Airbnb Market Analytics, Statistics and Data in Pigeon Forge, Tennessee, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pigeon Forge? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pigeon Forge:
How much do Airbnb hosts make on average per month in Pigeon Forge?
The short-term rental market in Pigeon Forge shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,985 per month
- Strong performing properties (top 25%) make $6,258 or more
- Best-in-class properties (top 10%) achieve $9,447+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,159
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pigeon Forge
The market in Pigeon Forge shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pigeon Forge
Daily rates in Pigeon Forge vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $237 per night
- Strong performing properties (top 25%) secure $337 or more
- Best-in-class properties (top 10%) pull in $515+ per night
- Entry-level properties (bottom 25%) earn around $179
Daily Rate Variations by Month
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Seasonality patterns in Pigeon Forge
Peak Season (July, June, October)
- Revenue peaks at $6411.35 per month
- Occupancy rates reach 60.29%
- Daily rates average $344.10
Shoulder Season
- Revenue averages $4939.30 per month
- Occupancy maintains 47.06%
- Daily rates hold at $302.14
Low Season (September, February, January)
- Revenue drops to $2794.18 per month
- Occupancy decreases to 31.19%
- Daily rates adjust to $258.64
Is it still profitable to do Airbnb in Pigeon Forge in 2025?
Yes! Pigeon Forge demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $4939 and As a mature market with 2603 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pigeon Forge
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Parkway | The main thoroughfare in Pigeon Forge, filled with attractions, restaurants, and shopping. Ideal for tourists who want to be close to everything Pigeon Forge offers. | The Island in Pigeon Forge, Titanic Museum, WonderWorks, Pigeon Forge Factory Outlet Mall, The Old Mill |
| Gatlinburg Road | Direct access to the Gatlinburg area and the Great Smoky Mountains National Park. Great for outdoor enthusiasts and tourists looking to explore the national park. | Great Smoky Mountains National Park, Ripley's Aquarium of the Smokies, Gatlinburg SkyLift, Ober Gatlinburg |
| Wears Valley | A quieter, scenic area near Pigeon Forge, perfect for those seeking a more relaxed stay. Close to nature and hiking trails. | Metcalf Bottoms, Wears Valley SkyLift, Abrams Falls Trail |
| Lumberjack Square | A vibrant area full of entertainment, including dinner shows and attractions. Popular among families looking for fun-filled vacations. | Paula Deen's Lumberjack Feud Show, The Smoky Mountain Opry, The Hatfield and McCoy Dinner Show |
| Pigeon Forge Parkway | A prime location for travelers who want easy access to local attractions and activities. The heart of Pigeon Forge's tourism. | Dollywood, Dollywood's Splash Country, Pirates Voyage Dinner & Show, The Comedy Barn Theater |
| Sevierville | Close to Pigeon Forge and offers a variety of attractions. Good for those looking for a more laid-back atmosphere with convenient access to nearby activities. | Sevierville Events Center, Sevierville Historic Downtown, Tanger Outlets Sevierville |
| Greenbriar | A serene area with beautiful views and proximity to the Great Smoky Mountains. Suitable for nature lovers and hikers. | Greenbrier Picnic Area, Ramsey Cascades Trail, Porters Creek Trail |
| Bluff Mountain | Offers stunning views and a peaceful environment away from the hustle and bustle of main tourist areas. Ideal for cabin rentals and retreats. | Bluff Mountain Adventures, Outdoor Adventures, Scenic Drives |
Do you need a license for Airbnb in Pigeon Forge?
We recommend checking directly with Pigeon Forge's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pigeon Forge
Hillside Manor - 20 BR - Pool - Hot Tub- Sleeps 54
Entire Place • 20 bedrooms
It's Got it All Yall: Pool, arcade, and more!
Entire Place • 10 bedrooms
Indoor Pool, Theater, Hot Tub-How Great Thou View!
Entire Place • 5 bedrooms
Wanderer by AvantStay | Sleeps 34, Smokies Cabin
Entire Place • 12 bedrooms
Sugarland by AvantStay | Sleeps 28! Two Hot Tubs!
Entire Place • 12 bedrooms
Luxury Cabin-Pool-HotTub-5 Min to Pkwy-Sleeps 26!
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Pigeon Forge
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cabins For YOU | 80 | $4,338,746 | 642 | 3.66/5.0 |
| Dylan And Suzanne | 51 | $3,175,609 | 3154 | 4.82/5.0 |
| Christopher Shayne | 45 | $2,601,281 | 6334 | 4.93/5.0 |
| Justin | 28 | $2,503,393 | 2532 | 4.88/5.0 |
| Eagle Property Management | 119 | $2,205,690 | 1249 | 4.00/5.0 |
| Outrageous Cabins | 49 | $2,180,107 | 3261 | 4.78/5.0 |
| Evolve | 45 | $2,035,645 | 2907 | 4.28/5.0 |
| Bear Camp Cabin Rentals | 48 | $1,711,114 | 350 | 3.68/5.0 |
| AvantStay | 9 | $1,588,901 | 230 | 4.62/5.0 |
| Shane | 20 | $1,372,806 | 718 | 4.57/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pigeon Forge
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.3%), with outdoor & mobile and apartment & condo properties comprising 84.3% of inventory
- Strong specialty sector (70.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 2,603 properties in Pigeon Forge shows that 2 bedrooms properties are most prevalent, making up 35.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.1% of all listings.
Key Insights
- Most common: 2 bedrooms (35.4%)
- Least common: 4 bedrooms (10.5%)
- Market concentration: 57.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,603 properties in Pigeon Forge reveals that 8+ guests properties dominate the market, representing 47.6% of all listings. The average property accommodates 6.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 71.4% of the market.
Key Insights
- Most common capacity: 8+ guests (47.6% of market)
- Least common capacity: 3 guests (0.8% of market)
- Average guest capacity: 6.4 guests per property
- Market concentration: 71.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,603 properties in Pigeon Forge, the most common availability pattern is 271-366 days (29.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.9% of properties).
Key Insights
- Most common availability window: 271-366 days (29.5%)
- Most common booking duration: 181-270 days (28.9%)
- Properties with high availability (180+ days): 56.3%
- Properties with long-term bookings (180+ days): 45.5%
Minimum Stay Distributions
1 Night
361 listings
15.1% of total
2 Nights
1144 listings
47.9% of total
3 Nights
351 listings
14.7% of total
4-6 Nights
32 listings
1.3% of total
7-29 Nights
2 listings
0.1% of total
30+ Nights
500 listings
20.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.0%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (20.9%) suggest a stable extended-stay market
- High market flexibility with 77.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
103 listings
4.4% of total
Super Strict 30 Days
236 listings
10% of total
Flexible
108 listings
4.6% of total
Moderate
497 listings
21.1% of total
Firm
633 listings
26.9% of total
Strict
774 listings
32.9% of total
Key Insights
- Strict is the preferred policy at 32.9% of listings
- The market shows a balanced distribution between guest-friendly (25.7%) and strict (59.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 4.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 75 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 45 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Pigeon Forge
Below is the distribution of amenities across listings in Pigeon Forge:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.3%)
- English is the top language at 88.1%, followed by Spanish (9.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Nashville and Atlanta markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pigeon Forge. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
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