Pigeon Forge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Pigeon Forge in 2025? Explore comprehensive Airbnb analytics for Pigeon Forge, Tennessee, United States to uncover income potential. This 2025 STR market report for Pigeon Forge, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,855 active listings.

Whether you're considering an Airbnb investment in Pigeon Forge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pigeon Forge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pigeon Forge Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$309
The average rental revenue earned for an occupied room per day in Pigeon Forge.
Occupancy Rate(?)
43.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$42,044
Typical annual income for an Airbnb listing in Pigeon Forge. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.8%
Positive growth (7.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pigeon Forge.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Pigeon Forge.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
2,855
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pigeon Forge (2025)

Understanding the monthly revenue variations for Airbnb listings in Pigeon Forge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pigeon Forge is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pigeon Forge across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,778+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,765 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,593 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,861, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pigeon Forge

Pigeon Forge Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pigeon Forge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pigeon Forge:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pigeon Forge

Average Daily Rate (ADR) Airbnb Trends in Pigeon Forge (2025)

Effective short term rental pricing strategy in Pigeon Forge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pigeon Forge typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $522+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $346 or more.
  • Typical properties (Median) charge around $241 per night.
  • Entry-level properties (Bottom 25%) earn around $182 per night.

Average Daily Rate (ADR) Trend by Month in Pigeon Forge

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Airbnb Seasonality Analysis & Trends in Pigeon Forge (2025)

Peak Season (July, December, June)
  • Revenue averages $5,971 per month
  • Occupancy rates average 52.4%
  • Daily rates average $323
Shoulder Season
  • Revenue averages $4,487 per month
  • Occupancy maintains around 47.4%
  • Daily rates hold near $314
Low Season (January, February, September)
  • Revenue drops to average $2,921 per month
  • Occupancy decreases to average 36.6%
  • Daily rates adjust to average $277

Seasonality Insights for Pigeon Forge

  • The Airbnb seasonality in Pigeon Forge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pigeon Forge's highest earning potential, with monthly revenues capable of climbing to $6,196, occupancy reaching a high of 57.8%, and ADRs peaking at $334.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,352, occupancy could drop to 31.0%, and ADRs may adjust down to $265.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pigeon Forge.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pigeon Forge seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pigeon Forge (2025)

Exploring the top neighborhoods for short-term rentals in Pigeon Forge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
The Parkway
The main thoroughfare in Pigeon Forge lined with attractions, restaurants, and shops. A central location for tourists seeking easy access to local amenities and entertainment.
Dollywood, Titanic Museum, Island at Pigeon Forge, The Ripken Experience, WonderWorks
Gatlinburg
Just a short drive away, Gatlinburg provides access to the Great Smoky Mountains National Park, offering nature lovers and outdoor enthusiasts plenty of options.
Great Smoky Mountains National Park, Gatlinburg SkyLift, Ripley's Aquarium of the Smokies, Ober Gatlinburg, Anakeesta
Walden's Creek
A quieter, scenic area ideal for those looking for a peaceful retreat while still being close to the attractions of Pigeon Forge.
Cades Cove, Scenic views, Nature trails, Cabin rentals, Local arts and crafts stores
Wear's Valley
A beautiful area that offers a more rural feel. Suitable for visitors who want to experience the natural beauty of the Smokies away from the hustle and bustle.
Wear's Valley Road, Foothills Parkway, Local wineries, Horseback riding, Hiking trails
Historic Old Mill District
Known for its historic sites and beautiful scenery. This area includes the Old Mill, a picturesque spot attracting many visitors.
Old Mill, Island Drive, Old Mill Pottery House Cafe, Scenic waterfall, Local shops
Pigeon River
This area offers access to water-based activities and outdoor recreation, appealing to those who enjoy fishing, rafting, and scenic views.
Pigeon River rafting, Fishing spots, Scenic overlooks, Parks, Picnic areas
The Island
A new entertainment complex featuring shops, restaurants, and attractions. It is a bustling area that draws in crowds year-round.
The Great Smoky Mountain Wheel, Live music, Fountain show, Shopping, Dining options
Smoky Mountain National Park Boundary
Staying near the boundary of the national park allows for easy access to hiking trails, scenic drives, and outdoor adventures.
Hiking trails, Cades Cove loop, Scenic drives, Wildlife watching, Nature photography

Understanding Airbnb License Requirements & STR Laws in Pigeon Forge (2025)

While Pigeon Forge, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pigeon Forge to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Pigeon Forge (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pigeon Forgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sugarland by AvantStay | Sleeps 28! Two Hot Tubs!

Sugarland by AvantStay | Sleeps 28! Two Hot Tubs!

Entire Place • 12 bedrooms

$372,766
Revenue
56.0%
Occupancy
$1689.88
Daily Rate
Ultimate Cabin:Sleep 20, 2 Hot tubs, Private Pool

Ultimate Cabin:Sleep 20, 2 Hot tubs, Private Pool

Entire Place • 10 bedrooms

$350,400
Revenue
62.7%
Occupancy
$1455.24
Daily Rate
Wanderer by AvantStay | Sleeps 34, Smokies Cabin

Wanderer by AvantStay | Sleeps 34, Smokies Cabin

Entire Place • 12 bedrooms

$345,470
Revenue
54.9%
Occupancy
$1411.79
Daily Rate
Mountaineer - Indoor Pool & Pet Friendly Cabin

Mountaineer - Indoor Pool & Pet Friendly Cabin

Entire Place • 8 bedrooms

$328,321
Revenue
68.9%
Occupancy
$1214.23
Daily Rate
YARD, Hot Tub, Game Room, Theater, VIEWS, Fire Pit

YARD, Hot Tub, Game Room, Theater, VIEWS, Fire Pit

Entire Place • 6 bedrooms

$306,128
Revenue
61.4%
Occupancy
$1285.35
Daily Rate
Views,Hot Tub,Pool,2 wood-burning fireplaces

Views,Hot Tub,Pool,2 wood-burning fireplaces

Entire Place • 5 bedrooms

$262,066
Revenue
62.2%
Occupancy
$1133.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pigeon Forge (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pigeon Forge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cabins For YOU79$3,721,9126374.19/5.0
Dylan And Suzanne56$2,954,11732144.82/5.0
Outrageous Cabins49$2,655,31733484.78/5.0
Justin31$2,464,14325484.88/5.0
Christopher Shayne44$2,436,69862654.93/5.0
Eagle Property Management119$2,304,35612314.41/5.0
Evolve44$1,869,77429654.70/5.0
Bear Camp Cabin Rentals48$1,680,3263694.44/5.0
AvantStay10$1,497,6182424.64/5.0
Eden Crest38$1,327,9558254.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pigeon Forge.

Dive Deeper: Advanced Pigeon Forge STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pigeon Forge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pigeon Forge Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pigeon Forge

  • The Pigeon Forge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 2,855 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pigeon Forge, Outdoor/Unique properties are the most common (66.4%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, unique stays (combined 2.6%) offer potential for unique stay experiences.

Pigeon Forge Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pigeon Forge

  • The dominant room capacity in Pigeon Forge is 2 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 56.3% of the active Airbnb listings in Pigeon Forge, indicating a high concentration in these sizes.
  • A significant 42.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pigeon Forge.

Pigeon Forge Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pigeon Forge

  • The most common guest capacity trend in Pigeon Forge vacation rentals is listings accommodating 8+ guests (47.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Pigeon Forge STR market, accounting for 72.6% of listings.
  • 75.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pigeon Forge.
  • On average, properties in Pigeon Forge are equipped to host 6.4 guests.

Pigeon Forge Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pigeon Forge

  • The most common availability pattern in Pigeon Forge falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pigeon Forge (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pigeon Forge Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.6%)

1 Night

320 listings

11.6% of total

2 Nights (40.2%)

2 Nights

1110 listings

40.2% of total

3 Nights (4.5%)

3 Nights

123 listings

4.5% of total

4-6 Nights (0.3%)

4-6 Nights

8 listings

0.3% of total

7-29 Nights (0.1%)

7-29 Nights

3 listings

0.1% of total

30+ Nights (43.4%)

30+ Nights

1197 listings

43.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Pigeon Forge is 30+ Nights, adopted by 43.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (43.4%) caters to monthly stays (30+ nights) in Pigeon Forge, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 43.4% of Pigeon Forge hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
  • A 2-night minimum appears standard (40.2%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 43.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pigeon Forge.

Pigeon Forge Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (9.1%)

Super Strict 30 Days

244 listings

9.1% of total

Super Strict 60 Days

103 listings

3.8% of total

Flexible (5.3%)

Flexible

142 listings

5.3% of total

Moderate (18.8%)

Moderate

502 listings

18.8% of total

Firm (28.3%)

Firm

758 listings

28.3% of total

Strict (34.7%)

Strict

928 listings

34.7% of total

Cancellation Policy Insights for Pigeon Forge

  • The prevailing Airbnb cancellation policy trend in Pigeon Forge is Strict, used by 34.7% of listings.
  • A majority (63.0%) of hosts in Pigeon Forge utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.7% market standard in Pigeon Forge.
  • With 34.7% using Strict terms, this is a viable option in Pigeon Forge, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pigeon Forge.

Pigeon Forge STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pigeon Forge

  • The overall average booking lead time for vacation rentals in Pigeon Forge is 50 days.
  • Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Pigeon Forge.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Pigeon Forge averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pigeon Forge (2025)

Amenity Prevalence

Amenity Insights for Pigeon Forge

  • Essential amenities in Pigeon Forge that guests expect include: Air conditioning, TV, Wifi, Heating, Smoke alarm, Kitchen, Coffee maker, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pigeon Forge: Air conditioning, TV, Wifi, Heating, Smoke alarm, Kitchen, Coffee maker, Free parking on premises.
  • Prioritize adding missing essentials: Air conditioning, TV, Wifi, Heating, Smoke alarm, Kitchen, Coffee maker, Free parking on premises.
  • Consider adding popular differentiators like Refrigerator or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pigeon Forge to stay competitive.

Pigeon Forge Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pigeon Forge

  • The typical guest profile for Airbnb in Pigeon Forge consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.5% of guests.
  • Key international markets include United States (98.5%) and Canada (0.4%).
  • Top languages spoken are English (84.4%) followed by Spanish (9.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Nashville and Atlanta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pigeon Forge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sevier County66$5,662$611.8443%
Union Mills15$4,850$445.2742%
Gilmer County22$4,129$373.5639%
Sevierville5,792$4,073$336.6346%
Six Mile58$3,810$420.9041%
West Union32$3,799$492.3736%
Wears Valley215$3,653$305.4543%
Gatlinburg3,375$3,625$323.7844%
Waleska44$3,507$355.8541%
Highlands335$3,506$375.7039%

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