Airbnb Market Analytics, Statistics and Data in Murfreesboro, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Murfreesboro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Murfreesboro:
How much do Airbnb hosts make on average per month in Murfreesboro?
The short-term rental market in Murfreesboro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,288 per month
- Strong performing properties (top 25%) make $3,536 or more
- Best-in-class properties (top 10%) achieve $5,042+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,371
Revenue Variations by Month
Occupancy Rates Throughout the Year in Murfreesboro
The market in Murfreesboro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Murfreesboro
Daily rates in Murfreesboro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $192 or more
- Best-in-class properties (top 10%) pull in $261+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Murfreesboro
Peak Season (June, May, October)
- Revenue peaks at $3525.42 per month
- Occupancy rates reach 56.77%
- Daily rates average $164.77
Shoulder Season
- Revenue averages $2686.55 per month
- Occupancy maintains 48.41%
- Daily rates hold at $157.99
Low Season (September, December, January)
- Revenue drops to $1771.97 per month
- Occupancy decreases to 35.24%
- Daily rates adjust to $148.56
Is it still profitable to do Airbnb in Murfreesboro in 2025?
Yes! Murfreesboro demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2687 and With 330 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Murfreesboro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Murfreesboro | The heart of the city with access to restaurants, shops, and cultural sites. Ideal for visitors looking to experience local life and events. | Murfreesboro Courthouse, Cannonsburgh Village, Historic Downtown, Murfreesboro Center for the Arts, Stones River National Battlefield |
| Murfreesboro Greenway | A scenic area perfect for outdoor enthusiasts. Great for families and nature lovers who appreciate walking trails and parks. | Murfreesboro Greenway Trail, Old Fort Park, Barfield Crescent Park, Stones River Greenway, Siegel Park |
| Middle Tennessee State University Area | Proximity to the university makes it attractive for students, families visiting students, and faculty. A vibrant area with youthful energy. | MTSU Campus, James E. Walker Library, MTSU Horse Science Center, Murfreesboro Skate Park, Local coffee shops and eateries |
| Sam Davis Home | An historic site that draws visitors for its rich history and beautiful surroundings, perfect for history buffs and tourists alike. | Sam Davis Home, Historical Museum, Garrison Creek, Walking trails around the estate |
| North Murfreesboro | A growing suburban area that appeals to families and those looking for more spacious accommodations. Close to shopping and dining options. | The Avenue Murfreesboro, Local parks, Shopping centers, Restaurants |
| South Murfreesboro | Family-friendly area with access to parks and schools, making it a solid choice for families traveling together. | General Bragg Trailhead, Legacy Park, multiple playgrounds, local shopping and dining |
| Broadway Avenue Area | An up-and-coming neighborhood with a variety of shops and eateries, attracting a mix of visitors and residents alike. | Local boutiques, Food trucks, Cafes and restaurants, Community events |
| Historical Sites | Rich in history, this area attracts tourists interested in the Civil War and local heritage, making it popular for educational trips. | Stones River National Cemetery, Battlefield Park, Civil War Trails, Historic Forts |
Do you need a license for Airbnb in Murfreesboro?
We recommend checking directly with Murfreesboro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Murfreesboro
NEW Family Friendly Maple Mansion | Sleeps 28
Entire Place • 12 bedrooms
Luxury Home - Pool- Large Groups
Entire Place • 5 bedrooms
Lovely 5-Bedroom Farmhouse with Fireplace
Entire Place • 5 bedrooms
Large Home- Near MTSU and Wedding Venues
Entire Place • 5 bedrooms
David's Fun House, Pool Table, Ping Pong Sleeps 24
Entire Place • 5 bedrooms
Smyrna house on Acre + Pool + BBQ
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Murfreesboro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valerie | 18 | $489,351 | 617 | 4.58/5.0 |
| Alexa & Emily | 6 | $307,174 | 338 | 4.71/5.0 |
| Marida | 10 | $259,125 | 946 | 4.90/5.0 |
| David | 2 | $191,491 | 107 | 4.87/5.0 |
| Abbie And Corbin | 3 | $190,140 | 155 | 4.92/5.0 |
| Jonathan And Dana | 5 | $176,688 | 598 | 4.92/5.0 |
| Dennis | 10 | $173,635 | 627 | 4.37/5.0 |
| Brian | 5 | $158,181 | 112 | 4.67/5.0 |
| Shelby | 5 | $154,910 | 565 | 4.77/5.0 |
| Gretchen | 6 | $150,629 | 212 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Murfreesboro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.4%), with house and apartment & condo properties comprising 90.9% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (9.0% combined)
Room Capacity Distribution
Analysis of 330 properties in Murfreesboro shows that 3 bedrooms properties are most prevalent, making up 30.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 3 bedrooms (30.9%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 330 properties in Murfreesboro reveals that 8+ guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 47.0% of the market.
Key Insights
- Most common capacity: 8+ guests (26.1% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 47.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 330 properties in Murfreesboro, the most common availability pattern is 181-270 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37% of properties).
Key Insights
- Most common availability window: 181-270 days (35.5%)
- Most common booking duration: 91-180 days (37%)
- Properties with high availability (180+ days): 58.8%
- Properties with long-term bookings (180+ days): 42.4%
Minimum Stay Distributions
1 Night
107 listings
36.1% of total
2 Nights
131 listings
44.3% of total
3 Nights
21 listings
7.1% of total
4-6 Nights
10 listings
3.4% of total
7-29 Nights
5 listings
1.7% of total
30+ Nights
22 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.4%
- Mid-length stays (4-6 nights) represent 3.4% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 87.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
1.7% of total
Flexible
53 listings
18.2% of total
Moderate
99 listings
34% of total
Firm
85 listings
29.2% of total
Strict
49 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (52.2%) and strict (46.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 60 days
- Shortest booking windows are in Sep, Jan, Feb, averaging 34 days
- Summer shows the longest average booking window at 54 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 54 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Murfreesboro
Below is the distribution of amenities across listings in Murfreesboro:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.2%)
- English is the top language at 85.3%, followed by Spanish (11.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Murfreesboro and Nashville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Murfreesboro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Bremen | 23 | $4,710 | $560.97 | 33% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Arley | 42 | $4,618 | $449.46 | 41% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
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