville | 13 | $3,960 | $314.35 | 39% |
| Blue Ridge | 1,134 | $3,883 | $281.75 | 45% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights