Winchester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Winchester in 2025? Explore comprehensive Airbnb analytics for Winchester, Tennessee, United States to uncover income potential. This 2025 STR market report for Winchester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 147 active listings.
Whether you're considering an Airbnb investment in Winchester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Winchester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Winchester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Winchester (2025)
Understanding the monthly revenue variations for Airbnb listings in Winchester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winchester is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winchester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,999 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,580, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Winchester
Winchester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Winchester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winchester:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Winchester
Average Daily Rate (ADR) Airbnb Trends in Winchester (2025)
Effective short term rental pricing strategy in Winchester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winchester typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $599+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $426 or more.
- Typical properties (Median) charge around $291 per night.
- Entry-level properties (Bottom 25%) earn around $184 per night.
Average Daily Rate (ADR) Trend by Month in Winchester
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Airbnb Seasonality Analysis & Trends in Winchester (2025)
Peak Season (June, July, May)
- Revenue averages $6,473 per month
- Occupancy rates average 46.3%
- Daily rates average $364
Shoulder Season
- Revenue averages $3,934 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $340
Low Season (January, February, March)
- Revenue drops to average $2,186 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $313
Seasonality Insights for Winchester
- The Airbnb seasonality in Winchester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Winchester's highest earning potential, with monthly revenues capable of climbing to $6,895, occupancy reaching a high of 56.7%, and ADRs peaking at $369.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,816, occupancy could drop to 23.2%, and ADRs may adjust down to $307.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winchester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Winchester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Winchester (2025)
Exploring the top neighborhoods for short-term rentals in Winchester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Winchester | The heart of Winchester with charming historic architecture and local eateries, making it a cozy stay for families and tourists. | Franklin County Historical Museum, Auburnlands Farm, Clyde's Tavern, Local shops and boutiques |
| Tims Ford Lake | A beautiful lake area perfect for outdoor enthusiasts, known for fishing, boating, and nature trails, appealing to those seeking a retreat. | Tims Ford State Park, Tims Ford Marina, Fishing spots, Scenic picnic areas |
| Old Town Winchester | Rich in history and culture with preserved historic buildings and quaint streets, it offers guests a unique local experience away from the hustle. | Winchester Depot District, Local galleries and shops, Walking tours, Historical landmarks |
| Winchester City Park | A pleasant park area with recreational facilities, great for families, with picnic areas and walking trails, making it a family-friendly destination. | City Park playground, Walking and biking trails, Community events |
| Lakeview Area | A serene area near the lake with spacious properties that can accommodate larger groups looking for a peaceful getaway with stunning views. | Lakeside views, Fishing and boating access, Nearby trails |
| Jim B. Hess Park | A charming neighborhood park perfect for families, with playgrounds and sports facilities, appealing to short-term family visits. | Picnic areas, Sports fields, Playground, Community events |
| Broadway Street | A main thoroughfare that features local shops, cafes, and restaurants, ideal for tourists looking to explore local flavor and culture. | Local diners and coffee shops, Boutique stores, Cultural events |
| Winchester Golf Course | A golf-centric area appealing to golf enthusiasts traveling for leisure, combining relaxation with sport. | Winchester Golf Course, Pro shop, Clubhouse dining, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Winchester (2025)
While Winchester, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Winchester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Winchester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Winchesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paradise Resort-Dock, Pool, Hot Tub, Movie Theatre
Entire Place • 7 bedrooms
Best Views on Lake, TIki Hut, Boat Rental + More
Entire Place • 5 bedrooms
Deluxe 5BR Lakefront Home - 2 Docks & Boat Ramp
Entire Place • 5 bedrooms
Luxury Lakefront - Unbeatable Views, Dock
Entire Place • 7 bedrooms
Grand Lakeview: Double decker dock, Fire Pit, Spa
Entire Place • 6 bedrooms
Beautiful Tim's Ford Lake House (Sleeps 20)
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Winchester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Winchester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freedom Property Management | 19 | $1,322,212 | 666 | 4.71/5.0 |
| Twin Creeks Resort | 12 | $525,957 | 47 | 3.23/5.0 |
| Tara | 5 | $265,940 | 87 | 4.95/5.0 |
| Evolve | 8 | $228,578 | 171 | 4.28/5.0 |
| John | 6 | $192,939 | 107 | 4.07/5.0 |
| Sophia | 1 | $149,350 | 39 | 5.00/5.0 |
| Amy | 1 | $145,913 | 19 | 4.95/5.0 |
| Melissa | 1 | $133,807 | 31 | 4.94/5.0 |
| David | 1 | $132,817 | 90 | 4.96/5.0 |
| Lisa | 4 | $99,171 | 115 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winchester.
Dive Deeper: Advanced Winchester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winchester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWinchester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Winchester
- The Winchester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 147 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Winchester, House properties are the most common (91.8%), reflecting the local real estate landscape.
- Houses represent a significant 91.8% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique (combined 8.2%) offer potential for unique stay experiences.
Winchester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Winchester
- The dominant room capacity in Winchester is 3 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 68.0% of the active Airbnb listings in Winchester, indicating a high concentration in these sizes.
- A significant 87.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Winchester.
Winchester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Winchester
- The most common guest capacity trend in Winchester vacation rentals is listings accommodating 8+ guests (73.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Winchester STR market, accounting for 85.7% of listings.
- 88.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winchester.
- On average, properties in Winchester are equipped to host 7.3 guests.
Winchester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Winchester
- The most common availability pattern in Winchester falls within the 271-366 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Winchester (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Winchester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
17.5% of total
2 Nights
92 listings
67.2% of total
3 Nights
14 listings
10.2% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
5 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Winchester is 2 Nights, adopted by 67.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.7%) of the Winchester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 67.2% of Winchester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.5% currently do.
- A 2-night minimum appears standard (67.2%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winchester.
Winchester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
11% of total
Moderate
25 listings
19.7% of total
Firm
36 listings
28.3% of total
Strict
52 listings
40.9% of total
Cancellation Policy Insights for Winchester
- The prevailing Airbnb cancellation policy trend in Winchester is Strict, used by 40.9% of listings.
- A majority (69.2%) of hosts in Winchester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.9% market standard in Winchester.
- With 40.9% using Strict terms, this is a viable option in Winchester, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Winchester.
Winchester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Winchester
- The overall average booking lead time for vacation rentals in Winchester is 48 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Winchester.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Winchester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Winchester (2025)
Amenity Prevalence
Amenity Insights for Winchester
- Essential amenities in Winchester that guests expect include: Wifi, Air conditioning, Smoke alarm, Kitchen, TV, Heating, Free parking on premises, Washer, Dryer, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Winchester: Wifi, Air conditioning, Smoke alarm, Kitchen, TV, Heating, Free parking on premises, Washer, Dryer, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, TV, Heating, Free parking on premises, Washer, Dryer, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Winchester to stay competitive.
Winchester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Winchester
- The typical guest profile for Airbnb in Winchester consists of primarily domestic travelers (98%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.3%).
- Top languages spoken are English (88.1%) followed by Spanish (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Franklin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Winchester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Lookout Mountain | 75 | $3,588 | $295.52 | 49% |