Airbnb Market Analytics, Statistics and Data in Winchester, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Winchester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Winchester:
How much do Airbnb hosts make on average per month in Winchester?
The short-term rental market in Winchester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,263 per month
- Strong performing properties (top 25%) make $6,089 or more
- Best-in-class properties (top 10%) achieve $9,856+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,629
Revenue Variations by Month
Occupancy Rates Throughout the Year in Winchester
The market in Winchester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Winchester
Daily rates in Winchester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $303 per night
- Strong performing properties (top 25%) secure $431 or more
- Best-in-class properties (top 10%) pull in $594+ per night
- Entry-level properties (bottom 25%) earn around $194
Daily Rate Variations by Month
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Seasonality patterns in Winchester
Peak Season (June, July, May)
- Revenue peaks at $7114.80 per month
- Occupancy rates reach 56.71%
- Daily rates average $378.40
Shoulder Season
- Revenue averages $4588.25 per month
- Occupancy maintains 36.72%
- Daily rates hold at $345.48
Low Season (November, December, January)
- Revenue drops to $2146.34 per month
- Occupancy decreases to 24.99%
- Daily rates adjust to $320.75
Is it still profitable to do Airbnb in Winchester in 2025?
Yes! Winchester demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $4588 and The market's 150 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Winchester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Winchester | The heart of the city with charming shops, dining, and close proximity to local attractions. Ideal for visitors looking to experience the local culture and community. | Winchester City Cemetery, Tennessee Valley Railroad Museum, Courthouse Square, Local cafes and eateries |
| Lake Nickajack | A serene area perfect for nature lovers and outdoor enthusiasts, offering fishing, boating, and scenic views. Attractive for families and travelers seeking a peaceful getaway. | Nickajack Lake, Lakeside parks, Fishing and boating spots, Scenic walking trails |
| Old City | Rich in history and heritage, featuring historic homes and places of interest. Appeals to travelers interested in history and a quiet, residential atmosphere. | Historic districts, Local museums, Civil War sites, Charming bed and breakfasts |
| Winchester Golf Course | A prime area for golf enthusiasts, featuring beautiful greens and accessible facilities. Ideal for those who want to combine relaxation with golfing activities. | Winchester Golf Course, Country Club, Golf tournaments and events |
| Chester Street | A quaint neighborhood with a mix of residential charm and local amenities, good for families and longer stays. | Local parks, Community events, Family-friendly activities, Small boutiques and restaurants |
| Tims Ford State Park | Great for vacationers who love hiking, camping, and outdoor experiences. Families will find this area ideal for enjoying nature. | Beautiful trails, Camping facilities, Water sports, Wildlife observation |
| FC Nashville Soccer Club Stadium | An area that attracts sports fans, especially during soccer season. Offers a lively atmosphere and nearby places to eat and drink. | Soccer games, Local pubs, Stadium events |
| Historic Winchester | Features unique local shops, historic buildings, and a vibrant community feel, appealing to tourists wanting to experience local culture and events. | Farmers market, Local festivals, Art galleries, Historic walking tours |
Do you need a license for Airbnb in Winchester?
We recommend checking directly with Winchester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Winchester
Best Views on Lake, TIki Hut, Boat Rental + More
Entire Place • 5 bedrooms
Paradise Resort-Dock, Pool, Hot Tub, Movie Theatre
Entire Place • 7 bedrooms
Deluxe 5BR Lakefront Home - 2 Docks & Boat Ramp
Entire Place • 5 bedrooms
Luxury Lakefront - Unbeatable Views, Dock
Entire Place • 7 bedrooms
Beautiful Tim's Ford Lake House (Sleeps 20)
Entire Place • 7 bedrooms
Grand Lakeview: Double decker dock, Fire Pit, Spa
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Winchester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freedom Property Management | 19 | $1,473,682 | 666 | 4.71/5.0 |
| Twin Creeks Resort | 12 | $563,756 | 47 | 3.23/5.0 |
| Tara | 5 | $267,764 | 87 | 4.95/5.0 |
| Evolve | 9 | $243,906 | 177 | 4.36/5.0 |
| John | 6 | $194,117 | 107 | 4.07/5.0 |
| Sophia | 1 | $154,372 | 39 | 5.00/5.0 |
| Amy | 1 | $147,189 | 19 | 4.95/5.0 |
| David | 1 | $140,491 | 90 | 4.96/5.0 |
| Melissa | 1 | $127,591 | 31 | 4.94/5.0 |
| Lisa | 4 | $105,216 | 115 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Winchester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and apartment & condo properties comprising 96.0% of inventory
- Untapped potential in apartment & condo, outdoor & mobile segments (8.0% combined)
Room Capacity Distribution
Analysis of 150 properties in Winchester shows that 3 bedrooms properties are most prevalent, making up 34.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 68.7% of all listings.
Key Insights
- Most common: 3 bedrooms (34.7%)
- Least common: 1 bedroom (2.7%)
- Market concentration: 68.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 150 properties in Winchester reveals that 8+ guests properties dominate the market, representing 74% of all listings. The average property accommodates 7.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 86.0% of the market.
Key Insights
- Most common capacity: 8+ guests (74% of market)
- Least common capacity: 5 guests (1.3% of market)
- Average guest capacity: 7.3 guests per property
- Market concentration: 86.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 150 properties in Winchester, the most common availability pattern is 271-366 days (44% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40% of properties).
Key Insights
- Most common availability window: 271-366 days (44%)
- Most common booking duration: 91-180 days (40%)
- Properties with high availability (180+ days): 82.7%
- Properties with long-term bookings (180+ days): 18.7%
Minimum Stay Distributions
1 Night
25 listings
18.1% of total
2 Nights
94 listings
68.1% of total
3 Nights
15 listings
10.9% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
2 listings
1.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.2%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (1.4%) suggest a stable extended-stay market
- High market flexibility with 97.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
14 listings
10.9% of total
Moderate
24 listings
18.8% of total
Firm
37 listings
28.9% of total
Strict
53 listings
41.4% of total
Key Insights
- Strict is the preferred policy at 41.4% of listings
- Stricter policies (Firm & Strict) dominate at 70.3% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 10.9% of listings
Recommendations
- The market supports stricter policies, with 70.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 85 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 37 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Winchester
Every property in Winchester comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and United Kingdom (0.3%)
- English is the top language at 90.8%, followed by Spanish (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Nashville and Franklin markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Winchester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Bremen | 23 | $4,710 | $560.97 | 33% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Arley | 42 | $4,618 | $449.46 | 41% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
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