Rogersville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Rogersville in 2025? Explore comprehensive Airbnb analytics for Rogersville, Tennessee, United States to uncover income potential. This 2025 STR market report for Rogersville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Rogersville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rogersville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rogersville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rogersville (2025)
Understanding the monthly revenue variations for Airbnb listings in Rogersville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogersville is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogersville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,443+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,457 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $681, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogersville
Rogersville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rogersville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogersville:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogersville
Average Daily Rate (ADR) Airbnb Trends in Rogersville (2025)
Effective short term rental pricing strategy in Rogersville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogersville typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Rogersville
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Airbnb Seasonality Analysis & Trends in Rogersville (2025)
Peak Season (April, October, March)
- Revenue averages $2,066 per month
- Occupancy rates average 42.1%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,845 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $128
Low Season (January, February, November)
- Revenue drops to average $1,283 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $131
Seasonality Insights for Rogersville
- The Airbnb seasonality in Rogersville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rogersville's highest earning potential, with monthly revenues capable of climbing to $2,163, occupancy reaching a high of 49.1%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,201, occupancy could drop to 26.4%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogersville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rogersville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rogersville (2025)
Exploring the top neighborhoods for short-term rentals in Rogersville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rogersville | The heart of Rogersville, featuring historic buildings, dining options, and local shops. Attracts visitors wanting to experience the small-town charm and local culture. | Hawkins County Courthouse, Carter Mansion, Rogersville Heritage Association, Rogersville City Park |
| Cherokee Reservoir | A popular recreational area known for its scenic beauty and outdoor activities. Perfect for nature lovers and those looking to relax by the water. | Cherokee Lake, Boating and fishing, Hiking trails, Picnic areas, Wildlife viewing |
| Rogersville Historic District | A charming area with preserved architecture and rich history. Ideal for guests interested in exploring local heritage and community events. | Historic homes, Local museums, Cultural festivals, Art fairs |
| Surrounding Countryside | Offers a peaceful escape from the city with beautiful landscapes. Appeals to travelers seeking tranquility and outdoor adventures. | Hiking and biking trails, Scenic views, Local farms, Wildlife parks |
| Pioneer Park | A well-maintained park that provides engaging outdoor activities for families and groups. Attracts visitors during warm months for recreation. | Playground, Walking trails, Picnic areas, Seasonal events |
| Local Wineries | The region boasts several wineries that offer tours and tastings, attracting wine enthusiasts and couples. | Wine tastings, Vineyard tours, Beautiful landscapes |
| Outdoor Sports Venues | Rogersville offers various sports fields and courts for active travelers or families looking for outdoor fun. | Softball fields, Basketball courts, Soccer fields |
| Historical Reenactment Sites | This area provides unique experiences through historical reenactments, attracting history buffs and families interested in educational activities. | Civil War reenactments, Historical festivals, Interactive exhibits |
Understanding Airbnb License Requirements & STR Laws in Rogersville (2025)
While Rogersville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rogersville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rogersville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogersvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Country Log Cabin! NO cleaning or pet FEES!
Entire Place • 2 bedrooms
BearBNB
Entire Place • 2 bedrooms
Sleep in a bit of history 1860 log cabin
Entire Place • 3 bedrooms
Retro Cottage
Entire Place • 2 bedrooms
Secluded 3-Bedroom Getaway w/ Hot Tub!
Entire Place • 3 bedrooms
Peaceful Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rogersville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rogersville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gene And Bunny | 1 | $36,792 | 371 | 4.98/5.0 |
| Jeannie | 1 | $35,450 | 29 | 5.00/5.0 |
| Laura | 1 | $29,421 | 72 | 4.92/5.0 |
| Roger | 1 | $28,981 | 27 | 4.96/5.0 |
| Dawson | 1 | $27,521 | 83 | 4.82/5.0 |
| Diana | 1 | $20,896 | 60 | 5.00/5.0 |
| Linda | 1 | $19,829 | 227 | 4.90/5.0 |
| Mark & Tracey | 1 | $16,736 | 47 | 4.98/5.0 |
| Beverly | 1 | $12,867 | 20 | 4.80/5.0 |
| Evolve | 1 | $11,101 | 29 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogersville.
Dive Deeper: Advanced Rogersville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogersville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogersville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogersville
- The Rogersville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogersville, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Rogersville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogersville
- The dominant room capacity in Rogersville is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.4% of the active Airbnb listings in Rogersville, indicating a high concentration in these sizes.
Rogersville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogersville
- The most common guest capacity trend in Rogersville vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rogersville STR market, accounting for 68.4% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogersville.
- On average, properties in Rogersville are equipped to host 4.3 guests.
Rogersville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogersville
- The most common availability pattern in Rogersville falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rogersville (26.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rogersville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
22.2% of total
2 Nights
10 listings
55.6% of total
3 Nights
2 listings
11.1% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rogersville is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Rogersville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Rogersville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Rogersville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogersville.
Rogersville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
47.4% of total
Moderate
4 listings
21.1% of total
Firm
2 listings
10.5% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Rogersville
- The prevailing Airbnb cancellation policy trend in Rogersville is Flexible, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Rogersville.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogersville.
Rogersville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogersville
- The overall average booking lead time for vacation rentals in Rogersville is 35 days.
- Guests book furthest in advance for stays during November (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Rogersville.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Rogersville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rogersville (2025)
Amenity Prevalence
Amenity Insights for Rogersville
- Essential amenities in Rogersville that guests expect include: Oven, Heating, Smoke alarm, Dishes and silverware, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rogersville: Oven, Heating, Smoke alarm, Dishes and silverware, Wifi, Kitchen.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rogersville to stay competitive.
Rogersville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rogersville
- The typical guest profile for Airbnb in Rogersville consists of primarily domestic travelers (99%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and United Kingdom (0.8%).
- Top languages spoken are English (90.1%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Palm Bay.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rogersville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Avery County | 10 | $3,700 | $549.64 | 30% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Highlands | 335 | $3,506 | $375.70 | 39% |
| Pigeon Forge | 2,855 | $3,504 | $308.81 | 43% |
| Strawberry Plains | 13 | $3,105 | $184.14 | 57% |