Jonesborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Jonesborough in 2025? Explore comprehensive Airbnb analytics for Jonesborough, Tennessee, United States to uncover income potential. This 2025 STR market report for Jonesborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Jonesborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jonesborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jonesborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jonesborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Jonesborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jonesborough is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jonesborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,001+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,154 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,052, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jonesborough
Jonesborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jonesborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jonesborough:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jonesborough
Average Daily Rate (ADR) Airbnb Trends in Jonesborough (2025)
Effective short term rental pricing strategy in Jonesborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jonesborough typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Jonesborough
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Airbnb Seasonality Analysis & Trends in Jonesborough (2025)
Peak Season (June, July, May)
- Revenue averages $3,116 per month
- Occupancy rates average 48.4%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,458 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $163
Low Season (January, March, September)
- Revenue drops to average $1,801 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $157
Seasonality Insights for Jonesborough
- The Airbnb seasonality in Jonesborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jonesborough's highest earning potential, with monthly revenues capable of climbing to $3,196, occupancy reaching a high of 55.9%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,620, occupancy could drop to 37.9%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jonesborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jonesborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jonesborough (2025)
Exploring the top neighborhoods for short-term rentals in Jonesborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Jonesborough | Charming historic town center with well-preserved buildings and a vibrant atmosphere. A popular destination for tourists interested in history and local culture, offering various shops, restaurants, and events. | International Storytelling Center, Jonesborough Repertory Theatre, Storytelling Festivals, Local Artistries, Old Jail Museum |
| Buffalo Mountain | Beautiful natural area known for hiking and outdoor activities. Attracts nature lovers and visitors looking for adventure, with picturesque views and trails. | Buffalo Mountain State Park, Hiking Trails, Scenic Overlooks, Wildlife Viewing, Picnic Areas |
| Cherokee National Forest | Expansive protected wilderness area perfect for camping, hiking, and exploring. Popular among outdoor enthusiasts and families looking to connect with nature. | Cherokee National Forest Trails, Outdoor Recreation, Wildflower Watching, Fishing Spots, Canoeing Areas |
| Jonesborough Town Park | A beautiful park offering open spaces, trails, and recreational activities. A great location for families and visitors looking to enjoy the outdoors without leaving town. | Walking Trails, Playgrounds, Picnic Areas, Community Events, Scenic Views |
| Local Wineries | The area around Jonesborough features several wineries, attracting wine enthusiasts and tourists looking for tastings and vineyard tours. | Laurelwood Gardens, Tennessee Hills Distillery, Wine Tasting Events, Vineyard Tours, Scenic Drives |
| Carter County | Close to Jonesborough, this area offers additional attractions and outdoor opportunities, appealing to tourists looking for a broader experience. | Watauga Lake, Outdoor Recreation, Fishing and Boating, Scenic Nature Trails, Historical Sites |
| Jonesborough Historic District | Famous for its history and storytelling tradition. A hub for cultural events that draws visitors interested in the arts and local heritage. | Historic Architecture, Storytelling Events, Art Galleries, Cultural Festivals, Local Shops |
| South Fork Holston River | Scenic river area perfect for kayaking and fishing, attracting those seeking outdoor adventures and relaxation by the water. | Kayaking, Fishing Spots, Scenic Views, Nature Trails, Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Jonesborough (2025)
While Jonesborough, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jonesborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jonesborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jonesboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Retreat Center - Sleeps 30+ guests
Entire Place • 17 bedrooms
Country Setting / Quiet Neighborhood
Entire Place • 4 bedrooms
Jonesborough Gem! Close to downtown! Game Room!
Entire Place • 3 bedrooms
3BR, 2BA house steps from historic Jonesborough
Entire Place • 3 bedrooms
The House on the Hill at Buffalo Mountain
Entire Place • 5 bedrooms
3BR Home Near Historic Downtown Jonesborough
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jonesborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jonesborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RoxAnne | 4 | $168,470 | 152 | 4.92/5.0 |
| Michael | 3 | $91,842 | 122 | 4.98/5.0 |
| Anthony | 2 | $91,498 | 21 | 4.86/5.0 |
| Greg & Glenna | 1 | $58,464 | 146 | 4.99/5.0 |
| Brian | 1 | $47,442 | 51 | 5.00/5.0 |
| Vickie | 1 | $40,638 | 42 | 4.98/5.0 |
| Brenda | 1 | $39,900 | 27 | 4.85/5.0 |
| Kenneth And Runae | 1 | $35,304 | 40 | 4.95/5.0 |
| Charlie | 1 | $31,595 | 6 | 4.50/5.0 |
| Jacqueline | 1 | $31,478 | 12 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jonesborough.
Dive Deeper: Advanced Jonesborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jonesborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJonesborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jonesborough
- The Jonesborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.1% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jonesborough, House properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.3% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Jonesborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jonesborough
- The dominant room capacity in Jonesborough is 1 bedroom listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Jonesborough, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jonesborough.
Jonesborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jonesborough
- The most common guest capacity trend in Jonesborough vacation rentals is listings accommodating 2 guests (23.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jonesborough STR market, accounting for 44.7% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jonesborough.
- On average, properties in Jonesborough are equipped to host 4.0 guests.
Jonesborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jonesborough
- The most common availability pattern in Jonesborough falls within the 271-366 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jonesborough (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jonesborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
47.7% of total
2 Nights
15 listings
34.1% of total
3 Nights
4 listings
9.1% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
3 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Jonesborough is 1 Night, adopted by 47.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Jonesborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.7% of Jonesborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jonesborough.
Jonesborough Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
37.8% of total
Moderate
12 listings
26.7% of total
Firm
8 listings
17.8% of total
Strict
8 listings
17.8% of total
Cancellation Policy Insights for Jonesborough
- The prevailing Airbnb cancellation policy trend in Jonesborough is Flexible, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.5%) and stricter (35.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Jonesborough.
- Regularly review your cancellation policy against competitors and market demand shifts in Jonesborough.
Jonesborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jonesborough
- The overall average booking lead time for vacation rentals in Jonesborough is 64 days.
- Guests book furthest in advance for stays during October (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (96 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Jonesborough.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Jonesborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jonesborough (2025)
Amenity Prevalence
Amenity Insights for Jonesborough
- Essential amenities in Jonesborough that guests expect include: Smoke alarm, Air conditioning, Wifi, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jonesborough: Smoke alarm, Air conditioning, Wifi, Heating, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Heating, Free parking on premises.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jonesborough to stay competitive.
Jonesborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jonesborough
- The typical guest profile for Airbnb in Jonesborough consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and DC (0.6%).
- Top languages spoken are English (82.8%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Jonesborough.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jonesborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Pittman Center | 263 | $3,491 | $265.02 | 45% |
| Almond | 42 | $3,459 | $274.02 | 47% |