Airbnb Market Analytics, Statistics and Data in Johnson City, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Johnson City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Johnson City:
How much do Airbnb hosts make on average per month in Johnson City?
The short-term rental market in Johnson City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,069 per month
- Strong performing properties (top 25%) make $3,095 or more
- Best-in-class properties (top 10%) achieve $4,622+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,150
Revenue Variations by Month
Occupancy Rates Throughout the Year in Johnson City
The market in Johnson City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Johnson City
Daily rates in Johnson City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $231+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Johnson City
Peak Season (June, October, July)
- Revenue peaks at $2910.88 per month
- Occupancy rates reach 60.69%
- Daily rates average $142.23
Shoulder Season
- Revenue averages $2407.53 per month
- Occupancy maintains 51.09%
- Daily rates hold at $133.43
Low Season (August, January, February)
- Revenue drops to $1923.21 per month
- Occupancy decreases to 41.58%
- Daily rates adjust to $126.16
Is it still profitable to do Airbnb in Johnson City in 2025?
Yes! Johnson City demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2408 and With 206 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Johnson City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Johnson City | The heart of the city, featuring local shops, restaurants, and cultural attractions. Ideal for guests wanting to explore the urban vibe and enjoy local events. | Founders Park, Willow Springs Park, Johnson City Public Library, local breweries, restaurants and cafes |
| Winged Deer Park | A scenic area featuring outdoor activities such as hiking, fishing, and boating. Great for families and outdoor enthusiasts. | Winged Deer Park Lake, hiking trails, picnic areas, fishing spots |
| Buffalo Mountain Park | Known for its beautiful landscapes and hiking trails. This area attracts nature lovers and those seeking an escape from the city. | Buffalo Mountain trails, scenic overlooks, wildlife viewing, nature photography |
| Historic Johnson City | Rich in history and charm, this area features historic buildings, museums, and unique shops, attracting tourists interested in the local culture and history. | Hands On! Discovery Center, Old City Hall, local art galleries, historical sites |
| Carver Park | A suburban neighborhood with parks and schools, ideal for families looking for a quiet place to stay while still being close to the city amenities. | Carver Park, Tennessee High School, local parks and playgrounds |
| Cherokee Lake | A recreational area known for its waterfront activities, ideal for visitors seeking relaxation and outdoor fun, including fishing and boating. | Cherokee Lake recreational activities, campgrounds, boat ramps, fishing |
| Pine Hills | A leafy residential neighborhood that offers a peaceful atmosphere while being close to downtown attractions, perfect for families and quiet retreats. | local parks, walking trails, community events |
| East Tennessee State University (ETSU) | With a large student population and numerous events and activities, this area attracts visitors looking for a vibrant atmosphere and educational experiences. | ETSU campus, Bucks Walk of Fame, local sports events, student art shows |
Do you need a license for Airbnb in Johnson City?
We recommend checking directly with Johnson City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Johnson City
Ultimate Family-Friendly Getaway in Heart of JC
Entire Place • 7 bedrooms
Unique Historic Loft in Johnson City
Entire Place • 2 bedrooms
Family Friendly, Large/Small Grps, Walk 2 Downtown
Entire Place • 4 bedrooms
Family House on Watauga River
Entire Place • 4 bedrooms
Farm Chic Retreat Sleeps 8+ Best in Johnson City!
Entire Place • 4 bedrooms
~Rare Find~ Tree House Treasure
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Johnson City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 23 | $779,279 | 2586 | 4.84/5.0 |
| Anthony | 9 | $335,554 | 199 | 4.85/5.0 |
| Brent | 12 | $256,659 | 2134 | 4.81/5.0 |
| Angela | 3 | $233,659 | 156 | 4.95/5.0 |
| Bryan | 6 | $233,409 | 275 | 4.98/5.0 |
| Benson | 7 | $131,294 | 508 | 4.79/5.0 |
| TN Livin | 4 | $108,711 | 81 | 4.86/5.0 |
| Danielle | 3 | $103,113 | 512 | 4.94/5.0 |
| David & Karen | 1 | $90,269 | 24 | 5.00/5.0 |
| Eric | 4 | $88,301 | 276 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Johnson City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.3%), with house and apartment & condo properties comprising 86.9% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (13.2% combined)
Room Capacity Distribution
Analysis of 206 properties in Johnson City shows that 2 bedrooms properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 68.4% of all listings.
Key Insights
- Most common: 2 bedrooms (35%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 206 properties in Johnson City reveals that 4 guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 4 guests (29.1% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 206 properties in Johnson City, the most common availability pattern is 91-180 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.9% of properties).
Key Insights
- Most common availability window: 91-180 days (35.9%)
- Most common booking duration: 181-270 days (35.9%)
- Properties with high availability (180+ days): 49.5%
- Properties with long-term bookings (180+ days): 51.9%
Minimum Stay Distributions
1 Night
70 listings
37.2% of total
2 Nights
60 listings
31.9% of total
3 Nights
7 listings
3.7% of total
4-6 Nights
6 listings
3.2% of total
7-29 Nights
15 listings
8% of total
30+ Nights
30 listings
16% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.1%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (16%) suggest a stable extended-stay market
- High market flexibility with 72.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
42 listings
22.3% of total
Moderate
50 listings
26.6% of total
Firm
55 listings
29.3% of total
Strict
41 listings
21.8% of total
Key Insights
- Firm is the preferred policy at 29.3% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (51.1%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Strict policies are least common at 21.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, Sep, averaging 55 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 26 days
- Summer shows the longest average booking window at 48 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 48 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Johnson City
Every property in Johnson City comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and United Kingdom (0.4%)
- English is the top language at 84%, followed by Spanish (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for Knoxville and Johnson City markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Johnson City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $7,686 | $548.02 | 46% |
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Pigeon Forge | 2,603 | $4,127 | $298.98 | 47% |
| Frenchburg | 37 | $3,992 | $307.28 | 43% |
| Highlands | 332 | $3,912 | $365.76 | 41% |
| Horse Shoe | 20 | $3,787 | $210.61 | 52% |
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