Decatur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Decatur in 2025? Explore comprehensive Airbnb analytics for Decatur, Tennessee, United States to uncover income potential. This 2025 STR market report for Decatur, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Decatur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Decatur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Decatur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Decatur (2025)
Understanding the monthly revenue variations for Airbnb listings in Decatur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Decatur is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Decatur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,144+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,031 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Decatur
Decatur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Decatur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Decatur:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Decatur
Average Daily Rate (ADR) Airbnb Trends in Decatur (2025)
Effective short term rental pricing strategy in Decatur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Decatur typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Decatur
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Airbnb Seasonality Analysis & Trends in Decatur (2025)
Peak Season (June, July, November)
- Revenue averages $5,235 per month
- Occupancy rates average 61.6%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,861 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $227
Low Season (January, February, September)
- Revenue drops to average $1,639 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $217
Seasonality Insights for Decatur
- The Airbnb seasonality in Decatur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Decatur's highest earning potential, with monthly revenues capable of climbing to $6,483, occupancy reaching a high of 62.3%, and ADRs peaking at $268.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,455, occupancy could drop to 26.5%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Decatur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Decatur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Decatur (2025)
Exploring the top neighborhoods for short-term rentals in Decatur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Decatur | Charming downtown area with a rich history, perfect for guests interested in local culture, dining, and boutique shopping. The presence of historical sites and local events makes it a great destination. | Dancing Rabbit Yard, Historic Decatur Courthouse, Decatur Museum, Local Art Galleries, Restaurants and Cafes |
| Acorn Acres | A serene residential neighborhood ideal for families and those looking for peaceful retreats. Close to parks and recreational activities, appealing to nature lovers and families. | Acorn Acres Park, Riverfront Area, Fishing and Boating, Nature Trails |
| Lake View Estates | Proximity to Parksville Lake, offers a unique experience for nature lovers and water sports enthusiasts. Attracts visitors looking for outdoor activities and relaxation by the water. | Parks Trail, Fishing Spots, Picnic Areas, Watersports |
| Whites Creek | A suburban area with spacious homes and easy access to local attractions. Great for larger groups or families looking for short-term rentals that provide more space. | Whites Creek Park, Nearby Grocery Stores, Local Parks |
| Decatur Marina | Attracts boating enthusiasts and those who enjoy waterfront views. Perfect for guests interested in fishing, boating, and water activities. | Decatur Marina, Boat Rentals, Scenic Views |
| Limestone Cove | Quiet, family-friendly area with access to hiking and outdoor activities. Ideal for visitors looking for a restful stay with nature close by. | Limestone Hiking Trails, Picnic Spots |
| Point Church | A unique area with community events and local charm, suitable for travelers seeking an authentic Southern experience with easy access to local dining and entertainment. | Community Events, Local Cafes and Shops |
| Elk River Resort | A popular spot for seasonal travelers and tourists looking for cozy stays near water activities and nature. Great for those who want a resort-style experience. | Elk River, Water Activities, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Decatur (2025)
While Decatur, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Decatur to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Decatur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Decaturbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hiwassee Hideaway: Private Riverfront & Golfing
Entire Place • 7 bedrooms
Charming Lakefront Oasis, Spacious, Self Check-In
Entire Place • 4 bedrooms
Updated Cabin - Hiwassee Highlife
Entire Place • 4 bedrooms
River Access and Dock - Chickamauga River Refuge
Entire Place • 4 bedrooms
Dog Friendly Lake Chickamauga Home, Private Dock
Entire Place • 2 bedrooms
Cabin with dock, screen-in porch, Great getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Decatur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Decatur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juanita | 1 | $94,752 | 109 | 4.95/5.0 |
| Clark | 1 | $77,004 | 67 | 4.94/5.0 |
| Joseph | 1 | $59,623 | 46 | 4.65/5.0 |
| Beth | 1 | $48,840 | 57 | 4.65/5.0 |
| Debbie And Rick | 1 | $43,240 | 97 | 5.00/5.0 |
| Richard | 1 | $40,875 | 76 | 4.95/5.0 |
| Natalie | 2 | $37,086 | 90 | 4.93/5.0 |
| Cheryl | 1 | $29,436 | 11 | 5.00/5.0 |
| Russ And Tina | 1 | $27,648 | 57 | 4.82/5.0 |
| Allison | 1 | $23,850 | 113 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Decatur.
Dive Deeper: Advanced Decatur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Decatur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDecatur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Decatur
- The Decatur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Decatur, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
Decatur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Decatur
- The dominant room capacity in Decatur is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Decatur, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Decatur.
Decatur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Decatur
- The most common guest capacity trend in Decatur vacation rentals is listings accommodating 6 guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Decatur STR market, accounting for 70.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Decatur.
- On average, properties in Decatur are equipped to host 6.0 guests.
Decatur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Decatur
- The most common availability pattern in Decatur falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Decatur (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Decatur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
10 listings
50% of total
3 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Decatur is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Decatur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Decatur hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Decatur.
Decatur Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
25% of total
Moderate
7 listings
35% of total
Firm
5 listings
25% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Decatur
- The prevailing Airbnb cancellation policy trend in Decatur is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Decatur.
- Regularly review your cancellation policy against competitors and market demand shifts in Decatur.
Decatur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Decatur
- The overall average booking lead time for vacation rentals in Decatur is 45 days.
- Guests book furthest in advance for stays during May (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Decatur.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Decatur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Decatur (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Decatur
- Essential amenities in Decatur that guests expect include: Free parking on premises, Air conditioning, Kitchen, Cooking basics, Dishes and silverware, Coffee maker, Microwave, Heating, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Decatur: Free parking on premises, Air conditioning, Kitchen, Cooking basics, Dishes and silverware, Coffee maker, Microwave, Heating, Hot water, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Decatur to stay competitive.
Decatur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Decatur
- The typical guest profile for Airbnb in Decatur consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Florida (0.6%).
- Top languages spoken are English (82.4%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Chattanooga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Decatur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Gilmer County | 22 | $4,129 | $373.56 | 39% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Cedar Bluff | 35 | $3,816 | $476.06 | 36% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Waleska | 44 | $3,507 | $355.85 | 41% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |
| Lookout Mountain | 77 | $3,440 | $312.54 | 50% |