Johnson City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Johnson City in 2025? Explore comprehensive Airbnb analytics for Johnson City, Tennessee, United States to uncover income potential. This 2025 STR market report for Johnson City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 202 active listings.
Whether you're considering an Airbnb investment in Johnson City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johnson City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johnson City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johnson City (2025)
Understanding the monthly revenue variations for Airbnb listings in Johnson City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johnson City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johnson City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,621+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,145 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,122 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,204, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johnson City
Johnson City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johnson City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johnson City:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johnson City
Average Daily Rate (ADR) Airbnb Trends in Johnson City (2025)
Effective short term rental pricing strategy in Johnson City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johnson City typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Johnson City
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Airbnb Seasonality Analysis & Trends in Johnson City (2025)
Peak Season (June, July, May)
- Revenue averages $2,791 per month
- Occupancy rates average 52.3%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,437 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $2,067 per month
- Occupancy decreases to average 50.1%
- Daily rates adjust to average $133
Seasonality Insights for Johnson City
- The Airbnb seasonality in Johnson City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johnson City's highest earning potential, with monthly revenues capable of climbing to $2,964, occupancy reaching a high of 60.8%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,940, occupancy could drop to 41.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johnson City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johnson City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johnson City (2025)
Exploring the top neighborhoods for short-term rentals in Johnson City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Johnson City | The heart of the city, known for its vibrant atmosphere, dining and entertainment options. Ideal for tourists seeking local culture and convenience. | Johnson City Public Library, Founders Park, Capitol Theatre, West Walnut Street, the Tweetsie Trail |
| Buffalo Mountain Park | A beautiful natural area perfect for outdoor enthusiasts and families. Attractive for guests looking for hiking and nature experiences close to the city. | Hiking Trails, Scenic Views, Picnic Areas, Wildlife Watching, Nature Photography Spots |
| Winged Deer Park | A large park offering recreational facilities including a golf course, making it attractive to families and outdoor lovers. | Golf Course, Picnic Areas, Walking Trails, Fishing Spots, Playgrounds |
| South Side | A historic district that has seen revitalization, featuring unique shops, restaurants, and local arts. Ideal for those wanting to explore local culture. | Local Art Galleries, Unique Shops, Cafes, South Side Community Center, Historic Homes |
| Northeast Johnson City | A family-friendly neighborhood with a mix of residential and commercial areas. Good for long-term stays and families visiting the area. | Local Schools, Parks, Shopping Centers, Restaurants, Community Events |
| Tennessee Highway 75 Corridor | A main thoroughfare with easy access to shopping and dining, popular with travelers needing convenience. | Shopping Malls, Restaurants, Gas Stations, Fast Food Chains, Business Centers |
| Crown Ridge | A suburban area known for its spacious homes and quiet streets, attractive for families or groups looking for a relaxing stay. | Parks, Playgrounds, Community Pool, Crown Ridge Trails |
| University Parkway | Near East Tennessee State University, attracting students and visiting families. Great for short-term rentals and visitors to the university. | East Tennessee State University, Bucs Sports Events, Student Activities, Local Eats |
Understanding Airbnb License Requirements & STR Laws in Johnson City (2025)
While Johnson City, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johnson City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Johnson City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johnson Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ultimate Family-Friendly Getaway in Heart of JC
Entire Place • 7 bedrooms
Unique Historic Loft in Johnson City
Entire Place • 2 bedrooms
Family Friendly, Large/Small Grps, Walk 2 Downtown
Entire Place • 4 bedrooms
Farm Chic Retreat Sleeps 8+ Best in Johnson City!
Entire Place • 4 bedrooms
Family House on Watauga River
Entire Place • 4 bedrooms
Cozy Farmhouse Decor w/ King Bed
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johnson City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johnson City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 23 | $764,939 | 2586 | 4.84/5.0 |
| Anthony | 9 | $331,300 | 199 | 4.85/5.0 |
| Bryan | 6 | $252,967 | 275 | 4.98/5.0 |
| Brent | 12 | $249,077 | 2134 | 4.81/5.0 |
| Angela | 3 | $217,648 | 156 | 4.95/5.0 |
| Benson | 8 | $138,080 | 535 | 4.79/5.0 |
| TN Livin | 4 | $116,304 | 81 | 4.86/5.0 |
| Danielle | 3 | $102,730 | 512 | 4.94/5.0 |
| Eric | 4 | $92,821 | 276 | 4.88/5.0 |
| David & Karen | 1 | $89,725 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johnson City.
Dive Deeper: Advanced Johnson City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johnson City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohnson City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johnson City
- The Johnson City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 202 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johnson City, House properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 13.0%) offer potential for unique stay experiences.
Johnson City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johnson City
- The dominant room capacity in Johnson City is 2 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.4% of the active Airbnb listings in Johnson City, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johnson City.
Johnson City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johnson City
- The most common guest capacity trend in Johnson City vacation rentals is listings accommodating 4 guests (28.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Johnson City STR market, accounting for 46.0% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johnson City.
- On average, properties in Johnson City are equipped to host 4.2 guests.
Johnson City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johnson City
- The most common availability pattern in Johnson City falls within the 181-270 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Johnson City (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Johnson City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
32.3% of total
2 Nights
55 listings
29.1% of total
3 Nights
5 listings
2.6% of total
4-6 Nights
7 listings
3.7% of total
7-29 Nights
18 listings
9.5% of total
30+ Nights
43 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Johnson City is 1 Night, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.4%) of the Johnson City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Johnson City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.3% of Johnson City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johnson City.
Johnson City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
22% of total
Moderate
51 listings
27.4% of total
Firm
55 listings
29.6% of total
Strict
39 listings
21% of total
Cancellation Policy Insights for Johnson City
- The prevailing Airbnb cancellation policy trend in Johnson City is Firm, used by 29.6% of listings.
- A majority (50.6%) of hosts in Johnson City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.6% market standard in Johnson City.
- Regularly review your cancellation policy against competitors and market demand shifts in Johnson City.
Johnson City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johnson City
- The overall average booking lead time for vacation rentals in Johnson City is 35 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Johnson City.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Johnson City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johnson City (2025)
Amenity Prevalence
Amenity Insights for Johnson City
- Essential amenities in Johnson City that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johnson City: Air conditioning, Smoke alarm, Wifi, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johnson City to stay competitive.
Johnson City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johnson City
- The typical guest profile for Airbnb in Johnson City consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.5%).
- Top languages spoken are English (81.2%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Johnson City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johnson City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Pittman Center | 263 | $3,491 | $265.02 | 45% |
| Almond | 42 | $3,459 | $274.02 | 47% |