Morristown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Morristown in 2025? Explore comprehensive Airbnb analytics for Morristown, Tennessee, United States to uncover income potential. This 2025 STR market report for Morristown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Morristown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morristown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morristown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morristown (2025)
Understanding the monthly revenue variations for Airbnb listings in Morristown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morristown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morristown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,105 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morristown
Morristown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morristown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morristown:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morristown
Average Daily Rate (ADR) Airbnb Trends in Morristown (2025)
Effective short term rental pricing strategy in Morristown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morristown typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Morristown
Get Live Morristown Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Morristown (2025)
Peak Season (August, May, April)
- Revenue averages $3,091 per month
- Occupancy rates average 60.3%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,571 per month
- Occupancy maintains around 55.3%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $1,836 per month
- Occupancy decreases to average 49.4%
- Daily rates adjust to average $138
Seasonality Insights for Morristown
- The Airbnb seasonality in Morristown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morristown's highest earning potential, with monthly revenues capable of climbing to $3,275, occupancy reaching a high of 65.5%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,821, occupancy could drop to 47.4%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morristown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morristown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morristown (2025)
Exploring the top neighborhoods for short-term rentals in Morristown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Morristown Downtown | Charming and picturesque historic district with beautiful architecture and a vibrant community. Ideal for visitors wanting to explore local shops, restaurants, and cultural sites. | Rose Center Theater, Morristown-Hamblen Library, Davy Crockett's Birthplace State Park, Downtown Morristown walking tour, Historic sites and museums |
| Cherokee Lake | A popular destination for outdoor enthusiasts and families, Cherokee Lake offers water sports, fishing, and camping opportunities. Perfect for those seeking recreational activities nearby. | Cherokee Lake, Mossy Creek Wildlife Viewing Area, Cherokee Dam, Boating and fishing activities, Lakeside parks and picnic areas |
| Carter's Cemetery | Known for its serene beauty and natural surroundings, great for visitors seeking a peaceful retreat with hiking trails and nature exploration. | Carter's Cemetery hiking trails, Natural beauty of the area, Picnic spots, Wildlife observation |
| Panther Creek State Park | A stunning park with diverse ecosystems and beautiful views of Cherokee Lake. Attracts hikers, campers, and nature lovers. | Panther Creek hiking trails, Scenic overlooks, Biking and camping facilities, Fishing spots |
| Morristown Plaza | A convenient commercial area that offers shopping, dining, and entertainment options. Great for guests looking for accessibility to amenities. | Morristown Plaza shopping, Dining options, Nearby entertainment venues, Community events |
| Speedwell | A small, friendly community with local charm that attracts visitors looking for a quiet escape while still being near Morristown's attractions. | Small local parks, Natural scenic views, Family-run businesses |
| Lakeway Area | Diverse region that includes several smaller towns surrounding Morristown, offering a mix of lakeside activities and local culture. | Local festivals, Lakes and parks, Historical attractions |
| East Tennessee Fine Arts Center | A hub for art and culture enthusiasts in Morristown, hosting various events and exhibitions. Ideal for travelers interested in the arts. | Art exhibitions, Workshops and classes, Live performances, Community events |
Understanding Airbnb License Requirements & STR Laws in Morristown (2025)
While Morristown, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morristown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morristown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morristownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Cubs Lakehouse
Entire Place • 4 bedrooms
Clean & Safe in Downtown Morristown
Entire Place • 3 bedrooms
Movie Room. Fenced Yard. 50 Min to Dollywood.
Entire Place • 4 bedrooms
Rustic Mountain Retreat 5 bedrooms 2 bath
Entire Place • 5 bedrooms
Clean & Safe Luxury. EV Charger.
Entire Place • 2 bedrooms
Cherokee Charmer
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morristown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morristown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 3 | $140,517 | 456 | 4.94/5.0 |
| Jason | 1 | $63,155 | 3 | 4.67/5.0 |
| Jpp | 3 | $59,738 | 39 | 4.60/5.0 |
| Leah | 1 | $44,597 | 5 | 4.80/5.0 |
| Margaret | 1 | $35,542 | 10 | 4.80/5.0 |
| Sarah | 1 | $31,416 | 118 | 4.95/5.0 |
| Liliya | 2 | $30,969 | 13 | 4.84/5.0 |
| Genevieve | 1 | $26,646 | 23 | 4.61/5.0 |
| Tami | 2 | $22,883 | 75 | 4.82/5.0 |
| Adam | 1 | $22,160 | 98 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morristown.
Dive Deeper: Advanced Morristown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morristown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorristown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morristown
- The Morristown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morristown, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Morristown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morristown
- The dominant room capacity in Morristown is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Morristown, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morristown.
Morristown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morristown
- The most common guest capacity trend in Morristown vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Morristown STR market, accounting for 56.5% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morristown.
- On average, properties in Morristown are equipped to host 5.0 guests.
Morristown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morristown
- The most common availability pattern in Morristown falls within the 91-180 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Morristown (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morristown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
8 listings
40% of total
3 Nights
3 listings
15% of total
7-29 Nights
1 listings
5% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Morristown is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Morristown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Morristown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Morristown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morristown.
Morristown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
4 listings
21.1% of total
Firm
1 listings
5.3% of total
Strict
6 listings
31.6% of total
Cancellation Policy Insights for Morristown
- The prevailing Airbnb cancellation policy trend in Morristown is Flexible, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Morristown.
- With 31.6% using Strict terms, this is a viable option in Morristown, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morristown.
Morristown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morristown
- The overall average booking lead time for vacation rentals in Morristown is 31 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Morristown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Morristown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morristown (2025)
Amenity Prevalence
Amenity Insights for Morristown
- Essential amenities in Morristown that guests expect include: Heating, Air conditioning, Wifi, Free parking on premises, Hot water, Smoke alarm, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morristown: Heating, Air conditioning, Wifi, Free parking on premises, Hot water, Smoke alarm, Bed linens.
- Prioritize adding missing essentials: Bed linens.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morristown to stay competitive.
Morristown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morristown
- The typical guest profile for Airbnb in Morristown consists of primarily domestic travelers (96%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Mexico (2.8%).
- Top languages spoken are English (76.3%) followed by Spanish (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morristown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |