Martin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Martin in 2025? Explore comprehensive Airbnb analytics for Martin, Tennessee, United States to uncover income potential. This 2025 STR market report for Martin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Martin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martin (2025)
Understanding the monthly revenue variations for Airbnb listings in Martin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martin is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,129 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,293, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martin
Martin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martin:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martin
Average Daily Rate (ADR) Airbnb Trends in Martin (2025)
Effective short term rental pricing strategy in Martin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martin typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Martin
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Airbnb Seasonality Analysis & Trends in Martin (2025)
Peak Season (April, May, June)
- Revenue averages $2,853 per month
- Occupancy rates average 57.3%
- Daily rates average $128
Shoulder Season
- Revenue averages $2,202 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $131
Low Season (March, August, November)
- Revenue drops to average $1,913 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $132
Seasonality Insights for Martin
- The Airbnb seasonality in Martin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martin's highest earning potential, with monthly revenues capable of climbing to $2,919, occupancy reaching a high of 61.6%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,695, occupancy could drop to 42.1%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martin (2025)
Exploring the top neighborhoods for short-term rentals in Martin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Martin | The heart of Martin, offering access to local shops, dining, and entertainment. A bustling area for visitors looking to explore the town's unique offerings and community events. | University of Tennessee at Martin, Martin Parks and Recreation, Local dining options, Homecoming events, Broadway Productions |
| Paris Landing State Park | A scenic location near Kentucky Lake, ideal for nature lovers and outdoor enthusiasts. This area attracts visitors looking for camping, fishing, and hiking experiences. | Kentucky Lake, Fishing and boating, Picnic areas, Nature trails, Wildlife watching |
| Martin City Center | Centrally located with convenient access to local amenities, making it a desirable spot for travelers looking to stay in a vibrant community. | Local shops, Dine-in restaurants, Martin Community Center, Cultural events |
| Shady Acres | A family-friendly neighborhood close to parks and schools, ideal for families visiting the area or attending events at the university. | Community parks, Family-oriented events, Local restaurants |
| University Area | Close to the University of Tennessee at Martin, making it popular for visiting families, students, and university events. | University events, Campus tours, Local cafes |
| Kentucky Lake Area | A popular destination for vacationers seeking water activities and outdoor adventures, perfect for Airbnb hosting during the summer. | Boating and skiing, Fishing tournaments, Scenic views, Camping sites |
| Historical District | Rich in history with beautiful old homes and buildings, this area attracts visitors interested in the heritage and culture of Martin. | Historic homes, Local museums, Walking tours |
| Rural Retreats | Surrounding Martin, these rural areas provide peaceful getaways for guests seeking tranquility and outdoor experiences away from the hustle and bustle. | Scenic drives, Hiking trails, Apple orchards, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Martin (2025)
While Martin, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Main Street Cottage
Entire Place • 3 bedrooms
Gated Country Retreat with Lakeview
Entire Place • 4 bedrooms
Ms. Charline’s 2 BDRM 3 BATH Home Close To UTM
Entire Place • 2 bedrooms
Andrelle’s Place:5BR near UT Martin & Discovery Pk
Entire Place • 5 bedrooms
The "Peach House" in Martin Close to UTM
Entire Place • 3 bedrooms
The House On Main
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrelle | 2 | $63,099 | 227 | 4.99/5.0 |
| Warner | 1 | $52,467 | 15 | 5.00/5.0 |
| Misty | 1 | $50,978 | 115 | 4.99/5.0 |
| Denise | 2 | $41,947 | 204 | 4.88/5.0 |
| Deborah | 1 | $37,085 | 14 | 4.93/5.0 |
| Suzanne | 1 | $35,719 | 89 | 4.99/5.0 |
| Margaret | 1 | $34,921 | 35 | 4.94/5.0 |
| Lora | 1 | $33,020 | 16 | 5.00/5.0 |
| Clint And Charity | 2 | $31,431 | 231 | 4.99/5.0 |
| Walter | 1 | $30,778 | 214 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martin.
Dive Deeper: Advanced Martin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martin
- The Martin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martin, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 9.0%) offer potential for unique stay experiences.
Martin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martin
- The dominant room capacity in Martin is 2 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.2% of the active Airbnb listings in Martin, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martin.
Martin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martin
- The most common guest capacity trend in Martin vacation rentals is listings accommodating 6 guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Martin STR market, accounting for 59.1% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martin.
- On average, properties in Martin are equipped to host 5.3 guests.
Martin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martin
- The most common availability pattern in Martin falls within the 91-180 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Martin (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
11 listings
52.4% of total
Key Insights
- The most prevalent minimum stay requirement in Martin is 2 Nights, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Martin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.4% of Martin hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martin.
Martin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
40.9% of total
Moderate
6 listings
27.3% of total
Firm
5 listings
22.7% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Martin
- The prevailing Airbnb cancellation policy trend in Martin is Flexible, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.9% market standard in Martin.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martin.
Martin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martin
- The overall average booking lead time for vacation rentals in Martin is 51 days.
- Guests book furthest in advance for stays during April (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (62 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Martin.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Martin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martin (2025)
Amenity Prevalence
Amenity Insights for Martin
- Essential amenities in Martin that guests expect include: Heating, Air conditioning, Hot water, Wifi, Essentials, TV, Iron, Smoke alarm, Refrigerator, Free parking on premises. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martin: Heating, Air conditioning, Hot water, Wifi, Essentials, TV, Iron, Smoke alarm, Refrigerator, Free parking on premises.
- Prioritize adding missing essentials: TV, Iron, Smoke alarm, Refrigerator, Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martin to stay competitive.
Martin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martin
- The typical guest profile for Airbnb in Martin consists of primarily domestic travelers (99%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and New Zealand (0.3%).
- Top languages spoken are English (88.6%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Pegram | 19 | $2,890 | $226.75 | 49% |
| Shelby County | 16 | $2,854 | $209.41 | 41% |
| Cadiz | 124 | $2,843 | $281.84 | 35% |
| Marion | 60 | $2,640 | $214.73 | 49% |
| Jackson | 13 | $2,635 | $172.87 | 55% |
| Grand Rivers | 31 | $2,614 | $176.20 | 49% |