Roan Mountain Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Roan Mountain in 2025? Explore comprehensive Airbnb analytics for Roan Mountain, Tennessee, United States to uncover income potential. This 2025 STR market report for Roan Mountain, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Roan Mountain, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roan Mountain Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roan Mountain Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roan Mountain (2025)
Understanding the monthly revenue variations for Airbnb listings in Roan Mountain is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roan Mountain is typically October, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roan Mountain across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,135 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roan Mountain
Roan Mountain Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roan Mountain STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roan Mountain:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roan Mountain
Average Daily Rate (ADR) Airbnb Trends in Roan Mountain (2025)
Effective short term rental pricing strategy in Roan Mountain involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roan Mountain typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Roan Mountain
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Airbnb Seasonality Analysis & Trends in Roan Mountain (2025)
Peak Season (October, August, July)
- Revenue averages $1,776 per month
- Occupancy rates average 40.5%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,496 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $117
Low Season (February, April, May)
- Revenue drops to average $1,221 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $133
Seasonality Insights for Roan Mountain
- The Airbnb seasonality in Roan Mountain shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roan Mountain's highest earning potential, with monthly revenues capable of climbing to $1,817, occupancy reaching a high of 42.6%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,156, occupancy could drop to 27.0%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roan Mountain.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roan Mountain seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roan Mountain (2025)
Exploring the top neighborhoods for short-term rentals in Roan Mountain? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roan Mountain State Park | A beautiful natural area offering outdoor activities like hiking, fishing, and camping. Great for guests looking to explore nature and enjoy a rural retreat. | Roan Mountain State Park, Appalachian Trail, Beech Mountain, Carver's Gap, Roan High Knob |
| Roan Mountain Village | A quaint village atmosphere that's close to local amenities and attractions. Ideal for visitors seeking a peaceful getaway while being near the mountains. | Local shops, Restaurants, Scenic views, Appalachian culture |
| Sugar Hollow Park | Known for its scenic beauty and outdoor activities. Perfect for families and groups looking to enjoy the outdoors. | Hiking trails, Picnic areas, Fishing opportunities, Wildlife viewing |
| Elizabethton | Nearby city with historic sites and natural beauty. Offers more urban amenities while still being close to Roan Mountain's attractions. | Sycamore Shoals State Historic Park, Watauga Lake, Elizabethton Covered Bridge |
| Johnson City | A larger city offering a variety of entertainment, shopping, and dining options. Attracts visitors looking for both urban and outdoor experiences. | Buffalo Mountain State Park, Willow Springs Park, Downtown Johnson City |
| Bristol | City known for its music scene and the Bristol Motor Speedway. Attracts fans of both music and racing. | Birthplace of Country Music Museum, Bristol Motor Speedway, South Holston Lake |
| Banner Elk | Popular ski and summer destination with beautiful mountain views and lots of outdoor activities. Great for tourists year-round. | Sugar Mountain Resort, Beech Mountain, Fishing and hiking spots |
| Carter County | Rich in history and natural beauty, with several outdoor attractions and a charming local community. Ideal for a quiet retreat. | Little Milligan Baptist Church, Historical sites, Outdoor parks |
Understanding Airbnb License Requirements & STR Laws in Roan Mountain (2025)
While Roan Mountain, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roan Mountain to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roan Mountain (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roan Mountainbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabin with fresh cut Christmas tree! Pet friendly
Entire Place • 5 bedrooms
Luxury Mountain Chalet Escape
Entire Place • 3 bedrooms
Safe Haven Farm Farm House
Entire Place • 3 bedrooms
Bear Cub Cabin on Doe River ~Hot Tub ~Lounge Area
Entire Place • 2 bedrooms
Windows on the World
Entire Place • 3 bedrooms
The River House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roan Mountain (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roan Mountain based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aisha | 1 | $63,333 | 5 | 5.00/5.0 |
| Hilda | 5 | $58,412 | 205 | 4.89/5.0 |
| Doe River Landing | 3 | $57,354 | 52 | 4.93/5.0 |
| James | 7 | $46,522 | 46 | 5.00/5.0 |
| Casey | 1 | $45,582 | 128 | 4.98/5.0 |
| Tara | 2 | $39,763 | 407 | 4.96/5.0 |
| Jayne | 1 | $31,244 | 79 | 4.94/5.0 |
| Amy | 1 | $28,691 | 18 | 5.00/5.0 |
| Richard | 1 | $25,551 | 53 | 4.94/5.0 |
| Robert | 1 | $24,691 | 141 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roan Mountain.
Dive Deeper: Advanced Roan Mountain STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roan Mountain. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoan Mountain Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roan Mountain
- The Roan Mountain Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roan Mountain, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Roan Mountain Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roan Mountain
- The dominant room capacity in Roan Mountain is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.1% of the active Airbnb listings in Roan Mountain, indicating a high concentration in these sizes.
- A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roan Mountain.
Roan Mountain Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roan Mountain
- The most common guest capacity trend in Roan Mountain vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Roan Mountain STR market, accounting for 50.0% of listings.
- 40.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roan Mountain.
- On average, properties in Roan Mountain are equipped to host 4.5 guests.
Roan Mountain Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roan Mountain
- The most common availability pattern in Roan Mountain falls within the 271-366 days range, representing 59.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roan Mountain (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roan Mountain Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
33.9% of total
2 Nights
25 listings
42.4% of total
3 Nights
4 listings
6.8% of total
30+ Nights
10 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in Roan Mountain is 2 Nights, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.3%) of the Roan Mountain Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in Roan Mountain, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.4% of Roan Mountain hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roan Mountain.
Roan Mountain Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
34.5% of total
Moderate
18 listings
31% of total
Firm
10 listings
17.2% of total
Strict
10 listings
17.2% of total
Cancellation Policy Insights for Roan Mountain
- The prevailing Airbnb cancellation policy trend in Roan Mountain is Flexible, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (65.5%) and stricter (34.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.5% market standard in Roan Mountain.
- Regularly review your cancellation policy against competitors and market demand shifts in Roan Mountain.
Roan Mountain STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roan Mountain
- The overall average booking lead time for vacation rentals in Roan Mountain is 36 days.
- Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Roan Mountain.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Roan Mountain averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roan Mountain (2025)
Amenity Prevalence
Amenity Insights for Roan Mountain
- Essential amenities in Roan Mountain that guests expect include: Free parking on premises, Smoke alarm, Cooking basics, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roan Mountain: Free parking on premises, Smoke alarm, Cooking basics, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Cooking basics, Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roan Mountain to stay competitive.
Roan Mountain Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roan Mountain
- The typical guest profile for Airbnb in Roan Mountain consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and DC (0.2%).
- Top languages spoken are English (82%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roan Mountain Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Avery County | 10 | $3,700 | $549.64 | 30% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |
| Strawberry Plains | 13 | $3,105 | $184.14 | 57% |