Murfreesboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Murfreesboro in 2025? Explore comprehensive Airbnb analytics for Murfreesboro, Tennessee, United States to uncover income potential. This 2025 STR market report for Murfreesboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 330 active listings.
Whether you're considering an Airbnb investment in Murfreesboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murfreesboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murfreesboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murfreesboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Murfreesboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murfreesboro is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murfreesboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,851+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,383 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,210 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murfreesboro
Murfreesboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murfreesboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murfreesboro:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murfreesboro
Average Daily Rate (ADR) Airbnb Trends in Murfreesboro (2025)
Effective short term rental pricing strategy in Murfreesboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murfreesboro typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Murfreesboro
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Airbnb Seasonality Analysis & Trends in Murfreesboro (2025)
Peak Season (June, May, April)
- Revenue averages $3,407 per month
- Occupancy rates average 52.5%
- Daily rates average $162
Shoulder Season
- Revenue averages $2,553 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,876 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $159
Seasonality Insights for Murfreesboro
- The Airbnb seasonality in Murfreesboro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murfreesboro's highest earning potential, with monthly revenues capable of climbing to $3,663, occupancy reaching a high of 57.2%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,563, occupancy could drop to 36.9%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murfreesboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murfreesboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murfreesboro (2025)
Exploring the top neighborhoods for short-term rentals in Murfreesboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Boro Beach | A popular recreational area around the lakes and parks, great for families and outdoor enthusiasts. Offers a relaxing vibe with plenty of water activities and picnicking spots. | Boro Beach Park, Stones River Greenway, Smyrna Outdoor Adventure Center, Cedars of Lebanon State Park |
| Historic Downtown | A charming area with historic buildings and a vibrant local scene. Ideal for visitors looking to explore local shops, restaurants, and cultural sites. | Murfreesboro Courthouse, Oaklands Historic House Museum, Main Street Murfreesboro, Local restaurants and coffee shops |
| The Avenue Murfreesboro | A shopping and dining destination that attracts both locals and visitors. Ideal for those wanting easy access to retail and restaurants. | The Avenue shopping mall, Variety of dining options, Entertainment venues, Cinemas |
| Murfreesboro Greenway | A scenic area perfect for outdoor activities, attracting fitness enthusiasts and nature lovers. Great for short-term stays focused on wellness and nature. | Murfreesboro Greenway trails, Stones River, Parks and recreational spaces |
| Middle Tennessee State University Area | Close to the university, making it popular among students, faculty, and visiting relatives. Convenient for short-term academic stays. | MTSU campus, Tennis courts and sports facilities, Local student-centric eateries |
| Saddlebrook & Northfields | A peaceful suburban area attracting families and those looking for spacious accommodations. Ideal for longer stays with a family-friendly environment. | Local parks, Neighborhood amenities, Community centers |
| West Murfreesboro | A growing residential area with new developments, appealing to young professionals and families. Offers modern amenities and accessibility to the city. | Shopping areas, New restaurants, Proximity to the interstate |
| Cannon County | Just outside of Murfreesboro, this rural area attracts those looking for a quieter, nature-oriented experience. Excellent for alternative getaways. | Cannon County Arts Center, Cannon County Historical Society Museum, Scenic countryside views |
Understanding Airbnb License Requirements & STR Laws in Murfreesboro (2025)
While Murfreesboro, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murfreesboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murfreesboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murfreesborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW Family Friendly Maple Mansion | Sleeps 28
Entire Place • 12 bedrooms
Luxury Home - Pool- Large Groups
Entire Place • 5 bedrooms
Lovely 5-Bedroom Farmhouse with Fireplace
Entire Place • 5 bedrooms
Large Home- Near MTSU and Wedding Venues
Entire Place • 5 bedrooms
Suburban Oasis
Entire Place • 4 bedrooms
David's Fun House, Pool Table, Ping Pong Sleeps 24
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murfreesboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murfreesboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valerie | 18 | $445,068 | 617 | 4.58/5.0 |
| Alexa & Emily | 6 | $314,770 | 338 | 4.71/5.0 |
| Marida | 10 | $254,109 | 946 | 4.90/5.0 |
| Dennis | 10 | $190,619 | 627 | 4.37/5.0 |
| David | 2 | $181,947 | 107 | 4.87/5.0 |
| Jonathan And Dana | 5 | $177,642 | 598 | 4.92/5.0 |
| Abbie And Corbin | 3 | $170,010 | 155 | 4.92/5.0 |
| Gretchen | 6 | $162,215 | 212 | 4.88/5.0 |
| Brian | 5 | $156,435 | 112 | 4.67/5.0 |
| James | 3 | $144,381 | 346 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murfreesboro.
Dive Deeper: Advanced Murfreesboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murfreesboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurfreesboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murfreesboro
- The Murfreesboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 330 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murfreesboro, House properties are the most common (77%), reflecting the local real estate landscape.
- Houses represent a significant 77% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 9.0%) offer potential for unique stay experiences.
Murfreesboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murfreesboro
- The dominant room capacity in Murfreesboro is 3 bedrooms listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.2% of the active Airbnb listings in Murfreesboro, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murfreesboro.
Murfreesboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murfreesboro
- The most common guest capacity trend in Murfreesboro vacation rentals is listings accommodating 8+ guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Murfreesboro STR market, accounting for 47.6% of listings.
- 53.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murfreesboro.
- On average, properties in Murfreesboro are equipped to host 5.1 guests.
Murfreesboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murfreesboro
- The most common availability pattern in Murfreesboro falls within the 181-270 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murfreesboro (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murfreesboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
35% of total
2 Nights
126 listings
41.6% of total
3 Nights
18 listings
5.9% of total
4-6 Nights
11 listings
3.6% of total
7-29 Nights
8 listings
2.6% of total
30+ Nights
34 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Murfreesboro is 2 Nights, adopted by 41.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.6%) of the Murfreesboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Murfreesboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.6% of Murfreesboro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murfreesboro.
Murfreesboro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
1.7% of total
Flexible
51 listings
17.5% of total
Moderate
98 listings
33.7% of total
Firm
89 listings
30.6% of total
Strict
48 listings
16.5% of total
Cancellation Policy Insights for Murfreesboro
- The prevailing Airbnb cancellation policy trend in Murfreesboro is Moderate, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.7% market standard in Murfreesboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Murfreesboro.
Murfreesboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murfreesboro
- The overall average booking lead time for vacation rentals in Murfreesboro is 39 days.
- Guests book furthest in advance for stays during June (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Murfreesboro.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Murfreesboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murfreesboro (2025)
Amenity Prevalence
Amenity Insights for Murfreesboro
- Essential amenities in Murfreesboro that guests expect include: Wifi, Air conditioning, Free parking on premises, Smoke alarm, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murfreesboro: Wifi, Air conditioning, Free parking on premises, Smoke alarm, TV, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Free parking on premises, Smoke alarm, TV, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murfreesboro to stay competitive.
Murfreesboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murfreesboro
- The typical guest profile for Airbnb in Murfreesboro consists of primarily domestic travelers (98%), often arriving from nearby Murfreesboro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.6%).
- Top languages spoken are English (81.6%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Murfreesboro and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murfreesboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Lookout Mountain | 75 | $3,588 | $295.52 | 49% |